Facebook PixelNom Nom Review - Is Fresh Dog Food Really Worth It? | MSA
My Subscription Addiction
My Subscription Addiction
Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.

Nom Nom Review – A Fresh Dog Food Subscription

Megan K.
ByMegan K.Jan 27, 2022 | 10 comments
Nom Nom Review - A Fresh Dog Food Subscription

My Nom Nom Review

Fresh Food for My Best Bud

Nom Nom (formerly NomNomNow) is a pet food subscription service for dogs and cats! All of the food is made fresh weekly in the Nom Nom kitchen, individually portioned, formulated just for your pet, and is prep free.

I decided to try this new food out with my lovable standard poodle, Tucker. We have had him for about 8 months now and he is our only larger dog. He has also developed quite the appetite for quality food since his diet, before we adopted him, was mostly dollar store kibble. I am now trying to make up for the lost time by feeding him only the best I can afford, so I was really excited to see how he enjoyed Nom Nom.

About NomNomNow

The Cost: Nom Nom's monthly cost depends on a few details about your dog (or cat)! For example, the cost is $121.76 for 4 weeks of food for a 10-pound dog. Tucker is significantly heavier than 50 lbs, so to feed him for 4 weeks the calculation ended up being around $212.84 which is significantly more than we spend on dry dog food.

Good to know: There is also an option to simply buy half portions at a savings of 42% which is a great option if you are looking to cut costs yet still supplement your dog's meals with fresh goodness. 

What you'll get: Fresh, pre-portioned dog food formulated by a Veterinary Nutritionist. 

Ships: Across the 48 contiguous states for free!

Are Nom Nom shipments impacted by COVID-19? No. From Nom Nom - "Nothing has changed at Nom Nom. We’re still here, making our meals from real, good ingredients. None of our recipes are out of stock, we’re not experiencing delivery delays and we’re fulfilling our orders just as we always have."

This box was sent to us at no cost for review. (Check out the review process post to learn more about how we review boxes.)

Why Nom Nom?

Tucker is what I would consider an athletic dog and it was immediately apparent that he had different needs than our two smaller seniors. He loves his normal dry food but is always a little envious of the wet senior food that Piper and Charle enjoy. He also doesn't have the best history when it comes to nutrition. I remember when I picked him up from the breeder who was rehoming him, she mentioned feeding him "whatever was around" and recommended I buy the "dollar store kibble" on the drive home because she always had that on hand for him. While I know there are real limitations in terms of money and time when it comes to the scope of nutrition people are capable of giving their dogs, I thought we could do a little better. Since then, we have found a high-quality dry food he loves and I like to add in scrambled eggs every few days as a little boost. I am still pretty interested in some sort of fresh supplement, so Nom Nom seemed perfect to try.

The Nom Nom Signup Process


The signup is pretty straightforward and quick. Simply answer a few questions about your pet, their weight, food preferences, and portion sizing. Then you are good to go!

Nom Nom Packaging


Everything arrived nice and cold! The food packs were separated from the other items by a cardboard section.


There were two cards inside, one with a guide for transitioning your pup to fresh food and the other with calorie and nutritional info for each of the available varieties of food from this brand.

My Review of Nom Nom's Dog Food

Everything was well organized and labeled. And pretty cute!


Here is a shot of the half serving packs they sent for me to use for Tucker's first week of food. There were 14 of these packs included. You can clearly see the main ingredients inside: beef, potatoes, eggs, carrots, peas. My pups all love eggs, so I knew this would be a hit immediately.

I added half of his normal dry food to one of the transition portion pouches and set his bowl down. Tucker is not a picky eater at all, so I knew he would be into it. What I wasn't expecting was for him to almost flip his bowl on the first day with excitement! He has always been a lover of beef and eggs, so this was basically heaven. I did learn that I have to physically mix the dry and fresh together or he will be less inclined to eat his old dry food.


Here are the full-size pouches. They were pretty identical to the smaller ones other than volume.

Here is a full portion in Tucker's bowl! We only did this for a few days because I didn't want him to become completely attached to a 100% fresh diet, at least not yet. His enthusiasm for this food continued regardless of the mixing ratio though!

Here is a size comparison between the two pouches.

A few totally unscientific observations:

  • I love that this food actually looks like food!
  • Tucker seems more excited than ever for dinner.
  • Take the transition seriously. Tucker had a little bit of loose stool the first day. I am SO glad I only gave him half and then continued that process for the full week.
  • Tucker seems more energized in general. This might be because of some sort of magical food + spring weather combo!
  • Are Tucker's poos smaller...?
  • It feels really nice and secure to have an automatic source of food coming regularly for Tucker. This will help me extend the time between running to the store for his dry food.

Additional Nom Nom Items

The Nom Nom team also sent a few extras for this review:


Microbiome Testing Kit - Retail Value $90.00

So, this kit is used to collect stool samples to send back to the Nom Nom lab. I know that sounds super glamorous, but you can actually learn a ton from your dog's logs.

From Nom Nom: "Their gut microbiome is an important internal indicator of their overall health. Our at-home testing kit allows you to gauge your pet’s microbiome, empowering you with real insights on their unique needs. Now you can have the confidence you’re making the best choices to provide them a happy, healthy life by your side."

This is a great resource for diving deeper into your dog's health, especially if they have had weight fluctuation, vomiting, diarrhea, or other health-related changes that you want to know more about.

You collect the samples on the ends of two included cotton rounds then deposit them into two different vials. I haven't used mine yet with everything else going on, but I am excited to get extra insight into Tucker's overall health, especially since he is new to our family.


Probiotic Support Full Spectrum for Dogs, 30 scoops per container - Retail Value $40.00

I was so excited to see this in the box! Charlie, our pug, has been having a bit of sour stomach lately. We haven't changed his regular food, so I wanted to give him a little bit of probiotics to help his digestion out. Simply add one scoop to your pup's food and they benefit from over 20 billion CFUs and 7 full spectrum probiotic strains to help keep their guts in check.


Triple Active Blend Joint & Mobility Chews for Dogs, 60 chews - Retail Value $40.00

This was another item I was excited about. Tucker is kind of terrified of our hardwood floors. We have added rugs and carpet where we can, but there are still some spots where he just totally freezes up and then goes sliding and crashing to the floor. Some of these crashes have been pretty bad and while he is showing improvement, I am happy to add a joint supplement to his rotation. Do any of you have dogs with floor phobias? What have you tried to help your buddy out?


Chicken Jerky, 2 oz - Retail Value $13.00

Aside from the actual food in this box, these chicken treats were the biggest hit in the house. Literally just dried strips of chicken breast, they are thin and when Tucker chews them it sounds like he is eating chips! Tucker is a very polite boy, and not prone to acts of begging but he does indeed beg for these. It is actually pathetic and adorable to watch! The bag is actually almost entirely gone because I can't deny those big brown eyes.

My Verdict

It is true that this food is pricy. BUT it is also super nutritious and convenient. While I can't say I would 100% switch Tucker over (mainly due to expense) I totally could see myself ordering the smaller pouches to supplement his dry food. I also think this subscription makes a lot more sense if you have a smaller dog. Piper, for example, is around 11 lbs and if she wasn't already on a prescription diet I would totally sign her up. Tucker absolutely loved this food though, so I might have to get him another month or two, especially since I am looking to go to the store less and less right now. It is just too easy to add to his dry food and he literally dances when I start to open a pouch!

What do you think of Nom Nom? Would you ever try out fresh food or supplement your dog's diet with a subscription like this?

Starting at $33.00
Subscribe Now

Nom Nom home delivers pet meals made with the freshest, restaurant-quality ingredients—all with the convenience of automatic reorder and free shipping. Nom Nom meals are cooked weekly in the company’s local kitchen, individually proportioned, tailored to meet the specific nutrition needs of each ... read more.

Megan K.
Megan K.
I love natural/vegan beauty products, Korean skincare, unique jewelry, and weird candies from far away places. When I am not waiting for my next exciting box you can find me painting or taking photographs of interesting people. I never leave home without pug hair somewhere on my shirt and a bold lipstick on my smile.

Join the Conversation

Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.



Regarding NomNom pet foods: THE SHORT STORY IS BEWARE, THEY ARE COMPLETELY UNETHICAL I decided to try the cat food when I came across a teaser on their website of 50% off the first order. Up until then, I’d been feeding my cat the Tiki Cat raw food which he loved, but the store that carries it is out of the way and I was looking for the convenience of something that could be delivered. This was a trial offer and I did not agree to any type of auto ship program, which I absolutely never do. Upon receipt of the order, I began by slowly introducing the Nom Nom cat food. Unfortunately, it did not appeal to my cat, and he even vomited a few times after eating it. This was no big deal until I received an email from Nom Nom stating that they were preparing to send another order. I immediately responded with a request to discontinue, and stated that I do not wish to receive more of the food. I still had a freezer full of the original order! They handled the situation terribly, and claimed that it was too late to cancel. They ran an unauthorized charge to my credit card for $93.85 when the order had not even been shipped.
It is now three weeks later. They never even sent the cat food, and they refuse to refund my money.

Reply ButtonReply


FYI… they have an A+ rating and respond to requests for resolution.

Reply ButtonReply

Jillian Jackson

Regarding your comment .. why would you give a negative review of this obviously great nutritious food because your cat didn’t like it and they didn’t refund you .? Sounds kind of petty to me .

Reply ButtonReply


Megan, I don’t have any advice on how to help Tucker be less scared of the floor, but something that may help. If you look up Dr. Buzbys Toe Grips, they are amazing. My senior was having problems slipping because she had two slipped discs in her back, and we put the toe grips on and it was like a miracle. They’re little rubber things you put on their toenails that help them grip the floor better. Check them out, it’s worth a shot. Hope this helps! Tucker is so adorable! 🙂

Reply ButtonReply

Megan K.

thanks for this recommendation Gabbi! I will def. look into that. They aren’t badly priced either. Kisses from Tucker!

Reply ButtonReply


I used to work in a canine rehab center, and it’s super important to help prevent floor slipping because it can lead to strains and sprains and even tendon injuries. Rugs are a super good start, and especially with poodles, shaving the hair between their toes and paw pads can help them make more contact and stay upright. Keeping nails really short is also important, and if he needs it, there are a wide variety of booties and non stick stickers that you attach to his paw pads to help him. Good luck!

Reply ButtonReply

Megan K.

Thanks for the tips Annie! I hadn’t thought of paw pads before. I have to look into that. I feel especially bad for him right now because he can’t get to the groomer for his regular foot trims and I am certainly not as thorough. 🙁

Reply ButtonReply


I tried their cat version a few months ago and my cat, who has become a very picky eater in the past year, refused to eat any of it. He actually liked the Farmer’s dog fresh dog food, but they don’t offer a cat version for his nutritional needs.

Reply ButtonReply

Cheryl Leix

Oz, I was told by a vet tech to never let a cat eat dog food as they can’t digest it. Not sure if it is the same with Nom Nom because of the “real” food ingredients but thought you should be aware of it! My cat loved dog food too, preferred it over her own. Always had to put it up if my boy didn’t eat it all, she was a stinker….

Reply ButtonReply

Megan K.

I’m blessed to have three dogs who will literally eat anything! I am not sure what I will do when I end up with a picky eater!

Reply ButtonReply