Facebook PixelAmid News of Growth, Bokksu Founder Danny Taing Gets Personal | My Subscription Addiction
My Subscription Addiction
My Subscription Addiction
Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.

Amid News of Growth, Bokksu Founder Danny Taing Gets Personal

Samantha Sendor
BySamantha SendorJan 26, 2022 | 4 comments

Image via Facebook.

It’s been a proud week for Danny Taing, the founder of the cravable Japanese snack box, Bokksu. Having successfully acquired a $22M Series A funding at a $100M valuation, it is the company’s first significant round of venture capital financing, opening up a world of possibilities for its expansion. Exciting as it may be, Danny’s pride at this moment lies within.

In a reflective Facebook post shared with his friends and followers, Danny pensively expressed the true glory behind his story: “I’m a proud gay Asian man. I was also a solo bootstrapped first time founder who had never seen a venture-backed entrepreneur that looked like me.”

When Danny Taing had initially relocated to the United States from Japan, there had been a void in his heart and belly: his favorite specialty snacks from home, deliciously prepared by local family businesses that didn’t sell overseas. Upon stuffing his suitcase with snacks to share with friends and family who loved them as much as he did, Danny realized he was on to something.

In May of 2016, Bokksu unveiled the Classic Bokksu, a box filled with just six unique snacks and teas from Japan. Today, Bokksu operates unlike any other of its kind by delivering handpicked, culturally-themed boxes filled with 20-25 artisanal Japanese snacks, a tea pairing to complement the month’s flavors, and a Tasting Guide that dives into each item’s story.

Now in his moment to shine amidst the exciting developments and expansion of his grassroots company, Danny has spoken from the heart as it relates to his journey. “I instead want to take a moment to be amazed that our society and business world has progressed far enough that someone like me can be loud and proud about my identities. We’ve come a long way from when it was rare to see non-white executives or when I needed to go back into the closet to protect myself from a homophobic work environment. I also want to state that we still have a very long way to go re: the dearth of VC-backed female, POC, and other underrepresented founders.”

“So it’s meaningful to me on a personal level that a gay Asian man has successfully raised a Series A for a D2C Asian food startup, and I hope this milestone inspires, motivates, and validates other underrepresented founders. Thank you to my incredible team and supportive investors, and the best is yet to come!” Serving up inspiration with a tasty side of snacking for entrepreneurs and dreamers everywhere, Danny proves the power of within can overcome any obstacle.

This reminds me of a paperweight I have sat on my desk that reads, “What would you attempt to do if you knew you could not fail?” We want to hear from you - what idea would you like to bring to life? Let us know in the comments (and who knows, maybe someday soon we’ll be covering your $100M journey!).

Starting at $49.95
Active Deal
Use code MSA10 for $10 off your first box
Use Coupon Code MSA10
Subscribe Now

Bokksu delivers authentic Japanese snacks, candies, and teas each month that are sourced directly from centuries-old small family businesses. Each month you’ll receive 20-24 snacks and teas along with a snack booklet that follow new curated themes around festivals,... read more.

Samantha Sendor
Samantha Sendor
Samantha is a two-time zone editor based out of London and NYC, working (mostly) behind the scenes as MSA's Head of Content. She enjoys making discoveries, whether through her travels to remote parts of the globe, or diving into the latest subscription boxes right from home. When she's not editing or creating content about all the things that make her happy, she can usually be found cooking, painting, fanatically organizing, or simply cuddling up with her daughter Penny.

Join the Conversation

Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.

4 comments

Wendy

Looks elegant and the snacks sound delicious.

Reply ButtonReply
Like This CommentLike

Lauren

This was a great story! So happy for Danny and Bokksu!!

Reply ButtonReply
Like This CommentLike

Lindsey

This was a fun read! Of all the food boxes I’ve ever tried, Bokksu has some of the best packaging. It’s clear that there’s a lot of love and pride that goes into this subscription.

Reply ButtonReply
Like This CommentLike

Nick @ MSA

Congrats Danny! Your story is very inspiring!

Reply ButtonReply
Like This CommentLike