Facebook PixelWOWBOX Kawaii & Beauty Review + Coupon– March 2017 | MSA
My Subscription Addiction
My Subscription Addiction
Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.

WOWBOX Kawaii & Beauty Review + Exclusive Coupon– March 2017

Nancy Su
ByNancy SuMar 31, 2017 | 7 comments


3.8 overall rating
5 Ratings | 0 Reviews

WOWBOX is a Japanese snacks and sweets subscription service that offers multiple themed boxes.

Currently, there are four themes in various sizes (Small, Regular, or Large). The Fun & Tasty Box is the original box filled with "all the fun, tasty, and weird treats that Japan is known for," including DIY kits. The Kawaii & Beauty Box contains kawaii packaged beauty-themed products as well as low-calorie snacks and health-conscious treats. The New & Limited Box contains new, limited, or exclusive items that are hot off the shelves from Japan. The Dagashi Box is a mini-sized snack box filled with traditional dagashi treats "from a bygone era.


This box was sent to us at no cost for review. (Check out the review process post  to learn more about how we review boxes.)

This review is of the Large Kawaii & Beauty, $34.99 a month, box.


The Subscription Box: WOWBOX

The Cost: $24.99 per month for a Regular box, $34.99 per month for a Large box, or $14.99 per month for the Small Dagashi Box, with discounts on longer commitments. Free or expedited shipping options available.

LIMITED TIME DEAL: Through today, 3/31, use code EASTER-PROMO to save 15% off your first box!

ACTIVE DEAL: Save 10% off for your first plan

The Products: Japanese snacks and candies curated to one of four themes

Ships to: Worldwide!

Good to know: WOWBOX ships from Japan and accepts PayPal.

Check out all of our WOWBOX reviews and the Food Subscription Box Directory!

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!


The Large Kawaii & Beauty WOWBOX usually contains 10-14 items. There are 10 snacks this month.

Descriptions, nutrition facts, and allergy information can be found online in the account information section.



Mini Angel Pie Kinako Mochi

These are essentially mini Moon Pies or Choco Pies. I really like the scalloped edges and bite-size portions.



What sets these apart from other chocolate-biscuit-marshmallow snacks is the addition of kinako flour. It gives the whole thing a slightly nuttier flavor, which I find to be very delicious.



Vegips (Sweet Potato, Carrot, Burdock Root)

These are baked sweet potato, carrot, and Burdock root chips. They're thicker and crunchier than your usual potato chips, which make them taste so much more satisfying, in my opinion. The sweet potato chips are my favorite of the three.


My only gripe is how little there was in the bag! They only take up a fraction of the space!




Soyjoy is a healthy snack bar, and this flavor contains three kinds of raisins. The texture is dry and chewy-- kind of like a soft biscotti-- but very sweet due to the raisins.


As someone who is picky about raisins, this bar tastes pretty good!



Ebi Ga Koubashi Okoge Senbei

These crunchy rice crackers have a savory lobster flavor that's very similar to my much-loved shrimp crackers. The texture reminds me of Quaker brand rice cakes, although these contain much bolder flavor!



Caplico Mini

Caplico snacks have appeared in multiple snack subscription boxes now but I never get tired of them. This is light, airy chocolate flavored cream stuffed inside a wafer cone. The cream just melts in your mouth-- I can't get enough of it! I like that this is the perfect snacking size, too.



Fruits Saison Banana and Chocolat

These are coated gum drops that taste like banana and chocolate. The outer layer is smooth, creamy banana-flavored chocolate. The inner layer is a gummy caramel hybrid that adds chewiness to the overall texture. I'm really obsessed with this candy.



Olive Oil Senbei

These are individually wrapped rice crackers with a salty kick. I get a very sharp peppery flavor upon first bite, but later on, it mellows out into a more traditional savory rice cracker taste. It's not going to be a favorite or anything but I can see myself snacking on these when I'm craving something salty.



Yasai Karinto

These are sweet vegetable sticks. Unlike other vegetable-based crackers that have a noticeable veggie shape and taste, these are more like pretzel sticks that happen to be infused with veggies. They're also dense and crunchy like pretzels, which I love.



Jyuroku Cha

This tea blend contains 16 different teas. That's crazy! I'm not amazing enough to be able to tease out each of the flavors, but overall it tastes like a mix between green tea and some kind of nutty grain like barley. It's surprisingly refreshing, especially when chilled before drinking. I really like this tea!




Strawberry Hello Kitty Pocky

I call this Strawberry Pocky, and it tastes the same as Strawberry Pocky, but it's actually not made by the same company (Kabaya instead of Glico). Either way, if you love pretzel sticks coated in strawberry chocolate cream or Hello Kitty or both, give this a try.

The pocky was not included on the WOWBOX list for March, but after reaching out to WOWBOX, they let us know it was accidentally included instead of the Genji Pie. Kaju Gummy is also listed for this month's WOWBOX, but they decided to remove it from this month's curation, which is why it was not included in boxes.

Verdict: Other than the confusion about my missing snacks, I am very pleased with this month's WOWBOX. Overall, the curation is wonderful! The ratio of sweet to savory snacks fits my preferences, too. My favorite discovery is the Fruits Saison Banana and Chocolat candy. If there is one thing I could change, it would be to include a physical info list of snacks in every box. There are 10 items total for an average cost of $3.50 per snack.

What do you think of WOWBOX?

Starting at $43.00
Active Deal
Save 10% off for your first plan
Use Coupon Code ADDICTION
Subscribe Now
WOWBOX has gone through some changes and has been reborn! We not only bring the latest snacks from convenience stores, such as the newest and limited Pocky and Kit Kat but now go beyond by searching regional brands that are exclusively sold in Japan and loved by many locals. We have improved our ser... read more.
Nancy Su
Nancy Su
Nancy began her subscription box adventure in 2014 and never looked back. She loves Asian beauty and is constantly in search of skincare holy grails. She hoards lipsticks. Her favorites are beauty, lifestyle, and jewelry subscriptions.

Join the Conversation

Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.



How is the curation wonderful??? Waste of money…

Reply ButtonReply
Like This CommentLike


Wow, I think the name of this sub is very misleading. Using the descriptors “Kawaii” and “beauty” implies something very different than an all food box. The way it’s described it says there will be kawaii beauty products included. If it’s just another snack box then they should call it a healthy snack box or some such. I imagine there are a lot of unhappy subscribers who got something very different than they expected if they ordered based only on the description. It just seems rather deceptive to me. But then again I’m a very cynical lawyer and judge.

Reply ButtonReply
Like This CommentLike


How odd, no fit kit, no beauty items. I wonder which box they actually sent you.

Reply ButtonReply
Like This CommentLike


I’m confused…What’s the “beauty” part of this box.Did I miss something?

Reply ButtonReply
Like This CommentLike

Nancy Su

WOWBOX says it’s kawaii and “beauty-themed products, like low-calorie snacks and health-conscious treats,” but they’re definitely all food! “Beauty” here probably means beauty on the inside :’)

Reply ButtonReply
Like This CommentLike

cynthia beaumont

Way over priced, I can get all this in NYC much cheaper.

Reply ButtonReply
Like This CommentLike

Nancy Su

I’m so envious of you! It’s not the case where I am. This month’s value is lower than that of previous boxes, though.

Reply ButtonReply
Like This CommentLike