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Care/of - Personalized Daily Vitamins Reviews

Is Care/of - Personalized Daily Vitamins Right For You?

Updated February 26, 2024 | Verified Since Invalid Date

Care/of - Personalized Daily VitaminsVerified by MSA
5 overall rating
Starting at $20.00
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Care/of - Personalized Daily Vitamins Overview

About the Brand

Care/of is on a mission to remove all obstacles to living healthy. They’re here to make taking care of yourself easier, and even delightful. Care/of believes you shouldn’t have to go it alone and offers high-quality products, science-backed guidance, and digital tools to help you navigate your wellness routine across vitamins, supplements, protein powders, and more.

Care/of earned a spot on our 2022 Readers’ Choice Awards list for the best vitamin and supplement subscription boxes.

Key Info

  • Price:$20.00 monthly
  • Founded In:2016
  • Ships To:US and Canada

What It’s Like to Subscribe to Care/of


Read reviews further down the page, too, for more personal experiences.

How Care/of Works

Through their holistic, online quiz Care/of listens to you upfront and provides a recommendation for vitamins and supplements that are not only tailored to your unique health needs but also helps you prioritize what will be most impactful.

Care/of takes into account your diet, lifestyle, health goals, and even your values. They reference hundreds of clinical studies and give you an honest assessment of the research behind each of their products to ensure you’re getting what’s right for your body.

Care/of sends your personalized routine straight to your door each month. Their compostable daily packs come in a beautifully designed dispenser you’re proud to display in your home - and that acts as a cue to remember to take your vitamins.

Once you start your routine, they help you keep up with it by providing free access to the Care/of app, where they give you tips to keep up your habit, allow you to track your vitamin in-take, and earn rewards. Your Carrots (AKA Care/of $) can earn you discounts and C/O merch in their Marketplace.

Care/of checks in with you along the way to provide hands-on support and help you adjust your routine as your health needs change. Their customer support team reaches out proactively to answer questions. And each month, they help you reflect on your health goals and adjust your routine as needed to ensure you’re able to feel your best every day.

Each Care/of box comes with 30 individual packs of your recommended vitamins and supplements, plus 15-serving tubs of their powders if they were recommended for your needs.

Example Care/of Vitamins and Supplements

  • Letter Vitamins - B-Complex, Vitamin C, Vitamin D
  • Minerals - Iron, Magnesium, Zinc
  • Herbs - Ashwagandha, Elderberry, Shatavari
  • Specialty - Adaptogenic Mushrooms, Ceramides, Veggie Omega
  • Powders - Collagen, Plant Protein, Electrolytes

Pricing Options

Monthly subscriptions start as low as $2 a day, but the final price depends on which vitamins and supplements are added to your packs. Each vitamin pack contains between 2-14 ingredients, but most customers pay around $60 per month.

Care/of Pros and Cons



  • Wide variety of vitamins and supplements
  • Monthly refills are shipped automatically
  • Subscription plans are easy to modify


  • Some add-ons are quite expensive
  • Shipping fee for orders less than $20
  • Only one account per email (no family packs)

What Else You Should Know About Care/of


Care/of is now sold at Target! Check out your local Target or Target’s online store for the following multivitamin and supplement blends: Multivitamin for Women/Men, Prenatal, Energy, Immunity, Focus, Relaxation, and Sleep.

Is Care/of Worth It?


Care/of offers a fun and personalized approach to taking daily vitamins and supplements and even gives you cashback via their app to further reap the benefits of living a healthier life. Care/of oftentimes introduces its customers to products they’ve never heard of before which end up being total game changers for their health and fitness routine.

Rather than struggle with building your own supplement regimen, Care/of figures everything out for you and streamlines the process completely. So yes, Care/of is definitely worth it!

How Care/of Compares to Other Top Vitamin and Supplement Subscriptions


Care/of VS Persona: Persona and Care/of are incredibly similar in their approach to personalized vitamins and supplements, with Persona also being based on an online assessment and allowing customers to build their own packs. However, Persona’s quiz is more in-depth than Care/of’s and takes into account info such as medical conditions, current medications, and more. Altogether, Persona and Care/of are about the same price, but Persona offers the most options and also has curated packs, whereas Care/of offers a handful of specialty ingredients (i.e. herbs, mushrooms) you can’t find on Persona.

Care/of VS Hum Nutrition: Hum Nutrition offers a monthly subscription of bottled vitamins and supplements based on a 3-minute online assessment and nutritionist recommendations. Rather than focusing on single ingredients, most products are vitamin and supplement blends and each monthly box generally contains 3 HUM products for around $50. HUM tends to be more geared towards hair, skin, and nail health and is a bit more expensive, whereas Care/of tends to be more affordable and offers greater flexibility in regards to the types of ingredients you can add to your monthly routine.

Care/of VS Nurish: Just like Persona, Nurish also sends monthly vitamin and supplement packs that are based on an online quiz and offers curated lifestyle packs. Both vitamin and supplement subscriptions are similarly priced, but it appears that most of Care/of’s ingredients are of higher quality.

Care/of - Personalized Daily Vitamins Reviews

Care/of - Personalized Daily Vitamins FAQ

How much does Care/of cost?
On average, Care/of costs around $60 per month. However, since each pack can contain between 2-14 ingredients, the price varies for each customer.
How do I delay a shipment of Care/of?
Log into your account and view your plan. Then, edit the delivery date to push back a maximum of a month, or edit your delivery frequency to either every 30 days or 45 days.
When does Care/of ship?
Care/of ships every 30 or 45 days based on the date of your first order.
How long will it take for my Care/of order to arrive?
Once processed by the courier, transit typically takes 3-5 business days within the U.S. Shipping to Canada can take a few days longer. First-time orders usually ship within 7-10 days of being placed, due to the personalization of the product.
Where does Care/of ship?
Care/of ships to the US and Canada.
How do I edit my Care/of plan?
Just go to Your Plan and click the subscription you'd like to edit. You can also add products from the products page.
What forms of payment does Care/of accept?
Care/of accepts Visa, MasterCard, American Express, Discover, and PayPal.

User Reviews

Subscriber Ratings

5 overall rating

Subscriber Reviews

Lacey Volk 123
Lacey Volk 123
2 reviews
Oct 13, 2017
I've always cheaped out on vitamins but I'm really happy I gave this brand a try! While I'm on the fence about the additional waste, it does really help remind me to take them every day. I do feel like the vitamins are higher quality than what I was taking before (which was typically the Target store brand Up & Up). I don't get nauseous after taking them at all (big problem for me and vitamins), and the probiotic seems to be more effective than other brands I've used in the past too.

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Care/of - Personalized Daily VitaminsVerified by MSA
5 overall rating
Starting at $20.00
Subscribe Now