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Beauty DNA Subscription Box Review + Coupon – August 2016


Beauty DNA is a monthly beauty subscription service that sends you one full-size beauty item each month based on your preferences. They have three categories of items: skincare, hair, and body.


When you sign up you take a very specific survey on your beauty preferences, and they match you with a new beauty item each month.


My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).

The Subscription Box: Beauty DNA

The Cost: $25 a month with free shipping

COUPON: Use code MSA20 to receive 20% off your first shipment!

The Products: One new full-size product each month that matches your beauty preferences.

Ships to: US Only.

Check out all of our Beauty DNA reviews and the Beauty Subscription Box Directory!

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!


This box comes with a card that details the item included and a why it matches your specific interests and preferences.

This month I got a bonus match. I don’t know why – my guess is because the retail value of the main item is lower than I usually receive.


I love how thoroughly they break down the details of the product they picked and also why they chose it, based off of your profile and preferences.

I’m always impressed with how thoroughly they match products, and how many details they take into consideration. For example, they even note that this has a citrus scent, which I like, but has no rose or spice scent, which I have marked as dislikes.


Paula’s Choice Skin Recovery Hydrating Treatment Mask – 4 oz, value: $24

This is an overnight hydrating mask. It has antioxidants and plant oils to nourish skin. I tried it and felt like my skin was definitely nice and hydrated in the morning. I normally apply moisturizer first thing in the morning so this saved me a step! My skin felt soft, too.


Here’s the info card for my bonus gift this month.


Phyto Paris Express Conditioner – 5 oz, value: $26

This conditioner is nice. I noticed a little more hydration and strength in my hair after using it for a few days. It’s called an “express” conditioner because it doesn’t need much time in your hair and is supposed to work fast. I like it – I don’t think I’d buy it full price though.

Verdict: This isn’t my favorite Beauty DNA box, but I’m still happy trying some new products. This month I got $50 worth of product for $25, which I’m satisfied with. It’s not the best value I’ve gotten out of Beauty DNA, but it’s still good with me.

What do you think of Beauty DNA? What did you get from them this month? Have you found that they match all your preferences well?

Beauty DNA

How do subscribers rate Beauty DNA?

Customer service
Retail value
Quality of products
Ease of canceling

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Written by Haley Faye

Haley Faye

Haley Faye first discovered the wonderful world of subscription boxes in 2012 and began writing for MSA in 2014. Over the years, she has found many subscriptions to love. Now a mom of three, her favorite boxes are ones that dress her kids, help her get organized, feed her family, send her snacks, and offer educational fun for her children.

Posted in Beauty DNA Reviews, Beauty Subscription Boxes, Subscription Box Reviews, Subscription Boxes for Women| Tags: beauty dna | 15 comments

Comments (15)

  1. Ok…HELP! Please!
    I THOUGHT this sub was sup to come with 2 items ALWAYS?
    That was sorta my understanding you get ONE match and ONE bonus item? I got my box yesterday, I hVe ONE photo conditioner, retail value 39.95…I DIDNT get it on a good deal, isn’t this sub about $29.99 a month? I’m totally unimpressed and this is my second month.
    Hoping cancelling isn’t a haste.

  2. I also signed up for the Gilt City 2 month deal. Sad it’s over, but I’ll definitely be coming back to this one! Month one was a tiny (0.3oz) Paula’s Choice Resist BHA 9 ($43) was excited to try something from Paula’s Choice, but was definitely looking forward to month 2. Today I received two products (surprised, didn’t even know that was a thing); Coola Eco Lux SPF 50 Sunscreen Spray ($36.00) and Epicuren 5% Clear Glycolic Skin Peel ($32). All of the things I’ve gotten suit me so well and I am really impressed with the efficiency of this sub. No random products that look good enough to try once taking up space on my shelves when I figure out they’re not all that great. Trying the peel tonight!

  3. I also signed up for the 4 months from Gilt City. I’ve received Biossance Revitalizer and Paula’s Choice Super Antioxidant Concentrate Serum With Vitamin C. I keep tweaking my profile to try and get Drunk Elephant Drunk Elephant T.L.C. Framboos Glycolic Night Serum!

    • YES, I totally created my profile so I would get the Drunk Elephant Glycolic Serum! haha. I didn’t get it, but got an overnight Glycolic peel – so close! I think they were onto me. Better luck next time for the both of us. 🙂

  4. I am so jealous that you got a Paula’s choice product! I have tried to limit my profile to force them to send me a Paula’s choice product, lol. They sent an eye cream from PCA instead. I hadn’t heard of the brand, but I like the product a lot! This was the $48 RV product I got last month:

  5. I did the 4 month gilt city, and my first month I got the Algenist firming and lifting cream which I love, and I just got the Hydrolyze eye cream last night, which also has great reviews. I will definitely continue this one after the 4 months run out.

    • I tried googling your eye cream but came back empty. Is the brand Hydrolyze? Thanks.

  6. I did the Gilt City 4 month deal, and if weren’t for that I would not have tried this subscription. My first month was a very low value, a facial serum with a retail of $25 dollars. I wrote CS and complained and they stated that it met the cost of the box so was a good value and that over time the value evens out. But they did send another item which I was very happy with, and together they nearly doubled the value of the box.

    This month I received the same Paula’s Choice treatment mask and love it. I also received Avene Body Oil, which I also really like. The value was nearly double again, so I am very happy with it.

    I don’t feel this is a subscription that I would pay full price, but overall I’m glad I purchased the deal through Gilt City.

  7. My box was kinda/sorta similar to Haley’s….

    I also received two products, and they were:
    Paula’s Choice Skin Perfecting 2% BHA Liquid – While I appreciate receiving this product, I still wasn’t too excited because I’ve tried a couple of deluxe samples of this, and didn’t really notice anything when I used it. It just felt like a basic toner. I would have loved to try that mask Haley received!

    Andre Walker Hair TKO Ultimate Moisture Conditioner – I’m happy to try this product, but receiving that Phyto product Haley received would have been cool!

    I originally had my profile setup to only receive skincare, which is exactly what I received, but I started to get tired of receiving only skincare products, so I changed up my profile to receive hair & body products as well. It took a couple of months for the change to kick in, as I continued to receive only skincare products for a couple of months after the change to my profile, but I’m happy to now be receiving something different. 🙂

  8. I signed up for the Gilt City 2 month deal. My first month I received GM Collin Vital C 10% + Peptides serum. It was valued at $75. I absolutely love this serum. I went on vacation last week and didn’t take it because I thought the bottle would be too messy to travel with. Boy, did I miss it while I was gone.

    This month I received Elysee Scientific Cosmetics Collaboost Skin Firming Creme. I think it’s value was $60. I haven’t tried it yet but so far I am really loving this subscription. At least at the Gilt City price! I took the previous advice and only listed skincare issues so that I won’t receive any hair or body products.

  9. I haven’t even received a shipping notification for August yet let alone the box. It’s only my 2nd month so I don’t know if it’s normal for them. They sent my first box on July 26th and according to my account the second one was suppose to ship August 24th.

    • Helen~
      I signed up for the Gilt City deal last winter & boy was it a hassle! 2.5 months went by & I didn’t receive anything. I contacted them & they said that because it was through Gilt, they were having problems, because the system didn’t automatically register me into the program… This makes 0 sense, since I had to go on Beauty DNA to register & fill out the profile. They apologized & sent me out some weird product I stopped using after a couple days via overnight Fed Ex. The next month I got Glytone Creme (not sure of the exact product), I really liked it.. The 3rd mo. another face product (Skyn Cooling, something or another). THEN comes month #4.. I waited ANOTHER almost 2 months, got in touch with them, they again apologized & sent out a random product… I REALLY REALLY wanted to like Beauty DNA, as I’m a skincare junkie & kind of a snobby one, at that. So, it seemed like the PERFECT sub for me. Not once did I receive anything about signing up for the service during the nearly 4 month (cough*cough* 7 month) trial. I sincerely hope things are going better for you. It seems as though it is for others reading the comments. But, if you don’t hear anything, I think a nudge might help! xo?

  10. I tried the 4 mth gilt deal for this sub and am not over the moon with it yet. I got sesderma vit c serum ($52) and dr Brandt xyy eye cream ($45) for the first 2 mths. Obviously the value is there and the matching is on point based on my profile but I was hoping to try better brands I guess! My sister got 2 Paula’s choice products her first month bc of the lower price point also. I would buy this on a deal again but probably not spend $25/mth.

    • I got the sesderma vit c serum, as well. It kind of felt like I was putting orange juice on my face…(I didn’t care for the consistency of the serum). I was disappointed. My second shipment is Biossance The Revitalizer, which I’ll be interested to try….

      • Yes it is kind of sticky/tacky but reminds me of other vitamin C products I have tried so I guess that is standard. I have never heard of that brand before so at least it was something new to try. I wonder if they flag those of us doing these super deals and send a little lower value of items. I can’t really complain for paying $12 or so per product!

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