HelloFresh, a meal-kit company, recently launched HelloFresh Market, an online store that offers a variety of options customers can add on to their weekly deliveries, like fresh produce, ready-to-eat meals and more.
“With the launch of HelloFresh Market, we are excited to offer customers an expanded selection of delicious meal solutions and grocery items that will fit their needs beyond dinnertime, especially at a time when Americans are embracing online grocery services more than ever,” said Uwe Voss, CEO of HelloFresh U.S. “Building an exceptional meal-kit experience over the past 10 years has been key to establishing strong market leadership. Through our state-of-the-art supply chain and technology infrastructure, we will provide superior full-service delivery for all meal occasions, and capture a greater share of our customers’ overall food budget.”
According to SuperMarketsNews.com, "the Market features partnerships with a growing list of high-quality purveyors like Epicurean Butter, Pillsbury, Intelligentsia Coffee, Annie’s, Vive Wellness Shots and more to offer a rotating assortment of new options."
In addition to offering pantry and grocery essentials, customers can choose among chef-curated bundles that make it easy to whip up a quick meal — like... cheese and meats for a charcuterie board, or fully cooked chicken breasts and salad — all of which can enhance their weekly order. New bundles featuring carefully selected items for seasonal enjoyment or entertainment — ranging from summertime barbecue essentials to special Mother’s Day brunch options — will also be regularly introduced.
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