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Whole Foods Beauty Bag “You Dew You” Limited Edition Review

Jessica Hapak
ByJessica HapakMay 4, 2023 | 10 comments

Whole Foods Beauty Bag
4.8 overall rating
17 Ratings | 5 Reviews

The Whole Foods "You Dew You" Limited Edition Beauty Bag is a curated collection of clean beauty and self-care items selected from brands available within Whole Foods Market stores. These bags are limited-edition one-time purchases are typically made available during Whole Foods' Beauty Week, but I happened to be at a Whole Foods in San Antonio on April 14th and saw a display of this bag and the Head to Toe Glow Bag. I think that Friday was actually when they launched, which was completely coincidental that I saw them. These bags, unlike other Whole Foods items, are not available to purchase through Amazon, and while they typically sell out fast, there is a small chance your local Whole Foods still has some available- there were no bags on display at my local Louisiana Whole Foods a few days later, but when I spoke with a sales associate they were able to bring this bag out from the back.

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First Impressions


This set comes packaged in a blue and white handmade bag from the Alaffia Artisan Center in Togo.

The Breakdown – What’s Inside This Limited Edition Beauty Bag from Whole Foods

Alaffia EveryDay Shea Bubble Bath Lavender, 60 mL - Estimated Value $0.94 (buy the 32 oz version for $14.99)

I adore bubble baths, and lavender is such a classic, relaxing scent that I admittedly am a fan of as well. This bubble bath formula smells soothingly of natural lavender and also is infused with Shea to help with dry skin, and it produced a good amount of bubbles in my bath tub even though my tub doesn’t have the best water pressure.

Burt’s Bees Sensitive Hydrating Facial Cleanser, 20 mL - Estimated Value $1.04 (buy the 6 oz version for $9.29)

I haven't had a Burt's Bees sample to try in a while, and this was a good fit for me. It has a creamy texture and was specifically formulated for sensitive skin. It has aloe vera and is safe for those with eczema. This is a heavier cleanser that those with oily skin probably won't like (along with that aloe vera this also has sunflower seed oil, beeswax, glycerin, and coconut oil), but my skin enjoyed it and it was hydrating like the name promised.

DERMA E Vitamin C Glow Face Oil, 7 mL - Estimated Value $5.12 (buy the 30 mL version for $21.95)

I'm a face oil fan- I apply one to my face (with a little bit on my cuticles at the end of my routine, too) every night even as we head into these warmer months because my skin just seems to like it. This oil from Derma E is a midnight oil that isn't too heavy, and along with vitamin C in the form of Tetrahexyldecyl Ascorbate this also has turmeric, red raspberry oil, ginger extract, and jojoba oil. Where this oil loses me is the addition of golden mica- that makes this a product I would only apply during the day, potentially on dry spots when my foundation has been applied or similar situations, but I do worry about the mica potentially clogging my pores if I used this as I would as a traditional facial oil.

DERMA E Advanced Peptides & Collagen Serum, 15 mL - Estimated Value $9.38 (buy the 60 mL version for $37.50)

This serum is made with multiple peptides, green tea extract, panthenol, and antioxidant-packed botanical extracts that are supposed to help promote your skins collagen production. It has a thin, milky texture that glides across my face easily, but I wouldn’t call it a super hydrating serum- I definitely needed to follow up with a moisturizer on top and didn’t like how this felt on my skin by itself. I like the ingredients list enough to want to continue using it, though.

Dr. Hauschka Skin Care Cleansing Cream, 30 mL - Estimated Value $17.40 (buy the 50 mL version for $29)

I have become obsessed with this cleansing cream- this tube is more than halfway gone and I have a hard time reaching for any other cleanser even though I have about 5 open ones in my shower. It's just so gentle and soothing to my skin. It has a slight medicinal smell to it that fades quickly, and it leaves my skin so balanced, so calm, and so soft. I have so many unopened cleansers I realistically could never justify purchasing a new one, but I am highly tempted to buy this one because of how much I enjoy it.

ESW Beauty Pink Dream Face Mask - Retail Value $6

This mask is called the pink dream but the name and packaging reminded me of the pink drink from Starbucks. I vibe with it. The sheet mask material was stretchy and comfortable to wear, and the mask was well saturated with essence but not overly drippy. This mask is infused with a yummy blend of watermelon, rosewater, and grapefruit, and I found it to be super hydrating to my dry skin and it didn't leave a sticky finish.

Karuna Skin Balancing Cleanser, 50 mL - Estimated Value $5.33 (buy the 150 mL version for $16)

I love trying products that claim to have snow mushroom- I don’t know if that’s a mushroom that we eat but I know that my sensitive skin loves mushrooms in skincare formulas. I was surprised by how thin this cleanser was- I definitely had way too much come out of the tube when I squeezed it because I used too much pressure for how liquidy the formula is. It has a slightly earthy scent and it wasn’t drying on my skin, and once I added a bit of water this watery cleanser started to foam up nicely.

Orgain Grass Fed Pasture Raised Collagen Peptides Powder, 5 g - Buy the 16 oz tub for $24.49


Supplement powders like these are pricey, so I am always game to try them out in case I want to consider investing in the full-size. I like collage powders like this one from Orgain because they absorb really easy into beverages like smoothies without a discernible taste. I have a Vitamix on my wedding registry and it’s one of the items both my fiancé and I are most excited for, and if we are lucky enough to get it I will definitely be entering my smoothie girl era with all the supplements mixing with fresh fruit- I’ve been saving recipes on my Instagram account specifically for this.

Pacifica Beauty Eye Bright Undereye Vitamin C Spot Serum Mask, 1 pair - Retail Value $5

Honestly, I think Pacifica is an underrated brand. Their packaging is fun but I've found quite a few of their products to be effective. These eye masks are made of a comfortable biocellulose that stays in place with no slipping, and they're infused with vitamin C, aloe, hyaluronic acid, and marine plant extracts. My undereyes looked refreshed after I wore these for 20 minutes, and I liked that I could move around my apartment without them moving across my face thanks to the material they're made with.

Trilogy Rosehip Oil, 5 mL - Estimated Value $6.66 (buy the 30 mL version for $39.99)

My skin really likes rosehip oil, and this one is packed with antioxidants thanks to the blend of rosehip and cranberry oils. This is a thicker oil that I find to be deeply nourishing, and it is perfect as the last step in my skincare routine before I go to bed. I only need a few drops to cover my entire face, and I woke up the next morning and my face had a bit of a glow.

Value – Was This Box Worth It?

The Cost: $20

Cost Breakdown: This kit costs $20 and everything except the collagen powder added up to $56.87.

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Key Takeaways

I thought this beauty bag from Whole Foods was fun. It was a little heavy on the cleansers, but I absolutely fell in love with that cleanser from Dr. Hauschka. I like that this came with both a sheet mask and eye masks, and it was a nice treat that this also came with bubble bath- I was able to do an entire self care routine with the contents of the bag. Whole Foods promised a value of $80 for this set, and by my math everything except the collagen powder adds up to $56.87. That also doesn't include the value of the handmade bag, which Whole Foods may have been including as well. I think I got a fair value for the $20 price tag, especially since I knew what I was getting prior to buying it- if it had been a complete surprise I may have felt slightly different, but overall I enjoyed this set.

Other Things You Should Know

Can you still get this box if you order today? This is only available in-store at Whole Foods and is likely sold out, but the stock at your local stores may vary.

What do you think of the Whole Foods Limited Edition Beauty Bag? Did you grab one?

Starting at $25.00
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Deluxe samples of natural and ingredient-conscious makeup, skincare, and haircare. In-store only purchase at US Whole Foods Market locations starting March 18. Available while supplies last.

Jessica Hapak
Jessica Hapak
I am a staunch believer that pineapple doesn’t belong on pizza and when I’m not working as a family law attorney I enjoy hiking the Louisiana trails (alligator sightings are a favorite!) or relaxing with Duchess, my cat. I’m a sucker for anything labeled a mystery box and I’ve never met a bath bomb I didn’t like.

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I am VERY annoyed because I spoke to at least 5 Whole Foods Corporate and local store employees in March who told me there would “be NO beauty bags this year.” I was told they were going in a different direction, that they were discontinued, et al. and each person was very polite but VERY sure there would not be any in 2023 at all. I will dig out my phone records and call/write to complain with names, dates, times, and locations of each person I spoke to.

I am really disappointed because I had read so much about the bags here and other places.

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Susan, I have contacted corporate as well about these boxes.

I, as well, look forward to them when I am able to purchase them.

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That’s just weird to get so worked up over a cheap $20 Beauty bag. Please focus your energy on something positive instead of trying to get some kids in trouble who were probably told that from management.

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Don’t retail employees get it from enough sides? Maybe they were just telling you what they’d been told. Please don’t complain about them.

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I felt short when I went to the Whole Foods and saw the bags were smaller than previous years. I think the past bags were $25 and bigger. This year $20 and smaller. But I got both bags on sale, so I am ok with it. I really liked the bag from 2019? with the zippers were longer than the length of the pouches and they opened wide. I keep sheet masks in there as they are perfect size for that.

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My city recently got a Whole Foods; do they only do these bags during Beauty Week? Is there a way to know when they will be released prior to them being for sale?

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Ilene Guy

Just found both at my Whole Foods. All beauty is 33% off right now plus an additional 10% if you have prime. Picked one up. Great deal at $14.40!

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An easy pass $20 could go towards one good product. Those are small samples

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Debbie Mims

Picked up 2 just now for 16.95 each and if you are a member they are 13.95

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I almost picked up one of these last week, but ultimately didn’t because as while the RV might be there, this seems super light compared to previous years. E.g., I bought both in 2020 and while they probably have roughly the same number of items, previous years had a couple full-sized items (some of which retailed for more than the actual bag! Looking at you, Mad Hippie and Dr. Hauschka toner!) and I for one felt like I made out like a bandit. This year’s felt like robbery in comparison (and why my huge city had several out on display right as you walked in…assuming I’m not the only one with this opinion.)

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