What is Allure Beauty Box and how does it work? Our FAQ.


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Allure Beauty Box is one of the most popular beauty subscription boxes on the market. The goal of this post is to provide answers to common questions. If you want to learn more about Allure check out our Allure reviews, spoilers, coupons and other news.

What is Allure Beauty Box and how does it work? Our FAQ.

Allure Beauty Box is a monthly beauty subscription box service that sends 5 deluxe products curated by the the Allure editor team straight to your door. Each beauty box cost just $15 a month and is valued between $50-$90. Included in every Allure Beauty Box is a mini magazine with a guide on how to use each product as well as an occasional bonus product. For new subscribers, Allure Beauty Box is only $10 for the first box and includes a special mystery bonus gift valued over $15.

Allure’s editors test over 50,000 products each year and promise to deliver only the highest quality beauty products. Allure experts pick 5 of their favorite brands and give you a step-by-step process on how to use each product. Every Allure Beauty Box features only the top-trending luxury products tested by the Allure team that never disappoints. All Allure Beauty Box memberships also include free shipping and free cancelation at anytime.

Who founded Allure Beauty box?

Founded in 1991 by Linda Wells, Allure magazine became one of the most popular women’s multimedia brands with a focus on beauty, fashion and women’s health. Previously the editor-in-chief of NYLON, Michelle Lee, took over as editor in chief in November 2015. Allure’s dedication to bringing women the best beauty tips, trends, and products brought along the concept of “Best of Beauty” awards program in the mid 1990’s. Allure began reviewing and awarding products chosen by magazine editors and readers to help women find the best makeup, skincare, and haircare products. Allure ensures that all awards are selected by a neutral audience by separating Allure’s ad department from all “Best of” votes. In 2017,  Adweek awarded Michelle Lee “Editor of the Year” and named Allure “Magazine of the Year.”

 Want to learn more about Allure and what the MSA community thinks of the box? Go to our Allure directory page here.