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How the Be Kind. Box Is Moving Forward and Giveaway

Be Kind Spring Box

Be Kind. by Ellen has heard your concerns.

Read the below letter to learn how the team behind the Ellen DeGeneres-founded box is moving forward to create a better experience for their subscribers.

Hey Everyone,

The Be Kind. Team has listened, read and thoroughly discussed all of your feedback, and we admit, there were way too many customer problems and our team was unable to support all of your needs. We are so sorry for these inconveniences and our goal is to do better and provide our Be Kind. community the best experience possible.


Difficulty updating account information (shipping address, credit card, etc)
Difficulty canceling subscription
Difficulty logging into account
Missing boxes
Duplicate boxes
Double charges
Unresponsive customer service
Multiple subscriptions


New Payment Processing Platform
Customers have access to their accounts
Missing boxes have shipped
New customer service team
New tech team supporting the website
And we are continuing to invest and investigate other issues

In addition, we’re so excited to announce a few surprise and delight experiences as we want you all to know you’re a part of our Ellen family. Ellen goes above and beyond for her fans and we want to do the same for you. We’re here to celebrate your special moments. Make sure you keep an eye out for some big, exciting once in a lifetime opportunities — maybe a seat in Ellen’s audience or a 12 Days of Giveaways Grand Prize!

We are so proud of this community and the impact you have made by being a subscriber. At Be Kind. we’re dedicated to leaving the world better than we found it. In 2020 alone, we donated 75K masks to frontline healthcare workers, helped provide jobs to women in need globally, supported rainforest restoration, planted trees, donated funds to children and more. Just by being a part of the Be Kind. community, you are making such a difference in the world.

Thank you for sticking with us and we promise to do better.

-The Be Kind. Team

To usher in a new chapter with Be. Kind, we’re giving away 10 boxes. Click here to enter.

Be Kind by Ellen

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Written by MSA


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Posted in Be Kind By Ellen Box News, Subscription Box News| Tags: be kind by ellen | 17 comments

Comments (17)

  1. I got burned by them more than once, so shame on me for giving them a second chance. It’s great that they are finally addressing the many, many issues that they caused. However, I’m not prepared to re-sub. I loved the very first box that came out, but all others were horrible except for maybe one item per box. There was way too much Be Kind branded/imprinted stuff in the box. Who needs Be Kind wrapping paper? It just isn’t worth it to me to give them yet another chance right now. I’ll sit back and see how their new format goes. If it looks good and the customers aren’t complaining from the rooftops, I MIGHT consider subbing again.

  2. Looks like they are taking accountability for mistakes and trying to improve and make amends. Some still seem unhappy with this…… I’m not sure what a company is expected to do besides apologize, make amends, fix the problems, and do better….. would anything be acceptable retribution in your minds? Sheesh.

    • I agree. At least they are actually trying to improve the subscription.

    • You must be new around here. There are women here who still cry about sub box injustices from years ago.

  3. It’s funny to me how someone known for being nasty to celebrities and her crew pushes “be kind.” Maybe she means be kind to *her*?

    • It’s ‘be kind to her and make her more money’. I’ve lived in LA for 15+ years and this has always been well known that she treats her staff and regular people horribly. I feel bad for the newbies trying to get work at the studios, these poor new kids want to break in the industry so bad and they have to suck it up if they’re offered a job working on her show so they can get experience.

      • Yep. I remember, years ago, a friend telling me that Ellen’s personality was fake. I was like, “No way! She’s so fun!” Turns out my friend was right!

  4. I hope they put more higher quality products in their future boxes as well, if they do I might think about subscribing.

  5. They forgot to mention in the “What went wrong” section the so-called premium memberships that people paid extra for that gave them an extra repeat box and nothing else.

    • Agreed. I thought for sure that would have been mentioned. That said, man, that’s a lot of issues that went wrong!

  6. I guess it’s nice to see a box admit there were problems and try to turn around. It’s not a sub I’m personally interested in, but at least it wasn’t a pithy statement or a blame-the-customer thing.

  7. “A seat in Ellen’s audience”? Is this virtual? Will they pay to fly you to California? What about the overnight stay at a hotel?

    There I go with logistics again.

    (Whenever I hear of some celebrity giving anyone a car, I always immediately ask: “And who’s paying the insurance? Can your recipient afford it?”)

    • We think the same way, Julia. I always wonder, are they going to pay the taxes on the car? (Gift/windfall/game show winnings taxes being really high). If not, the recipient may have to sell the car to pay the taxes.

      • Lol even people that sell on poshmark etc. Are supposed to pay taxes on the income they make over a certain amount. That’s why I laugh when that commercial comes on that says she’s made 10,000 dollars lol. Like if you do I wouldn’t be telling people about it that’s for sure LOL.

    • Also, who pays federal, state and local taxes? Free cars count as income.

  8. I would never buy anything from Ellen but this doesn’t even matter as the box contents are just bad, really really bad.

    • I could never get their concepts. A bunch of things put together that don’t seem to “fit,” but I wouldn’t buy from Ellen or celebrity-inspired subscription boxes. I always looked at the reviews, saw the contents and was like, “No.”

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