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The 16 Best Makeup Subscription Boxes in 2023 – Readers’ Choice Awards

We've rounded up the best makeup subscriptions voted by our readers, and we mean it when we say there are lots of fantastic choices! Makeup subscription boxes are one of the most popular subscription box categories out there, and it's no surprise why. If you love trying new beauty products but don't want to pay full retail price, makeup subscription boxes are a great way to score new products without breaking the bank. MSA reviews quite a few makeup subscription boxes, and we've just about seen it all. If you're looking for a new makeup subscription box, you're in the right place- read on to learn why.

Every year, we ask our readers to share their top recommended subscriptions of all types. Then we ask our experts to share what they know about each subscription to make it easy for you to know which subscription is right for you. Below, you’ll find our insights for shopping makeup subscription boxes and see our readers’ top choices for makeup boxes to help you decide which subscription box is right for you.

Top Subscription Boxes Featured In This List:

And more! Keep reading to see the full details of the top subscriptions plus many more recommendations.

What To Look For When Shopping Makeup Subscriptions

There are a lot of makeup subscriptions out there, so it can be overwhelming to figure out which one you want unless you have a clear set of guidelines to help you make that decision. Our readers have found these questions helpful when deciding on a makeup subscription:

  • Do you only want makeup? Some boxes only deliver makeup, while other boxes are packed with skincare, haircare, or lifestyle items. In our list, you’ll find out which boxes offer strictly beauty and which offer products in many categories.
  • Do you want full-size items or sample sizes? Some subscriptions are more affordable because they give you beauty samples, and that might be perfect if you’re looking to try new brands and products. However, if you are looking for beauty products that will become part of your daily routine, you may prefer subscriptions that offer full-size products. We’ve noted in our list which subscriptions have sample sizes and which send full-size products.
  • How often do you want products? Do you want to have new beauty products delivered each month, or are you only looking for a quarterly delivery so that you don’t have a drawer of makeup you haven’t used yet? Our list lets you know which boxes are monthly, bi-monthly or quarterly.
  • Do you want certain brands or certain kinds of makeup? If you’re looking for lesser-known brands that could become your new faves, you may not choose the same subscription as someone who is looking for brand names they know and love. You might also be interested in cruelty-free and vegan makeup, and there are subscription boxes that only offer those. Our list lets you know what kinds of makeup you can expect from each box.
  • How good is customer service? No matter how great a subscription is, sometimes accidents happen. A palette may be cracked or a bottle may become opened in the mail and spill all over the other products, for example. We’ve tried to only include companies that have good communications with subscribers so that if there is a problem, it can be resolved quickly and without much trouble.

These boxes our readers have chosen range in price, delivery frequency, and product focus, but they all offer exceptional value (especially when paired with promo links and coupon codes, which we’ve provided wherever possible). See our notes at the end for information about our selection process and tips for getting more from your subscription.

The Most Popular Makeup Subscription Boxes

Read on for our reader’s recommendations for the best makeup subscription boxes currently available. If we missed anything, drop us a comment. If you’ve tried one of these services, be sure to leave a quick review (even if you had a poor experience — your review can help other readers avoid subscription remorse).

1. IPSY Glam Bag Plus

Best Makeup Subscription Box Overall

About the Makeup Box: New and existing IPSY subscribers who want to punch up their collection of cosmetics can subscribe to the Glam Bag Plus. This next-tier makeup subscription box comes with five full-size products from well-known and up-and-coming brands — members get to handpick three of the items they receive.

The IPSY Glam Bag Plus offers an even greater variety of palettes, lipsticks, brushes, and skincare selections, and it arrives in a stylish drawstring bag. Members also have the option to add on up to eight additional exclusive products per shipment.

When you join, IPSY will ask you a series of questions about your looks, your makeup preferences and even the names of brands you currently buy. This is a way for them to curate a bag that matches up with the kinds of products you receive and use. Past brands have included Murad, Fenty, tarte, Christophe Robin and Glossier.

Is It Customizable? Yes, your IPSY Glam Bag Plus allows subscribers to choose three items each month (customization is on the second of each month).

  • Expect high-end brands like tarte, Fenty, Murad, and Viseart
  • Being able to customize three of the five items is more than any other makeup subscription box-increasing the likelihood you'll love your box
  • Reviewing the products sent in each month's bag will give you points you can spend on new products


  • You only have one day to customize, so if you're busy or forget, you leave that month's items to fate (and the IPSY algorithm)
  • Some subscribers feel the drawstring bags sent each month aren't as nice as the bags sent in the regular Glam Bag

What Our Readers Say:

"Ipsy Glam Bag Plus rocks in that you get to pick three of your items. I usually end up with makeup colors/tones that actually work for me." - Katrina

"Ipsy Glam Bag Plus has probably hit most of my makeup likes" - TnT07

"Ipsy and Ipsy Glam Bag are unbeatable in terms of value, variety, and overall subscription quality. Amazing products, tons of customization without being overwhelming, and outstanding customer service on every level whether it be making sure your bags meet your account preferences or always being on time each month, or having great support teams to assist you immediately for any inquiry. This is a must-have subscription for makeup." - Erin Alysse

Shipping: is free to the US.

Starting at $28.00
Shop IPSY Glam Bag Plus
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Ipsy Glam Bag Plus reviews.

2. BoxyCharm

Best Makeup Subscription Box For Full-Size Products

Image from our review.

About the Makeup Box: BoxyCharm is consistently one of our readers’ top picks for best makeup subscriptions. This service combines high-quality products with expert curation, and our readers love the BoxyCharm approach. Boxycharm targets those who know the latest beauty trends, know what’s out there and want products that work well–so you’re sure to get products that are popular and great additions to your makeup collection.

In other words, if you love makeup, this monthly box delivers: Each delivery is filled with high-end brands and at least five full-size products, valued at $175 per box. Each delivery includes amazing cosmetics like eye shadow palettes, lip colors, and eyeliners, along with skincare products and beauty tools- and they include well-known, recognizable brands to really make it feel like you're getting a steal of a deal.

Members also gain access to exclusive product deals and giveaways along with redeemable points that can be used in the Charm Shop. You can also discover creative ways to use products through the BoxyCharm social media community. That’s not a minor point — the welcoming community is a big part of the draw.

When you sign up, you’ll be asked some questions about your preferences–and even better, with your Complexion Customization Feedback Form that helps the company better match foundations and concealers with your skin.

Is It Customizable?

BoxyCharm base subscribers get to choose one item in their upcoming makeup subscription box; the rest are customized based on your preferences (not all subscribers receive the same box).

Charmers can also upgrade to the Premium membership and receive more products and more customization options. They can also upgrade to a seasonal Boxycharm Luxe subscription and receive higher-end products along with greater customization choices.


  • You can expect to receive premium brands (some that are even sold at Sephora!) like Natasha Denona, Glow Recipe, Violet Voss, KVD Beauty, and more
  • You can almost always count on at least one big item making the cost of the box worth it to you


  • Product crossover with IPSY Glam Bag Plus means that people with multiple subscriptions may get repeats
  • Some subscribers have complaints about their customer service

What Our Readers Say:

"Boxycharm is consistent for the best value in makeup products." - Alice R

"With a total of 5 full-sized products in each of their base boxes, BoxyCharm holds the crown as the best subscription box for makeup! If you fill out your profile just right, then you'll be swimming in makeup products buy next year's end!" - Kathleen Dougherty

"I feel like they have a really good mix of brands that everyone has heard of but also new ones to me. Great inexpensive way to build a collection fast!" - Nikkiaust17

Shipping: to the contiguous U.S. is free. Shipping to U.S. territories, Hawaii, Alaska, and Canada is $5.

Starting at $27.99
Shop Boxycharm
Not ready to buy? Add it to your Or, if you want to learn more, check out all our BoxyCharm reviews.

3. IPSY Glam Bag

Best Makeup Subscription Box For Value

Full Contents for the Ipsy Glam Bag December 2020

Image via our review.

About the Makeup Box: The IPSY Glam Bag makeup box subscription boasts a satisfying haul at a gloriously low price point ($13 per month). This makeup monthly box delivers five deluxe samples of high-end and drugstore products. You’ll receive a combo of makeup and skincare selections along with bonus beauty tools based on your requests. That’s right: You choose exactly what type of products you’re interested in, then wait for your bag to be delivered right to your door. Start by filling out the IPSY beauty quiz, which collects basic information about your skin tone, beauty preferences, hair color, eye color, and current favorite brands. It’s a stress-free way to explore. When you finally get your bag, you can review your items, and that gives you better matches for the future.

What’s more, you get a cute little bag to hold your samples. The bag changes from month to month and their in-house design team choose a new look for every bag.

Is It Customizable? IPSY Glam Bag allows subscribers to choose one item each month.

  • One of the most affordable makeup subscription boxes out there
  • Giving reviews of your Glam Bag each month allows the IPSY algorithm to better match you with products in future months
  • Each month's box comes with a cute makeup bag


  • Sometimes product personalization can miss the mark
  • If you miss the choice time to customize you can miss out on an item that you wanted

What Our Readers Say:

"I believe Ipsy sends out a good variety of makeup brands (sometimes full-size). In addition, the retail value is always there for me!" - Shelly111

"Ipsy gives great samples of products I've loved!" - Emily

"I am a huge fan of the mixed, diverse products that ipsy provides!" - May

Shipping: is free to the US and $2.95 to Canada.

Starting at $13.00
Shop IPSY Glam Bag
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Ipsy reviews.

4. Allure Beauty Box

Best Makeup Subscription Box For Trying Out a Great Selection

Allure Beauty box with makeup and skincare items

Image from our review.

About the Makeup Box: The Allure Beauty Box is a monthly makeup subscription box offering a selection of deluxe samples and full-size products from well-known brands. Each box comes with at least six Allure-approved makeup and skincare products (three samples and three full-sized), valued at over $100.

The Allure Beauty Box is curated by beauty magazine Allure’s editors, so it’s a great way to try the latest and greatest cosmetics, face masks, and skincare products at a great price. Most products have won Allure reader or editor awards, and with every box, you get a newsletter outlining what each product does, why editors love it, and how you can get the best results.

You’ll even get access to exclusive limited-edition boxes, members-only prices, and virtual events, and product promo codes — this makeup box subscription has an incredible list of add-on perks, so if you’re serious about beauty, you’ll find plenty to love.

Is It Customizable? The December 2021 box allowed subscribers to choose which shade of lip liner they wanted in their box, however outside of that Allure does not offer customization with this box at this time.

  • Expect a good mix of drug-store, mid-range, and even prestige beauty brands
  • Previous boxes have included full-size products from Sunday Riley, Rare Beauty, Christopher Robin, and more


  • Outside of the December 2021 box, no customization is offered
  • Customer service can take a while to resolve some issues

What Our Readers Say:

"I've tried a bunch of boxes but I keep coming back to Allure for the great product selection and the premium products." - MSA Reader

"Allure has some nice makeup items, even an eyeliner that wasn't black and a red liquid lipstick that didn't turn orange on me." - SharonDK

"They contain great products I use on the daily." - Debra

Shipping: is free to the U.S. and Puerto Rico.

Starting at $23.00
Shop Allure Beauty Box
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Allure Beauty Box reviews.

5. IPSY Glam Bag X

Best Makeup Subscription Box For Trendy New Products

Image from our review.

About the Makeup Box: IPSY Glam Bag X is a quarterly upgrade that is available for IPSY Glam Bag and IPSY Glam Bag Plus subscribers. It’s an additional $43/per shipment for Glam Bag members and $30/per shipment for Glam Bag Plus members, and it's not possible to have a stand-alone quarterly Glam Bag X subscription. Glam Bag X, though, is certainly a box for any makeup lover out there.

Why check out Glam Bag X? Celebs and products. If you love celebs and love knowing what kinds of products they use, each quarter Glam Bag X has a surprise celebrity curator that chooses the eight (!) full-size items you’ll receive. Previous curators have been Halsey, Khloe Kardashian and Huda Kattan. New products are frequently included (like the highlighters from Halsey's About-Face makeup line in the August 2021 box), and just like the Glam Bag Plus, you're able to select three products included in your quarterly box.

Is It Customizable? Yes, IPSY Glam Bag X lets subscribers choose three items in each box.


  • Previous boxes have included brands like Charlotte Tilbury, Patrick Ta, Fenty Beauty, and Rare Beauty- and you can expect future boxes to continue to do the same
  • The cost-per-item breakdown in this box is $6.88, which is a downright steal


  • Not all spoiled items will be available as choice items, leaving the risk for FOMO
  • If your product personalization misses the mark, it feels even more disappointing due to the money invested

What Our Readers Say:

"I have tried so many makeup subscriptions and this one is the best! So much variety and goodies each month!" - Bella

"I love everything that I received in my GBX!❤" - Diane804

"I loved my Glam Bag X when it arrived! I’ve been with Ipsy for years. I feel like they follow my profile well. The few items that are not for me, I have no problem gifting. I think keeping an open mind for products/brands received is the key to fully enjoy this subscription." - Bandaa

Shipping: is free to the US.

Starting at $55.00
Shop Ipsy Glam Bag X
Not ready to buy? Add it to your Or, if you want to learn more, check out all our IPSY Glam Bag x reviews.

6. Birchbox

Best Makeup Subscription Box to Discover New Products

Full Contents for Birchbox December 2020

Image from our review

About the Makeup Box: Love samples? So do we.

Each Birchbox delivery is packed with an amazing variety of samples, and that’s why this makeup subscription box has been a reader favorite for years. The box mixes drugstore beauty, new beauty and known beauty products so that you can always try something new and find new staples. Birchbox has found and boosted a number of new beauty brands that have since become popular, like Beauty Protector.

The makeup subscription is somewhat customizable, so you only receive products you’re interested in. Simply set your personal preferences in your beauty profile, and Birchbox will send 4-6 deluxe samples right to your door.

Sign up for your Birchbox subscription, and answer questions about what your needs and wants are, and you’ll receive a selection of hair care, makeup, body care, skincare, and fragrance products, along with tips on how to use and enjoy each item. When you find a sample you love, you can purchase the full-size product from the Birchbox store.

Is It Customizable? Birchbox customizes what you'll receive each month based on your user profile, and beginning with your second box, you can choose one of your samples each month.

  • Birchbox is one of the OG beauty subscription boxes, so you can trust that they know what they're doing
  • One of the most affordable options on this list
  • Longer window of time to make your customization selection compared to other boxes


  • Some of the samples are smaller than some subscribers were expecting
  • Subscribers have reported getting repeat products in their boxes

What Our Readers Say:

"Still #1!!!" - WordHermit3t

"Birchbox was my go-to on trying new products & expanding my knowledge base. I appreciate being able to set my profile to my specific interests & thereby, being able to curate the boxes to my preferences, areas of concern, etc. It makes the box much more personal." - CaliGirlKatie

"I have been with BIRCHBOX several years now and I honestly feel it has the best price and usually the products are a mix of sample size, deluxe size and full size. BIRCHBOX has something for everyone. If you set your profile up correctly then you will get products usually on your selections! The customer service team at BIRCHBOX is awesome!" - Michele H

Shipping: Birchbox ships to the U.S., France, Spain, and the U.K.

Starting at $15.00
Shop Birchbox
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Birchbox reviews.

7. GlossyBox

Best Makeup Subscription Box For Monthly Themed Boxes

Image from our review.

About the Makeup Box: GlossyBox is a perfect makeup subscription box for anyone who loves all things beauty. Each delivery includes five curated products valued at $60 and comes hand-wrapped in the iconic bright pink box. Every box has a different theme and products to support that theme. Past themes have been Imperfectly Perfect and Summer Rendezvous. You can expect to receive some of the best makeup, skincare, fragrance, and haircare samples in every shipment, handpicked by GlossyBox beauty experts.

Members also collect GlossyCredit (usable for full-product orders) and gain access to limited-edition boxes, which include different boxes for most holidays, like their Easter Egg collection delivered in a pretty pink egg-shaped box. Subscribers also enjoy access to tutorials and product guides.

Is It Customizable? No, not at the time of publication.


  • Monthly boxes pay attention to the seasons, and curation can be themed around the time of year
  • Subscribers get access to exclusive beauty offers and other benefits every month


  • Not as many full-size products and more samples than one may expect for the price
  • Some subscribers feel the box occasionally lacks variety

What Our Readers Say:

"Great products and great sizes." - MSA Reader

"It's the only box left that has such a nice actual box with packaging that's thoughtfully prepared." - Deanne

Shipping: is free to the U.S. and to Canada for $5.

Starting at $21.00
Shop Glossybox
Not ready to buy? Add it to your Or, if you want to learn more, check out all our GlossyBox reviews.

8. Tribe Beauty Box

Best Makeup Subscription Box To Step Out of Your Comfort Zone

Image via our review.

About the Makeup Box: If you’re addicted to YouTube makeup tutorials (and really, who isn’t?) the Tribe Beauty Box makeup subscription is an excellent choice. Each bi-monthly option provides enough products to hone your skills — and since the curation focuses on indie and female-owned makeup brands, you’ll discover incredible new items over time.

The box includes 4-5 full or deluxe size products, and unlike some of the other makeup subscription boxes on the list, you’ll know exactly what you’re getting, a face product, one beauty tool, an eye product, a lip product, and/or one skin prep product. You’ll still find plenty of surprises, of course, but Tribe Beauty Box always delivers everything you need to get to work.

Is It Customizable? No, not at the time of publication.

  • Emphasis on supporting indie and women-owned brands
  • Colorful eyeshadow palettes are common, and they are fun to get creative with
  • Bi-monthly shipping cadence means you have plenty of time to play with the items in each box before the next one arrives


  • Some of the products sent have been in other subscription boxes previously
  • Sometimes the listed values for products can feel high compared to the personal user value

What Our Readers Say:

"Nothing better!" - MSA Reader

"I love the indie brands that Tribe beauty box brings to its subscribers. It's primarily makeup, which is what I desire in a beauty box." - Sherry FL

Shipping: Ships to the US & worldwide.

Starting at $39.99
Active Deal
Save 10% off your first box!
Use Coupon Code MSA
Shop Tribe Beauty Box
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Tribe Beauty Box reviews.


Best Makeup Subscription Box To Try More European Brands

Image via our review.

About the Makeup Box: The LOOKFANTASTIC makeup subscription box — wait for it — looks fantastic. This U.K. company regularly teams up with top European brands to create boxes that celebrate a different theme each month.

Members receive six handpicked items; cosmetics are regularly included, but LOOKFANTASTIC also sends out haircare, skincare, and body products. We appreciate how the company posts the retail value of each selection on its site; this makeup subscription offers an incredible overall value, and they’re not afraid to show off. It’s like a spa trip to the U.K. without ever leaving home (though you’ll have to make the fish and chips yourself).

Is It Customizable? No, not at the time of publication.

  • Great way to try European brands US-based subscription boxes may not include
  • A good choice if you're looking for a makeup subscription box that also features other categories


  • Full-size products are rare in this subscription
  • Shipping from the UK can take longer compared to US-based makeup subscriptions

What Our Readers Say:

"I have been a subscriber for 3 months now and I have loved every single box!" - Diane

"I subscribe for a full year to get the best price. This box has never, ever disappointed me." - Miss Pippa

Shipping: is free to the U.S., U.K., Canada, and Australia.

Starting at $19.00
Shop LookFantastic US
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Lookfantastic US reviews.

10. Kinder Beauty

Best Eco-Friendly Makeup Subscription Box

Image from our review.

About the Makeup Box: The Kinder Beauty Box is a cruelty-free, vegan makeup subscription box that lives up to its name. You’ll get curated monthly boxes (in eco-friendly packaging, of course) filled with at least $85 in cruelty-free makeup, skincare, haircare, and other beauty essentials.

None of the products contain talc, parabens, sulfates, EDTA, siloxanes, or anything else you can’t pronounce — and nothing you wouldn’t want to put on your body. The company also donates a portion of its proceeds to charities, so you can enjoy the excitement of a monthly makeup subscription while supporting some great causes.

Is It Customizable? Kinder Beauty Box releases two box versions each month, only subscribers with a 6-month plan can choose which of the two boxes they receive.

  • Compassionate curation delivers cruelty-free products at a reasonable monthly price
  • Expect to receive a good mix of full-size and sample-sized products


  • No customization means you run the risks of shades not matching or products not being a good fit
  • One of the more expensive cruelty-free boxes on this list

What Our Readers Say:

"Wonderful box. Tried for the first time and thoroughly enjoyed it." - Meredith

"This is my favorite subscription! I love every box! So many wonderful/clean options! I renewed for 6 more months!" - Kate

"I’ve been vegan for over 5 years now and this year I have decided to make the final step and try to make sure that all the products I use are vegan as well. The Kinder Beauty Box has made this transition so easy!" - knowitallgranger

Shipping: Kinder Beauty Box ships to the U.S. and most countries around the world.

Starting at $26.00
Shop Kinder Beauty Box
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Kinder Beauty Box reviews.

11. Petit Vour

Best Makeup Subscription Box For Vegan Beauty Products

Image from our review.

About the Makeup Box: Petit Vour’s vegan makeup subscription box has a simple goal: to bring cruelty-free products to a wide audience. When you sign up, you’ll answer some quick questions about your cosmetic preferences, which allows the service’s curators to find products that you’ll actually use. You’ll receive an assortment of four beauty products with a total value of over $50. In addition to cosmetics, Petit Vour’s makeup box subscription includes occasional body, haircare, and skincare products.

The price is pretty fairly priced considering this box exclusively sends vegan and cruelty-free beauty products— and you can get $4 in store credit every month for reviewing each box. It’s a simple way to find the best plant-based, cruelty-free products in the industry, and the rewards program allows you to order your favorites at a low rate.

Is It Customizable? No, not at the time of publication.

  • At least one item will be full-sized and usually has a significantly higher value than the cost of the box
  • A good mix of brands you may already know and quality brands Petit Vour introduces you to


  • Not all subscribers receive the same box every month, so you may get jealous if a friend gets something in their box that you don't in yours
  • Sometimes some of the samples can be on the very small side

What Our Readers Say:

"I've subscribed to this box for 8 months. Every month there are enough products that I use to make it worth the price. Most often I have received one full size or deluxe size sample. I found I loved the ingredients and quality of products much more than what I was receiving from Birchbox." - Melissa

"For the price the value is there and packaging is so pretty." - Kathy K.

Shipping: is free worldwide.

Starting at $18.00
Shop Petit Vour
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Petit Vour reviews.

12. Nourish Beauty Box

Best Makeup Subscription Box For Discovering Independent Clean Beauty Brands

Image from our review.

About the Makeup Box: Nourish Beauty Box is a natural makeup subscription box, and their emphasis on sustainable, skin-loving products provides plenty of value at an affordable rate. The site also allows shoppers to build their own boxes — ideal for giving a personalized gift or treating yourself to a few of your favorites.

The Nourish makeup box subscription includes four full-size vegan products per month. One is typically an in-house selection–a reminder that you can shop their store between box deliveries if you like. All selections are cruelty-free, and you won’t find any parabens or other potentially harmful additives in the ingredient list. The goal here is to deliver “toxin-free beauty,” and Nourish delivers.

We love that the company carefully curates each box, and its website includes detailed information about each brand to help shoppers make informed decisions. The modest monthly price makes this a great option for expanding your skincare regimen, and discounted rates are available for long-term orders.

Is It Customizable? The monthly box isn’t customizable, but shoppers can select a one-time customizable box. Choose from a selection of over 90 products, then enjoy luxurious skincare with total peace of mind.

  • Only full-size items are sent every month
  • The individual products sent frequently have a higher value than the cost of the entire box


  • The box will occasionally send repeat products if you've been subscribed for a while
  • No customization and no beauty profile is filled out

What Our Readers Say:

"Fun box, a lot of new items I've never seen before." - MSA Reader

Shipping: is free in the US.

Starting at $29.95
Active Deal
Sign up for emails to get 20% off your first box
Shop Nourish Beauty Box
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Nourish Beauty Box reviews.

13. NewBeauty TestTube

Best Makeup Subscription Box For a Well-Curated Mix

Image from our review.

About the Makeup Box: Looking for a makeup subscription box that doesn’t skimp on full-size products? You’ll want to check out NewBeauty TestTube. It’s one of our community’s favorites, and for good reason: Each bi-monthly makeup box contains an editorially curated selection of beauty products from both well-known and indie brands. Our readers most appreciate that each Tube offers them the chance to try something that they otherwise may not have sampled before.

You’ll also get a NewBeauty Magazine subscription, which will help you stay informed about the latest industry trends.

The perks don’t stop there. Members receive exclusive offers with discounts on their favorites, and if you’re not sure whether TestTube is right for you, the company offers “legacy tubes” (boxes from previous months) for individual purchases.

Overall, this is an excellent way to explore beauty products without overspending. The every-other-month delivery schedule keeps your makeup kit stocked without overwhelming you with options.

Is It Customizable? No, not at the time of publication.

  • Emphasis on trying out new products and discovering new brands
  • Most, if not all, of the products sent, are full-size


  • It's not a guarantee that every box will include makeup
  • Some subscribers describe their TestTube box experience as being "hit or miss"

What Our Readers Say:

"I love the variety I receive in these boxes," - Joiseygirl

"Test Tube is my favorite of all my subscriptions. The variety of items in each box is amazing." - Talia

Shipping: $8.95 per tube.

Starting at $59.00
Shop NewBeauty TestTube
Not ready to buy? Add it to your Or, if you want to learn more, check out all our NewBeauty TestTube reviews.

14. Vegancuts Beauty Box

Best Makeup Subscription Box For Cruelty-Free Must-Haves

Image from our review.

About the Makeup Box: Here’s another great box for filling your makeup bag with clean, cruelty-free products. Each monthly Vegancuts makeup box subscription contains a mix of 4-7 full and deluxe sample-size beauty selections ranging from cosmetics to skincare to haircare. All items are free from toxic ingredients and animal byproducts.

Vegancuts’ curators highlight indie brands, and each box is valued at $60-$100. With easy subscription management and stellar curation, this makeup subscription is well worth your attention. We’re also fans of the company’s Snack Box, which offers vegan-friendly foods at a great price.

Is It Customizable? No, not at the time of publication.

  • Indie beauty brands are frequently featured
  • All products are vegan, and most are natural and cruelty-free, too


  • It's not a guarantee each box will include makeup, so if makeup is your focus, another vegan beauty box might be better
  • Some samples can be small

What Our Readers Say:

"My favorite cruelty-free beauty box thus far. It's well worth the cost. Good sized products and curation." - Isabella

"Great box! Alot of fun things to try, love it really." - Blackraincoldnightsblog

Shipping: is free to the US, $6,95 to Canada, and worldwide for $14.95.

Starting at $25.00
Active Deal
$40 off
Shop Vegancuts Beauty Box
Not ready to buy? Add it to your Or, if you want to learn more, check out all our Vegancuts Beauty Box reviews.

15. Cocotique

Best Makeup Subscription Box For Women of Color

Full Contents for Cocotique December 2020

Image from our review.

About the Makeup Box: Your makeup subscription box should suit your body, and that’s the appeal of Cocotique’s self-care box. Each monthly shipment includes 5-8 beauty and lifestyle products for women of color.

Selections include both full-size and deluxe-travel-size items. You’ll find a versatile assortment of makeup, haircare, skincare, fragrances, and nail care products, all of which are available in Cocotique’s store.

You’ll also receive a free reusable tote with each month’s box. At only $25 per month, it’s a bargain, and long-term subscriptions cut the cost further. Cocotique also operates a social responsibility program that highlights a different woman every month; the goal is to support women, promote self-care, and encourage people to “pay it forward.” Check out their site for more information.

Is It Customizable? No, not at the time of publication. However, full-size products are available through Cocotique’s web store, so subscription addicts can easily order more of their favorite selections.

  • The only subscription box on this list curated specifically for women of color and their skin tones
  • Each month comes with a bonus reusable tote


  • Makeup is sent in this box but it isn't the focus- expect more haircare and body care

What Our Readers Say:

"I love COCOTIQUE! I have subscribed to various beauty boxes and this is the best one by far." - MzKim Melvin

Shipping: is free to the US.

Starting at $30.99
Shop Cocotique
Not ready to buy? Add it to your Or, if you want to learn more, check out all our COCOTIQUE reviews.

16. FabFitFun

The box that does it all

Image from our review

About the Box: FabFitFun is a lifestyle box that sends subscribers over $200 worth of full-size makeup and beauty products, accessories, and home decor items every season. Recent boxes have included makeup from brands like ILIA, Laura Geller, Phase Zero, Stila, Anastasia Beverly Hills, and Beauty Bakerie.

The FabFitFun staff curates their boxes carefully, but they offer ample customization options, so you’ll never be disappointed. Seasonal subscribers can pick one item from four customization categories, and annual subscribers can choose one item from all six categories. This subscription box ships seasonally, so you’ll receive a total of four boxes per year; we’d recommend trying a single box to make sure it’s your thing, then upgrading to the annual plan to save a bit of money. Subscribers also receive access to year-round flash sales, exclusive offers, and other perks.

One of the best things about FabFitFun is the robust community. If you’re a beauty lover, it’s helpful to know that they manage several forums for subscribers where you can discuss spoilers, how to use box products and how to make sure the products look best on you. FabFitFun also offers cooking tips and recipes, as well as exercise videos you can take advantage of on day one of your membership.

Is It Customizable? Yes! Members get to select 4 to 6 items in each box depending on your subscription level, so you have the option to choose even more makeup items where possible if that's what you're looking for.

What Our Readers Say:

"Great way to try new products that I wouldn't otherwise choose to pay for unless I've tried it." - Yvette Klotz

"Still have to stick with my FabFitFun boxes. They are always the best." - Joline Bradshaw

Starting at $54.99
Shop FabFitFun
Not ready to buy? Add it to your Or, if you want to learn more, check out all our FabFitFun reviews.

Tips for Getting the Most From Your Makeup Subscription

You’ve found a makeup subscription box that fits your lifestyle, and you’re ready to order. Go ahead and jump in! — but if you’d like a few more tips, here’s our advice:

  • Start with a monthly or bi-monthly box. Annual subscriptions can dramatically cut your costs, but by starting with a single box, you can determine whether the service is a good fit for your beauty needs and lifestyle. Wherever possible, we’ve included coupons and promo codes to keep costs low. You can always come back and try other alternatives next month!
  • Look for discounts. Many beauty boxes offer discounts and incentives for new subscribers to their service–we’ve tried to note such perks, when possible. Our MSA Deals Page is a great resource if you’re trying to save when you sign up.
  • If your service offers personal curation, fill out your profile. Curators use profile information to send you products you’ll love. Whether you’re declaring your preference for a certain lip color or marking down allergies and skin sensitivities, your profile will help you enjoy each new delivery and help you avoid products that you don’t really want or need.
  • Read the ingredient lists carefully. For all beauty products, it’s a good idea to test a small amount on your skin before applying a larger amount. If you have special preferences, email the subscription provider; even if they don’t offer customization, they may be able to make accommodations.
  • Check expiration dates. Every now and then, you may get a product that has reached its expiration date. Do a quick check when you get your box so that if you do run across an expired item, you can notify the subscription service that you need a replacement.
  • Leave reviews after receiving your products. Some subscription services offer discounts for active reviewers, but even if your box doesn’t offer this perk, you’ll be able to provide your fellow subscribers with valuable information about the products. In some cases, your ratings of the products you received will help the brand become better at predicting the products you want in the future. We also encourage our readers to review makeup subscription boxes on our site —- a quick review can help someone find their new obsession.

Factors We Considered When Reviewing These Makeup Subscription Services

We asked our readers to select the makeup and beauty boxes above, but to provide the best possible list, we evaluated each selection carefully. Our goal is to give our readers an accurate description of every service, and in addition to real reviews from actual subscribers, here’s what we considered:

  • Price and Value: Beauty boxes often advertise the overall value of the products in each box. We prioritized services that provided accurate descriptions of that value. We also looked for subscriptions that provided clear information about what was included in each box — including information about whether the products were full or sample sizes.
  • Packaging: While most subscription boxes maintain a low carbon footprint compared with alternatives, we tried to find beauty subscriptions with recyclable packaging and sustainably sourced products. This list contains a large number of vegan and cruelty-free makeup subscriptions, which reflects our readers' preference for eco-friendly choices.
  • Variety and Selection: Most of the cosmetic subscription boxes we’ve covered offer products from a variety of brands. When a box focuses on a single brand, we’ve tried to make sure that they offer a decent selection — in other words, members won’t receive the same products repeatedly during longer subscriptions.
  • Additional Perks: We’ve listed information about discounts, add-on gifts, and other perks that make each makeup subscription worthwhile. After all, those perks can add up!

Finally, we looked for makeup subscription companies with strong reputations. We wanted to make sure that members could change, pause, or cancel their subscriptions at any time. Our goal is to help you start living the subscription lifestyle without worrying about unexpected charges or long-term obligations.

We love a high-quality makeup subscription box, and we’re excited about our reader’s selections. Be sure to leave a comment if you’ve tried any of the services listed above (or if you’d like to see another service included in our next list). Which boxes do you think you'll try this year?

Jessica Hapak
Jessica Hapak
I am a staunch believer that pineapple doesn’t belong on pizza and when I’m not working as a family law attorney I enjoy hiking the Louisiana trails (alligator sightings are a favorite!) or relaxing with Duchess, my cat. I’m a sucker for anything labeled a mystery box and I’ve never met a bath bomb I didn’t like.

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a staunch believer that pineapple doesn’t belong on pizza and when I’m not working as a family law attorney I enjoy hiking the Louisiana trails (alligator sightings are a favorite!) or relaxing with Duchess, my cat. I’m a sucker for anything labeled a mystery box and I’ve never met a bath bomb I didn’t like.

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Id love to try your products

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Olivia Emma

Hi, This post is very important information. I have learning more. I really enjoyed its reading this post enough to search for writing this excellent article and helpful post thanks for sharing.

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This is great post _so clear and easy to follow .And yes, I’m
holding out for the sharks too _ really made me laugt! Thanks
for the ton of tangible, attainable help .All your hard work is much Z
Heading off to Tweet it right now…

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I’m looking to sign up for a box but I have no clue what one I should do. Is there any boxes that just has makeup, nothing else?

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Medusas Makeup

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I like subs with a mixture of items, hair, skin, tools, makeup but I prefer not too much makeup. It’s an age thing. At 64 I just don’t wear as much makeup. I have been enjoying my Look Fantastic sub this past year. $18 rate for one year sub. Lots of products not known here. I’d love to try a candle sub but at the rate I burn them it’s an expensive habit! I can no longer buy cheap candles since I’ve indulged in high end ones. The prices are sinful however. $45 for a whiskey glass size candle! I’d rather buy the whiskey! Hahaha!

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Janet Fisher

TOTALLY disappointed with Boxycharm! Signed up for 6 month subscription, $$ taken out of acct. I have received 1 box since last November 2021 & this is May 2022. I have tried contacting Customer Service – no progress.

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Teresa Crawford

I’ve tried Ipsy twice and was so disappointed. It seemed like all I got was very small trial sizes. I wouldn’t even gift them. I’m now with Allure and I am really happy 😊. I get full size and large trial sizes. For the price I am one happy customer.

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With Allure, is it only makeup or is it makeup, skin care n hair care? If so do u have the option to only pick makeup?

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Love makeup

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This year I have tried Ipsy and Boxycharm. Ipsy has been very good to me. Their customer service has been on point. Unfortunately one of my add-ons never came in, they sent me something else and ended up refunding me so I can’t complain. The glam bag went up by $1 but I still think it’s worth it to try 5 things every month. Usually I get things I like and I’ve been subbed for 3 months now! I love the sample size because you can try it before you commit to a full size product..and with the app it makes choice very easy. I can’t say the same for boxycharm. I ordered something with a code and they sent me something else and were not willing to correct the issue which was upsetting and resulted in me unsubscribing. Another thing that really upset me with boxycharm is that I ordered something 10 days ago and it has not shipped out..apparently that order won’t ship ‘til next month! I’m glad I cancelled..

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Outstanding.. your outlook on this is amazing

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What happen with my boxes

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Do any offer fragrance? Like full size? I never got it from ipsy or boxycharm yet. I wasn’t with birch long so idk about them either.

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I’ve been getting allure for over a year and they definitely do send fragrances. One of my new faves that they sent was flowerbomb and then more recent opium!

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Shurie Gallup

I believe Scent Bird carries fragrances that get sent to your home.

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Yes, ScentBird is for fragrances although they also have skincare, candles and makeup selections. It’s primarily fragrances For about $15.99/month you get ONE travel size .27 oz spray. I’ve had a subscription for about five months now. They have hundreds of designer and name brand fragrances you can select from or receive suggestions based on your “scent profile”, and/or choose to receive their featured fragrances of the month. It’s fully customizable. On the downside, it’s a bit overpriced. One fragrance does NOT last a whole month. Also you have to take the quiz to get your profile, you cannot just simply state the fragrance families you prefer.
FragranceNet also has a monthly subscription club. For the same price you get the same thing, a travel size .27 spray, but has far more selection and easier to choose your preferences.

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Didn’t get Ipsy 2 months in a row.
They said I’d changed my address.
I’ve lived here over 10 years!
Ipsy was a disappointment.
Looking for a new service.

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I used to belong to IPSY but rejoined a couple of months ago and super disappointed. I cancelled.

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I actually just cancelled ipsy glam bag plus subscription. It takes a month before your bag is considered delivered late. You only have 45 to ask for a replacement but can’t ask until the first of the following month. When they do replace your bag they are out of the items you pick and send you leftovers from previous months. And only way to get them to refund you is using the better business bureau. I’ve read lots of reviews on ipsy and this seems to be an ongoing issue causing many people to cancel.

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Ipsy was upping my subscription without my permission, adding product and then charging my account… It is ridiculous that they do not have a live person to speak to. It took 3 weeks for them to get back to me about an unauthorized charge and in that time additional charges were added. It’s been 2 weeks and I still haven’t received my refund.

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I just cancelled Ipsy today! I joined Ipsy at the end of May. Since then, I’ve had nothing but problems! The first few bonus items I purchased I didn’t receive. They don’t have a live person to talk to so I had to go through my email. I ordered a blush & highlighter set, 2 Eye shadow sets and a set of 2 brushes. I received duplicates of the blush and highlighter set along with 3 brushes. (2 of the same)The Ipsy customer service representative told me “W re out of stalk” referring to the eyeshadow duos. He offered a partial refund. The next and biggest problem I’ve had with Ipsy is they started shipping products and extra bags to my billing address not my shipping address! I had ordered over $300 in products in a month and a half! I changed my shipping address back to what is was twice. To make a long story short, I emailed Ipsy letting them know that they keep sending everything to my billing address. Ipsy sent me an email back telling me all six orders I placed would be replaced with a duplicate. I was so happy because it was their error, not mine. I felt that was fair. I emailed Ipsy after two weeks of not receiving a shipping confirmation for the replacement items. Ipsy to ok four days to get back to me. I received an email today telling me “They were sorry but it was a glitch in their system” and they eould NOT be replacing the items they shipped! Ipsy told me it was my fault because after products leave the werehouse, there is nothing they can do. I sent an email back explaining that Ipsy kept changing my shipping address to my billing address and it was not my fault. I also attached the original email from them telling me their sending out duplicate orders of everything. I received an email back this evening telling me they were “sorry” and all they could do is refund $31.33 and give me 1200 points to redeem for a free item. Are you joking? I spent almost $300 for nothing and all you can refund is $31.33? What? I dont have access to my billing address which is a PO Box, that’s why there is a “shipping address!” Duh!
The third thing that happened is I ordered nail stickers and face primer. Four days ago, I received the nail stickers but no face primer. Once again, I had to email them telling them I didn’t receive my primer. Ipsy wanted a screenshot of what I ordered which I provided. I was told “Im sorry were out of stalk!” How are you out of stalk but had it when I ordered it. This is absolutely crazy! I just upgraded two days ago to the Glam Bag Plus.
Ipsy also signed me up for “refreshments” without my consent or knowledge. I plan on disputing the charges on my card because Ipsy shipped everything to my billing address. Im going to show my bank the email I received from them telling me that there going to send replacements.
Ipsy has been nothing but a headache! My time is valuable too and it is a hassle to constantly email them. Ipsy customer service is HORRIBLE! When Are first emailed them regarding the missing eye shadow, I rated their response the worst I could give. The customer service guy (I totally forgot his name) confronted me about me rating him badly! He asked me why I wasn’t happy with his response! I was shocked that he emailed me because of my bad rating. He was incredibly rude to me in his second email. Is he even supposed to do that? Confront a person?? I thought that stuff was confidential!
They REALLY NEED a customer service phone number were people can call and talk with a live person! I mean people are busy nowadays and a lot of people don’t feel or have the time to write an email!
I have never done business like this before. Their shipping is free but it’s SO SLOW!! I would rather pay and not wait 2-3 weeks! Seriously.
Now Im totally disgusted with Ipsy. I’m upset because a few of my friends use Ipsy and have never had a problem. I don’t know where to go from here. I cancelled right after hearing “there was a glitch in the system.” That is BS. Maybe I will give BoxyCharm a try?? Any suggestions?!?

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I went through the exact same thing. They never refunded my money either. I canceled.

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Yeah, I stopped my subscription. They get the first box right and it’s as if the don’t look at your profile anymore. I told them that I don’t wear black eyeliner and the sent it in all my boxes. It wasn’t worth the money.

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Brandi S. Horner

Don’t do Boxycharm either then. Wrong products, didn’t match anything to my beauty quiz, missing several items, more skin products barely any makeup, and makeup I got was either expired as in dried up, or the good stuff was the smallest sample size ever. Customer service sucked. Just saying

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Interesting that you say this because I actually WANT black eyeliner every month and all I get are browns and golds! Maybe we should make a trade? LOL I think their beauty quiz could use a few more questions, honestly. I have found some great products, but I’ve had to massage my beauty preferences a few times to get more stuff that I’m interested in.

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I have redhair, and I dont want black eyeliner or mascara, and that is all I get. I have had them for all most 2.5 years. I am about over it. Been thinking of canceling.

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I was surprised that ipsy made it on the list. They are not terrible I found 2 products I will stick to but that’s over many months. Its not for everyone for sure. Ipsy is the reason I came across this article..to find a new monthly makeup box. I want most or all of the products to be purly makeup. Personally I dont like using multiple different things in my face and had no use for much of it. I stick to a few to avoid more breakouts.

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How is this “2021 readers choice” when there are comments from 2 years ago already on this post????

Also there are different boxy Variations so if Ipsy is making the list several times then boxy should have too IMO (personally been loving my diff boxys more than my diff Ipsys)

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I think they update the lists every year, but use the old post? It’s kind of neat to see all the old comments.

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The Ipsy glam bag plus does NOT ship to canada!!!!!

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Yes it does because I live in Ontario Canada and I get it delivered every month

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Straight from the IPSY site:
“Are Glam Bag Plus and Glam Bag X available for Ipsters in Canada?
LAST UPDATE:NOV 11 2020 12:16AM
No, Glam Bag Plus and Glam Bag X are only available to the U.S. and its territories. We aren’t sure if or when IPSY will be able to expand Glam Bag Plus and Glam Bag X shipments beyond our current scope, but we’re listening to member feedback to make our new option an even better experience.”

I’d love to know where you ordered it from because when I chose to sign up on the Ipsy site, it only allows me to choose the standard Ipsy bag.

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Nicole Buttery

Me and my fiance just canceled boxy charm because the past 3 months we’ve felt like we just gotten whatever leftovers they could throw together. At first we shared an account, then she set me up my own but I was never able to customize it. We tried several times and they just kept saying they couldn’t find my account because some how it wasn’t under my email address. I sent the payment info and the account number on the boxes and they still acted like my account didn’t exist but I was definitely charged every month for it and recieved a box. Except for December, I dont know what happened there but I was charged just never recieved it. We both tried to reach out to boxy so that I could either recieve a box or a refund but they never did either of those. So I refuse to keep paying for something that is going to make a huge haste out of trying to fix an issue. We were both treated like we were lying and was told without the email that was linked to the account they couldn’t even pull up my info. Like I said before I gave them all the billing info, the card number that paid for the box and the account number that came from a previous box and they still said they couldn’t look anything up bc it wasn’t linked to any email that I own. Im here looking for a new subscription type of box but im afraid that bc these aren’t personalized im not going to be ae to find one.

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I would go with Ipsy. They are my favorite. I also like FabFitFun too. I just got my first Boxy Charm. It was okay. Not sure I’ll stay with it.

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I love my Boxycharm. I also get Ipsy every other month. Another box I fell in love with is the FabFitFun box. You get a huge box every new season (4 times a year). You pay 49.99 every quarter. You get a box of various objects – full size makeup, skin products; and even blankets or kitchen items. My first box had this beautiful, weighted, blanket. It also included cutting boards, full size eye cream, a glow bottle (I won’t use, but I can find someone who will), eye shadow pallet, and a few other items. Now I have to try Test Tube!!!

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I think there are some tricks to the Ipsy personalization process. I don’t think that it’s personalized in the way would all wish it were. I’m sure they are using algorithms and stock levels to build the bags, however one thing I heard which I have not yet tried is that if you review a product and give it 1 star, you will not receive that product type again. For example, if you do not ever use bronzer and you get one, you can give it a one star review and you will not likely ever receive a bronzer again.

I have been changing my preferences every month to see if it makes a difference. I haven’t received by January plus bag yet, but we shall see.

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If you want to step across the pond, try Beauty Pie. They’ve a complete offering of skin, hair, & complexion care + fragrance, tools and of course make-up. The membership can be modest if you want and yet you will chose to receive lab developed pure head to toe care. I could go on and on. You should just go here:[email protected]

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I was going to get Beauty Pie, but they only send nude makeup, no color, period. That’s boring and you can only have so much nude makeup.

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I would say I’m pretty happy with Glam Bag Plus. I used to have the regular Glam Bag a few years ago but cancelled because I kept getting products I didn’t care for. December 2020 I signed back up and opted for Plus which was not an option back when I had the regular GB. Currently they do let you pick 3 of your bag items which I think is awesome, however that does not mean you won’t be disappointed. Some products are just crap shoots and may seem great but not actually be right for you when you try it. I also do like the inexpensive add-ons and offers which lets you try out other products on the cheap.

What I would like to get more of in my bag is fragrance. I think I got a Kensie fragrance one time in my old Glam Bag, but haven’t received a fragrance since even though my preferences are set to “often” and all scent profiles have been selected. Anyone know of a fragrance-only sub?

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Misty Hicks

Scentbird is great and is $14.95 a month.

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Angela L Franklin

What do you guys think about lashybox?? It’s not mentioned at all here, and I was just looking at gifting this to my daughter, the XL box for 24.99 but then remembered Boxycharm, I want one or the other, too …. Hmmmm…

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I really do miss Sephora Play. I love getting sample sized items because it keeps me from becoming overwhelmed with products. I wish there were more options in the $10-$15 range.

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Catherine Ward

I’ve had Ipsy for a little over 3 years now and need to change it up. I want a monthly box that is primarily makeup BUT all really wild stuff. I want purple blush, grey eyebrow and orange mascaras, etc. Who has this? Ipsy used to have out-there items periodically but its been a long time.

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Medusa’s makeup monthly box is less than boxycharm and has some wild colours in every box! They do 4-5 items and only include one skincare product in each box so you know you’re mostly getting makeup and they guarantee a wild coloured product like neon etc.

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IPSY has killed Glam Bag Ultimate, in favor of a glam bag plus with every third month featuring an Ultimate type bag.
I’m super disappointed 😞 I liked my Ultimate

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Same here

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Dorothy Montgomery

Me too I loved the Ultimate too.

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