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Whole Foods “Glow Up Beautiful” Limited Edition Beauty Kit Review

The Whole Foods “Glow Up Beautiful” Limited Edition Beauty Kit is a curated collection of clean beauty and self-care items selected from brands available within Whole Foods Market stores. These bags are limited-edition one-time purchases made available during Whole Foods’ Beauty Week, which began this year on March 12th. While the bags were technically made “available”as of the 12th, they typically sell out within hours of the stores opening, and unlike other items, are not available to purchase through Amazon.

Please note, these bags are no longer available but hopefully, this review will give you an idea of what to expect with these bags – you may even find a beauty item you’re dying to try!

My Subscription Addiction paid for this bag. (Check out the review process post to learn more about how we review boxes.)

About Whole Foods Limited Edition Beauty Kits

The Box: Whole Foods “Glow Up Beautiful” Limited Edition Beauty Kit

The Cost: $20.00

The Products: New and trending clean beauty and self-care products available in Whole Foods Markets stores

Good to know: These bags sell out FAST, usually within a few hours of stores opening and are only available for purchase in person

Whole Foods “Glow Up Beautiful” Limited Edition Beauty Kit Review

The bag your items come in is always pretty – this year, the bags are hand-printed and made in Ghana by Queen Alaffia, whose clutches fetch $18.99 at retail. You can find I’ve used Alaffia products in the past and really enjoy them – especially the Whipped Shea Butter & Coconut Oil, it’s great for eczema-prone skin – and the company does a lot to give back. From a purely aesthetic standpoint, I’m happy to have a sizeable bag to store my beauty products in… this will be great for travel as well. Also included is a little booklet that lists out the products you’ll find within, their size and general info, and ingredients.


Juice Beauty Blemish Clearing Cleanser, 2 fl. oz – Estimated retail value $8.30 (buy full-size here for $28.00)

I’m already a big fan of Juice Beauty products so I was thrilled to see this blemish-clearing cleanser included. I’ve been battling some maskne lately, so I was more than happy to give this a try. Key ingredients include lemon juice, sweet cherry juice, red grape juice, and aloe, and it feels clearing and effective while not stripping skin. I would absolutely consider purchasing a full size of this.


Mad Hippie Vitamin C Serum, .5 fl oz – Estimated retail value $16.66 (buy a full size here for $33.99)

Like Juice Beauty, I’m already a fan of Mad Hippie products, especially this vitamin C serum. The formula includes konjac root, ferulic and hyaluronic acids, and vitamin C in the form of Sodium Ascorbyl Phosphate, a more stable form of vitamin C than the more commonly used L-Ascorbic Acid. While I usually opt for a powdered vitamin C because of how stable it is (this is my favorite), I enjoy how hydrating and refreshing this particular serum is. It plays well with the rest of my morning skincare routine, and out of nearly all other vitamin C products (save for the powder), this is the one I’ve noticed the most benefits from.

Alaffia Everyday Coconut Vegan Lip Balm, Purely Coconut – Retail Value $2.99

A basic lip balm is always welcome here – I keep them in all my bags and usually find them in the pockets of my coats and in my backpacks, too. And in my car… and between the cushions of the couch… This one has a pleasant, but not overwhelming, coconut scent/flavor, and is vegan – so it’s friendly for everyone. It’s not the most incredible formula I’ve ever used, but it works well.


Renpure Apple Cider Vinegar Scalp Serum – Retail Value $7.68

This is a scalp serum you apply after shampooing and before conditioner. After shampooing your hair, apply this light serum to your scalp and work it in, then rinse. I’ve used a pre-shampoo clarifying treatment before, but never one meant to be used afterward, and I’ll admit, I’m a little nervous to use it because my hair is so thick, I’m worried it will leave me looking greasy. The fragrance is pleasant, though – not like ACV at all. This one is going into my husband’s dopp bag – he has long metalhead hair and doesn’t like it to look too fluffy after he washes it, so this sounds like a nice product for him.


Shea Moisture 100% Extra-Virgin Coconut Oil Head to Toe Nourishing Hydration, 3.2 oz. – Estimated retail value $2.96 (buy a full size here for $13.89)

I’ve been using coconut oil in my beauty routine for several years – it really does it all, from being an effective body moisturizer to softening hair and even coming in handy as a shaving cream in a pinch (you don’t really want it washing down your drain, though). In all those instances, I’ve always just purchased a jar of extra-virgin, organic coconut oil from the grocery aisle at the store – in my inexpert opinion, as long as you’re purchasing unrefined extra-virgin coconut oil, it’s essentially the same thing as this product. That said, Shea Moisture is an excellent company to support – they do a lot to give back and maintain ethical and fair trade practices.


Weleda Sheer Hydration Daily Creme, .23 fl oz. – Estimated Retail Value $6.55 (buy a full size here for $22.99)

Silly me, until just now I thought this was hand cream. It’s not – it’s for your face! I’m a fan of Weleda’s products – especially the Skin Food cream – and this lightweight lotion has a pleasant scent and sinks in well, at least it did when I applied it to my dry hands. It features prickly pear extract, which is said to be firming for skin and may even help to heal damaged skin, so while I may not use this on my face (I’m more of an oils girl), I’ll definitely continue to use this one for poor my eczema-damaged hands.


Pacifica Beauty Sea Foam Complete Face Wash, 1.4 fl oz. – Estimated Retail Value $2.80 (buy full-size here for $10.00)

I’ve enjoyed Pacifica Beauty’s products in the past and this cleanser is nice, although if you avoid fragrance in your skincare this might not be for you – it smelled strongly of coconut. That said, it foamed up nicely and my face felt clean but not stripped after using it. But in the choice between this and the Juice Beauty cleanser, I’d choose the Juice Beauty.


The Seaweed Bath Co Detox Repairing Hair Mask, 1.5 fl. oz. – Retail Value $3.99

I love anything that’s going to clear away impurities and refresh my hair and scalp – between products, working out, and not washing my hair every day, my hair gets its fair share of buildup and I’m always looking for products that can help clear that buildup away. This mask smells amazing – and it does what it says.


Whole Foods Market Cupra Mask in Soothing Avocado, 1 .77 fl oz. mask – Retail Value $2.99

Forgive me, I am not a fan of sheet masks. I’ll use them if I have them but I don’t often buy them for myself, however I really enjoy giving them as little gifts for friends and family. This mask is meant to be soothing for sensitive skin. I may save this or summer when I inevitably get too much sun, or I may set it aside and stick it in a care package for someone in the future.


Acure Juice Cleanse Supergreens & Adaptogens Shampoo and Conditioner, 1 fl oz each – Estimated retail values $1.25 each (Buy full-size shampoo here for $9.99 & conditioner here for $9.99)

Acure is another brand I enjoy but I’ve never tried their hair products. These formulas include adaptogenic herbs and mushrooms, including ashwagandha, holy basil, reishi, and turmeric, along with greens like spinach and kale. If you’re not familiar with adaptogens, they’re herbs and mushrooms that can support your body in “adapting” itself to stressful or energetic situations. Typically, it’s best to take adaptogens consistently to see results (ashwagandha is purported to support stress and reishi may have a calming sleep-supportive effect when taken internally). As for spinach and kale, well they’re certainly great to eat or add to fresh juice or smoothies… but how well these ingredients work for hair as a shampoo and conditioner when you’re only leaving them on for a couple of minutes, max? I can’t tell you for sure. But they do smell nice and my hair feels fresh after using them.


Alba Botanica Acnedote Pimple Patches, 40 ct. – Retail Value $7.99

Pimple patches seem to be everywhere these days, and while I’ve enjoyed some of Alba’s products in the past (I especially like their lotions and shaving cream), these just didn’t work for me. I’m thankful to have mostly clear skin, and if I do get a breakout, it’s usually cystic which these patches don’t seem to treat. I’ll use these anyway, in hopes that maybe I’m wrong and they work some kind of magic on me.


Yes to Avocado Fragrance-Free Cream Mask, .33 fl. oz. – Retail Value $2.59

I’m happy to see this mask is fragrance-free. It’s another sheet mask, and I’m thinking I’ll be saving this and the Whole Foods cupro mask for summertime after sun care (yes I wear sunscreen but I inevitably get too much sun at some point). I like seeing that this is also sans parabens, SLS, and silicones – it sounds nice!


evanhealy Rose Vetiver Harmonizing Balm, .5 fl. oz. – Retail Value $19.95

This rose vetiver balm smells amazing and can be used all over as a simple moisturizer or layered over oils and other skincare as an extra layer of hydration. I love the balms that evanhealy makes – I often use them at night on my face after my night oil or cream has sunk in, and I enjoy using them on my tattoos in the summer to make the colors appear more vibrant. I’ve already used this a couple of times after my cheeks got too much sun and it felt soothing and nourishing. It’s a winner for me.


Cocokind Resurfacing Sleep Mask, .5 fl. oz. – Estimated retail value $6.47 (buy full-size here for $22.00)

I was excited to see a Cocokind product included in this bag – I love their products, especially the masks. This is the kind of mask I prefer to use – one that’s left on and washed off (although I think of it more as a treatment). It’s meant to combat dryness, redness, and signs of aging.


Andalou Naturals Rejuvenating Cream Plant-Based Retinol Alternative, .4 fl. oz. – Estimated Value $3.53 (buy a trial size here for $14.99)

This formula includes plant-based squalane, aloe, lavender, and bakuchiol – a retinol alternative. This formula sounds nice, but I’ve had some reactions to retinol formulas in the past and have since found a clean retinol that works well for me (it’s this one if you’re looking). I’m going to set this one aside to gift to a friend who might want to test it out for themselves.


Trilogy Rosehip Oil Antioxidant+, .17 fl. oz. – Estimated Value $7.37 (buy a full-size here for $44.00)

Yay! Another product line I love. I’m a huge fan of Trilogy facial oils, they just feel super nourishing and high quality. This rosehip oil is brightening and super hydrating and I love patting it on my face at night. This little bottle will be (would be) perfect for travel – if and when “travel” happens again.


The Verdict: This is a great bag for $20.00- basically the cost of the evanhealy product alone. The estimated retail value for the bag as a whole is $124.31, extending tremendous value. I’m most excited about the Juice Beauty cleanser, evanhealy balm, and Mad Hippie Vitamin C Serum, but all of these items will get used, some may just be tossed in a travel kit or saved for summertime. This bag is a great way to explore the beauty and self-care brands offered by Whole Foods at a lower cost with lower stakes.

To Wrap Up:

Can you get this box if you sign up today? No, this is available in-store only once a year and they have since sold out.

Value Breakdown: This kit cost $20.00 and is filled with approximately $124.31 worth of products. It included 17 items, meaning that each item cost approximately $1.18 – a great value!

Check out all of our Whole Foods beauty Bag reviews!

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Written by Julie O’Boyle-Sharp

Julie O’Boyle-Sharp

As a copywriter and editor, Julie crafts reviews and articles for MSA. Her favorite subscription boxes are any that introduce her to new products in the clean beauty, sustainable style, and outdoor adventure realms. A self-described “outdoor cat”, Julie enjoys taking advantage of everything her home state of Maine has to offer and spends her free time hiking, surfing, snowboarding, trail running, and doing volunteer trail maintenance. When she’s not penning reviews or spending time outdoors, Julie can be found snuggling with her two cats and working on her blog, By Julie Sharp, which celebrates secondhand style, sustainability, and adventure.

Posted in Beauty Subscription Boxes, Subscription Box Reviews, Subscription Boxes for Women| Tags: Whole foods beauty bag | 26 comments

Comments (26)

  1. I can’t say I’ve ever seen the evanhealy brand before (admittedly I go in WF for meats, seafood, veg and wine and more or less skip the beauty aisle) but it sounds interesting especially with summer around the corner and now I think I’ll pick one up. I also love the Trilogy oils and feel they’re definitely worth the money.

    Thanks for a thorough review Julie 😉 I almost regret talking myself out of driving over to WF to get one of these, but like so many other readers, the product overload is real.

    • Thanks for your comment, Murakami! I highly recommend evanhealy – the eye stick is wonderful!

  2. The Andalou contains a retinol alternative, Bakuchiol, which is not retinol at all, nor is it a Vitamin A derivative. And the product doesn’t have any vitamin A or “clean” retinol, so it really shouldn’t cause any reactions unless you are sensitive to its other ingredients. The link for the clean version does actually have retinol in it for those who are reactive to any retinol, to use with caution.

    • Thank you for the info, Flora!

  3. Will there be a review of the purple bag? That is the one I bought.

    • Beware the Acure sheet mask from that one, they ended up recalling it after several people, myself included, ended up with red, burning skin after using it.

      • I also had a reaction to this mask, though other Acure products are fine for me. I’m learning that with products with natural ingredients, I need to do a patch test first on my face (not my neck or wrists, because my face apparently is more sensitive).

      • Thanks, Joy! I had seen that and tossed it. It wasn’t worth risking.

      • Thank you so much, Joy! I’m working on this review and haven’t yet tried that mask – I’ll be sure to mention the recall! Sheesh, I’m glad I didn’t try it, my skin is fairly sensitive.

      • There was a dangerous Acure mask in last year’s bag, too, a glittery glycolic liquid treatment of some kind. Horrible. I used to love Acure, but they make me nervous now!

    • Hi MZBev, yes there will! I’m working on it as we speak 🙂

  4. I got the bags mainly for the Evan Healy sticks and considered the rest a bonus. The bags themselves are adorable. It’s extremely hot where I live so the coconut moisturizer should come in handy and I’m anxious to try the ACV rinse and acute shampoo and conditioner. I raced to the store by 9 am and both stores were fully stocked. One store even had the glow bags thru mid week.

    • Thanks for your comment, Mary. I was really excited about the evanhealy sticks too!

  5. Haven’t used a single thing out of this bag yet, but loved reading this review. The bag was in my WF a long time after it first came out so it’s worth checking it out if you want one.

    • Thank you, Nat!

  6. Great review. I actually purchased this bag as well. Very happy to try all the new products. So far Mad Hippie stands out and the Shea Coconut I have been using good all over. Every few days I have been trying a new product. Lastly I tried the acne dots on a cold sore I was starting to get the day after I purchased the bag. Wore one ( a different one) each night two nights and it seemed to draw out and dry out the cold sore. Just my little experiment. I dont have acne so I thought I would try it. Nice bag overall, very happy to try new products before you buy a full size.

    • Thanks for your comment, Maureen, that’s super interesting about the acne stickers helping a cold sore!

  7. This was such a fantastic bag! I’m glad I got my lazy butt over to WF to pick this one up. I’ll use everything in it except for the acne patches because praise the Lord I haven’t had a break out in quite awhile.

    I’m loving the rosehip oil and coconut oil (love, love, love coconut oil….talk about multi purpose! I can cook with it and use it all over my body lol)

    Looking forward to the hair mask and sleeping masks as well. I actually read that using bakuchiol helps retinol work better some way some how. The balm I’ve heard amazing things about as well.

    Thanks for posting this great review. This bag was definitely a winner!

    • Thanks for your comments, Snow, so glad you’re loving this bag too!

      • How do you know when this will come out? I don’t have one really close to me ,so I would need to drive to get one. I would really appreciate a heads up for next time.

  8. Oh dang now I wish I had snagged one! I wonder if my WF still has them, they took a long while to sell out last year so maybe I should check!

    • Thanks for your comment, Amy, I hope you’re able to find one!

  9. Thanks for the review! I got both bags but haven’t tried all the products yet, so I appreciate your take on each one. A lot of goodies to look forward to…

    Did anyone else have a reaction to the Juice Beauty Blemish cleanser? My face turned bright red and burned. Their milk cleanser in the other bag was fine though.

    • I’ve tried the JB Blemish cleanser before from a BeautyFix box and had the same reaction (and my skin is generally not sensitive).

  10. Thank you for the review! Now I have a better idea of each item and what they do!

    • Thanks for reading, Cassandra!

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