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My Native Deodorant Review – Is their Coconut & Vanilla bar the best natural deodorant?

Anna Reilly
ByAnna ReillyJun 20, 2019 | 49 comments

My Native Deodorant Review - Is their Coconut & Vanilla bar the best natural deodorant?

My Native Deodorant Review

Is their Coconut & Vanilla bar the best natural deodorant?

4.0/5 stars


  • Reliable odor protection
  • Subtle, unisex scent


  • Working out? Hot day? Be ready to reapply.
  • Not an antiperspirant. (Most natural deodorants aren’t.)


If you’re new to natural deodorants and aren’t sure where to start, I think Native’s smooth texture and probiotic-supported body odor protection make it a great pick for first-timers.

by Anna Reilly, MSA Reviewer, Avid Perspirer
January 4, 2021| 49 comments

I’ve been seeing Native natural deodorant pop up in subscription boxes and ads so much lately that I wanted to find out more. I did some research and found that cleaner alternatives to commercial deodorants are on the rise, including brands that boast eco-friendly ingredients, natural fragrances from essential oils, and even sustainable approaches to their packaging.

But what really matters is whether the deodorant works! Investing in a natural deodorant brand that doesn’t do its job just plain stinks. (Literally.)

One of the most popular brands I came across (both online and at my local Target) is Native’s deodorant. Native makes a coconut-oil-based and aluminum-free deodorant stick that uses the science of probiotics to gently curb odor. (They also have formulas specifically for sensitive skin.) You can try Native as a one-time purchase ($12), or subscribe to receive a new bar every 1-4 months ($10.00 per shipment).

Read on to see what I thought and decide if Native deodorant is right for you. Don’t forget to check out our list of personal care subscriptions recommended by our readers!

My Subscription Addiction paid for this product. (Check out the review process post to learn more.)

Native Deodorant Quick Facts

Cruelty Free Paraben Free Aluminum Free Gluten Free


  • $12 for a single bar
  • $10 when you sign up for a subscription


  • Ships to US, Canada, Australia, France, Germany, and the UK
  • Free shipping on individual and subscription orders


  • 2.65 oz solid bar in a plastic twist-up container


Native also offers rotating seasonal scents, such as Aloe & Eucalyptus, Yuzu & Orange Blossom, and Rosé, as well as a Custom option—answer a few questions about your personality and Native will formulate a fragrance just for you! They also offer sample packs featuring trial sizes of different scents.

Note: I tested Native’s original Coconut & Vanilla deodorant, which contains baking soda (an ingredient that can cause skin irritation for those with sensitive skin). If you have sensitive skin, you can find the baking-soda-free version (and other sensitive skin scents) in their Sensitive Collection.

Ingredients: Caprylic/Capric Triglyceride (Fractionated Coconut Oil), Tapioca Starch, Ozokerite (Earth Wax), Sodium Bicarbonate (Baking Soda), Magnesium Hydroxide, Cocos Nucifera Oil (Coconut Oil), Cyclodextrin, Butyrospermum Parkii Butter (Shea Butter), Dextrose, Lactobacillus Acidophilus (Probiotics)

(Native’s scented deodorants include a proprietary blend of oils. Due to FDA recommendations, they use the term “fragrance” to refer to these oils.)

My Native Deodorant Review

The Feel

4/5 stars


The Promise: Solid formula that goes on easy and doesn’t stain clothes.

The Reality: Comfortable and smooth, if just slightly sticky.

Native deodorant reminds me of the gel solids I’ve tried from commercial brands. The stick deodorant did glide relatively easily onto my skin, though it worked best when the bar (or my skin) was slightly warmer (for instance, if I applied my Native deodorant after taking a warm shower). Once, I left the window open in my bathroom overnight with my Native deodorant sitting on the counter, and in the morning, I found that the cool air had made the bar a little stiffer than usual—it tended to tug at my skin on the first pass or two. I’m guessing that’s an effect of the coconut oil in the formula hardening or softening in response to warmer or cooler temperatures. But even if it is a bit sticky at first, my body heat tends to soften the deodorant as I apply it. Also, I didn’t notice much residue on my clothes after a day of wearing Native—always a plus.

The Scent

4/5 stars

The Promise: A tropical blend of vanilla and coconut.

The Reality: A mild, vanilla-based fragrance with good staying power.

Coconut & Vanilla is the most popular scent from Native, and I can understand why. The fragrance is understated and unassuming—it has a casual personality that feels comfortable on its own and doesn’t interfere with any perfume I might want to wear on top of it. Since Native describes this scent as “tropical,” I’d expected a little more of a piña-colada sweetness, but the fragrance reads more nutty to me. Native only offers the Coconut & Vanilla fragrance in their women’s deodorant line, but I found it to be pleasantly unisex.

You can see all of the scents Native offers here. Did you know you can have Native create a custom fragrance just for you? Just take their quiz to get started. I think that is such a cool service!

The Odor Protection

4/5 stars

The Promise: Long-lasting odor protection from a probiotic-based formula.

The Reality: Reliable protection for low-key days. Getting active? Be ready to reapply.

Native lasted me all day at my (64-68 degree) office and even into the evenings. I tend to sweat a lot, but Native effectively masked any odor for a good eight hours or more. It was only when I started to push the limits—sweating it out at the gym or going for a long walk on a warm, humid day—that I sensed a familiar funk coming through. A few more swipes of Native, and I was good to go again. Native is the first natural deodorant I’ve tried that incorporates probiotics in its formula—it reintroduces good, odor-eliminating bacteria that can get washed away in the shower. It’s such a cool idea, and based on my experience, the probiotic recipe really does work!

Good to Know

Natural Deodorant vs. Antiperspirant

Antiperspirants help stop your body from sweating by blocking pores with aluminum salts. Deodorant, by contrast, focuses on curbing odor (much of which is caused by bacteria, rather than sweat itself). As Teen Vogue explains, there isn’t compelling scientific evidence against antiperspirants, but consumers are becoming more cognizant of what goes into the body products they’re using. (Some consumers are also concerned about antiperspirants impeding the “detoxifying” process of sweating, but Teen Vogue clarifies that sweating is really only responsible for a “negligible” amount of detoxification.)

As the formula is aluminum-free, Native deodorant is not going to stop you from sweating. If you’re ingredient-conscious (and odor-conscious), it’s a great choice. But if you’re concerned about wetness, Native may not be the right product for you.


“Armpit Detox”? Transitioning to Natural Deodorant

There can be a bit of a transition period when switching from a conventional antiperspirant to a natural deodorant. Some sources refer to this period as an “armpit detox,” which sounds more intense that I found it to be. Essentially, in the absence of an antiperspirant, your armpits are getting used to sweating again, and in doing so, they may get a little extra stinky.

A few tips based on my experience:

  • Do your research before picking a natural deodorant. Personally, I think Native’s gentle, hypoallergenic formula makes it a great pick for natural deodorant newbies, as there’s less risk of it irritating your skin.
  • Tote a bar of your new deodorant with you in a purse, pocket, or even the glove box of your car (so long as it’s not too hot), so you can always reapply in a pinch.
  • Give your armpits some extra TLC in the bath or shower to clear out pesky odor causing bacteria.
  • Don’t lose hope! I promise, the funky period does come to an end.
  • If you’re still having a rough time after a few weeks and especially if you’re experiencing stinging, redness, or rash, rethink the deodorant you’re trying (or better yet, check in with a dermatologist). Just because ingredients are natural doesn’t mean they get along with everyone’s skin. There may be a better match out there for your needs.


Shipping, Returns, & More

Placing Your Order

For the purposes of this review, I opted for a one-time purchase of Native’s Coconut & Vanilla deodorant stick via the Native website. (Know that I’ve also spotted this brand at Target, if you prefer doing your shopping IRL!) I love that Native gives online customers free shipping regardless of whether you subscribe to recurring shipments or not.

If you want to shave a little off of the price, consider signing up for Native’s Subscribe & Save program. This program signs you up to receive automatic orders of your favorite products on a recurring basis (either monthly, bimonthly, every three months, or once per quarter). Think of it as a trip to the store you don’t have to make. Subscribers also save on the cost of Native products (which include natural body wash, soap, and toothpaste in addition to deodorant) and get free shipping. And once you’re part of the program, you can add to or remove products from your replenishment plan and even skip deliveries as needed.

Shipping & Tracking

I placed my Native order on a Monday and chose their free standard shipping option. (They also offer expedited shipping for $10.00.) I received an order confirmation immediately and a shipping confirmation email (with tracking information) the next day. My order arrived safe and sound via USPS the following Monday.

Tips & Tricks

Native includes a booklet to help new users navigate the transition to natural deodorant. Sometimes it can take the body a week or so to adjust out of an antiperspirant-driven routine, and I found it helpful to have Native’s tips (and encouragement) through the process.


If you aren’t totally happy with your online order, you can reach out to Native customer service to arrange a refund or an exchange within 30 days of getting your order. Note that this option is not available for international orders or Native’s mini deodorant bars.

Are you curious about Native?

Sign up here, or share your natural deodorant experience in the comments!

Curious about other natural deodorants? Here are our most recent reviews:

Anna Reilly
Anna Reilly
Anna loves collecting little treasures, be they pop-culture finds, handmade mementos, or new potions to put in her makeup bag. Beauty boxes got her interested in the subscription world, but now she's swooning for all things kawaii!

Anna Reilly
Anna Reilly
Anna loves collecting little treasures, be they pop-culture finds, handmade mementos, or new potions to put in her makeup bag. Beauty boxes got her interested in the subscription world, but now she's swooning for all things kawaii!
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I read reviews on MSA everyday and have never felt compelled to comment until seeing this post.

I used Native deodorant for over three years – back when they were not as well known. The formulation and product was great. No issues. Fast forward to a few months ago when the company was bought out and started selling at Target and Walmart. Boom. Quality significantly went down. Native can claim the formulation is still the same but I REFUSE to believe this and will never support this company again. The terrible reaction I suffered from this deodorant is unbearable some days. My underarms are red, bumpy, itchy, irritated, and look terrible. The ingredients in this product react to any amount of sweat and cause irritation. I know several women who are also experiencing these issues while using Native deo.

Please please please do your research. Do not believe a company is wonderful because they advertise the fact that they have 8,000 or whatever five star reviews. Ugh. So disappointed with this company. I could rant about it all day.


This is exactly what happened to me. I received some samples in the past and fell in love with the product. When my samples where gone, I went to get a full size deodorant in this same scent. In just a week I noticed my armpits were burnt and the pain was unbearable sometimes. Had to avoid sleeveless shirts and blouses not just for the look of my armpits, but because the minimum drop of sweat will make me itch and the burning sensation come back. I’m really disappointed. The samples lasted me 3 weeks and my experience was great. But I will not give them another chance, is too risky.


LOL, that was supposed to post as response to another comment. I like Native, but the baking soda makes me break out in a rash, so will try the sensitive blend. Fatco Stank Stop in the jar is the most effective I’ve found, although I like Myro on a rotating basis. Schmid is too strong; it works, but causes rashes. So, I rotate a bunch of different ones (you don’t want to see my deodorant “corner”).


Fatco Stank Stop in the jar worked great for me. Native turned my armpits dark for somer reason. And there was another that I tried…maybe Schmidt’s and the scent was wayyyyy too strong. I wore it to a wedding and was embarrassed at how strong the scent was. It smelled more like men’s deodorant.


LaVanila made my pits smelled like onion curry. It was subtle but unmistakable!

Susan T.

Thank you so much for this review! I’ve been using natural deodorant for almost a year and my favourites have been Kopari and Kaia Naturals. I can’t use products with baking soda so I have to read labels diligently. I ordered the Sensitive Seasonal Pack and I’m super excited to try them. Just a heads up for other Canadians: Shipping is free to Canada! We don’t have Target so being able to order this with free shipping is awesome. They accept Paypal too!


I work out daily, and have tried all of these deodorants in the comments. While I like Native, I find that the most effective natural deodorant, by far, is Routine Cream Sensitive (baking soda free.) I discovered it in a Petit Vour sub years ago, and it’s awesome. I rarely to never have to reapply, even through tough workouts, and it smells heavenly. As a bonus, it comes in a reusable and recyclable glass jar and is in a cream form instead of a stick. This way is not only better for less plastic waste, but I also break it apart and keep tiny, reusable, sample jars in my gym bag, at work, under my bike seat, in my travel bag, etc… It’s great for reduced waste and portability.


I have been on a search for a great natural deodorant and recently purchased a trial size from their website. I’m so impressed! What scents do you recommend? I’m wanting to purchase a full size and can’t decide which one to go with.


Oh, hey! Sorry, I just caught your responses, Luna and Aileen!
It’s so cool that you responded; I feel like no one else knows about the awesomeness of Routine!
OK – I ordered one of Routine’s sample boxes once so that I could try a bunch of scents, and honestly they all smell really good and all worked equally well. My favorite is still Sexy Sadie. If you prefer a more unisex scent, try Johnny’s Cash or Superstar.
Since Routine is based in Canada, shipping can be expensive if you order directly from the source. I used to order through Petit Vour, but they quit carrying this brand, so now I order through Credo Beauty, paying standard U.S. shipping. Hope that helps, and enjoy!


It’s been awhile for me since I’ve used their deodorants (even though they are my favorite natural deodorant brand I’ve tried (along with Kahina Giving Beauty’s deodorant), so I went on their site to look at their products to see if the names would trigger my memory on which ones I’ve used, but I guess it really has been awhile, because I think they re-branded and all of the names are definitely different (from what I can remember). Hopefully Tiffany will have some great suggestions. 🙂


I love Routine’s deodorants too! I tried them for the first time in a Petit Vour box back in 2016, and even re-purchased a couple during one of their sales. I loved how they applied, smelled, and wore throughout the day. It’s actually really nice seeing someone else mention the brand because I feel like they’re a bit under-rated.


I love Native! I’ve used Schmidts (I love the rose scent) and it works well but I like the texture of Native much better! I had no idea they had a subscription option, plus other products! Thank you so much for your review, I signed up for the recurring deoderant sub as well as body wash. It’s great that they offer a choice of how often you’d like to receive them as well as options of packages if you want a variety of three at once, or a combo of body wash, deoderant, bar soaps and mini deo. I also love the different varieties between men’s, women’s and teen’s. I think just about any of them could be unisex!


I am not at all associated with this brand but I happened to see this at Target a few months ago while looking for a natural deodorant. I ended up buying it for $12 because it was natural and it smelled awesome! I use it daily, sometimes twice daily if I need to. It works great for me. I have tried many others and this is the only all natural one that works great, glides on great and smells fantastic! I would not “sub” to this since I don’t know how often I will need a new one and don’t want it to dry out or run out but will continue to purchase as needed at Target.


I’ve been using native for just under a year now. And I have to say, I sweat less after transitioning. I still sweat, but my daily jaunty stroll with the canine in 90 degree Florida weather no longer requires me to strip everything off upon return and take another shower. Funnily enough, the coconut vanilla is my least favorite scent.

And yes it really does prevent the odor.

One word of advice: the travel size is too small for me both to apply and how long it lasts. It’s good for an overnight trip, but not any longer. The sample size is unusable it’s so small. I get the seasonal 3 packs which is perfect.

As for the format: it really does feel like one of those bait and switch ads that promise you an unbiased opinion but really uses funky terminology and a premade template that screams ‘ I am a paid shill ‘


I really love lavanilas deodorant. The sport luxe has always worked for me. I do not naturally smell very strongly- but this has never failed to get me through a 103+ degree day in dry, Northern California. I’ve never tested it in humidity.


This reads like an ad. Did the manufacturer pay for this in any way?


I’m sorry if this read like an ad! MSA paid for this product and we didn’t work with Native on this review, I just updated the post to more clearly say that. I’m genuinely interested in (and use!) natural deodorants and was excited to write about them. We had a lot of great community feedback on our razor subscription reviews so we wanted to share something new that we thought everyone would be interested in. Thanks for your feedback!


So, since MSA posts reviews of boxes which are monetized, doing a review of a single product like this is just going to seem monetized. The only effect upon the audience of readers is to get them to buy the product.

You may have intended it to just fill a knowledge void, but since that’s not really the purview of MSA reviews, it just reads as an ad.


Agreed and I’m not sure if it’s the overt sales pitch or the terrible template that makes this such a painful read but I’m hoping we’re not going to see a bunch of reviews like this in the future.


I agree this does seem like a natural deodorant ad. The whole thing feels like a sales pitch. And there are repetitive links to their scent quiz and sign ups. One link is helpful, 2 in a short review feels like you are pushing a bit much.

Lacey Volk

Hi J – Thanks for the feedback, we are testing some new functionality and a new page style here. I’d love to know more about your experience reading this review. Would you say that you found it difficult to read the copy? Did you encounter other specific issues while reading? Was anything confusing or disorienting in any way? Thank you so much!


Right?? It definitely had an advert feel.. if we are going to be getting a bunch of these in the future MSA should just start their own subscription box of these products they’re going to be promoting 🤔


I got a sample of the lavender native deodorant in a pinchme box and have been hooked! it is pricey but I feel like it actually works better in curbing odor than regular deodorant i used to use. Totally worth it!

Autumn Young

I love Native sensitive. Every time I get the email for the new season scents I buy at least one. They have totally got my number, I really need to unsubscribe to their emails 😂


I tried the sample it when it came in a Target box. Native deodorant worked very well for me and I never had to reapply it. The scent was very pleasant since I love coconut. I also got the lavender scent which I also like very much, I’m planning on buying the full size. I could never go back to non-natural deodorants.


I’ve tried a sample of this deodorant, it smells great and went smoothly on. But, after a few minutes, it burned like hello operator. I’ve tried multiple natural deodorants and have had skin reactions to every one. I have no idea what causes it. Tom’s of Maine gave me a horrible, red, smelly, itchy, and painful rash. It took over a week to go away. So, no more natural deodorants for me. I’ll have to stick to the regular ones.


You might be allergic to the baking soda in a lot of them, that’s what happened to me.


Try Lume. I have the same reaction to natural deodorant as you, and not a single reaction to Lume. It lasts all day, too.


Lume is A-MAZ-ING! I can’t use a lot of other natural deodorants because they make me break out. Not Lume. No smell all day, even after a heavy workout.


I agree with with Mel. Lume works. I have tried so many different brands and by mid day they stop working. Lume lasts me all day. They claim longer than a day. Since I shower every morning I couldn’t say. One full day is great for me.


It definitely lasts a day, but by the end of day 2, I could smell myself. To be fair, I had gone to the barn, and came back home and did a lot of work on the garage. Still think it was a win because I should have been a lot more ripe than I was. :o)


Do they have baking soda?


Great review! I will have to try Native since I love trying natural deodorants. Schmidts has been the most effective for me, but I’m always down for something new. switched to natural deodorant last year and I’m really happy with it. My armpits feel better and don’t have a weird greyish cast I noticed when I used regular deodorant. I also live in Florida, and have never had anyone comment about me smelling (and sometimes I will ask, lol).

One thing I found helpful in the “detox” period was using charcoal masks before I got in the shower. Pacifica actually has a product for this now that I like to use as well.

Anna Reilly

Thanks Jackie! I’m eager to try Schmidt’s, too – they have SO many awesome scents that I’m curious about. Thanks for reading!


I’m using Schmidt’s too and I found the effectiveness similar to Native (maybe even slightly better). But, Native has a better texture, Schmidt’s can get grainy and dry out earlier. The nice thing has been that the TJ Maxx near my house seems to stock Schmidt’s all the time and they only cost $3.50-$4.50 each. I did not like Jason’s, Tom’s of Maine, Love Planet or Will of Way (gave me allergic reaction) at all.

If you have the capacity to to a real good sweat (I lounged in the backyard in Texas heat) and found a couple of hours gave me the armpit detox without subjecting co-workers to the weeklong indoor detox.


I have tried and it do it last long. I had to reply time and time again


*Did not😁


Eww, I work out everyday! Summer time alone Its just hot. I need a good antiperspirant.

If you want something “natural” just don’t wear anything at all.

Then cover yourself in Patchouli oil like the hippys in the 70s who never took a shower! Lol


Wow, natural deodorant user shaming. I also work-out everyday and I’ve used both natural deodorants and antiperspirant. I’ve also worked out and then sat in a 140F degree sauna so I know what sweat is. I don’t understand why you feel the need to make this comment. And like Amber said, it’s not the same as using nothing and covering ourselves in Patchouli.


I loooooove the smell of patchouli 🤷🏻‍♀️


Nina, SAME! My bf wears it every day and mmmmmmmm……


Super insightful comment, Nicole. Thanks.


If you want to wear a heavy duty antiperspirant, go for it. But don’t be so rude to the people who choose to use natural deodorants. It’s not the same as wearing nothing at all.


Not everyone needs an antiperspirant as not everyone has a sweating problem. I’ve been wearing deodorants for years without an issue. Deodorants stop the body odor, not antiperspirants.

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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.