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POPSUGAR Must Have Target Fitness Box Review

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POPSUGAR Must Have Target Fitness Box Review Box

Wow – this box was announced on the 7th, sold out a day later, and arrived on the 14th! I wish all POPSUGAR boxes shipped via FedEx!

This is the review for the POPSUGAR Must Have + Target Fit, Fresh, Fun in 2015 box.

POPSUGAR Must Have Target Fitness Box Review Open

My Subscription Addiction paid for this box. (Check out the review process post to learn more about how we review boxes).

POPSUGAR Must Have Target Fitness Box Review ITems

The Box: POPSUGAR Must Have + Target Fit, Fresh, Fun Box

The Cost: $65 (No longer available)

The Products: POPSUGAR and Target collaborated to bring you everything you’ll need to make 2015 your healthiest yet. Enjoy fun fitness finds and fresh beauty essentials that will keep you energized and happy for the new year and beyond!
Limited quantities available. Boxes will ship by January 30.

POPSUGAR Must Have Target Fitness Box Review Info

The box comes with a fold out card detailing all the items included.

POPSUGAR Must Have Target Fitness Box Review Mat

Gaiam Icy Marrakesh Yoga Mat – Value $22

I like the design of this mat, and while I currently have a yoga mat, it’s one of those items I like to replace every year or so. It’s also 6P free – aka no phthalates or other potentially toxic materials.

POPSUGAR Must Have Target Fitness Box Review FitBit Flex

Fitbit Flex Wireless Activity & Sleep Wristband – Value $100

I’m pretty impressed that they were able to include a $100 Fitbit in a $65 box! I had one of the original Fitbits, and stopped wearing it after having a few syncing issues with it. I’m guessing those issues are probably all resolved now with this version, and I’d like to give the sleep quality tracking a try, so I’m excited to wear a Fitbit again!

POPSUGAR Must Have Target Fitness Box Review Headband

C9 by Champion Headband – Value $7

This headband is super grippy, and I like the 3-band design. It’s a little on the tight side for me though, so I’ll probably swap it.

POPSUGAR Must Have Target Fitness Box Review Brita

Brita Sport Bottle – Value $8

Simply Balanced Organic Dark Chocolate Trail Mix – Value $7

I have quite a few water bottles thanks to subscription boxes, but I’m sure I will get to this filtering bottle soon.

This trail mix is gluten and dairy free! And pretty addicting too without being too sweet.

POPSUGAR Must Have Target Fitness Box Review Burts Bees

Burt’s Bees White Tea Facial Cleansing Towelettes – Value $3

Laneige Advanced Hydration Trial Kit – (package says $21 Value)

I sampled both of these items thanks to the Target beauty box, so I’m happy to have more! I was planning on buying more of the Burt’s Bees towelettes anyway since they are a great gentle makeup remover.

This Laneige trial kit includes: Multi Cleanser (1 oz), Water Bank Serum (.3 oz), Water Bank Moisture Cream (.3 oz), and Water Sleeping Mask (.6 oz). I’ve already tried the mask, and I’ll definitely use the whole kit.

POPSUGAR Must Have Target Fitness Box Review Gift Card

$20 Champion/Target Gift Card

To me, Target and Amazon gift cards are as good as cash, so this brings the cost of the box for me down to $45 for the rest of the items. I am thrilled that they included a Target gift card with this box! (This gift card works on any type of Target purchase – it is just branded for Champion).

Verdict: I paid $65 for this box and received about $188 worth of items. I think the value is insane, and I am so impressed with this box! I really hope POPSUGAR continues to do collaborations with Target – I will buy every one of them!

What do you think of the POPSUGAR Must Have + Target Fitness box?

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. I already use a Nike Fuel Band, so if anyone is still looking to buy the FitBit Flex from this box, please email me at [email protected] with an offer. Thanks!

  2. If anyone still has their box I would love to buy it! My email is [email protected] ! Thank you so much :))))))

  3. Good morning! Anyone interested in buying my unopened fitbit? Email me at [email protected] 🙂

    • I am very interested!! I sent you an email 🙂 Thanks!

  4. Would anyone with a small wrist be interested in swapping their large Fitbit band for my small band? I’m not sure if we all got the same color, but mine is pink.

  5. I got my box today, but my fitbit doesn’t work! So upset 🙁 I have an email directly to fitbit about it (figure I’d start there, rather than start with PS customer service or Target even…). Anyone else have this problem?

    • You may want to also contact PS or Target asap. There were a bunch of reviews on Amazon where people’s fitbit stopped working and they complained fitbit had bad customer service/response time.

      • After I used the form on the fitbit website for a battery issue last summer, they sent me a confirmation email right away but a customer service rep doesn’t email right away. For me, it was less than a day, and the rep was quick in responding to my emails once some was assigned to my case.

    • I contacted Fitbit last summer when my Fitbit One stopped holding a charge, it was almost a year old and I got it by discount at work. I used the form on their website & they got back to me within 1 day. I emailed the customer service rep a few times to answer their questions & provide the information they requested. They were very nice and they responded in a timely manner.

  6. I got my box today and it’s such an amazing value – especially with the $20 Target gift card. Considering, Target sells everything, that’s just cash. So, basically it’s like getting the entire box for $45. That’s such a steal. I wish I had ordered more of these as they would make great gifts. I almost didn’t even order one as I am with the majority of folks that feel like we have to wait for PSMH spoilers now. But, at the last second I decided to take the gamble. Finally a Popsugar gamble has paid off. I am sorry for those folks that didn’t get this one. I think they will have a hard time finding anyone to sell their box to them.

  7. This is AMAZING!!!!

  8. Any one interested in purchasing the fit bit flex, contact me [email protected]. (Include your offer) I just got the same one for Christmas.

  9. Anyone selling their box?…I missed out on it. Almost purchased in first few minutes of being posted but the grew weary with all of the wait for a spoiler comments. If you bought one and decided you didn’t want or have an extra box, I am interested in buying it. Please email me at [email protected]

  10. Anyone selling the whole box prefer unopened? I missed out on this box so if you bought an extra or its not what you want please email me. [email protected]

  11. Anyone willing to sell their box, I’m very interested in buying it. Please email me at jtorres17 (at) . Thank you 🙂

  12. I’ll be selling my fitbit bc I just bought a fitbit charge a month ago. Email me at [email protected] with your offer 🙂

  13. Hi Liz, is there anyway to unflag a item that has been flagged? The fitbit tracker has been flagged, I’m trying to swap for one so id like to be able to see it when I search.

    I notice people seem I flag a lot of items that are from sub boxes. Which sucks for people who list them and try to swap the items since you can’t see it unless your checking that persons list.

    Thanks for your help. And if anyone is looking to swap their Fitbit plz email me blessedmommi at hotmail

    • I agree! I find that sometimes if my phone is loading too slow I will click on the “Swap for It” button and instead it flags it because I was scrolling too fast and didn’t mean to. Maybe this happens for other people but I think that the “Flag This Item” button needs to be moved somewhere else.

      • Yes, exactly that’s happens to me a lot! I flag accidentally all the time!!! :-/ I wish there were “unflag” button…

  14. What a fantastic box! I would love to see Popsugar and Target team up for a box every season!

  15. Amazing box! Wish I’d gone for it, but I honestly wasn’t even tempted when it first went up. I seriously underestimated PS. Hope they keep up the good work!

  16. Wow, wish I ordered this box, I did find this ftbit on sale online for just over the cost of this box but would have loved this entire box for sure. I always love my popsugar boxes though, just couldn’t spend the money right after holiday shopping overload lol!

  17. I’ve been wanting to try the watermask which I think is safe for rosacea. It looks like a great box and makes me hopeful for any forthcoming spring LE boxes.

  18. This looks like a really good box. I didn’t bite because I’ve been burned so badly by PS. I’m so disappointed in this month’s Must Have box, but would have loved this. Oh well, live and learn, right?

  19. This is certainly an amazing box! The value is there, the items are great, and PopSugar really seems to stepping up their game and delivering on time. But since I already own that same FitBit, I’m glad I didn’t pull the trigger and buy this one. The only thing I’d really love is that yoga mat, which I will probably go out and buy. Next time they do a collaboration with Target, I will be sure to but it right away because I am really impressed!

  20. I love this box but I already have the Garmin Vivosmart and it is amazing. I will definitely be selling or swapping my Fitbit!

    • I would be interested! Let me know your price! I also have multiple items up for swap A.colindres1208 (at)

      • Emailed you!

    • I would love to buy!

    • Hey Amanda, if you’re still looking to swap your fitbit I’d love to swap with you. Please email me Blessedmommi at hotmail

    • If you haven’t sold yours yet, if love to buy! My email is [email protected]. Can you email me and let me know?

  21. Am I crazy or does the yoga hand towel from January PSMH kinda coordinate with the yoga mat? This is a box I don’t I have to hide from the hubby lol:)

  22. For those of you wanting a Fitbit Flex, they came out with three new versions of the Fitbit this month, so the price of the Flex will start going down drastically within the next month or so. I read that the one that just came out that has the step count on the screen is meant to entirely replace the Flex in their line up.

    This is a great box. I’m a bit sad that I didn’t get it, but I stopped myself by realizing I would likely already own whatever was in the box. And that turned out to be true. But such an amazing value for anyone who does not already have an activity tracker. They are such a great motivator and mine has helped me lose weight. I’ve worn mine everyday since Sept and make it a goal to reach 10,000 steps.

  23. This box is so fantastic. I know several of the items (not just the fitbit) will be swapping like crazy! I’ve had the Library of Flowers bubble bath for a LONNNNNG time now (it’s my most-requested swap item), but since it’s so heavy, I haven’t seen anything I want to swap it for! Maybe I’ll be able to swap it for a fitbit now!

  24. Ahhh this is an awesome box!! Wish I had bought it but I’ll definitely keep an eye out for future popsugar/target boxes! 🙂 thanks for sharing!!

  25. What a perfect box. Really wish I had gotten in on this one. Just for the Fitbit and gift card I would have been happy.

  26. Wow. Amazing box! Kicking myself for not buying it!

  27. That’s good to know that the gift card can be used for anything in Target – thanks, Liz! I’m hoping that PS has learned their lesson and listened to the customer complaints because this box is stellar! (Plus, I love how huge the box was because of the yoga mat, lol)

  28. So upset I let this one pass. I listed to how everyone hated the NM box and didn’t go for it even though I have loved every box from them 🙁

    Anyone willing to trade for the box or sell their box. PLEASE let me know.

    [email protected] 🙂

  29. If someone bought an extra box and doesn’t want it or they want to sell their fitbit please let me know. I will buy it off you. My email is [email protected] thank you in advance for your help.

    • I got a fitbit for Christmas so I will be looking to swap/sell this one!!

      • Hi Brittany,

        I’d love to swap with you for your fitbit. If it’s still available . Please email me Blessedmommi at hotmail

  30. So excited to get this box! I am so glad I took the plunge and purchased. Thank you for the great job you do keeping us subscription box addicts in the loop! 🙂

  31. Would love to buy the fitbit for my daughter if anyone is selling! I have a fitbit and love it and although I didn’t need anything in this box it is amazing! Fantastic job PSMH/Target!

    • I recieved a fitbit for Christmas so I’ll be selling/swapping this.
      [email protected] with offer please!

      • Hi Brittany! If fitbit is still available would love to trade for it if you are interested. I have tons of makeup products and other stuff. Please email me.. [email protected]

      • Hi! if anyone would love to sell the entire Popsugar must have box please email me [email protected].. Thank you!

        • I emailed you!!
          Super interested

  32. AH! So excited mine is coming this Friday, hopefully earlier 🙂

    So grateful I got your email newsletter with your original article about this box and went ahead to buy it before it sold out! I’m excited for the FitBit and the Target giftcard 🙂

  33. As expected, this box looks great!
    I’m glad i didn’t order though, as i already have a fitbit flex and a nice yoga mat, and that would have brought the personal value lower. I had suspected I would already own the higher value items.

  34. If anyone is willing to sell their fit bit let me know 🙂

  35. So sad I missed out on buying the box! I would have absolutely bought it for the FitBit alone! All the other goodies look amazing, particularly the Target gift card. The box has an amazing value, and I wish I had signed up for it.

  36. I really wish I bought this!!!

  37. So bummed…I had it in my cart and I debated whether to buy it or not (I’m trying to curb my impulse buying). So once I decided to actually go through with it, it sold out earlier that same day.
    I’m hoping someone is willing to sell their fitbit at least – although I will buy the whole box if anyone is interested 🙂

  38. This box looks awesome! Too bad it sold out 🙁

  39. Man, I’m so jealous this sold out and I couldn’t snag it!I knew it would be awesome?

  40. Debbie, I’m interested in purchasing your fit bit. [email protected] Thanks

  41. I have a Fitbit already, would like to sell this one, if interested pls send me your email, as not on swap set, thanks, Debbie

    • how much are you selling it for?

    • I would love to swap or buy your fitbit! My email is [email protected]

    • Hi Debbie, I’m interested in buying the fitbit. Do you want me to send you my email address?

    • I would love to purchase! a.colindres1208 (at)

    • I am interested in buying the fitbit from you. my email is elenwat(at)

  42. Wow!! What an awesome box! I’m so disappointed because I opted out of ordering this so I could purchase an almost identical fitbit! Of course….

    Thanks as always for your amazing site!

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