Struggling to pick the right vitamins and supplements to support your unique health goals and needs? We completely understand! It's easy to feel overwhelmed nowadays with the countless number of health supplements that have flooded the market. Plus, new personalized vitamin companies seem to be emerging nearly every month (each claiming to offer exactly what your body needs) which makes it incredibly challenging to zone in on a single brand.
Thankfully, there are a handful of vitamin subscription services that have risen above the competition and offer the highest quality vitamins and supplements available today. These brands use optimal forms of nutrients in their products, abide by strict quality testing methods, and are transparent about their ingredient sourcing. And the best part? They've been tested by and voted on by our very own readers at MSA.
Every year, we ask our readers to share their top recommended subscriptions of all types. Then we ask our experts to share what they know about each subscription to make it easy for you to know which subscription is right for you. Below, you’ll find our readers’ top choices for the best vitamin subscriptions and supplement subscriptions in 2024.
The 3 Best Vitamin Subscriptions Featured on this List:
HUM NutritionBest Subscription for Women's Health Needs
RitualBest Subscription for Basic Coverage and Age-Based Needs
Starting at $33.00Get Ritual
Care/of - Personalized Daily VitaminsBest Subscription for Unique Supplement Forms
Starting at $20.00Get Care/of
The 7 Best Vitamin/Supplement Subscription Boxes in 2024
Read on for our reader’s recommendations for the best vitamin subscription boxes and supplement subscription boxes currently available. If we missed anything, drop us a comment. If you’ve tried one of these services, be sure to leave a quick review (even if you had a poor experience — your review can help other readers avoid subscription remorse).
1. Hum Nutrition
The Best Vitamin Subscription For Women's Health Needs
The Cost: Supplements range from $10-$60 per bottle (30-day supply). Save with bundles.
What This Vitamin Subscription Delivers:
Looking to start a healthier lifestyle? Not sure where to begin? Let Hum Nutrition help.
Hum Nutrition stands out among other vitamin subscriptions due to the extent of their personalization. This vitamin subscription service offers curated supplement plans based on your personal dietary needs.
To get started, fill out a short personal quiz, and then a Hum Nutrition nutritionist will build a unique plan. You’ll still have the ability to edit your shipment — pick and choose the vitamins that focus on the areas most important to you, and you’re good to go. The pricing is affordable, and you’ll get discounts for larger orders.
Hum carries 38 vitamin supplements that address a range of health, beauty, and mood concerns. We love their tongue-in-cheek supplement names like "Gut Instinct," "Hair Sweet Hair," and "Here Comes The Sun." And their packaging includes a brief description of each product's purpose so you know exactly what you're reaching for.
Most of Hum's supplements are vegan and non-GMO, those that aren't are marked clearly on the labels.
Pros
- Online quiz creates a personalized vitamin plan.
- Able to add and remove vitamins and supplements.
- There are dietary supplements for a wide range of specific health concerns
Cons
- Some supplements are expensive ($40+ per bottle)
- Not geared toward men (but men can still use most products)
- Almost all products are blends, not single ingredients
What Readers Say:
“Their gummy supplements are delicious!” – Piper
Shipping: Orders of $50 or more ship free to the U.S. For orders under $50, a $5.95 shipping fee applies within the U.S. and $12.95 for international destinations.
2. Ritual
Best Vitamin Subscription For Basic Coverage And Age-Based Needs
The Cost: Products range from $33-$54 per bottle (30-day supply). Save with bundles.
What This Vitamin Subscription Delivers:
Ritual offers a monthly vitamin subscription that provides subscribers with most of the essential nutrients they need in their optimal forms. Ritual offers several different versions of its Essential Multivitamin including one for women, men, teens, and children 4+. Both the women's and men's versions are available for 18+ and 50+, but there are also prenatal and postnatal formulations as well.
All versions of Essential Multivitamin are vegan-friendly and come in delayed-release capsules, except for Children 4+ which is available in a plant-based gummy form. This product can be taken by mostly anyone, regardless of dietary preferences, however, it is highly appropriate for vegans and vegetarians to use this multivitamin as it contains several nutrients that are often found in lower quantities in a plant-based diet: vitamin B12, vitamin D3, vitamin K2, DHA, iron, zinc, and choline (this nutrient is only found in the prenatal, postnatal, and children's versions).
Each multivitamin contains between 9 and 15 nutrients and you can find each nutrient's sourcing and form here. Ritual is one of the most transparent vitamin brands around today and goes above and beyond to ensure that each customer knows the origin of each ingredient as well as the type of manufacturing that was used to create it.
Recently, Ritual launched a new line of dietary supplements which includes a synbiotic and skin hydration capsules.
Pros
- Uses the cleanest and most optimal forms of the nutrients included in their supplements.
- Their multivitamins are designed for different genders and age groups.
- Products are flavored with mint or citrus which makes them more enjoyable.
Cons
- Their range of supplements is limited.
- Does not offer personalized vitamins.
- Does not offer single-ingredient vitamins.
What Readers Say:
I love these. The minty flavor and pretty capsules make me want to take these every day. I'm so bad about vitamins, but I have no problem sticking to these. Ritual also gives you tips for remembering to take your vitamins, too. I have an extremely sensitive stomach, too, but these give me no trouble. I found after taking these consistently for 2 weeks I just felt better all around. -Elaine
Shipping: Ships for free to the U.S., U.K., and Canada.
3. Care/of
Best Vitamin Subscription for Unique Supplement Forms
The Cost: Products range from $7-$32 per bottle/pack (30-day supply).
What This Vitamin Subscription Delivers:
Do you struggle to maintain a healthy supplement routine? Let Care/of take all the pain out of buying (and taking) vitamins and wellness products. This wellness subscription box ships personalized daily vitamin packs along with additional wellness items to your doorstep each month.
To get started, fill out the personalized quiz about your diet and lifestyle. Care/of will build you your own custom health plan, backed by actual science and vetted by nutritionists. All Care/of products are made from the most effective bio-available ingredients possible, designed to help you feel your very best. They’re also sustainably sourced.
Each box comes with 30 individual packs of vitamins. Your daily pack contains your curated mix of supplements — perfect to grab on the go. Keep forgetting to take your Care/of each day? Try using their app, where you can track how many days in a row you use your packs. You’ll achieve milestones with longer and longer streaks.
If you’ve got a good idea of your nutritional needs, you can build your own mix from their line of 30 vitamins, minerals, probiotics, powders, and more. Modify your custom vitamin packs at any time and try out new supplements whenever you’d like.
Our readers love the versatility of this wellness subscription box; it’s an excellent way to upgrade your vitamins without spending a ton of time on research.
Pros
- Offers vitamins, minerals, herbs, probiotics, collagen, and protein.
- Most individual ingredients are relatively affordable
- Subscription plans are easy to modify based on your current needs.
Cons
- Shipping fee for orders less than $20.
- Mostly geared towards women's needs (but men can still use most products)
- Very few options for vitamin/supplement blends
WHAT OUR READERS SAY:
“I love the variety and personalization.” – J
Shipping: Ships for free to the U.S. and Canada.
4. Rootine
Best Blood Test/DNA-Based Vitamin Subscription Service
The Cost: Smart Multivitamin costs $94/month. At-home lab tests cost $125.
What This Vitamin Subscription Delivers:
Rootine is a multivitamin subscription service offering users a completely custom formula based on an online lifestyle quiz, and an at-home DNA and blood test (users can also upload results from existing 23andMe or Ancestry.com accounts). Rootine's slow-release microbead delivery system ensures maximum absorption and accurate dose measurement–no capsules involved.
Start by taking the lifestyle quiz, which provides recommended nutrients and detailed explanations. Users can choose to proceed with the personalized nutrients, or they can go ahead with the DNA testing and blood testing, which personalizes the nutrient profile even further. Uniquely, users can continuously re-test and optimize their multivitamins for peak wellness.
Subscribers will receive Rootine's Smart Multivitamin which includes up to 20 clinically-backed nutrients. You can take your vitamin packs as is with water or easily add the microbeads into meals.
Pros
- DNA and blood test-based
- Unique microbead delivery system provides maximum results
- Way more optimized for your specific health needs than other brands
Cons
- Much more expensive than other vitamin subscriptions
- Can't customize vitamin packs easily
- There is no month-to-month subscription option
Shipping: Rootine ships within the U.S. only, including Alaska and Hawaii. Rootine does not ship to Puerto Rico, Guam, or the US Virgin Islands.
5. Persona
Personalized Vitamin Service with Highest Number of Individual Products
The Cost: Individual ingredients range from $2.80-$39.48 (28 day supply). Save with bundles.
What This Vitamin Subscription Delivers:
Want to step up your vitamin and supplement game, but don't want to spend a fortune on buying 20+ individual products? Persona offers one of the most personalized vitamin subscription services available today.
Customers can create a fully customized vitamin subscription by completing an online assessment or they can choose from among several curated vitamin packs if they only want to use a few ingredients to focus on a single health area.
To create the perfect personalized vitamin packs for your specific health goals, you'll need to take Persona's online assessment. It's extremely thorough compared to most other vitamin quizzes and asks questions about medical history, medication use, health goals, and more. Once you've completed the assessment, Persona will apply its scientifically-backed algorithm in order to develop a personalized vitamin pack that's designed to meet your specific health needs.
Customers will receive both morning and evening vitamin packs that contain a different set of ingredients depending on their desired health outcomes.
Customers may also choose to select curated vitamin packs that are centered on more specific health goals, such as weight loss support, energy, or sleep. Since these vitamin packs typically contain half of the ingredients that come in Persona's personalized vitamin packs, they are usually cheaper, but the only catch is that you cannot add or remove ingredients from these packs.
While prices and ingredients vary, you can expect to pay around $60-100/month for a customized vitamin pack that contains around 6-10 ingredients whereas curated packs cost anywhere from $21.99 to $30.99 for 3-ingredient packs and up to $73.99 to $83.9 for 5-ingredient packs.
Pros
- Asks in-depth questions in their quiz including medical history and medication use.
- Considers supplement-drug interactions.
- Offers curated vitamin packs for specific concerns that tend to be cheaper than the personalized packs.
Cons
- Options can be overwhelming for people new to supplements.
- Some packs come with a ton of pills.
Shipping: Ships to the U.S. and worldwide. Free shipping is available on occasion to the U.S. Shipping rates are $5-$25 per shipment for international countries.
6. mindbodygreen
Best Vitamin and Supplement Subscription for Targeting Whole Health
The Cost: Individual products range in price and you can expect to pay around $50+ per bottle per month.
What This Vitamin Subscription Delivers:
mindbodygreen is a lifestyle media brand dedicated to inspiring you to live your best life – mentally, physically, spiritually, and emotionally. Through a 360º approach to wellness that weaves the mental, physical, spiritual, emotional, and environmental aspects of well-being together, mindbodygreen has been a respected resource for over ten years for individuals looking deeper into the fundamentals of science-based holistic well-being.
mindbodygreen has expanded over the years into functional nutrition coaching, classes (varying from fitness to self-improvement), and then most recently, supplements. Their current supplements range from probiotics+, sleep support+, immune support, and cellular beauty (just to name a few).
We particularly love mindbodygreen's Ultimate Multivitamin+, a daily vitamin that includes 33 premium ingredients: 14 vitamins, 13 minerals, and six botanical bioactives.
mindbodygreen's site explains this multivitamin as:
a high-potency vegan formula delivers a complete array of essential vitamins, chelated and marine minerals, a built-in B complex leveraging methylation technology, algal vitamin D3, and longevity botanicals including glutathione, resveratrol, piperine, and a bouquet of carotenoids. In this next-generation multi for women and men, we optimized the dose, bioavailability, bioactivity, and gentleness of each ingredient.
The site is full of supplement options that are organized in a large drop-down menu that's easy to navigate. Once you choose a supplement, its page has an informative timeline at the bottom that illustrates how many weeks it will take to feel the effects of each ingredient in the supplement. There are also descriptions of each ingredient underneath the timeline, to help you better understand why they're included and how they benefit your body,
Pros
- Contains 33 nutrients
- Only need to take 2 capsules per day
- Vegan-friendly and free of dairy, gluten, and soy
Cons
- On the pricier side at $59 per month.
- Is not personalized to your unique needs.
- Some people may prefer to keep botanicals and other supps separate from vitamins.
Shipping: Ships free to the United States, including Hawaii, Alaska, all US territories, and Canada.
7. GEM
Best Vitamin and Supplement Subscription for Whole Food Based Vitamins
The Cost: Starting at $55 per month.
What This Vitamin Subscription Delivers:
Forget what you know about traditional pills and powders – GEM believes in eating your vitamins in the way nature intended. Their real-food multivitamin Bites are designed to work with your daily nutrition and absorb properly into your body. Plus, it’s a lot more fun to eat than it is to take.
Backed by a multidisciplinary Scientific Advisory Board and the ancient wisdom of synergistic whole foods, GEM is a daily bite to remind you to trust (and nourish) your gut.
Pros
- Vegan, soy and gluten free
- Made from whole foods
- Chewable
Cons
- On the pricier side at $55 per month.
- Is not personalized to your unique needs.
- Not a complete multivitamin
Shipping: Free shipping on orders over $60.
What Do You Think of These Vitamin Subscriptions?
Have you tried any of these vitamin subscription services? If so, what did you think? Make sure to leave a comment below and share your experience if you've used any of these brands that offer personalized vitamins and dietary supplements.
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