Best Subscription Boxes: Our Award Winners

Each year, we ask for YOUR vote for the very best subscription boxes out there. From big brands to rising stars to smaller boxes that deserve more recognition, we want your picks for the best subscription boxes of the year!

We need your help to make the 2020 Subscription Box Awards better than ever. You’ve asked us to include more under-the-radar boxes this year and we’re so excited to say we’re working on a new way to show off a wider range of boxes this year. We want to hear more from you! Please take this quick 4-question survey and share your thoughts!

Share Your Thoughts

Check out all of the 2019 award winners in our lists below to find out which boxes readers like you recommend most. Whether you’re looking for a subscription to make your life easier, help you discover new trends, deliver a great value, shop for the perfect gift, or just treat yourself, we’ve got dozens of hand-picked community favorites.

Want more best ofs? Read our MSA Editors’ picks for best coffee subscriptions, best chocolate subscriptions, and best geek boxes!

Jump To:

Subscription Boxes for Every Person

Subscription Box For Women: FabFitFun

For Women: FabFitFun

FabFitFun ($49.99) is a quarterly lifestyle box that includes top trendy picks for the season– everything from beauty products, skincare, fun accessories, and new wellness products with a total retail value of at least $200. Members also get great discounts on add-on products through their Edit Sale.

What Readers Are Saying:

The customization and add-on options put this one over the top! Not to mention the amazing variety of products. No more shoeboxes full of red lippies and liquid eyeliner! I’m lookin’ at you, Ipsy!” – Kim W

from 591 Ratings

Buy FabFitFun

Subscription Box For Men: Dollar Shave Club

For Men: Dollar Shave Club

Dollar Shave Club (starting at $5) is a well-known razor subscription service that features high-quality products at affordable prices. In addition to razors, you can stock up on toothpaste, shampoo, and more to keep your bathroom fully stocked on a regular basis. Choose the frequency of your deliveries, the precise items you want to get, and cancel at any time.

What Readers Are Saying:

My husband loves his shaving subscription & it’s not overly complicated for him.” – Gina

from 101 Ratings

Buy Dollar Shave Club

Subscription Box For Teens: OwlCrate

For Teens: OwlCrate

OwlCrate ($29.99) sends literature-loving teens a new release, page-turning YA novel each month, plus 3 to 5 unique book-related goodies.

What Readers Are Saying:

A themed box of fun stuff that uses the senses and isn’t too babyish.” – Sunnymay

from 33 Ratings

Buy OwlCrate

Subscription Box For Kids: KiwiCo

For Kids: KiwiCo

KiwiCo ($19.99) provides hands-on fun activity crates for kids of all ages, from 0 to 16+. Each age range is a different experience customized to your child's interests and capabilities to make every month a fun and educational experience.

What Readers Are Saying:

The projects they come up with are just astonishing. They put incredible thought into carrying out a theme in a really age appropriate way. My kids have discovered how tension works, circuits and gears. The projects are fun to make and turn out as described.” – Kristin

from 17 Ratings

Buy KiwiCo

Clothing & Stylist Subscriptions

Best Overall Personal Stylist Service: Stitch Fix

Best Overall Personal Stylist Service: Stitch Fix

StitchFix ($20 styling fee) is a personal styling service with options for women, men, and kids. Take an in-depth survey on size, style, and pricing, and your stylist will hand-pick 5 items just for you. Keep what you love and return what you don't.

What Readers Are Saying:

I like the pairings and offerings and how they’ve started adding on necessities for a decent price.” – Rowan

from 211 Ratings

Buy Stitch Fix

Women's Clothing: Rachel Zoe Box of Style

Women's Clothing: Rachel Zoe Box of Style

Rachel Zoe Box of Style ($99.99) features $400 worth of Zoe and her team's favorite fashion, beauty and lifestyle items for each season. You can expect gorgeous jewelry and accessories, cosmetics, beauty products, and other luxurious items.

What Readers Are Saying:

Style is on trend and well put together for every box.” – Liabc

from 206 Ratings

Buy Rachel Zoe Box of Style

Men's Clothing: Gentleman's Box

Men's Clothing: Gentleman's Box

Gentleman’s Box ($29) will help get your classic, professional wardrobe up to speed. Boxes typically include stylish accessories like ties, socks, and pocket squares, as well as grooming product samples.

What Readers Are Saying:

Great value for young men getting started in business attire.” – Kathy S

from 24 Ratings

Buy Gentleman's Box

Kids Clothing: kidpik

Kids Clothing: kidpik

Kidpik is a clothing box just for girls sizes 4-16. Each box contains 7 high-quality fashion choices of apparel, shoes, and accessories designed to complete beautiful multiple mix and match outfits. Pay only for what you keep, with no styling fee and free shipping and returns.

What Readers Are Saying:

Love everything I get in my daughters Kidpik box – great way to get stylish clothes and shoes for kids!” – slchambers13

from 90 Ratings

Buy kidpik

Beauty Boxes

Best Overall Beauty Box: Ipsy

Best Overall Beauty Box: Ipsy

Ipsy ($10) is one the most popular boxes we review! Readers love the variety (high-end and drugstore products, makeup and skincare, beauty tools and beauty products) and personalization they get from this super affordable subscription.

What Readers Are Saying:

The variety of brands and products ipsy provides can’t be beat. They really try to send products their customers like.” – Jamie G

from 1358 Ratings

Buy ipsy

Best Skincare Products: Allure Beauty Box

Best Skincare Products: Allure Beauty Box

Allure Beauty Box ($15) is a monthly box from the editors of Allure Magazine, featuring a mix of deluxe and full-size samples from mostly high-end beauty brands. Recent boxes have included some of the hottest names in the skincare game—Sunday Riley, Caudalié, Drunk Elephant, La Mer, Glow Recipe, and more!

What Readers Are Saying:

For the latter half of 2018, Allure truly stepped up their game to deliver quality skincare items for you to sample. I’ve since made some amazing discoveries that I made full size purchases of” – JustJese

from 521 Ratings

Buy Allure Beauty Box

Best for Makeup: Boxycharm

Best for Makeup: Boxycharm

Boxycharm ($25) will send you 4-5 full-size beauty products every month, curated from a mix of established and indie brands– and every box has a total retail value of over $100.

What Readers Are Saying:

Boxycharm is every makeup junkie’s holy grail” – GintareT

from 1333 Ratings

Buy Boxycharm

Boxes for All Budgets

Under $15: Birchbox

Under $15: Birchbox

Birchbox ($15) was one of the first beauty subscription boxes, and it continues to be one of our readers’ faves! Get samples of top skin, hair, and makeup products, each month—it’s up to you whether you’d prefer to be surprised by what they pick for you or to see everything you’re getting before the box ships.

What Readers Are Saying:

It’s -hands down- my favorite! Amazing customer service and deals. My favorite hair brands, I’ve find them here! LOVE IT!” – slchambers13

from 593 Ratings

Buy Birchbox

Over $50: POPSUGAR Must Have Box

Over $50: POPSUGAR Must Have Box

POPSUGAR Must-Have Box ($75) is a quarterly assortment of style, wellness, and beauty essentials curated by the editors of With a retail value of over $250 per box, it’s like getting a gift from your most trend-savvy friend every season.

What Readers Are Saying:

I can always find something I like in the quarterly boxes. It is such a good mix of really nice products I didn’t know I might like/need/want.” – Jody

from 510 Ratings

Buy POPSUGAR Must Have Box

Food & Drink Subscriptions

Best Snack Box: Graze

Best Snack Box: Graze

Graze ($13.99) offers over 100 different healthy snacks in super-handy single-serve packages. It’s a fantastic option for families looking to pack lunches or stock up on wholesome treats that are great on the go and customized to your preferences.

What Readers Are Saying:

We have been getting Graze for many years and love the small packs and how easy they are to carry out of the house” – M Williams

from 109 Ratings

Buy Graze

Best Weekly Meal Kit: Hello Fresh

Best Weekly Meal Kit: Hello Fresh

Hello Fresh ($8.74-$9.99 per serving) serves up classic, crowd-pleasing flavors, plus a few fun twists. We love that their ingredients come bundled by recipe, so that you can easily take them from the fridge to the countertop and get started.

What Readers Are Saying:

First (and only) box subscription I use. It is great!” – Sherry

from 33 Ratings

Buy Hello Fresh

Best Wine: Winc

Best Wine: Winc

Winc (Starting at $13/bottle) offers members monthly recommended wines based on their preferences and ratings for past boxes. Use their suggestions or pick anything you want from their catalog, and easily skip months online if needed.

What Readers Are Saying:

Fast shipping is the best and many wines to choose from.” – Mendez

from 18 Ratings

Buy Winc

Boxes For All Interests

Best Ethical Choice: CAUSEBOX

Best Ethical Choice: CAUSEBOX

CAUSEBOX ($54.95) curates at least $150 worth of products each quarter sourced from socially-conscious companies. This lifestyle box includes a broad variety of broads like cosmetics, home decor items, gifts, accessories, jewelry, and other self-care treats.

What Readers Are Saying:

I love how this box contributes to the betterment of the world while spoiling me rotten with high quality items.” – Lauralee M

from 94 Ratings


For Avid Readers: BOTM

For Avid Readers: BOTM

Book of the Month ($14.99) offers a curated monthly selection of 5 new hardcover books for subscribers to choose from. Pick which title you’d like to receive on the first of the month, or let Book of the Month choose for you.

What Readers Are Saying:

It is always so hard to choose between the 5 selections – every month. They do a great job curating.” – Kristin

from 31 Ratings


For Adults-Only: Heart & Honey

For Adults-Only: Heart & Honey

Heart & Honey ($69.99) is an approachable lifestyle box with a sexual health and wellness focus, filled with a variety of items from toys to beauty and gifts.

What Readers Are Saying:

Classy and beautifully curated.” – Shannon S

from 11 Ratings

Buy Heart & Honey

For Dog Owners: BarkBox

For Dog Owners: BarkBox

BarkBox ($29) has unique themes each month, and comes filled with quirky toys, treats, and grooming products picked for your dog based on their size.

What Readers Are Saying:

Customer service was on point, they made it so personable for my pupper.” – Scarey

from 89 Ratings

Buy BarkBox

For Cat Lovers: Cat Lady Box

For Cat Lovers: Cat Lady Box

Cat Lady Box ($39.99) hand picks cat-themed gifts for their subscribers each month. Upgrade to Crazy Cat Lady Box to get surprises for your feline friends, too.

What Readers Are Saying:

This is a splurge at $40 a month but so worth it!” – Esoteric Tartan

from 33 Ratings

Buy Cat Lady Box

Fandom & Pop Culture: Loot Crate

Fandom & Pop Culture: Loot Crate

Loot Crate ($19.99) delivers the perfect box for the geek in your life who loves all things sci-fi, fantasy, and fandom. Collectibles and apparel are typically exclusive and have a $45+ retail value.

What Readers Are Saying:

I gifted this to my husband, and he loves this! Every month he gets a cool shirt, funky socks, and comical underwear.” – Cocoa Gaijin 412

from 180 Ratings

Buy Loot Crate

Community Picks

Best for New Products

Best for New Products

Looking to stay ahead of top trends and discover new beauty and lifestyle products before anyone else? Our readers recommend these 17 boxes for their top notch product curation.


Best for Newbies

Best for Newbies

New to the world of subscription boxes? These brands are a safe bet for those starting out, and promise a reliable value, trustworthy customer service, and excellent overall experience.


Best Loyalty Programs

Best Loyalty Programs

Think outside the box! These subscription boxes have amazing benefits beyond their regular deliveries to your mailbox, in the form of rewards, exclusive sale offers, and more.





  1. I’m honestly not sure which one I’d like to win, but my current two favorite boxes are FabFitFun and Book of the Month!

    • Im loving ipsy glam bag plus but I’d love to try fab fit fun!

      • Yes, ipsy ftw

      • I really like my tipsy plus and baton of.I would love to try fabfitfun

        • My all-time favorite box is FabFitFun. It is worth the money, and I end up using everything…even if I’m initially not thrilled with the contents.
          I’d like to find a great cooking/kitchen box, not the ones with meals but when cookbooks, gadgets, spices, pottery etc.
          Vine Oh looks intriguing.

    • I want to try vine oh!

    • My favorite sub box is Margot Elena! So many different scents and beautiful artwork and love the products in glass! My older teen son loves the Eureka crate projects. Fun to build and usable and nice to display! I would love a FFF box!

    • Favourite one for makeup: boxycharm

      • I recieved ipsy glam bag plus & Everyplate right now. I love them both. I would love to
        try /win, Causebox, FunFabFit,Boxycharm or Sephora.😍

    • Fab Fit Fun is definitely my fave! I do like the Sephora monthly box though too.

      • I have FabFitFun & Ipsy and I love them both!

    • I would love to try CauseBox or Heart& Honey. I mean they arw on different ends of the spectrum but ultimately, they all make us happy. And the truth is we all deserve to be happy, no? These boxes are like our little treats to ourselves every month.

    • My favorite box is Birchbox, but I would love to try Ipsy for the cosmetic bag!

    • I only receive IPSY but have always wanted to try Sephora, FFF and allure . My budget won’t allow it so any thing i win would be wonderful:)

    • I have boxycharm and boxy luxe , allure ,ipsy and ipsy glam bag and I’m so addictive I love these and wouldn’t trade them , but maybe just maybe I’d like to try something new 💖

  2. Fabfitfun is my favorite but I would love to try the new Popsugar quarterly!

    • That was my answer until I scrolled down. I want to try/win Globein. I think my mother’s day gift to myself will be fabfitfun.

  3. I would love to try Rachel Zoe Box of Style or Popsugar.

    • This would be my answer too

      • Same here!

  4. Ipsy Glam Bag Plus is the best 👌

  5. I want to try the fabfitfun box and or the morpheme brush one. I hope I win 🤞🤞🤞💕💕💕💕💕💕💕💕💕💕💕

  6. I’ve never tried Rachel Zoe and have always wanted to. I have couple of her items I’ve gotten through swaps and have loved them.

  7. I love Ipsy GBP and also get the GB and boxycharm. The test tube from new beauty was great the first time and mediocre the second for me. I really want to try KiwiCo for my 2 yo son next and a food recipe one but not sure which is the best. I am just obsessed with subscriptions now!

  8. Popsugar, British beauty box & Ipsy plus.

  9. My favorite at the moment is Margot Elena.

  10. Hard to pick just one! H2BAR is one of my favorites, as well as BF and Facetory.

  11. Ikebana is my current favorite. It hasn’t been reviewed but I really enjoy creating the Japanese flower arrangements and learning about the art.

  12. I would love to try BoxyCharm, Popsugar Must Have, or Box of Style. I already have and love FabFitFun!

  13. FabFitFun is my fav.

  14. FabFitFun

  15. Heart and Honey would be great to try.

  16. I’ve been subscribed to the Fabfitfun box since Winter 2018 and like it so far. The winter box was really great with the Moroccan Gold hair products. The spring 2019 box wasn’t as nice but I still enjoyed the edit sale afterwards. I’ve been trying Boxycharm and Ipsy Plus on and off, and there have been a lot of hits and misses. It doesn’t seem like they go by your beauty profile 100%, which is frustrating. I used to like Allure Beauty Box but now they’ve got too many variations, which is my least favorite part of subscription boxes. I’ve heard good things about the New Beauty Test Tube and would love to try it, as I am a skincare junkie.

  17. My favorite is fab fit fun but I would love to try popsugar or coastal

  18. I love my FabFitFun and Ipsy subscriptions! I would love to try any of them but aim going to say Test Tube!

  19. Would love to try Fab Fit Fun, seems like the perfect box to start summer with!

  20. I would love to try Causebox. I been wanting to try it but, haven’t bitten the bullet yet.

    • I’ve gotten many subscriptions and I have to say Causebox has been a real fav! I definitely think it’s worth it! I also sort of want to try the Pusheen box even though I’m a grown adult. That cat is too darn cute!

  21. My favorite right now is popsugar would love to try coastal co

  22. My favorite was Rachel Zoe, but I think some boxes are hit or miss so it’s hard to stay on board for this cost

  23. PSMH would be nice to try! Ive always been a fan of Fab Fit Fun; Cause box has been on my eye as well!

  24. Popsugar

  25. My favorite is Test Tube Beauty!

  26. I love book of the month!!

  27. I would love to try popsugar must have box!

  28. I would try Winc!

  29. My favorite is fabfitfun, I’d love to try Causebox too.

  30. My favorite is testtube. Would love to try pop sugar or heart and honey!

  31. I’d love the Zoe box or the popsugar box cause they seem so sumptuous.

  32. Right now my favorite is Book of the Month, I feel like I have to much stuff that all the others send out. Actually cancelled a lot of boxes recently. If I have to get another job in an office I would love to try Stitch Fix, but working from home right now and don’t need more clothes.

  33. I want to try Coastal Co. Everything in the reviews looks great!


  35. My favorite box is FabFitFun! Love the variety and value.

  36. Coastal co looks amazing!

  37. Causebox

  38. I would pick FabFitFun. Even though I’m not always a fan of the quality of the accessories, you do get some high end skincare and makeup.

  39. We love a good bottle of wine in my house, and I’ve always wanted to try Winc. I’d love to try it out to see if it would be worth it for my house to subscribe.

  40. I’d really like to try the Heart & Honey subscription. I’ve looked at it numerous times but haven’t gotten it yet…..

  41. I love BoxyCharm the best!

  42. Ipsy glam bag is my favorite! I hate all the variations on boxycharm and my first month with ipsy plus is may and I´m so dissapointed 🙁

  43. Stalking Coastal Co and PSMH but they are a bit pricier would love to win one of them!

  44. IPSY – I want good mascara and lip color, without the commitment of spending 12-30$ per item. Seriously – I don’t wear lip color that often. Now I don’t need to buy an entire tube.

  45. Popsugar Must Have is one of my longest subscriptions that I would have a hard time giving up!

  46. Oui Please!

  47. I really love the new beauty test tube!

  48. I would pick Hello Fresh if I won.

  49. Cat Lady Box. They have such cool things.

  50. Globein is one of my favorite boxes, but I haven’t been able to afford it lately, so hopefully I win!

    • I’d like to try Coastal Co. or Globe In.

Post a Reply

Your email address will not be published. Required fields are marked *

Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.

Please do not enter your email address in the Name field or in the comment content!


More About Brand

Happy Holidays!