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Birchbox Launches At-Home Skin Lab: Here’s What You Need to Know

MSA
ByMSANov 2, 2021 | 14 comments

birchbox at home skin lab

Birchbox
3.7 overall rating
661 Ratings | 192 Reviews

It’s been a big week for Birchbox. First the brand was acquired by health company FemTec, and now they’re announcing the At Home Skin Lab!

Wait, the what? Birchbox has partnered up with Awesome Woman for a 3-box experience that’s customized to your skin type.

For $129, subscribers will get 3 shipments, each including a skin test, skincare products, and educational guides all curated by Awesome Woman experts for Birchbox. Starting off with foundational products and techniques to help keep your skin clean and firm, the first skin test will reveal your skin type which will help Birchbox curate and send your second box.

The third box will include products to balance hydration levels and prevent fine lines from deepening plus a final skin test to measure your character lines (Are you a Betty or more of a Joan? The tests will tell!).

Featuring brands like clark’s botanicals and pai, the At-Home Skin Lab is available now.

What do you think of the latest from Birchbox?

Birchbox ($15 per month) was one of the very first beauty subscription boxes—we’ve been reviewing it since 2012! Each month, subscribers get a new mix of 5 beauty samples, such as makeup, skincare, haircare, and fragrance items. Birchbox lets you choose whether you’d like a box of items picked just... read more.
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MSA
At My Subscription Addiction, we believe in better living through subscriptions. We help readers discover new and exciting products and services that will help deliver the best version of their lives.

MSA
MSA
At My Subscription Addiction, we believe in better living through subscriptions. We help readers discover new and exciting products and services that will help deliver the best version of their lives.
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14 comments

KR

So Disappointed I fell for this. The first box was a bunch of junk. The test they give you is either dry, normal, combo or oily and based on that they send you one of 2 boxes. Not personalized at all. They stated that Box 2 alone is worth $300. I added everything up and it is $173. Its not personalized and the value is way over-stated. Waste of Money!

Melissa

I’m wondering if anyone here took the plunge and ordered the 3 boxes. If so, how is it going? I guess no one would have received their first box yet. Also wondering what everyone got for their November box. One of mine was a spring box with a Stasher bag. The info card even said “spring” right on it. Only one item in there I really want. My second box came today and was 5 random samples, but it was a pretty solid box with a beautiful eyeshadow and a Briogio hair mask. I still think they should have given us the option to swap got points.

Snow

I’m disappointed my previous comment wasn’t “approved” of. There are many people out there who are against this obsession with women having to look young at all ages. I’m not sure why that was deemed offensive. It might be a bit shocking, but the vast majority of women can’t afford these expensive procedures to fill and plump, yet society makes it seem like a necessity.

Melissa

I highly doubt that they didn’t approve your comment because it said something about women aging. I posted something similar and it was approved.

At any rate, I completely agree with you that the majority of us simply cannot afford all these skin procedures. As someone who has suffered with acne my whole life (I believe you said that you also had that battle when you were younger) and have multiple skin imperfections, it is I already feel bad enough about my skin without having to also worry about my skin not being plump and ageless, too.

Snow

Hey Melissa! Rereading my comment I do sound a bit harsh 😣 but I think it has more to do with the distortion such attitudes and procedures can create especially in impressionable minds. Even as a full grown woman, I am constantly critiquing myself and wondering if I should be setting aside money in my piggy bank for future injectables 🤑 (I’m going to need one huge piggy bank, I know).
All kidding aside, we all deal with insecurities so I know it’s important to not judge.
BTW, I am still dealing with acne. We are unfortunate BFFs, and was this article revised? I am not sure why I would have gotten into a tizzy over what was posted.

Noreen

This sounds like it should be a new separate subscription and not Birchbox.

Mandi

This is so weird, the site says it’s worth $525, but is that per box or 3 boxes? It says they will get 2 “awesome woman” supplements, but what is that? Is it their in house brand they were talking about in their press release or something else? What are these tests? They will probably be asking for very personal health information and collect that data like they wrote about. I just wouldn’t be comfortable shelling out that kind of money when I can buy cheaper boxes with spoilers and know what I’m going to get every month. It says they do “skin consultations” but so does Sokoglam and you don’t have to pay, there are also inexpensive online Dr/dermatology sites with actual qualifications out there. It just seems unnecessary.

Melissa

I’m quite positive that the $525 is for all 3 boxes, not each individual box. Awesome Woman is their brand, so the supplements are their brand of supplements, but, yeah, it would be nice to know if they are multi-vitamins or collagen gummies or what.

Melissa 2

I am all about finding the “perfect” product for every part of my body – scalp, hair, nails, you name it. Normally I would be very tempted by something that would be totally personalized to me. But it says they are looking to “prevent fine lines from deepening plus a final skin test to measure your character lines.” What? Ummm, no. I’m not obsessed with fine lines and character lines. My skin has other needs to tend to. It sounds like all they want to do is make it look like you aren’t aging. I want my skin to be healthy, not immortal.

Lauren

Skin tests? Educational guides? Techniques to keep skin… clean? So like, washing it? This is terrible. Why does this feel so cheap and so QVC/infomercial-y?

I get that businesses grow and change and customers don’t always like it (looking at you, MSA) but the way Birchbox is rolling this out feels gross. Glad I’m not a subscriber any more.

Penny

It’s all very vague and confusing. I immediately switched off the auto renew button, but am still obligated to purchase five boxes per my subscription agreement. Will we be given choices? Don’t know. Swap for points? Don’t know. If they are not fulfilling their end of the agreement, can I cancel my remaining boxes? Don’t know. I noticed they charged my credit card like clockwork on the first. An email to the company has not been answered.

Laurie

So where does this leave those of us with boxes left on their subscription commitment? This is all very confusing. I am not I interested in the $129 three boxes skin care approach. I signed up for makeup mainly.
They are not doing a good job telling us what’s up with month to month. My opinion but overall feeling pretty frustrated with this approach on communication, or lack thereof.

pasdechat73

Laurie,

Hear, hear! The lack of communication is disconcerting. I get the feeling that the new partner, Awesome Woman, is attempting to bait folks into subscribing to this At-Home Skin Lab. E.g. the Email I received this morning stated: “We should mention: This is a limited-time offer and will sell out.”

Personally, I disabled my auto renewal in light of all these changes. There are other fish in the sea…

Florence Whitman

So what happens to those who have a regular subscription and are still locked into monthly boxes? I cancelled mine a couple months ago but would be kinda weirded out with all these changes if I still had a monthly box.

Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.