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10 Best Vitamin and Supplement Subscriptions in 2021

If you’re not getting enough vitamins and minerals in your diet, you’re not alone: According to Oregon State University, most Americans have at least one micronutrient deficiency. A healthy diet can help, but many people use health supplements to maintain their balance of niacin, iron, magnesium, and other micronutrients.

Of course, every person has different nutritional requirements, and supplements are expensive — finding high-quality products can be difficult. That’s where vitamin subscription services come in. With a bit of research, you can find options to help you meet your health and wellness goals. Many companies offer personalized micronutrient plans, giving you access to high-quality supplements that you’d never find in stores. 

We’ve collected some of the most innovative supplement subscriptions currently available. Where possible, we’ve included promo links and coupons to help you try these services while maintaining your budget. 

Before we start the list, a quick (but important) note: Supplement claims aren’t evaluated by the FDA, so research carefully. We’ve included as much information as possible about how each service works, but you should always check with your primary care physician before taking new supplements. That’s especially important if you take prescription medications or if you have long-term health conditions.

With that in mind, here are 10 vitamin subscriptions that offer a great value. If we’ve missed your favorite service, leave us a comment — and be sure to use the listed coupons to take advantage of promotional offers.

1. Ritual – Best Vitamin Subscription for Multivitamins

Best For: Pretty much anyone. 

The Cost: Plans start at $30 per month plus free shipping. Subscribe here. 

About This Box: Ritual is a high-quality, premium vitamin subscription for both women and men. Each collection of Ritual vitamins is a carefully curated multivitamin, full of key nutrients to aid in wellness. What makes Ritual stand out compared to other vitamin options is their Made Traceable supply chain process; transparency is built into the Ritual brand. 

Every product is tested and approved by the in-house nutritionists and scientists on the Ritual scientific advisory board. There are no unnecessary ingredients in any Ritual vitamins, and each one is made from traceable nutrients. They’re vegan friendly, gluten free, non-GMO, and contain no artificial colors or fillers. All subscriptions qualify for free shipping.

Members can easily control their delivery dates, and products feature a 30-day money back guarantee. If you’re looking for simple, high-quality vitamins, Ritual delivers.

Check out our Ritual page for more information about this vitamin subscription.

2. Persona – A Personalized Vitamin Subscription with a Low Price

close up of loose vitamins

Best For: People who want personalized micronutrients at a great price.

The Cost: $21 per month.

COUPON: Get 50% off your first month! No coupon needed - just use this link.

About This Box: Persona’s supplement subscription box starts with a detailed online assessment. You’ll input your age, gender, weight, and height, then answer basic questions about your health goals and health concerns.

From there, you’ll receive monthly shipments of daily vitamins and supplements hand-picked by nutritionists. The supplements are checked by a pharmacist for side effects — useful if you’re taking any medications (we’ll point out here that if you’re taking medications, you should always check with your physician before adding supplements; Persona’s pharmacists provide a helpful service, but always take care when making major changes to your health and wellness regimen). 

We love that Persona’s health assessment takes 5 minutes to complete, and they offer one of the simplest personalized vitamin subscription services available. Everyone has different micronutrient needs, and Persona’s goal is to provide everything you need to feel your best.

Check out our Persona page for more information about this vitamin subscription.

3. Care/of – Best Supplement Subscription with Personal Curation


Best For: People who want a highly personalized vitamin subscription option. This is a particularly solid option for people with special dietary needs.

The Cost: Individual bottles start at $5. Plans start at $20 per month, with free shipping on orders over $20. Subscribe here.

COUPON: Use code MSA50 to save 50% off your first month!

About This Box: For a curated daily vitamin subscription, Care/of is everything you need. Each month, subscribers receive a 30-pack delivery of personally curated vitamins and supplements, individually packaged for each day. Care/of offers a classic multivitamin, individual letter vitamins and minerals, powdered supplements, and additional wellness products. 

Identify your personal needs by filling out the Care/of diet and lifestyle quiz, then build your monthly curated vitamin subscription based on Care/of’s recommendations. This subscription is built specifically for each subscriber, and it can always be changed and customized as your needs change. 

Check out our Care/of page for more information about this vitamin subscription.

4. vitafive – Best Supplement Subscription for Gummy Vitamins

Best For: People who prefer delicious (and micronutrient-packed) gummy vitamins.

The Cost: Packs start at $11.69 per month with a subscription, with free shipping on orders over $20.

COUPON: Use code msa30 to save 30% off your first month.

About This Box: Make your daily vitamins more pleasant with a vitafive gummy vitamin subscription. With vitafive, you can build a personalized, daily pack that tastes delicious. More importantly, they’re chock full of high-quality vitamins and minerals. 

To get started, simply choose the vitamins you want in your pack (up to 5 products), and vitafive will package your choices in easy-to-manage daily pouches. All vitafive vitamins are vegetarian, naturally colored, and naturally flavored.

This supplement subscription ships in biodegradable packaging, which is certainly a plus. You can even get vitamins for kids — this is one of the only services on this list that offers specific formulas for younger people.

Check out our vitafive page for more information about this vitamin subscription.

5. HUM Nutrition – A Subscription for Triple-Tested Supplements

Proscription Beauty Box Summer 2019 - Hum Nutrition Glow Sweet Glow 1

Best For: People looking to add additional supplements (not just letter vitamins) to their daily life. 

The Cost: Plans start at $80 per month. Individual bottles start at $10. 

COUPON: Use code HUM10 to save $10 off!

About This Box: HUM is a “complete nutrition solution for mind and body.” You’ll fill out a 3-minute quiz, then receive recommendations based on your personal nutrition profile.

Other vitamin subscriptions on this list offer a greater degree of personalization, but if you already know which supplements you want to receive — or you only want a little bit of guidance — HUM should provide everything you need.

Because HUM focuses on naturally sourced ingredients, they offer exceptional options for finding something that fits your daily needs. All products are formulated with clinically-proven ingredients, and the company uses a standardization process to ensure that every capsule has the same balanced ingredients. All products are triple-tested for purity and verified by independent labs for potency. 

Check out our HUM Nutrition page for more information about this vitamin subscription.

6. Proper Wild – High-Energy Supplements, Without the Crash

Proper Wild

Best For: Anyone looking for a plant-based “energy shot” with clean ingredients. 

The Cost: $18.99 per month.

About This Box: Store-bought energy shots have plenty of caffeine, but they’re often loaded with sugar and artificial ingredients. They might taste good (or not, depending on your preferences), but they can cause a jittery “crash,” which isn’t ideal when you’re trying to make it through your day.

Proper Wild uses a preservative-free, plant-based formula to deliver lasting energy with fewer jitters. There’s plenty of organic caffeine — twice the caffeine you’d get in a typical cup of coffee — along with L-theanine, which is intended to keep you focused. Natural juices provide a nutritional boost, and all formulas are vegan. They’re free from stevia, soy, dairy, GMOs, and gluten.

We should note that Proper Wild energy shots aren’t sugar free, since they use organic fruit juices. However, reviewers say that the drink offers long-lasting energy without the crash. 

Check out our Proper Wild page for more information about this vitamin subscription.

7. Farm Haven – High-Quality Vitamin Subscription with Science-Based Approach

Best For: People who want simple, organic supplements that have been tested by an independent third-party organization.

The Cost: Varies by product; individual bottles start around $15.29 with a subscription.


About This Box: Farm Haven offers a small selection of supplements (8 products in total, at the time we wrote this article), which can be ordered individually or with recurring shipments. Subscribers save 15%, and all of the company’s products are affordably priced; we found an average cost per bottle of under $20. Bottles contain 90-120 capsules.

To create effective formulas, Farm Haven employs a team of researchers to evaluate each product. They manufacture and package all products in US-based NSF-Certified cGMP facilities. In other words, you can rest assured that each bottle contains accurate ingredient information.

The products focus on natural supplementation; you’ll find capsules with apple cider vinegar, milk thistle, digestive enzymes, and turmeric/curcumin. Farm Haven also offers a women’s multivitamin. 

Overall, these are simple supplements — and that’s the point. By focusing on quality, Farm Haven gives users exactly what they’re expecting and nothing more (or less).

Check out our Farm Haven page for more information about this vitamin subscription.

8. Seed – A Probiotic Supplement Subscription for Gut Health


Best For: People looking for a digestive health supplement with both prebiotic and probiotic ingredients.

The Cost: $49.99 per month.

COUPON: Use code MSA15 to save 15% off your first month.

About This Box: Prebiotics and probiotics are intended to support digestive system health, which in turn supports other body systems. The concept is that if your gut health is decent, your body spends fewer resources addressing problems like inflammation, so your overall health improves.

We can’t speak to the science, but Seed takes prebiotics and probiotics seriously. Their DS-01 Daily Synbiotic features a prebiotic outer capsule made with concentrated Indian pomegranate, which the company says is “biotransformed by gut microbes into powerful metabolites for human health.” The probiotic inner capsule contains strains of beneficial microorganisms (not of animal or soil origin). 

Seed’s website contains much more information about the science behind their approach. They also prioritize sustainability, and while their supplements are fairly expensive, they’re extremely popular. As of April 29, 2021, Seed had sold out of the DS-01 formula, but you can still preorder the next batch (the company estimates that the supplement will be available in 2-4 weeks, so regardless of when you’re reading this, you won’t be waiting long for the next batch). 

Check out our Seed page for more information about this vitamin subscription.

9. GEM – A Supplement Subscription with Whole Foods

GEM Daily Vitaimins in canister

Best For: Our reviewer recommends these supplements to people who don’t like swallowing pills or sugary gummies; if you enjoy protein bars or you have dietary restrictions, GEM is a great alternative.

The Cost: $39 per month when ordered with a subscription ($49 for a one-time purchase).

COUPON: Use code MSA20 to save 20% off your first order.

About This Box: Unlike most of the multivitamins you’d find at your local pharmacy, GEM’s products are formulated from whole foods. The idea: Nature knows best, and real foods promote better nutrient absorption.

GEM’s formulas use a combination of superfood ingredients for a holistic approach to wellness. Choose from several options to meet your goals; the Immunity Essentials supplement, for instance, contains prebiotics, probiotics, turmeric, stone fruit, beta-glucan, and other carefully chosen substances that may play a role in immune system activity. GEM also offers Sleep Essentials, Daily Essentials, and Calm Essentials products.

These supplements don’t look like your standard gel-covered capsules — they look like small cubes of real food (since, well, that’s exactly what they are). All formulas are vegan, and they’re free from soy, corn, gluten, and dairy.

Check out our GEM page for more information about this vitamin subscription.

10. Rootine – A Vitamin and Supplement Subscription with DNA Testing


Best For: People who want personalized supplements (and we certainly mean personalized, since this subscription includes science-backed testing).

The Cost: $60 per month.

About This Box: Rootine’s multivitamin subscription starts with a simple premise: Vitamins work best when they’re designed from your body.

That’s about where the “simple” part of this service ends; instead of recommending supplements based on your age, weight, gender, and overall health, Rootine creates custom formulas based on blood tests and DNA nutrient tests. That’s not as painful as it sounds — the service provides at-home test kits, or you can upload health data collected by your physician.

Your custom formula changes over time as you set and meet your health goals. The company claims that their product is supported by peer-reviewed science, though like all supplement providers, they’re not regulated by the FDA. Still, the user reviews are positive, and Rootine is remarkably affordable: Pricing starts at about $60 per month for 30 packs of vitamins. 

Rootine also has a data privacy guarantee, and their site contains detailed information about their quality, purity, and testing. If you’re an athlete or you’re trying to meet specific health goals, this is certainly a service to keep in mind.

Check out our Rootine page for more information about this vitamin subscription.

Written by MSA


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