Facebook PixelCubscription by Build-A-Bear Box Review - Winter 2019 | MSA
My Subscription Addiction
My Subscription Addiction
Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.

Cubscription by Build-A-Bear Box Review – Winter 2019

Brandi D.
ByBrandi D.Jan 5, 2020 | 8 comments

Cubscription by Build-A-Bear
5 overall rating
1 Ratings | 0 Reviews

Cubscription Box is a quarterly subscription box for kids that sends you a furry new Build-A-Bear friend along with exclusive Build-A-Bear apparel, accessories, and other goodies. Clothing sizes start at 4/5 and go up to an Adult Small. They offer a quarterly plan or an annual plan, and while both cost the same ($29.99 + shipping), you do get a free birthday box when you purchase an annual subscription. 

This box was sent to us at no cost for review. (Check out the review process post to learn more about how we review boxes.)

About Cubscription

The Subscription Box: Cubscription Box by Build-A-Bear 

The Cost: $29.99 a quarter plus shipping. Receive a free birthday box with an annual subscription.

The Products: You will receive 6-8 exclusive, custom-made Build-A-Bear items, including a new stuffed friend, in each box!

Ships to: The US for $7 and Canada for $20. International boxes may have to pay additional taxes and fees depending on the country.

The Cubscription Box "Magical Winter" Winter 2019 Review


Our box is bright and colorful on the outside, but it looks like the inside will be perfect for us to add our own colors to! Since I was in middle school when Build-A-Bear came out, I never got to experience making one of my own furry friends, but I know they seemed to provide a pretty special and unique experience to younger generations. My daughter doesn't know what Build-A-Bear is either, but I think she will be pretty happy with the contents, regardless!


They did include a $5 off $25 coupon for us to use online or at a Build-A-Bear workshop which I thought was a nice bonus! Since I most likely won't use it, I am not going to count it towards the value, but I think it's a great start to this box!


We received this booklet which highlights all of the items in our box with cute little rhymes about each of them. The back features a rhyme about how we need to name our bear, which seems pretty typical of the Build-A-Bear brand and provides a great way to personalize the experience just a bit!


Build-A-Bear Teddy Bear

First, we have our adorable furry friend for this quarter, which is a classic brown teddy bear. It seems to be nicely made with some great details and soft fur. There is a nice glittery pink heart on her chest and a B-A-B patch on her paw. It looks like a more basic version of this bear would retail for about $16.50 (based on this bear I found), but our bear is probably worth a little bit more with that pink heart and its exclusive design.


Mini Unicorn Hoodie

They sent a cute cropped unicorn hoodie for our bear to wear. It seems to be nicely made with cutouts for the ears and even for the tail. The hood features some bright pink fuzz and a silver unicorn horn. It fits our bear perfectly and looks pretty cute!


The best part of this subscription is the fact that they encourage "twinning" with your animal and send your child matching apparel. I think this should appeal to a lot of kids and it definitely made it more exciting for my daughter! Hers is a cropped hoodie just like the bear's with the pink fuzz and silver horn, although no ear or tail cutouts for her.


It fits her well, and while I'm not a huge fan of the cropped style, it works and is still a useful and fun clothing piece for a 5-year-old and probably those a little older, too! Obviously, we would also pair this with some plainer clothing, since the stripes, florals and unicorn print are pretty tough on the eyes.


Unicorn Gloves

These pink gloves are perfect for my daughter! They fit her well, are her favorite color, and feature a cute unicorn patch on the top. I don't think I could ask for more! You can see her wearing them with her hoodie above!


Unicorn Pouch

This pouch is probably the only item in the box whose quality I wasn't totally impressed with although I think the pink glittery design is great and really fun. The pom-pom pull has already come off though since the zipper was a little tough to pull and the kids tried to use the pom to help close it. I would expect this item to be a bit more durable since it is meant for a kid.


Unicorn Marquee Light

The last item in the box is this cute unicorn marquee light. It takes two AA batteries and has holes so that you can hang it up if you'd like. It also stands on its own which is nice. My daughter will probably use this as a light in her dollhouse since it is portable and gives off a good amount of light. This would also make a great portable night light for vacation! The quality of this one is great and since she received a similar light in another box from this company, I am confident it will hold up just as well!


Overall, I think this box was a winner for my daughter! She was definitely excited!

Verdict: This was Cubscription's debut box and I was pretty impressed with the contents of the box and the range and quality (pouch excepted) of the items and my daughter was really happy as well. It is so cute that they included a bear and matching hoodies for the bear and her! That is a very unique and fun idea that makes this box stand out for sure. I also think the value is there for this $36.99 ($29.99 + $7.00 shipping) box considering that averages out to about $6.17 for each of the six items. That being said, I have to say that I was a little disappointed this box is only geared towards girls because I know my son would be thrilled with a stuffed animal that matches him! However, he is only 3 and this may be an idea he outgrows a little faster than my daughter does, so I guess I can understand. It may be a bit more limiting if they tried to make this box unisex, however, I am hopeful that if it goes well they might consider expanding to include a boy's or gender-neutral box in the future! For a debut box, we were pretty happy with what we received and are looking forward to next season's box!

To Wrap Up:

Can you still get this box if you sign up today? Yes, as of publication the Winter box is still available!

Value Breakdown: This box costs $29.99 + $7 shipping, which means that each of the 6 items in the box has an average cost of about $6.17.

Check out the best subscription boxes for kids and tweens!

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!

What do you think of Cubscription?

Starting at $29.99
Subscribe Now

"Cubscription Box by Build-A-Bear is a subscription box service that delivers a new furry friend every season (4 times a year). Each shipment contains 6-8 custom-made, exclusive Build-A-Bear items that you can't get in stores or anywhere else! This includes a new stuffed animal in every box, comp... read more.

Brandi D.
Brandi D.

I am a homeschooling mother of four. I am a former educator and have taught both elementary art and Special Education.

I have been reviewing boxes for MSA since January 2018 and have reviewed everything from activity and clothing boxes for kids to clothing, beauty, and pampering boxes for women. I have also reviewed boxes focused on home goods and even some men's boxes with the help of my husband! 

I love to discover new brands and try new things!

Join the Conversation

Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.


L Robert

My Granddaughter absolutely LOVED this box!!! It is VERY cute!!! The only 2 flaws I found were…. slow in receiveing tracking information, shipping speed, and I wish the Birthday bear could be purchased without having to pay for an annual subscription.

Reply ButtonReply
Like This CommentLike

Janna Brown

Does this come in a theme for boys as well? My nephews love build a Bear 🐻.

Reply ButtonReply
Like This CommentLike

Brandi D.

It doesn’t! I’m hopeful they will add one though because I know my sons would love it, too!

Reply ButtonReply
Like This CommentLike

Toni Marie

This is a very cute box…

Reply ButtonReply
Like This CommentLike


Wow this subscription would make a great gift. They need a adult version in plus size also. 🦄

Reply ButtonReply
Like This CommentLike

Amy in KC

I agree! I’m 32, no kids, and am reading this review … LOL. Very cute!

Reply ButtonReply
Like This CommentLike


I’m 45 with grown up kids and a grandson and I’m liking this box for me lol

Like This CommentLike


I agree. I’d buy it!

Reply ButtonReply
Like This CommentLike