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5 Reasons Why I’m Addicted to POPSUGAR Must Have Box!

If you aren’t familiar with POPSUGAR Must Have Box, it’s one of my favorite women’s subscription boxes of all time! Every quarter, they send a great mix of full-size home, beauty, and fashion items. I’ve received every single box they’ve sent for the past 5+ years, and I always recommend it to friends if they are thinking about signing up for a subscription box.

Right now, you can save $20 off your the Winter box (a $400+ value) when you use code MSA20—sign up here! 

Here are the top 5 reasons why I’m addicted to the POPSUGAR Must Have box:


1. I’m obsessed with the value.

One of the top things our readers look for in finding the perfect subscription box? The value! Not surprisingly, subscribers want to see that the value of the items they receive in a box is worth a lot more than what they paid. An amazing subscription box experience is not just getting great items, but getting great items at a deep discount compared to what you would pay if you bought the items individually. And POPSUGAR delivers on value with every single box:

The seasonal box costs $75 (or $55 for your first box with coupon code MSA20). Here’s the value of the past three boxes they’ve sent:

That’s an average of over 80% off retail prices! And each box usually includes a “hero” item that is worth more than the cost of the box alone! (I like to think of all the other items in the box as bonus freebies!)

2. I love trying new products & trends before anyone else.

Do you like being the first of your friends to try the hot new beauty trend? Or to have an item you just saw in a magazine show up on your doorstep? I do! (I think that’s why I got into subscription boxes in the first place!) POPSUGAR is perfect for that. The pom beanie trend you’re seeing all over your Instagram feed this winter? POPSUGAR sent subscribers that hat a year ago!

3. The gift-giving possibilities are amazing.

In addition to being a great box to gift to friends and family members (all the women in my family look forward to a POPSUGAR Box for the holidays each year), this box also works great for finding individual gifts. For example, look at the Winter 2018 Box. The Kate Spade Calendar, Uncommon James Blanket, Apotheke Candle, Reese Witherspoon Book, Winky Lux Palette, and Melinda Maria 18K Gold necklace are all fabulous gift items to give on their own!

If you bought the Winter box for $55 (with the MSA20 $20 coupon) and gifted those 5 items, that’s a cost of only $11 a gift! (And you still have 4 items left for you!) More than likely, you won’t want to part with most of the items, but one or two items are a perfect gift for someone on your list!

4. The best brands want to get in this box!

POPSUGAR editors see thousands of products every season and pick out their favorites for you, so you know the quality is great. And it’s a perfect mix of the brands you already know and love (Kate Spade and Tarte are two recent brand inclusions), and indie and popular brands that are about to be big (Uncommon James, Eberjey were featured in the Winter and Spring boxes).

5. The special extras!

When you get your POPSUGAR Must Have Box, you’ll see that underneath all the items, there’s a section in the box that says “PS There’s More!” These are bonus special extras that POPSUGAR isn’t counting toward the value of the box—but that doesn’t mean you won’t value them!

The fall box included Liz Claiborne sunglasses, Bliss makeup wipes, and Clorox Bleach Packs as the bonus items—all super useable items with a total value of about $40!

Sign up for POPSUGAR Must Have here with coupon code MSA20 to get your first box for only $55! (Remember, the Winter box usually costs $75, and it has a total retail value of $412.) See the full review of every item in the box here.


How do subscribers rate POPSUGAR Must Have?

Customer service
Retail value
Quality of products
Ease of canceling

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Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

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