Summer Fridays Launches Beauty Image Presets

ByMegan K.Mar 10, 2021 | 28 comments

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Is this the most unusual offering from a skincare line yet?

In their products and advertising, Summer Fridays radiates a warm, sun-kissed feeling, and now so can your images thanks to their collection of nine Adobe Lightroom presets ($50).

These curated filters were created to commemorate their three-year anniversary and can transform a selfie taken in your backyard into a portrait that looks like it was snapped in a warm beach paradise, complete with a golden sunset glow.

All of the presets are inspired by Summer Fridays products — which have recently been featured in collections from Cult Beauty, Selfridges Beauty Bundles and BoxyCharm. The change is subtle, but effective, as evidenced by the before and after images above.

However, at $50, these presets cost more than most of the items in their actual skincare line, like their often sold-out Jet Lag Mask ($48), made with a hydrating formula designed to quench dry tired skin.

Yet, they're still more affordable than an actual vacation.

Posted in Subscription Box News, Uncategorized

Megan K.

I love natural/vegan beauty products, Korean skincare, unique jewelry, and weird candies from far away places. When I am not waiting for my next exciting box you can find me painting or taking photographs of interesting people. I never leave home without pug hair somewhere on my shirt and a bold lipstick on my smile.

Read More By Megan K. >

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28 comments

Starla

Wait, this is so you can fake your own photos in one click? Is that right? 50 bucks. Why would anyone pay that?

Marion

MSA, is this a paid promotion?

Megan K.

Nope! Just something I legitimately had follow me around as an ad on my personal instagram account and thought was really weird and unique. Since this was a brand we have recently been seeing in boxes, it seemed worth a fun news post to see if you all also thought it was super unusual too!

Marion

Thanks for the response!

Gloria

I had to check my calendar to make sure it was not April 1st.

Linda

This isn’t a subscription, so I’m confused.

Megan K.

Hey Linda! We have historically created little news posts whenever a brand that is familiar from some of our boxes does something we think the community might find interesting. It gives the box reviews some flavor and since so many of our readers are beauty-obsessed (guilty!) it can make for a fun discussion!

Jennifer

Those are way overpriced. You can get packs of 50 lightroom presets for $20, or go with cheaper bundles, and even score them free. There are many digital resources and even subscriptions on the internet. I sub to Neo-stock Elite, for example, and frequently pick up resources from Deezy, Design Cuts, and other groups that have their own membership and stuff you can buy a la carte or get in massive bundles. The digital goods sub world is huge.

And if you don’t care about resolution but just want them for social media posts, just sign up for the Photoshoptutorials dot ws email list. You’ll get 8-10 free presets every few days.

Mellissa

The before images are actually better in my mind. The app store has hundreds of free photo filters that are amazing. (If you are looking for a paid photo editor and have android, AirBrush in the app store is freaking amazing. It’s got filters for days, you can retouch spots, whiten teeth, move body parts… you get it. It has over a million downloads and has a 4.7 review.)

TheTinTiara

I agree with you…I was looking at them and thinking that the color was much better in the first set. So bizarre.

Jennifer

I think they might have the before/after labels reversed. Maybe.

But I own thousands of pre-sets and would never pay $50 for nine. I rarely use them anyway as once you learn to do it manually they lose most of their usefulness – if you are batch processing a hundred photos, they will still save you time. If working on one for social media, spending two minutes to tweak settings is going to get a better result usually than a ten second preset.

Carol

LOL ok

Molly Honey

$50 to fake more of your life. I hate filters on people. Yuk

Taren

I agree. Tired of the fake lives, what’s the point?

Snow

I agree! I hate trickery as well. What’s wrong with being real and human?

Ragan

Honestly some of the after pictures look darker/more pixelated/not as good?

Jennifer

I hope they just gave the labels backwards. Because otherwise, yah, those are not great. It’s one thing if going for a vintage look, but most people don’t want to look grainier and dingier on purpose.

Alice

Nope.

Flora

Haha, right? There’s a sucker born every day. Plus, it’s so easy to go find free tutorials to do this yourself.

Flora

Hmm, I wonder who would be willing to pay that much for something so simple. I’m a graphic designer and I can make presets in a few clicks, I guess the price of putting Summer Friday’s brand is the up charge. Also, Also, E t s y has sellers that do this for a few dollars, if you don’t want to pay for the name.

Megan K.

I felt this way too, Flora! As a (former) wedding photographer, the only time I ever bought presets was when I was editing literally thousands of images in batches and it cut down on time. I saw this and felt really curious about people using presets for just everyday sort of things.

Gillian

I am confused but I know it’s not a subscription box.

Nat

Confusing is right

Tat

Early for April Fool’s isn’t it? Sad.
I am out.

Gloria

LOL! thats exactly what I thought! I tried their jetlag mask and did not liked it. At least I bought the half size….

Tiffany Nicole

My thoughts exactly! Do people actually spend $50 on stuff like this? To each their own obviously but that really is ridiculous

Jennifer

Us artists and designers certainly don’t! I think the most I ever paid for a batch of professional level presets was $7 for 100. And that was before I learned Lightroom, Perfect Effects, and Photoshop well enough to just do it myself or make my own presets.

Snow

Man I sure hope not.

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Summer Fridays Launches Beauty Image Presets

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