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13 Best Wine Subscription Boxes and Clubs For Wine Lovers in 2021

Erin Pullmann
ByErin PullmannFeb 18, 2021 | 3 comments

Whether you’re looking to send the perfect gift or just learn more about wine (especially if you’ve received a wine voucher and want to know if it’s worthwhile), the results of the 2021 Readers’ Choice Awards are in. 

Wine subscription boxes or wine clubs can give you an opportunity to develop your palate, find new favorites, and pair your drinks like a true connoisseur. 

Joining a wine club opens up exciting new experiences. You’ll sample exclusive vintages and varietals without overpaying, and whether you’re an expert or an amateur, you’ll love sampling a wider range of wines than you’d find at your local store. 

We’ve listed some of our readers’ favorite wine clubs along with clear information about how they work, what they offer, and (most importantly) who’ll get the most out of their subscription. Wherever we could, we’ve also sourced coupon codes to keep your cost-per-bottle as low as possible.

With that said, pour a cup of your favorite Zin or Cab and settle in. Here are our readers’ picks for the best wine subscriptions in 2021. Cheers!

The Best Wine Clubs and Subscriptions, As Recommended by Our Readers

1. Winc – Best Wine Club Subscription Overall

Image from our review.

What Our Readers Say:

I’ve tried many of these subscription boxes and was disappointed in the quality and at times the types of wines in the box. Winc consistently delivers high quality wines that come from the vineyards and are customized for my taste. Excellent selections!” – Debra

Best Wine Club For: Pretty much everyone. Winc makes wine fun, and their selection is carefully curated to match the subscriber’s tastes. Some serious wine lovers might prefer more expensive clubs, but Winc is ideal for everyone else.

About the Subscription: Winc is one of the most popular wine subscription boxes, and their site focuses on a simple, straightforward ordering process. Even so, they offer an exceptional level of curation that will help you find bottles that you actually love.

To get started, you’ll fill out an easy survey, indicating your preferences for different types of wine. The questions are simple, even for newcomers — for example, you’ll tell Winc how you take your coffee, which tells them about your preference for tannins.

Based on your answers, Winc suggests unique, affordable wines designed to please your palate. If you’re not sure about a certain recommendation, you can easily make changes to your shipment.

Each month, you’ll get 4 full-size bottles. We love that these aren’t samples; you’ll have enough wine to pair with meals and share with friends. Overall, Winc is affordable, with a wide variety of wines that never feels overwhelming. If you’re looking for a wine club, this is the right place to start.

The Cost: Prices start at $12.99 per bottle with free shipping for orders with 4+ bottles. Sign up here.

COUPON: Use code LABORDAY25 to 4 bottles of wine for $24.95

Check out our Winc reviews and info to learn more. Ships to most of the U.S.


2. Vine Oh! – Best Subscription Box for Women (With Extras)

Image from our review

What Our Readers Say:

This is the only Wine box I have tried and have enjoyed it since its inception. I love getting personal items for myself and sometimes I share with the family.” – JodyE

Their lifestyle items are some of my favorites from any box I’ve received. I find myself using nearly all of them every month. Wines are great too & customer service is top notch!” – Kim F

“I like wine but getting a couple of bottles along with ‘wine’ oriented lifestyle items makes this the best! Great for a gift for a wine drinker too!” – Patricia

Best Wine Club For: People who want some fun surprises with each new bottle. 

About the Subscription: Vine Oh! knows loving wine is about more than enjoying a full-bodied red on a chilly evening (though that sounds pretty fantastic). Wine helps you celebrate those little moments in life, and this quarterly subscription gives you something to celebrate.

In addition to 2 bottles of premium wine, you’ll receive sweets, accessories, jewelry, and/or self-care goods. Choose to receive white, red wines, or a mix of both. Recently, the company added an option for sweet wines — ideal for the Moscato lovers.

Previous Vine Oh! wine subscription boxes have included earrings, cuticle oil, cookies, and water bottles. Those add-ons aren’t strictly necessary, of course, but they’re high-quality products, and they’ll help you enjoy your next cozy night at home.

One important note: Vine Oh! markets its boxes to women, and some of the products (such as the earrings) are gender specific. Guys can still enjoy the wines, which tend to feature expressive notes and elegant aromas.

The Cost: $59.99 per quarter. Save with an annual membership. Sign up here.

COUPON: Use code WineYay to free Laritzy eyeshadow palette with Fall 2021 Box .

Check out our Vine Oh! reviews and info learn more. Ships to most of the U.S.


3. Bright Cellars – A Monthly Wine Club for Exploring Small Vineyards

wine cellars wines

Image via Bright Cellars

What Our Readers Say:

“One of my favorite wine subscriptions! Great customer service – super responsive to every request of mine. Would highly recommend.” -Etana

Best Wine Club For: Wine enthusiasts (and amateurs) looking for hidden gems.

About the Subscription: Bright Cellars uses an algorithm developed by two MIT grads. When you sign up, you’ll take a brief quiz that focuses on 18 “preference attributes.” The sign-up process creates a detailed palate profile, ensuring that every shipment contains something you’ll love.

Of course, no technology is perfect. Bright Cellars also uses human curators who sample each wine to make sure it’s up to par. If you receive an unsatisfactory bottle, you can contact your Bright Cellars Wine Concierge for a free replacement. 

And since Bright Cellars focuses on hard-to-find wines from small vineyards, you’ll be able to experience a range of varieties that you couldn’t find at the store. That includes bottles from Portugal, South America, Italy, Spain, and other places known for their vineyards. If you find an especially delicious wine, you can order it through the company’s online shop.

For about $20 per bottle, it’s remarkably affordable. As you rate your wines, the curation improves — and you can even earn exclusive rewards for rating wines regularly.

The Cost: $80.00 per month for four bottles of wine. Sign up here.

COUPON: Get $50 off your first month! No coupon needed - just use this link.

Read our Bright Cellars reviews and info to learn more! Ships to most of the U.S.


4. Naked Wines – High-Quality Wines from Independent Winemakers

Naked Wines March 2019 all bottles inside with box

Image from our review.

What Our Writers Say:

“Their model allows smaller winemakers the freedom to focus more on wine and less on marketing and desk work. And because winemakers apply to collaborate with, the company gets to pick and choose from the best of the best to work with. Currently, they partner with well over 150 independent winemakers, many with pretty impressive famous-name pedigrees.” -Megan Kirkland in “ Review — My Honest Take

Best Wine Club For: Experienced wine drinkers who want to support independent winemakers (while saving some money).

About the Subscription: This subscription service doesn’t send out boxes of wine; instead, you’ll pay $40 per month for access to their catalog. That price applies towards any bottles you purchase.

Here’s what makes this a great option for aficionados:’s prices are significantly cheaper than retail, with discounts ranging up to 60%. While there’s limited curation, you’ll be able to read reviews from real customers, and the site offers detailed information about the characteristics of each bottle.

All of the wines come from independent winemakers, and your subscription fee helps those artisans do what they do best. By cutting out distributors, is able to offer an amazing selection with incredible value — and with a 100% no-hassle refund guarantee, you’ll have confidence in every shipment.

The Cost: $40.00 deposit per month to use toward the purchase of wine. Sign up here.

Check out our NakedWines reviews and info to learn more. Ships to the U.S.


5. Cellars Wine Club – A Fully Customizable Wine Subscription Box

What Our Writers Say:

“The experienced team behind Cellars Wine Club offers a slew of different subscription types tailored to your tastes, interests, and experiences.” -Anna Reilly, “19 Best Wine Subscription Boxes of 2020

Best Wine Club For: People who love options. This is one of the most affordable options on our list (depending on the plan), and it grows with you as you develop your wine education.

About the Subscription: Cellars is an ultra-customizable wine club. They feature region-specific blends, natural wines, and interesting varietals, and you’ll be able to find plenty of fantastic bottles from different regions with a quick search.

Family-owned and -operated, this wine club subscription started back in 1999. They have serious experience, and they offer quite a few options for exploration and discovery. Order by type (reds, whites, sparkling wines, and more), then select the amount of wine you’d like to receive and your order frequency. Prices start at under $30 for single-bottle subscriptions, but you can order by the case if you’re looking for a way to fill your wine cellar. 

All orders feature a 100% “no bad bottle” guarantee. If something doesn’t travel well, Cellars will replace it or refund the charge. We also love that the subscriptions — while flexible — can be updated, skipped, or cancelled at any time.

The Cost: Plans start at $29.00 per month. Sign up here.

Check out our Cellars Wine Club info to learn more. Ships to most of the U.S.


6. VINEBOXA By-the-Glass Wine Subscription Box for Explorers

Check out what's inside the VineBox Limited Edition Rose Box with my review!

Image from our review.

What Our Writers Say:

“Are you a wine drinker who prefers a by-the-glass experience? Each VINEBOX delivery sends signature vials that hold one glass of European wine in each. We love this concept for trying before you buy, sampling varietals, and hosting your very own home wine tasting for one. It’s a great way to learn about new wines without the commitment of opening a whole bottle!” -Lindsey Morse, “21 Useful Gifts for Wine Lovers That You’ll Want Yourself

Best Wine Club For: People who want to enjoy the full wine tasting experience in the comfort of their homes.

About the Subscription: Full bottles of wine aren’t for everyone. If you’re trying to figure out which wines you prefer — or if you simply stop at a single glass — VINEBOX is the perfect pairing partner.

Each wine subscription box features a curated flight with 9 individual glasses of wine. There’s an emphasis on seasonal finds, so you’ll receive wines selected at the peak of drinkability. You’ll be able to explore some of the world’s finest vintages without overspending on bottles that you’ll never actually finish.

And if you find something you love, you can order full-size bottles through VINEBOX’s store. Members receive regular credits, so you’ll save on your order.

This box ships quarterly, and as of April 2021, their subscription list was full; however, they regularly open up their service to new subscribers, so join their waitlist for notifications regarding availability.

The Cost: $79.00 per quarter. Sign up here.

COUPON: Use code MSA5 to save 5% off any subscription or limited edition box!

Read our VINEBOX reviews and info to learn more. Ships to the U.S.


7. The California Wine Club – Hand-Selected Bottles from California Wine Country

What Our Readers Say:

Simply the BEST!” – J

Best Wine Club For: Anyone who loves exploring small-batch bottles from California’s famous wine country.

About the Subscription: Loves California wine? Here’s your club.

Take a tour of small family wineries month-by-month with the California Wine Club. Each month, this subscription service sends 2 hand-selected wines along with a copy of their wine guide, Uncorked.

The wines aren’t personally curated, but the club’s experts hand-select each bottle from artisan wineries. You’ll enjoy small-batch wines with full, distinctive flavors. There’s a “Love It” guarantee, so if you’re unhappy with a bottle, you can get a replacement or refund — but given the California Wine Club’s pedigree, that won’t happen often.

California has thousands of small, independent wineries, and if you’re not able to spend months combing the countryside, this wine subscription box is the best way to explore them. The curators actually visit wineries, focusing on what the winemakers truly love — not the best-selling bottles. With 5 levels to choose from, this wine club offers a remarkable value for virtually every type of drinker.

The Cost: Starting at $41.95 per month + shipping. Sign up here.

Check out our California Wine Club info to learn more. Ships to the US.


8. Firstleaf – Personalized Wine Subscription Boxes with Incredible Variety

Image from our review

What Our Readers Say:

Amazing selection of wines sent to me!” – baylaurel

Best Wine Club For: Pretty much everyone, but Firstleaf probably works best for less experienced wine drinkers looking to explore.

About the Subscription: Subscribing to Firstleaf means you’ve got options. Start by selecting basic preferences (red, white, sparkling, rosé, or a combination). You can then indicate your preferences for origin (domestic, international, or a mix) and input other data through the site’s simple quiz.

Several of the wine clubs on this list use quizzes to match users with wines. What sets Firstleaf apart is the variety of their bottles; by working directly with winemakers and wineries, the company has built an impressive set of options to delight every type of wine lover. Their algorithm analyzes more than 1 million customer ratings, so you’ll get an eclectic mix of satisfying wines from your first shipment.

Firstleaf wines cost up to 60% less than retail, so while this is one of the more expensive subscriptions, it offers excellent value overall. The site also has a “Wine School” to help you understand why you like (or dislike) certain bottles.

The Cost: $90.00 including shipping (about $15 per bottle). Sign up here.

COUPON: $100 off your first 3 shipments. No coupon needed - just use this link.

Check out all of our Firstleaf reviews and info to learn more. Ships to most of the U.S.

9. The Original Wine of the Month Club – A Straightforward Wine Club with Classic Curation

Best Wine Club For: Anyone who values lots of subscription options, while also looking to expand and grow their experience with wine.

About the Subscription: Curating wines for members since 1972, The Original Wine of the Month Club is made up of a seasoned team with tons of experience selecting some of the best wines available. This value-oriented wine subscription box offers a huge selection of quality bottles all at reasonable prices. 

A variety of tiers mean this subscription can be customized to work with your budget, while also allowing you to choose the best plan based on your preferences.

This was one of the first wine clubs — hence the name — and their curation is top-notch. Overall, this is a superior option for experienced wine lovers, but the price point is affordable for newcomers.

The Cost: Plans start at $25.96 per shipment plus shipping. Sign up here.

COUPON: Use code CHEERSMSA to save 10% on your first month! .

Read our The Original Wine of the Month Club info to learn more. Ships to most of the U.S.

10. International Wine of the Month Club: Expertly Curated Wines with Vintage Bottles

Best Wine Club For: Wine enthusiasts who are interested in boutique and rare vintage bottles. 

About the Subscription: International Wine of the Month Club has been introducing its members to an assortment of expertly selected wines since 1994. The club prides itself on scouring the world for only the best and most unique bottles. Becoming a member ensures you will receive boutique, rare wines from hard-to-find vintages from regions all across the globe. 

Each wine must pass a two-tier tasting panel before becoming part of the International Wine of the Month Club collection — so you’ll look forward to every single bottle. There are four subscription tiers to choose from, and each comes with detailed tasting notes and a satisfaction guarantee.

The Cost: Subscriptions start at $39.95 per month plus shipping for 2 bottles. Sign up here.

COUPON: Use code SAVE10 or SAVE15 or SAVE30 to save $10 off any prepaid 4 shipment order (SAVE10) or Save $15 off any prepaid 6 shipment order (SAVE15) or Save $30 off any prepaid 12 shipment order (SAVE30).

Read our International Wine of the Month Club reviews and International Wine of the Month Club reviews and details to learn more.


11. Clubs Of America Wine of the Month Club – Sophisticated Wines with Careful Curation

Best Wine Club For: Wine lovers who are looking for experienced selections, and the ability to choose bottles from a large collection of styles, wineries, and countries.

About the Subscription: The Clubs of America Wine of the Month Club has over 24 years of experience delivering high-quality, premium bottles of wine to their subscribers. As a member of this wine subscription box, you’ll discover and enjoy some of the best tasting wines from all around the globe.

Wine of the Month Club has a rigorous selection process and only ships the best wines, often from small, award-winning wineries. You can choose to receive shipments of all red, all white, or a mix of bottles, and there are many customizable options for subscription frequency. Each box also comes with an informational newsletter filled with details and fun facts about each of your selections.

The Cost: Starts at $43.87 per month, with a two month minimum, plus free US shipping. Sign up here.

Read our Clubs of America Wine of the Month Club info to learn more. Ships to the U.S. for free.


12. Wine Awesomeness – A Casual Wine Club for Exploring and Learning

wine awesomeness all items april 2018

Image from our review

What Our Writers Say:

“I appreciate when they offer what feel like really sophisticated, classic flavors alongside fresher, more modern bottles …” -Anna Reilly, “Wine Awesomeness ‘The Pink Edition’ Box Review + Coupon – May 2018

Best Wine Club For: Anyone interested in exploring wines from around the world — plus diving into the story behind each bottle.

About the Subscription: Wine Awesomeness is a gateway wine subscription box that allows people to learn about and experience rare and lesser-known wines. This truly modern wine club does all the heavy lifting for you, delivering delicious, exotic bottles to your door each month. 

Bottles are selected by an experienced curatorial team, which always includes a Food & Wine Sommelier of the Year. Each box comes with a coordinating magazine that includes tips, recipes, pairing ideas and more. Members also get access to new wines available each month, unlisted, small-batch bottles, plus extra deals and rewards

The Cost: $49.00 per box (3 bottles, $16.33 per bottle + free shipping). Sign up here.

COUPON: Use code MSA20 to get 20% off.

Check out all of our Wine Awesomeness reviews and info to learn more. Ships to most of the U.S.


13. Wine Down BoxA Wine Subscription Box for Tasting Nights

Wine Down Box - 3 Month Subscription

Image via Wine Down Box.

What Our Writers Say:

I was so impressed with the overall look of the box! You really feel as though you are getting a beautifully curated set of wine, meats, and cheeses. My wine and charcuterie knowledge is minimal, only picking up things here and there from my parents, but I thought that Wine Down Box really helped me to understand why these items paired so well together. I thought that this was truly an overall experience from start to finish about learning and taste testing each item in the box on their own and then together!” —Taryn Lowman, “Wine Down Box Subscription Review + Coupon – October 2017

Best Wine Club For:  Wine lovers who are also interested in discovering new and exciting pairing options.

About the Subscription: Wine Down Box is a monthly subscription box for those interested in diving into the world of pairings. When you subscribe to the Wine Down Box, you’ll receive hand-selected premium wines along with delicious cheese and charcuterie. 

This box includes a bottle of the best small-batch Californian wine, fresh artisanal cheese, handcrafted charcuterie meats, and made-from-scratch crackers. Each pairing is guaranteed to be matched to perfection, and is destined to impress all who imbibe. This wine subscription box is truly a great way to wine down.

The Cost: $70.00 per month. Sign up here!

COUPON: Use code FACEBOOK to save 10% off your first box!

Check out our Wine Down Box info to learn more. Ships to the U.S.

Erin Pullmann
Erin Pullmann
When Erin finds a new box she loves, she wants the world to share her joy, especially if it includes something sparkly. Her non-subscription addictions include knitting, reading, baking, running and dancing with her husband and daughter.

Erin Pullmann
Erin Pullmann
When Erin finds a new box she loves, she wants the world to share her joy, especially if it includes something sparkly. Her non-subscription addictions include knitting, reading, baking, running and dancing with her husband and daughter.
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Does anyone have suggestions for those wine boxes that are semi-bulk, like 13~ or so variety bottles? I know Hello Fresh or one of the food boxes used to include coupons for these types of wine variety packs. Thanks.


Hi Tessa,
I am a member of Bright Cellars. In addition to the 4 bottles delivered monthly you frequently receive offers for cases ranging from $120-180. I have purchased a “damaged label” case for quite a steal and the bottles were pristine.


A wine box would be a lot of fun and many of these look amazing, but I live in Utah where the theocracy doesn’t allow them.

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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.