So Choix Subscription Box Review + Coupon – January 2017
“So Choix is a new way to try and buy makeup where we bring the makeup counter to you!” So Choix is a makeup sampling subscription service that sends you hand-made samples of brand name, beauty counter products. Each month, subscribers have the options to choose all or a few of their beauty samples or to be totally surprised.
All the samples they send are hand-made from authentic full-size products and brand new sample containers. They use high hygiene standards and never even touch the product itself. This is a process which allows them to send completely uncontaminated products to you, which I really appreciate considering that the lipsticks and products sitting on some stores’ shelves have been touched and poked by hundreds of other people.
My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).
The Subscription Box: So Choix
The Cost: $15 a month + free shipping, with discounts available for longer-length prepaid subscription commitments. You also get 250 points ($5 Choix store credit) each month (click here to read more about their points system)
New Deal: Get a bonus Chanel mascara and mini mascara primer with a new 3-month subscription; no coupon needed!
The Products: 5 luxury beauty samples of your choice from the Choix store. I chose all of my own samples this month.
Ships to: U.S. only
Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!
Each box has a sticker on the inside listing the details of each of your samples. They also always send you fresh disposable application tools to use with your samples!
Origins A Perfect World Age Defense Moisturizer with White Tea with SPF 25 – Full-size value $43
I’ve never tried any of Origin’s skincare except for a mask or two, so I was interested in seeing what a moisturizer from them is like. I love that this one has SPF! I like the formula alright – it definitely absorbs well. I just prefer super heavy duty moisturizers, especially in winter, so I don’t think I’ll be buying the full size.
NARS Dual-Intensity Blush, Adoration – Full-size value $45
I love the shimmer and glow of this blush! The “dual-intensity” is supposed to come from being usable dry or wet, but I personally just prefer it dry. The pigmentation is great dry and the lighter shade makes a great highlighter. Wet, I had to be really careful about applying with a light hand. So Choix also included a little cheek brush for me to use.
Smashbox Be Legendary Cream Lipstick, Witchy – Full-size value $21
I haven’t yet tried Smashbox’s new Be Legendary lipstick, and I thought this “witchy” shade was really pretty. The formula is hydrating and the pigment is good, though with the brush So Choix included it went on a little patchy. I think application with the actual lipstick would be better.
Tarte Tartiest Glossy Lip Paint, Poison – Full-size value $20
For a gloss, this stuff has incredible pigmentation! This color went on completely opaque, wasn’t sticky at all, and felt good on my lips. This (gorgeous) vampy color wore for a long time, too. When I took it off, it actually sort of stained my lips a little, but nothing really noticeable.
Alterna Caviar 10-in-1 Complete Correction Hair Cream – Full-size value $25
I was curious about trying a hair sample from So Choix, and I’m actually pretty happy with this cream! It’s a leave-in product that has a lot of benefits: moisture, shine, smoothness, softness, UV and heat protection, manageability, strength, light hold, and anti-breakage. I only got one use out of this, but I could tell that it made a small difference in my hair just from using it once – I’m definitely adding the full size to my wish list.
Here are swatches of the Tarte lip gloss, Smashbox lipstick, and both colors of the Nars dual intensity blush.
Also, this month I redeemed 500 points for a So Choix Pod Palette, that has 5 spaces with magnets for you to put your little pan samples until you’ve used them up!
It’s simple but so handy.
Here, I’m wearing the blush (the darker pink as blush and the pale pink as highlighter on my cheekbones and inner eye) and the Smashbox lipstick (left) and the Tarte lip gloss (right). I really love both lip colors! The Smashbox lipstick is just right with my complexion and is a very wearable shade. The Tarte lip gloss is vampy and fabulous, and I’ve been looking for a dark purple like this that has the right undertones for me all winter.
Verdict: I had a lot of fun with my January So Choix box. Thanks to So Choix, I’ve been able to try so many brands that are new to me and/or aren’t sold anywhere convenient near me. I love that they often have new releases, too, so I can keep up to date on the newest beauty trends. It’s hard to do an exact cost-breakdown for this box because of the hand-made samples, but being able to try so many different brand name cosmetics and skincare products plus getting 250 points ($5 store credit) every month feels fun and worth it to me, especially considering my own lifestyle (toddler mom, living far from any kind of access to any of these).
What do you think about So Choix? Have you tried their service before?