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Allure Beauty Box January 2023 Review

Jessica Hapak
ByJessica HapakJan 26, 2023 | 15 comments

Allure Beauty Box
3.6 overall rating
721 Ratings | 155 Reviews

Allure Beauty Box is a $23 monthly beauty subscription from Allure Magazine. Each month they send out a mix of deluxe and full-size samples from mostly high-end brands. (It was named one of the best beauty subscription boxes by MSA readers in the 2023 Subscription Box Awards.)

This box was sent to us at no cost for review. (Check out our editorial guidelines to learn more about how we review boxes.)

First Impressions


The box arrives beautifully packaged in the classic Allure white and red box.


There was also a helpful mini-magazine with more info on the products and a note from Allure's deputy beauty director Elizabeth Siegel.

What's Inside the January 2023 Allure Beauty Box

New subscribers received this Boscia 0.6% Pro-Retinol Repair + Renew Waterless Advanced Treatment!

First Aid Beauty Pure Skin Face Cleanser, 5 oz – Retail Value $24

Subscribers received this, the KP Smoothing Body Lotion or the KP Bump Eraser Body Scrub

I’ve tried almost every product First Aid Beauty offers, and while I am a fan of the brand as a whole their cleanser isn’t a favorite of mine. I feel like I am in their target audience because this is supposed to be great for dryness and redness, but I just find it to be… fine. It’s fragrance-free and made with aloe, allantoin, and glycerin, and while my skin doesn’t hate this it just doesn’t spark joy when I use it. I’ve used the KP body scrub before and think it’s fantastic, and the KP body lotion is pretty good too- I think this is just a case where the variations gods were not in my favor. It’s okay though- sometimes that is just the way the subscription box cookie crumbles. I do think too if you are a monthly subscriber you were able to pick which of the three FAB products you wanted, so that's definitely a nice incentive for subscribers.

Sunday Riley C.E.O. Afterglow Brightening Vitamin C Cream (buy the 0.5 oz version for $22)


I actually own the full-size jar of this cream and I really enjoy it- it’s currently my go-to morning moisturizer. It’s not too heavy, but it does feel a little more rich than the vitamin C creams I have tried in the past. My dry skin soaks it up, and the texture has a really nice satin-like finish that makes my skin feel so soft. I’ve been enjoying this, so I am happy to have a mini on hand for my next trip.

EltaMD Skin Recovery Toner, 48 mL – Retail Value $11

I’m a fan of the EltaMD brand and would love to see them more in future subscription boxes. This toner is alcohol-free and is made with a patented blend of amino acids and a mineral-rich copper complex designed to protect against environmental aggressors (that’s what gives it that natural pale blue color- no artificial colorants here). I found the toner overall to be gently hydrating and refreshingly, and liked that it left my skin feeling ready for me to apply my serums and moisturizers.

Christophe Robin Regenerating Serum with Prickly Pear Oil, 50 mL – Retail Value $49

I’ve gone through a full-size bottle of this nourishing hair serum before, and I am quite pleased to see it inside our Allure box- this alone is worth double the cost of the entire subscription! This serum is like a super lightweight styling cream and provides heat protection up to 440F, is silicone-free, and adds a boost of softness and shine without weighing your hair down. This is another brand that I really like, too- I feel like Allure really came strong this month and didn’t hold anything back.

Ciate Fierce Flicks Liquid Liner, 1.7 mL – Retail Value $19


I know it’s common for beauty box subscribers to get sick of black eyeliner, but I do not actually ever complain about receiving black liquid liner in boxes- I feel like I can never have enough. Black eyeliner pencils, sure, I don’t need any more of, but bring on the liquid liners. This one by Ciate performs quite well, too- the pigment is an inky black, and I found it easy to put the pointed tip exactly where I wanted it. Once it dried, it stayed put with no smudging, too.

Dr. Botanicals Turmeric Superfood Restoring Treatment Mask, 30 mL – Retail Value $19.90

The star ingredient of this mask (if you couldn’t tell) is turmeric, an antioxidant-rich ingredient that can also help with brightening. It’s paired with lavender oil, nourishing sea buckthorn oil, and hydrating glycerin, and I liked that this wasn’t a clay-based mask because those tend to be more drying to my skin than I prefer.

Value – Was This Box Worth It?

The Cost: $23

Value Breakdown:

  • First Aid Beauty: $24 → $4.49
  • EltaMD: $11 → $2.06
  • Christophe Robin: $49 → $9.17
  • Ciate: $19 → $3.55
  • Dr. Botanicals: $19.90 → $3.72
  • Sunday Riley: N/A

Key Takeaways

Allure Beauty Box has a history of having their January boxes being pretty fabulous, and I thought this January box continued that trend. Between the full-size Christophe Robin hair serum, the EltaMD sample in a very generous travel size, and a mini of the Sunday Riley moisturizer I have been loving, I don't have much to complain about. Sure, one of the other First Aid Beauty products may have been a better variation for me personally- but I still appreciate the fact that we received four full-size products this month instead of just the promised three, and that all of them worked well for me. Value-wise, everything except the Sunday Riley sample adds up to $122.90, which is just about $100 more than the cost of the entire box.

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!

To Wrap Up:

Can you still get this box if you sign up today? If you sign up in January, you should receive the January box.

What do you think of the January Allure Beauty Box? What was your favorite product in the box?

Starting at $25.00
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Each month, you'll get 6+ Allure-approved makeup and skincare picks delivered to your door ($100+ value for only $25). 6 or more products (at least 3 FULL-SIZE) valued at $100+ with only expert-approved products, hand-selected by Allure editors. Enjoy a new member gift valued at $15+ free shippin... read more.

Jessica Hapak
Jessica Hapak
I am a staunch believer that pineapple doesn’t belong on pizza and when I’m not working as a family law attorney I enjoy hiking the Louisiana trails (alligator sightings are a favorite!) or relaxing with Duchess, my cat. I’m a sucker for anything labeled a mystery box and I’ve never met a bath bomb I didn’t like.

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I was just checking Allure on Amazon and it says that it’s not currently available? Did I miss something or did Allure pull this subscription option ftom Amazon?

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Julie McKinnon

Allure is sketchy. I resubscribed in mid December with a deal for $15 for the box and a Sunday Riley retinol eye cream gift. I was charged but never received a confirmation email, and there was no trace of the purchase on my account. After weeks of getting the runaround from customer service, I filed for a refund from PayPal and immediately received it, no questions asked. Must be a common occurrence.

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Allure Beauty Box

Hi Julie, Allure Beauty Box here!
We’re sorry for the trouble, we never want any of our members to have a bad experience with us. If you have additional questions regarding your transaction, we would love another opportunity to make things right for you! Please contact our Customer Care team at [email protected] or 1-855-291-2258, and our team will be happy to further assist you!💞

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1. Allure is not sketchy. 2. Why would you assume this is a common occurrence?

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Allure is not sketchy. When you resubscribe/buy your first box it clearly states that you box will take 30 days to arrive.

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Ugh, I don’t need any more stuff, but this is tempting for the hair serum and the mask (especially with the current promo and free item). Other Christophe Robin products have worked really well for me and I love wash-off masks. The other stuff (other than the eyeliner, which I don’t use) is perfectly fine, but I don’t really need any of those types of products. I wish there was more makeup.

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Allure Beauty Box

Hello Carol, Thank you for leaving us a review, we appreciate your feedback! We’re happy to hear you loved most of the products included in your box. Our team is always striving to bring our members the best makeup and skincare products each month so you can try new amazing products.

We have an exciting lineup of products headed your way in the coming months. We can’t wait to hear your thoughts!

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Except for the Christophe Robin product, I found the box kind of underwhelming.

I chose the FAB scrub because I have the lotion and I am not in the market for another cleanser.

I dislike liquid eyeliners because I find I have better control with pencils.

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I got this box from Amazon and got the FAB lotion instead. I wanted that, the Christophe Robin, and eyeliner. This is probably one of the best boxes in months, the vitamin c makes me break out but I’m happy to try everything else in it.

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Allure Beauty Box

Hello Mandy, thank you so much for your kind words! We’re so happy to hear that you loved the products in your January’s box. We can’t wait to hear your thoughts on next month’s box! 💖

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One thing I learned this month is that you can’t make a “subscriber choice” if yours is a gift subscription. I didn’t see a choice in my account so I emailed to ask if they could do it from their end and received the reply that gift subs don’t get a choice, which was a real bummer. Still, I would have been very happy with either the cleanser or scrub, both of which I’ve used before, so I liked my odds. Of course, I received the cream (I have too many similar products). But I’m very happy with the Christophe Robin, which is the hero in the box anyway, so it’s all good.

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I was so bummed to learn this as well! I was gifted 6 months by my bf for Christmas. I totally get not being able to choose your first box, but I’m so dissapointed I don’t get to choose for February. I want that highlighter palette so bad!

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I am the opposite I hate liquid liners and it seems boxes rarely send a pencil.

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I could wish they would send colors other than black. I know everyone makes a black eyeliner, but they all look the same.

But yeah, hate liquid liner, too.

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Allure Beauty Box

Hello Kristin and Pink5, We’re sorry to hear this and we appreciate your feedback. Our team is always striving to bring our members the best makeup products each month, but we understand that everyone’s beauty routine is different and some products may be a better fit for you than others.

We have an exciting lineup of products headed your way in the coming months. Hopefully, you will discover something new and worth raving about in the future! ✨