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BoxyCharm by Ipsy Review May 2023

Megan K.
ByMegan K.Jun 1, 2023 | 9 comments

4.3 overall rating
1947 Ratings | 193 Reviews

BoxyCharm by Ipsy is a $27.99 monthly beauty and makeup subscription box. They always provide a great value compared to the cost of the box and include 5 beauty items that include nail care, skincare, makeup, haircare, fragrance, and more. (At least 4 of those items will be full-sized). If you are a makeup addict – we recommend this box!

FYI: Subscription update!

Glam Bag Plus and BoxyCharm Base Will Now Be Called BoxyCharm. It’s the same great membership and price—now all under the new BoxyCharm name and extra perks. BoxyCharm members (all previous Glam Bag Plus and BoxyCharm Base subscribers) will still get 5 full-size beauty products worth up to $200 personalized for them, and now they’ll get to choose 3 of their items! Plus, they’re guaranteed 2 Power Picks—superstar products or brands handpicked by our team of experts—in their 5-product assortment. By removing the drawstring Glam Bag Plus, we can invest in better beauty products.

My Subscription Addiction paid for this box. (Check out the editorial guidelines to learn more about how we review boxes.)

First Impressions

Even though this subscription is called Boxycharm, it still arrived in a pink Ipsy box for the second month in a row.


This month also brought a return to the normal Ipsy card format we have seen previously.

Now, on to the items!

Ace Beauté Smoky Roses Eyeshadow Palette – Retail Value $39


This palette has a really lovely color story filled with soft neutrals, bold mattes, and some very unique shimmers. Snug is particularly interesting because it leans quite sage green when swatched, a surprise I wasn't expecting when I first opened the palette! Other favorites include Rose, Secret, Grise, and Power. Everything here is very nicely pigmented, though the mattes feel a little chalky. And, beware, Brick and Smoky stain.

Violet Voss Whispering Rose Face Palette - Retail Value $43


I really love blush and though I am mostly a cream/liquid convert these days, I couldn't resist falling in love with this palette with 3 different blush shades to choose from as well, as a very pretty highlighter. With summer over the horizon, this is a great way to fake that sunkissed look (while safely protecting your skin under SPF instead of actually getting burnt).

TWENTYNINE PALMS Mesquite Springs Hydrating Serum, 30 mL– Retail Value $69


I think I expected this to be an oil serum, but it was much more of a bouncy sort of clear gel. The smell is INCREDIBLE. Imagine smoked wood and resins. Delightful. Inside is a blend of moisturizers (hyaluronic acid, aloe) and antioxidants (olive oil, prickly pear) that feel really lovely on my skin. In fact, this is one of those products that I recommend stashing in your fridge or using with a jade roller for an especially chilly indulgence!

Silk’e Leave-In Conditioner, 5 fl oz – Retail Value $18


I like to think of myself as a leave-in conditioner enthusiast. My hair is coarse and dry, but the right leave-in means gorgeous beachy waves if I play my cards right. I actually have two that I am obsessed with (here and here!) so I knew this would have to really knock my socks off to earn a place on my haircare shelf. And, while this did a nice job of conditioning my hair and even encouraging waves, the scent can't hold a candle to my other favorites. It has a very clean smell, but it definitely smells like hair care, whereas I prefer mine to smell more like perfume.

My recipe for beachy waves? Towel dry your hair and apply a generous amount of leave-in conditioner. Flip your head over and scrunch your hair into waves over and over. Before flipping back over, twist your hair into a loose bun on top of your head. Sleep on it or blowdry the bun for gorgeous waves.

KAB Cosmetics Hydrating Setting Mist, 100 mL – Retail Value $28


I don't use setting sprays but if I did I wouldn't reach for this one. Mostly, this is because it smells pretty strongly of coconut which just isn't my bag. Aside from this though, the ingredient list isn't bad at all. Inside is a mix of witch hazel, aloe, panthenol, hyaluronic acid, and coconut water. It could certainly be used as an anytime sort of mist if you need a refresh throughout the day. So, if you tend to like coconut scents, give this a try for sure.


This BoxyCharm by Ipsy curation lacked a little bit of the wow factor of last month, but the overall value of $197 is pretty great. The standouts for me were the very pretty eyeshadow palette, the blush palette, and the serum. I do think that these boxes kind of need at least one big-brand item to get the hype going, but all in all, this curation was solid and there was a little bit of everything inside.

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Value – Was This Box Worth It?

The Cost: $27.99

Value Breakdown: Each of these 5 items had an average cost of $5.60. Here is how that breaks down per item:

  • Eyeshadow Palette $5.54
  • Blush Palette $6.11
  • Serum $9.80
  • Conditioner $2.56
  • Setting Spray $3.98

Other Things You Should Know

Can you still get this box if you sign up today? No, your first box will be from the June curation.

What do you think of the May 2023 BoxyCharm by Ipsy Box? Which variants are you getting?

Starting at $28.00
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BoxyCharm ($28 per month) is one of the most popular beauty subscription boxes that we review, with lots of loyal customers. They promise 5 full-size beauty products each month from a variety of both indie and... read more.

Megan K.
Megan K.
I love natural/vegan beauty products, Korean skincare, unique jewelry, and weird candies from far away places. When I am not waiting for my next exciting box you can find me painting or taking photographs of interesting people. I never leave home without pug hair somewhere on my shirt and a bold lipstick on my smile.

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I haven’t subscribed to Ipsy for 2 years now and every review is a reminder that I made the right decision. 4 of these products/brands are companies that re-label Alibaba products. 🤢 So they’re purchased for pennies. KAB is part of DLS.

Only 1 brand, 29 Palms is a worthy product.

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Looked into the import records like you, but only came across 8 import dates and they all date back to 2021, in addition most of them are only for a few hundred pieces of products. I’m just gonna guess that they sell more than a few hundred palletes a year, especially considering they are in soo many sub boxes. I see 438 qty of “Eye Base” whic is the alrgest qty.
Is there another site other than the US Import one?

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I’ve also done a deep dive into this a couple years ago and there are several import sites on the web. A lot you have to pay to get full access. I can’t remember the name but there was one site that showed more than the others. After this I stopped subscriptions and went back to my Estée Lauder. The beauty ones I stopped. I’m still addicted to the home/tech/candle ones.

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I did look at Ace Beauty, and they said that Alibaba ripped off *their* photos – that Ace made the palettes first, and Alibaba copied them. I’m not going to waste an inordinate amount of time on researching this. I know some commenters on this site like to constantly post about the Alibaba brands thing, so I’ll let you have at it. Just make sure you aren’t spreading any misinformation about individual brands.

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Lol…just a quick note. I didn’t hear of that bs Ace said. I looked up their import records and saw where they purchase their ready-made cosmetics. These companies on their import records can all be found on Ali B. I even cross referenced and look at the company’s websites and see they have ready to sell cosmetics. All around $2 and under. Look at the back of your palettes, they’re all made in China, aka PRC.

Companies that buy their cosmetics from there are only doing so because it so filthy cheap. People can love Alibaba but I don’t want a 20 cent lipstick, 59 cent blush or a 1.60 palette. After all is paid that lipstick was probably 2 cents….💩🤮

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You might want to dig deeper on Ace’ Beauty.

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If MSA allowed links I’d post them for you. Sorry but you need to dig deeper. If you follow the trail you’ll see where Ace and VV manufacturers buy their ready made products are on Alibaba. The companies they source all their items are on Ali B. FYI, that 15 pan pallets is $1.60. Truth

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Violet Voss is also a “name brand”. Their palettes are sold at Sephora.

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Just because it’s sold at Sephora doesn’t mean it’s a great product. It just means it’s a brand that makes them money.

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