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New Beauty Test Tube Subscription Review – September 2016


New Beauty Test Tube is a bi-monthly beauty and makeup subscription box. Every other month they send you a tube full of deluxe and full-size beauty samples and you also get a digital subscription to New Beauty Magazine. It’s a little pricier than other beauty subscriptions, but in general, the value is usually great.


This box was sent to us for review purposes. (Check out the review process post to learn more about how we review boxes).



The Subscription Box: New Beauty Test Tube

The Cost: $29.95 a box plus $8.95 shipping (ships every other month)

The Products: Deluxe and full-size beauty products. (This subscription also includes a subscription to New Beauty Magazine).

Ships to: US only

Check out all my New Beauty Test Tube reviews, and the Beauty Subscription Box List!


Each box comes with a booklet detailing the items included. This month is a complete takeover from the brand It’s a 10!


We also got a teaser hint about the November box:


Bigger tube? More products? I’m intrigued!


It’s a 10 Miracle Whipped Shampoo – FULL SIZE! Value $25


I normally can’t tell a difference in shampoo with my hair – it’s usually the conditioner where I really see the difference. But this shampoo! I can totally feel a difference in my hair – it’s so soft!

(And like all It’s a 10 products, I think it smells fab, too.)


It’s a 10 Miracle Defrizzing Gel – FULL SIZE! Value $17

This is one of those products where a little goes a long way – this tube should last you months! I used this post-shower and let my hair air-dry. I didn’t see a huge difference in curl definition, but it seemed to give my hair more volume, and no crunchiness.


It’s a 10 Miracle Styling Potion – 1.5 oz Value $1.20

I assumed this was the full-size version since I only needed to use a little at a time, but this is a deluxe sample (that should last a while).

I love this styling creme because it works both on damp or dry hair. It makes my hair soft, deals with frizzies and doesn’t add any weight.


It’s a 10 Miracle Whipped Styling Balm – FULL SIZE! Value $25

I tried this out on damp hair like the other styling products in this box and couldn’t really determine the difference between this and the other items. Then I looked it up online – this is designed to help with blow drying and heat styling.

(And it’s another product where a little goes a long way!)


It’s a 10 Miracle Moisture Shampoo – 2 oz Value $2.60

This came with a matching travel-sized conditioner:


It’s a 10 Miracle Daily Conditioner – 2 oz Value $2.60

I used this set together and again, was happy with the results. (Admittedly, it’s a little tough to differentiate the hair results when you use both a new shampoo, conditioner, and styler at once – but I can tell you the final results were much softer hair!)


It’s a 10 Miracle Hair Mask – 2 0z Value $7.50

I love a hair mask that only takes 2-3 minutes! This one I used only on the ends of my hair as I was worried about overdoing it and ending up with greasy roots.

I think I would have noticed more of a difference in my hair if I hadn’t already been using all my other It’s a 10 products!

Verdict: This box has a value of about $80.50. I think the value is great, especially for me, since I love the It’s a 10 brand, and I’ll use every drop of every product in this box!

On the flip side, takeover boxes are always a little riskier for companies if they don’t work for a customer. (Or also, if you don’t want all hair products.)

What do you think of the September New Beauty Test Tube? Do you love It’s a 10 as much as I do?

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Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Posted in Beauty Subscription Boxes, Makeup Subscription Boxes, NewBeauty TestTube Reviews, Subscription Box Reviews, Subscription Boxes for Women| Tags: newbeauty testtube | 23 comments

Comments (23)

  1. Is this subscription usually all one brand per box?? I was going to give it a try with the 30% off deal, but I seriously just wouldn’t like a box with nothing but one brand. Even if it was a favorite brand! I like variety in a sub box.

  2. I got my November box and it’s AMAZING! They have dropped the tube and moved to a triangle box. They are able to send more of a variety of things, as well as larger products with this packaging. It was jam packed with so many full size items and many new things. This was my very first subscription box. I was reminded how much I loved New Beauty when I subscribed so long ago. I’m super happy I didn’t cancel and can’t wait for my next one.

  3. I have been a customer for almost 2 years and not a fan of receiving a tube full of the same brand. These products don’t work for me. I tried to give the box to my hair dresser but she is not a fan either. Hope the next box has variety although they always manage to send a Its a 10 product. Beginning to wonder if they have a deal with the company…….

  4. Considering how much one full size bottle of their products is, this is a steal.

    I do wish the spray was one of the products, but still…

    I’m hoping you report back that it’s still available, I would love to snag one.

    • I got the spray…and I have two subs…got it in BOTH! THIS IS AN AWESOME BUY…IM A HAIRDRESSER AND CANNOT TOUCH THIS PRICE WITH MY 50% discount! If you can still buy this…DO IT!

  5. Hmmm. I debated about signing up for this subscription after purchasing the special edition award box. So glad I didn’t cave—I know many people love the It’s A 10 line, but I’ve never found a single product that works for me. Glad I saved my $$.

    • Janet, read my comment. I totally agree with you on the special edition award box.

  6. This is my first box! I subscribed after reading a review earlier this month – I love It’s A 10. I only wish that the defrizzing gel wasn’t one of the full size items. I’ll try it, but I don’t think it’s a product I really need – I’ll probably pass it on to a curly-haired friend. I would rather have received a full size leave-in conditioner. But that’s a minor complaint. It’s a great box and I’m excited about the next one.

  7. I am so sorry I missed this – great box and bargain!

  8. I’ve been considering this sub, but wow, I would have been so disappointed by this. I can’t stomach the scent of It’s a 10 products at all and an all-hair box would be a huge miss anyway since I have very short hair. Big meh.

  9. I loved the award box they did this summer. Best value I have ever received in a box. I tried to sign up to be notified when they do another but it gave an error when I tried. Almost $40 for this while a great deal, is too much for a sub for me. I love It’s a 10.

  10. I LOVE the potion 10 styling potion! It has wrought a miracle for my wavy, frizzy hair. I first used all three new shampoo, conditioner and creme, so I wasn’t sure. The next time I used just the miracle shampoo and conditioner with my standard leave-in on damp hair. Same old hair. Then I used my old shampoo and conditioner with the potion 10 creme. Hair glossy, gorgeous, near zero frizz and not weighed down or crunchy at all. I WILL be purchasing it regularly. I had tried the it’s a 10 leave-in spray before and hadn’t noticed the same results. Thank you NBTT and It’s a 10! I found my match. I haven’t tried the whipped shampoo yet, but I’m going to now. I can’t wait to see if it makes a difference in my hair.

  11. I would love this box. I love this brand. What a neat way to share their products.

  12. I think this was my favorite tube since I started subscribing earlier this year. I’m a huge hair product junkie anyway, so this was perfect for me. I’ve always wanted to try It’s a 10 products, but I wasn’t willing to pay full price for them.

    That’s totally true about the potential of takeover boxes not working for some. I’ve read other reviews & comments from people who received this tube, but since they have fine hair this whole tube was a miss for them. That honestly makes me sad! 🙁

    I SO can’t wait to see what Test Tube has in store for November! An ad I saw in the New Beauty magazine says the tube will have more & bigger products!?! At least I’m almost positive the ad said the products would be bigger too. I think they already put so many products in the tube as it is, so it’ll be interesting to see how much more they put in! I’m also curious how much bigger the actual tube will be getting…. or am I taking that too literally? Thank goodness they haven’t mentioned anything about increasing the price yet!

  13. Is this box still available?! Seriously my most favorite brand and these are items I already pay out of pocket for. To get them at a deep discount sounds like a dream!

    • I don’t think this box is still available if you signed up for a subscription now, but I’ll reach out to verify and let you know.

      • Thank you Liz!!! You’re the best.

    • I know! I just subscribed hoping to get this one. I’ll still be happy to get the newer, bigger one, but hair products are my favorite thing and I love this brand! I did email them and ask them which one they’re going to send me. I’ll update you when they email me back if you’d like.

      • They emailed me back and said if you order today the first box will be the November/December tube.

  14. It’s a 10 is a cruelty-free company, but I don’t think they are vegan. I would love to see another cruelty-free beauty box.

  15. If I subscribe now, will I receive this tube?

    • I don’t believe so. I think your first box will be the November box. I’ll reach out to New Beauty Test Tube to verify, though.

      • I was told i would be receiving the November box as well. I just got a shipping notice today that my box shipped on the 29th and I signed up the 28. So not sure if its this box or what they are sending me

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