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The Best Cheap Toy Brands in 2025

Discover and shop the best cheap toy brands with The Directory. Explore reviews, news, and more to find what's right for you.

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  1. KiwiCo Kiwi Crate

    KiwiCo is a monthly subscription box that inspires kids to see themselves as makers, engineering and creating their own innovative designs and outcomes. They offer multiple lines of fun and enriching STEAM projects that are designed to spark creativity, tinkering, innovation and learning. Ultimately, KiwiCo's mission is to provide the next generation of innovators with the tools and foundation to become creative problem-solvers and critical thinkers. Crates range from the Panda Crate designed for babies up to the Eureka Crate that features engineering projects for ages 12 and up. KiwiCo is so popular it was voted as the best subscription box for kids in the 2021 readers’ choice awards.

    Here are the crates offered by Kiwico:

    Panda Crate for 0-24-month-olds,

    Koala Crate for 2-4-year-olds,

    Kiwi Crate for 5-8-year-olds, 

    Yummy Crate for 6-14,

    Atlas Crate for 6-11-year-olds,

    Doodle Crate and Tinker Crate for 9-16+-year-olds,

    Eureka Crate and Maker Crate for ages 14 and up.

  2. Little Passports: World Edition

    Recommended for ages 6-10, Little Passports' World Edition is designed for school-aged children to explore the world, one country at a time, as they follow Sam and Sofia on adventures around the globe. After receiving your Explorer Kit, a new country is featured each month with letters from Sam & Sofia, fun souvenirs, activity sheets, stickers for your suitcase, passport & map, photos, and access to Boarding Zone for more online games. Pricing starts at $22/month for an annual subscription and goes up to $29/month for a month-to-month subscription.

  3. The Happy Trunk & DIY Happy Kits
    The Happy Trunk come in two different age groups. The 3-7 year boxes are themed activity boxes with art, craft and science activities. Each box has all materials and know how to complete 2-3 projects inspiring creativity and exploration. The Happy Trunk boxes for 7-11 year age group are designed differently. These boxes do not follow a particular theme. Each box comes with 2 projects, one more geared towards arts & crafts, and one towards scientific exploration. All materials and know how included. DIY Happy Kits are quarterly and suitable for ages 10+, and each box contains at least 3 DIY projects.
  4. Surprise Ride
    Every month, receive a box of materials to do hands-on projects for kids ages 6-11. Boxes cover a surprise theme ranging from art and science to food and geography.
  5. Toy Library
    Toy Library (formerly Pley) is a monthly toy rental service. Starting at $24.99 per month, subscribers can receive 2 toys per month with an up to $80 value from their library of over 500 toys, which can be exchanged for new toys at any time. All toys and cleaned and sanitized before shipping and include popular and educational STEM brands like Lego, Marvel, Nerf, Hot Wheels, MineCraft, Disney, and more. Toys are available to choose based on your child's developmental stage and ability, for ages 0-12.
  6. Box of Dread
    Box of Dread is DreadCentral's subscription that mails you horror-themed items every month.
  7. PokeCrate
    PokéCrate is a monthly geeky subscription box. Every month's box will include a plushie, and also feature a wide variety of Pokémon items, including shirts, booster packs, candy, out-of-print cards, and Pokémon merchandise.
  8. KitNipBox

    KitNipBox is a subscription box for your cat. Each month they send you a variety of items including toys, treats, accessories, hygiene products, and more. They also offer 2 different monthly box options: The Happy Cat KitNipBox is $19.99/month and contains 5-6 items, and the Multi-Cat KitNipBox is $29.99/month at contains 7+ items.

  9. Koala Crate by KiwiCo

    Every crate is chock-full of play-and-learn activities that engage the natural curiosity and creativity of preschoolers aged 3-4, plus imagine! magazine, created in partnership with Highlights for Children. Get a fresh, engaging new theme each month—from exploring colors to going on a safari, and everything in between!

  10. Barkbeats
    A monthly selection of toys and treats for your furry buddy! Vivadogs (formerly Barkbeats Box) is a curated selection of dog treats and toys, featuring artisan and healthy snacks and top-brand names, such as Kong, PetMunchies, Billy & Margot, Greenies or Trixie. The month-to-month subscription has no commitment and includes free delivery at the end of each month via Royal Mail.

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