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Cubscription by Build-A-Bear Box Review – Summer 2020

Cubscription Box is a quarterly subscription box for kids that sends you a furry new Build-A-Bear friend along with exclusive Build-A-Bear accessories and other goodies. They offer a quarterly plan for $29.99 + shipping or an annual plan at a discounted rate of $26.99 + shipping.

This box was sent to us at no cost for review. (Check out the review process post to learn more about how we review boxes.)

About Cubscription

The Subscription Box: Cubscription Box by Build-A-Bearย 

The Cost: $29.99 a quarter plus shipping. Save with an annual subscription.

The Products: You will receive 6-8 exclusive, custom-made Build-A-Bear items, including a new stuffed friend, in each box!

Ships to: The US for $7 and Canada for $20. International boxes may have to pay additional taxes and fees depending on the country.

The Cubscription Box “Summer Fun” Summer 2020 Review

I reviewed the very first box in Winter 2019 and while my daughter loved the box, I was really hoping that it would be more of a unisex box because what kid doesn’t love a stuffy that can match them? It looks like they took this into consideration and this box is great for any kid! Let’s check it out!


We received this booklet which highlights all of the items in our box with cute little rhymes about each of them. The back features a rhyme about how we need to name our bear which seems pretty on-brand for B.A.B.


Build-A-Bear Teddy Bear

This quarter we received a sweet tan bear with a red heart patch on his chest. He is super soft and fuzzy with the B.A.B logo on his hand. It looks like these normally retail for anywhere from $16-$22 for a basic bear, so with this exclusive teddy, we are already off to a good start value-wise!


Mini Bear Hugs Hoodie

How adorable is this hoodie? It looks so cute on our little bear and even has cutouts for his little ears and bushy tail to poke through. I think it really brings the little bear to life and my son loves that his bear has clothes to wear. These retail for about $8-$10 on their site depending on the design.


Ice Cream Bandana

It looks like one of the things that have changed about this subscription is that instead of matching apparel for your child, they now include a matching accessory. This is a little disappointing because I think a little red hoodie to match his bear would have been adorable for my son, but instead, we received this fun and colorful bandana.


Mini Ice Cream Bandana

Here is the mini bandana for our bear. It’s the same, but just much smaller. Swipe to see it in comparison to my son’s.

While at first, I wasn’t sure how excited my son would be by the bandana (it doesn’t come across too gender-neutral to me, personally), once he realized he and his bear could be ice cream ninjas, he was sold! Luckily, he’s easy to please!


Water Bottle

This water bottle is fun and colorful and my son was happy to have his own “big kid” bottle since his sister received her own recently in an L.O.L. Surprise box. This sturdy BPA-free plastic bottle is hand wash only and can hold 24 ounces. The color is a translucent red which looks nice against the silver lid and base.


Cubscription Earbuds

These earbuds are cute, the design is gender-neutral, and of course, they are a useful accessory. The earbuds themselves are pretty wide though, even for my ears, so I am not sure how much use he will get out of these. We might have to save these until he is a little older, but I thought they were a cute item for a summer box.


Bear Coin Bank

Our last item is a cute bear-shaped ceramic coin bank. It is nice and hefty in weight and a great size at 4.75″ high and 5″ wide. I liked the way the colorful design popped against the darker blue. My son liked this and can’t wait to start asking me for coins to add to it. Haha.

Verdict: My son was so happy to receive his own bear from this Cubscription box and I am really glad that they are striving toward a more gender-neutral box because I think this will definitely appeal to a lot of kids. I am pretty disappointed that he didn’t receive any matching apparel, but we were able to turn the bandanas into a fun accessory for him and his bear. I thought the coin bank was a great option and the water bottle is fun, too. The headphones aren’t quite as kid-friendly size-wise as I would like, but they are cute and hopefully, he will grow into them! Overall, I thought this box was kind of a mixed bag, but my son seemed to really enjoy his new items and at $36.99 ($29.99 + $7.00 shipping) for these exclusive Build-A-Bear branded items, I think it was a decent value.

To Wrap Up:

Can you still get this box if you sign up today? No, the Summer box is currently sold out, but join their email list so you know when their next box goes on sale!

Value Breakdown: This box costs $29.99 + $7 shipping, which means that each of the 7 items in the box has an average cost of about $5.28.

Check out our other Cubscription reviews and the best subscription boxes for kids and tweens!

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!

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Cubscription by Build-A-Bear

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Written by Brandi Dowell

Brandi Dowell

Brandi has loved the idea of subscription boxes since joining Birchbox in 2013. Now that sheโ€™s a mother of 3, she loves finding unique boxes to educate and entertain her kids while enjoying some more pampering boxes for herself. Her favorites these days are Lillypost, KiwiCo boxes & Wicked Good Perfume!

Posted in Cubscription Reviews, Subscription Box Reviews, Subscription Boxes for Kids, Subscription Boxes for Tweens| Tags: cubscription | 12 comments

Comments (12)

  1. It would be nice if they allowed a customization, like release a theme teaser and be like “princess kitty” “dino” or “surprise us” with graphics that are hints so that they could have more “gendered” options but not be enforcing that princesses are for girls and dinos are for boys. There are only so many “gender neutral teddy” options so allowing a theme choice would please kids of any gender/expression

    and then kids could pick which theme they want and be surprised by the items

    • That’s a fantastic idea๐Ÿ™„

  2. This box was pretty disappointing. I subbed for my seven year old daughter when it first launched and she loved it. I understand the switch to gender neutral, but I wish we couldโ€™ve gotten a refund for those of us who bought it thinking it would be more girlie. The scarf, bank, and water bottle pattern were just kind of ugly. Also, that water bottle is available at Wal-Mart for $1; the only difference is itโ€™s clear. Kind of ticked they stopped with the matching clothing; that was the best part.

    • I agree with the disappointing aspect of the items, especially after their others were girly. I would love to see an option for boy or girl or neutral or even some sorta customization for the wearable items Serisouly about the water bottle?! Yeah, that is a rotten thing about the price jump and item. But still a fun box.

    • Couldn’t agree with you more ๐Ÿ™ I understand it’s hard to please everyone & I wish there were more options/ personalization to choose from with this subscription so everyone could get what their children want. My very into everything pink daughter said it was a hard pass after seeing this last box. It’s such a great idea from them & hopefully they can work the kinks out…

  3. My girls were so it excited when their box arrived. I got 1 box and they spilt the items. My only thing was it took 3 weeks to arrive after emailing said shipped. The weather and short staff probably played a big part in that but it helped with teaching patience ๐Ÿคฃ. The bandana was the least liked item for both my girls but still a great overall box.

  4. My “kid” is now an adult but this is probably the #1 box I would have subbed to. It’s perfect. Your son is adorable in the headband. You can sew large-ish buttons on either side for a face mask so the mask straps won’t have to go on his ears.

  5. The bear is so cute!! I understand the disappointment of not getting a matching hoodie, but I think their bandanas look awesome! Very “karate kid,” and I think the design is fairly gender neutral, personally. It would be nice if they offered matching clothing as an add-on every month (at a discount of course!), to appeal to people of all ages/sizes. ๐Ÿ™‚

    I also think this sub is a great value. Build-a-Bears are expensive, especially when you start buying clothes for them–it adds up fast!

  6. I would have loved this box when I was a kid! I was obsessed with buildabear but they were always so expensive lol. I think this box is reasonably priced and really fun.

    • I think I was just old enough to miss them when they came out, but I do remember them being expensive!

  7. Such a cute box! I think they went with accessories so that any age could enjoy this box. I have read reviews that quite a few adults were interested so I am guessing that is why no “matching apparel”.

    • Ahh, that would make sense! Thanks for the input, Katie! ๐Ÿ™‚

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