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Exclusive Foodstirs Interview + Giveaway: Win a 2 Year Subscription!

Interview with Sarah Michelle Gellar and Foodstirs Founders

A few weeks ago, we asked you for your questions for the founders of the organic family-friendly baking subscription Foodstirs: Sarah Michelle Gellar, Galit Laibow, and Greg Fleishman. We’re so excited to share their answers with you today!

Plus, Foodstirs is giving one lucky winner a 2 year subscription and a signed copy of Sarah Michelle Gellar’s cookbook, Stirring Up Fun With Food! See the giveaway widget at the end of the interview below to enter to win!

What is Foodstirs?

Foodstirs June 2017 Review - All items arranged around box Foodstirs June 2017 Review - Finished Shortbread

Foodstirs (regularly $14.99/box + shipping) is a bi-monthly baking subscription box that specializes in kid-friendly, high-quality, pre-made mixes with no preservatives or artificial ingredients. All kits are made in 6 steps or less and look as good as they taste: past kits include Ombre Pancakes, Strawberry Lemonade Shortcake (pictured above), and Rainbow Cake Pops! Check out all our Foodstirs Reviews to see how our baking projects have turned out!

COUPON – You can get your first Foodstirs box for FREE, just pay $5.99 shipping! No coupon code necessary, just use this link!

MSA Exclusive Interview with Foodstirs Founders

Thanks to Sarah Michelle Gellar, Galit Laibow, and Greg Fleishman for answering all of our questions!

What was the main inspiration behind starting Foodstirs?

As working parents, we loved the distinctive way baking allowed us to unplug and truly connect with our children in the heart of the home – the kitchen. We believe that everyone can bond (and thrive) over food-crafting, so the three of us made it our personal obsession to take the guess work out and develop a simpler way for anyone – from adults to children – to create delicious, Instagram-worthy baked goods.

Where do you get your inspiration for each kit, both for the recipes and creative presentation?

We are constantly looking at current trends  in the marketplace, social media as well as our children for inspiration. We find the ideas and then put our Foodstirs spin on them. Our subscription service is based around themes, including holidays, so that definitely helps guide some of our creativity.

How far in advance do you need to plan out each new kit? Are there any exciting new flavors coming our way soon?

We plan kits about 6 months out. It’s a very collaborative process that includes our whole team (even the interns and our children who help test each idea!). As parents, we were really excited at the prospect of taking the guesswork out of baking and creating a fun activity that allows families to connect in the kitchen. We want to make it so exciting that even our own kids continue to look forward to their Foodstirs kits. We wait to reveal the craft/kit until one week prior to shipping it, maintaining that fun element of surprise for our subscribers. We definitely have some new exiting flavors coming soon – hint, think Fall goodness.

Any plans for a gluten-free and/or low sugar option?

Not yet.

Have you thought about developing kits for younger kids, aged 2-4 years? Any creative ideas for how we can encourage preschoolers in the kitchen in the meantime?

Although the ideal age of our kits is 5 and up, we find that with adult supervision, our products are fun for the tiniest of bakers. Just giving children specific tasks, like mixing or cracking an egg, enhances not just their curiosity, but everything from their fine and gross motor skills, to their vocabulary and love of science and math. Baking involves so many important life and developmental skills. But it’s the connections and memories we create, that continue to serve as the driving force behind our passion for this brand.

Normally when I ask my daughters how their day was I usually get a one-word answer, yet the second we pick up a whisk and start baking together, they open up. Stirring, baking, and eventually eating together, creates a unique bond that can’t be duplicated in any other way. And, if our Foodsitrs kits seem too advanced, our organic mixes might be the perfect solution. We’ve developed these yummy mixes (chocolate chip cookie, brownie and vanilla cake) to be easy, quick and delicious. With only a few simple ingredients and in 6 steps or less, you’ll have delicious treats to share with your loved ones.

PS: If you want give the organic mixes a try, you can save 20% on Foodstirs shop purchases with code SUMMER20!

Would you consider sending out recipes so that people could recreate everything without a packaged mix at home?

We have an amazing team that creates recipes on a weekly basis using our base organic mixes. These recipes can be found on our site (and all across our social media channels).

Do you have a favorite Foodstirs story that you’d like to share with our readers?

In the first few months after launch, we received an overwhelming amount of customer feedback. One in particular that stood out, was from a mother with a teenage son. She had been trying to get him to stay home on Friday night for years and one night she had the Foodstirs box on the counter, and she asked if he wanted to bake with her. To her surprise (and delight) he did, and that night they baked and bonded.  She thanked us for the time that she got to spend, and the delicious treats. They now have made it a tradition. It’s the letters and the photos that we receive from our customers that make everything worth it.

Does the Foodstirs team personally subscribe to any other subscription boxes? Which are your favorites?

Rockets of Awesome & Honest Co. Diapers!

Enter the Giveaway!

One lucky winner will receive a 2-year subscription to Foodstirs baking kits, plus a signed copy of Sarah Michelle Gellar’s cookbook, Stirring Up Fun With Food. Winner will be contacted via e-mail and will be posted on this page on Monday August 14th, so make sure you sign up with an e-mail address that you check regularly!

a Rafflecopter giveaway

If you do the refer-a-friend entry option in this giveaway, you’ll get the entries for that once the friend has entered the giveaway. Giveaway is open only to US residents 18 and over, and entries will be accepted through Monday August 14th at Noon Eastern.

If the giveaway widget isn’t loading for you, click here to open it in a new window.



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Written by MSA


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Posted in Featured Giveaway, Foodstirs News, Subscription Box News| Tags: foodstirs | 104 comments

Comments (104)

  1. I like the macarons kit idea, especially if it cam with a silicone mat that helps keep the macarons a uniform size when you pipe the merengue onto it.

  2. I would love some type of coffee dessert.

  3. Maybe a banana split brownie.

  4. Smores cups would be fun!

  5. I would love savory muffins that I could pair with homemade soup.

  6. Smith Island Cake 🙂

  7. I would love a macaron kit!

  8. A no bake dessert would be fun

  9. Peanut butter bars with chocolate frosting.

  10. A coffe cake crumble (cupcakes or bundt cake)
    Love the kits.

  11. lemon pudding cupcakes

  12. I would love black forest cake

  13. How about banana butterscotch cupcakes?

  14. I second the macarons idea.

  15. Flavored biscuits & honey.

  16. giant party/ birthday cookie with toppings 🙂

  17. I would love to see a layered dessert in a see through type dessert cup.

  18. Dia De Los Muertos theme for Halloween

  19. I would love a dobos cake!

  20. Scones! Or some kind of fall bakery treat 🙂

  21. Would love some balanced nutritious muffins that included some sort of protein.

  22. Hmm, I’m seeing lots of “cake” like suggestions, but I’d like something unusual like cakepops and cookie cakes were at one time (and since I’m not that creative I can’t start the trend) . . or something really old-fashioned like pull-taffy .

  23. I would love to see something with ‘mirror glazed cakes’!

  24. I’d like to see some neat Christmas cookies to give for gifts!

  25. It would be fun to do a country theme, like Mexico and include good Mexican baking products.

  26. I loved making tarts when I was little, that would be a great treat to feature and it could be make really cute/fun/creatively.

  27. creme brulee

  28. I would really love a souffle kit.

  29. Fall always makes me think of camping – love to try making s’mores with a twist!

  30. I’d love themed cupcakes/cakes based on the season/holiday.

  31. With the approach of fall I would love to see some spooky treats and pumpkin spice anything. Harvest and Halloween are my favorite times of the year and I am always looking for new treats to celebrate with.

  32. I’d love to see a gluten free kit in the future and not just a basic sugar cookie or something like that but something like the Popcorn cupcakes they did but gluten free!

  33. S’mores cupcakes!

  34. Something rainbow or mermaid/unicorn themed would be fun :).

    • If you look on the BIY section they have unicorn ombré cupcakes and unicorn shakes. They are soooo pretty.

  35. Something coconutty! or mint chocolate!?

  36. Something with Lemons. I have a lemon tree and always like new ideas of how to use them.

  37. A baking kit to help make stuffed cupcakes/ cakes. I am always in awe when cakes are stuffed with yummy goodness.

  38. I would like to see some kind of bread product instead of always cookies and cakes.

  39. A cool take on funnel cake!

  40. Cinnamon rolls. Yum!

  41. I would like to see a kit for lemon bars in the spring/summer, or chocolate chip pumpkin bread in the fall.

  42. Edible rainbow glitter cupcakes or cookies! I love colors and sparkle (and dessert)

  43. I’d like to see a kit for making pulled taffy.

  44. I would love seeing some type of happy critter made out of a cake mix….where a baked cake mix is cut into and arranged into something fun say a ladybug etc… Add the addition of frosting, candy, and other eatable embellishments to make it come to life. I have no artistic talents but with clear directions I can recreate it!

  45. Cute ways to decorate cupcakes to look like bugs and animals!

  46. Would love to have some savory options, specialty breads, etc, and anything from your book (which is fantastic and highly recommended to anyone who hasn’t checked it out yet)!

    Thank you so much for doing this!!

  47. Lemon bars! They’re my favorite 🙂

  48. I think it would be cool to have different types of kits with difficulty level. Like some no-bake and then others much more intense and teach you some baking techniques and people can choose the level that works for them.

  49. I’d love a kit to make macarons.

  50. I would like to see something with licensed characters like Mickey Mouse cookies, things younger kids would squel at!

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