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Allure Beauty Box Review + Coupon – March 2021

Megan K.
ByMegan K.Mar 26, 2021 | 30 comments

Allure Beauty Box
3.6 overall rating
726 Ratings | 160 Reviews

Allure Beauty Box is a monthly beauty subscription from Allure Magazine. Each month they send out a mix of deluxe and full-size samples from mostly high-end brands. (It was named one of the best beauty subscription boxes by MSA readers in the 2021 Subscription Box Awards.)

This box was sent to us at no cost for review. (Check out the review process post to learn more about how we review boxes.)

About this Box

The Subscription Box: Allure Beauty Box

The Cost: $23 per month + free shipping. Save with a yearly subscription.

COUPON: Limited Time Only! Use code HOLIDAY50 to take 50% OFF first box only on a monthly subscription.

The Products: Deluxe and full-size beauty and makeup samples. Ordering through Allure also means you receive a newsletter with tips, tricks & exclusive promotions like limited-edition boxes, access to members-only virtual events, promo codes, and more!

Ships to: The U.S. and Puerto Rico for free

Allure Beauty Box March 2021 Review

Heads up! There are variations this month. Find out more here!


This handy booklet has all the product info inside.



Eyeko Double Act Shadow Stick in ‘Dusk/Dawn’ + Eyeko Sharpener – Full Size! Retail Value $25.00

Can I just say how refreshing it is to get an Eyeko product that isn’t a black liner or a black mascara? It actually didn’t even occur to me that Eyeko might make different products since that is literally all I ever see from this brand in boxes. This double-ended shadow stick reminds me a lot of the ones I used to use after stealing them from my mom’s vanity in the late 90s. And that’s honestly not a bad thing. With a focus on that 90s smokey eye coming back in style (I support this), this is the perfect little stick to get me there. One end is a dark chocolate brown and the other is a bronze shimmer. Both are incredibly smooth and blend out beautifully with finger or brush. And Allure was thoughtful enough to include a sharpener too!

These are very pigmented and pretty!


B.Glen Clay Wash Mild Facial Cleanser, 15 g – Estimated Value $4.40 (buy a full size 150 g for $44.00)

I used to avoid clay washes because I found them drying, but currently, my jawline really benefits from them. The joys of maskne are still blessing my life, so I am frequently dipping into some clay here and there these days. This cleanser is gentle enough that I could use it on my entire face without any tightness or irritation. It uses a type of clay called Montmorillonite, which latches onto all the bad stuff (dirt, excess oil, makeup) without removing all of the good stuff from your skin barrier. Also inside is squalane, chamomile, and hyaluronic acid. The texture of this cleanser is more like a heavy cream-gel, and it has a soft clean scent.


Pixi LipGlow in ‘Ruby’ – Full Size! Retail Value $14.00

I don’t often buy drugstore brand makeup or skincare, but Pixi is one of those brands I love and root for. You get a nice product for the money! And this lippie is pretty darn perfect for spring and summer. Though the color is called Ruby, it is more of a medium pink shade and the finish is sheer like a balm with the shine turned way up. You can just use a little for a tint of color, or build it up for more drama. It has a slightly minty scent and leaves my lips feeling smooth and hydrated.

Here is an arm swatch.

And here it is on my lips!


AHAVA Mineral Hand Cream, 40 mL – Estimated Value $9.60 (buy a full size 100 mL for $24.00)

While I don’t love AHAVA (it’s a scent thing for me) my mom really, really does. So I always save her all of the products from this brand I come across! She works for an oral surgeon and is wearing gloves literally all day, meaning tired, dry, and irritated hands. I gift my mom and her fellow office mates A LOT of hand creams! This little tube I imagine she will keep for herself though, because it is the perfect size for her purse. It has a floral sort of perfumey scent that I like on her, but not on me, and the texture it leaves behind is a very matte sort of velvet finish with lots of hydration and no greasy film. I know she is going to love having more of this!


Mudmasky Eye Mask, 30 mL – Retail Value $57.00

My final item is an eye mask from Mudmasky. I don’t often get masks just for the eye area, but it’s kind of cool. Granted, you can totally use this on your whole face, it is just formulated to especially benefit that delicate area around your eyes. I am blessed to not really have dark undereye circles but that area does look dull pretty much all the time and the skin can get really dry. This mask was a thinner gel with little flecks inside, and its slippery texture made it easy to gently apply around my eyes. I left it on for the recommended eight minutes then rinsed, and my undereye area did look brighter and smoother.

Verdict: This Allure box has a total value of around $265 which is one of the highest value boxes from this brand I have reviewed yet. It always feels nice to get a lot of value inside a box, even if I wasn’t super excited about some of the items inside at first. I realize the highest value item is one that some folks have questions about, so I leave your opinion to you on the finer points. On my end, the ingredients are good and the formula feels nice. Only time will tell if it makes any transformations (in my experience, vitamin C products take a few weeks to really wow) and while I would never ever pay that much for it, that’s exactly why I subscribe to subscription boxes. I like getting items for a lower price that I would never consider buying. A surprise favorite for me this month was the Eyeko stick. It works well and has a nostalgia factor that I enjoy! The cleanser was a nice little treat and I loved the pink shade of the Pixi lip color. My mom will benefit from the AHAVA cream and I imagine she will likely also steal the Mudmasky mask when I visit her in May. So, basically, my mom and I are pretty happy.

To Wrap Up:

Can you still get this box if you sign up today? Yes! Scroll down this page to see what items you will get when you first sign up.

COUPON: Limited Time Only! Use code HOLIDAY50 to take 50% OFF first box only on a monthly subscription.

Value Breakdown: At $23 for this box, here is what you are spending approximately per item:

  • 111 Skin Vitamin C Brightening Booster $13.45
  • Eyeko Double Act Shadow Stick $2.17
  • B.Glen Clay Cleanser $0.38
  • Pixi LipGlow $1.22
  • AHAVA Mineral Hand Cream $0.83
  • Mudmasky Eye Mask $4.95

Alternatively, each of the 6 products has an average cost of $3.83.

Check out all of our Allure Beauty Box reviews and some more of our other favorite beauty subscriptions. 

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!

What do you think of the March Allure Beauty Box? What was your favorite product in the box?

"Each month, you'll get 6+ Allure-approved makeup and skincare picks delivered to your door ($100+ value for only $23). 6 or more products (at least 3 FULL-SIZE) valued at $100+ Only expert-approved products, hand-selected by Allure editors New member gift valued at $15+ Free shi... read more.
Megan K.
Megan K.
I love natural/vegan beauty products, Korean skincare, unique jewelry, and weird candies from far away places. When I am not waiting for my next exciting box you can find me painting or taking photographs of interesting people. I never leave home without pug hair somewhere on my shirt and a bold lipstick on my smile.

Megan K.
Megan K.
I love natural/vegan beauty products, Korean skincare, unique jewelry, and weird candies from far away places. When I am not waiting for my next exciting box you can find me painting or taking photographs of interesting people. I never leave home without pug hair somewhere on my shirt and a bold lipstick on my smile.
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Hmmm my box has different items in the booklet and box. The 111 serum, cleanser, and eyeko are the same. I also received Rodial mascara, Brazilian bum bum cream, Clarins eye cream, and and a lipgloss. Has anyone received a different box??


I received: 111SKIN, EYEKO, B.GLEN, PIXI, NURIA eye cream, BUMBUM.

Toni Divens

Has anyone else had a problem with literally opening the bottle of 111. Stopper will not come off/out.


Yes, I do as well. Every other time, the gold lid just spins endlessly. I shift my grip to where the black dropper handle meets the gold lid, squeeze tight, and turn. It hasn’t failed me.


Yes!!! Thank you Amy44, that worked. I noticed if you close it too tight then that will happen.


I got the same box and the mudmasky eye stuff is my only disappointment in the box. Yay!


When corporations put out statements they are carefully worded and sometimes you can tell a lot about what is not said.

111Skin did not say that the products were identical regardless of place of manufacture. They said the “key active ingredients” and “components” were the same. But in the same percentages? How about the inactive ingredients?

The “raw materials” are from the same source, but are they processed the same, ending up in an identical finished ingredient? Who knows? 🤷🏻‍♀️

Maybe the products are identical. I have no idea. But it wasn’t worded that way. IJS.


They’re more than likely the exact same product. Just made cheaper. Like slave labor instead of Europeans and shipped without external packaging etc. perhaps in smaller sizes than they normally produce. But they’re trying to win over American customers, they’re really popular actually in UK and I’ve heard some Brits surprised to see them in a sub box bc they normally wouldn’t include them in British ones. That’s what makes me think they’re trying to expand and use sub boxes as marketing. It’s not quite working for them. However, I would worry a lot more about the lesser known brands we see in sub boxes and those that have little online presence except a week before box is sent, and worry less abt this brand. I’m concerned bc we all want “clean” beauty which is a myth but we’re willing to have children in underdeveloped countries mine the raw materials and not go to school or work in sweat shops to create the crap we just end up donating. Sad state of affairs honestly.


This was probably my least favorite box in the last 12 months. The eyeshadow transferred under my eye badly and the scent of the hand cream made it unusable for me. I am still on my last container of vitamin C from Allure 2020 and I clearly don’t use enough vitamin C 😂 The lip balm is pretty and I’ve been using it throughout the day.

Allure has allowed me to find some of my favorite products over the years and I’m realizing I should just “splurge” on those at this point in my life.


I’m ridiculously excited to receive a sharpener! The lippie is a good color for me, I’m excited to try the eye mask, and can always use C and another hand cream for my purse


It’s nice when they add the tool that helps maintain a product. I have a bowlful of sharpeners from dirt cheap to pricey, but sometimes the one from the brand works best.

Ashley C

I got the same box and really liked it! Love the Pixi, it’s a brand I have a soft spot for too. The eye mask is a unique idea, I haven’t tried it yet though. Any tips on applying eyeshadow sticks? I feel like I have a hard time blending them, but I love how easy I feel they *could* be


After all the negativity in the lead up to this box it ended up being a pleasant surprise. Allure never really disappoints; each item is often useful. That pixi lipstick ended up being quite nice. I thought it would be a bright red and I would never wear, but I really love the pink. The eyestick was just ok. Unfortunately the darker color smudged everywhere, but I can wear the lighter one as an all over color. The only disappointment was that I got the Nuria eye cream which was a repeat for me. Allure is usually so good about not sending repeats – this is the first time! I was fully expecting to get that eye mask and it’s a but of a letdown not to, but I will use that eye cream. I like the Ahava hand cream but I can see how the scent can be off putting to a lot of people. This just shows that I need to avoid the comments when they get too negative. I made the decision not to skip and to just ride out the yearly subscription before reevaluating, and honestly each box has been fine. I’m excited about the April box, too.


I also got a repeat of Nuria. I called Allure about the repeat (it’s the 2nd repeat in a year for me) and was told they ran out of the Mudmasky product. They offered to send me another Nuria eye cream (so that would make 3 so far) or the mascara variant which I also received previously. I’ve been a subscriber forever and never had issues with repeats until 2020 and 2021.


I have been using Ahava for a couple of years and am also a person very sensitive to smells. As far as the scent of this tube goes, I think it is quite nice, light, and nowhere as overpowering as some of the products we get in subscription boxes.


I’ve read that if you get a repeat you can contact them and they’ll fix it somehow. Maybe it’s worth a try.


I got the same box although mine did not have a booklet in it. Granted, if I am not writing a review for a box, I don’t generally bother to even read the booklet so I guess that is one less paper product to throw out.


I received the same variation and I really liked this box. It’s rare to like every item in a sub box but I liked, and will use up, every item in this box. I like the shimmer eyeko as a liner on my upper lashes and use the darker shade on my lower lashes.

I received The Clean Skin Club’s Vitamin C booster in a Boxy Charm box last year and I really like it. It’s been a year and I still haven’t used it all up. I’m going to switch to the 111Skin to see if I like it better.


I’m glad I kept the box, but a lot of it didn’t work for me.
111Skin is too drying, I’m giving it to a friend who’s really happy about it though.
Eyeko pencil seemed great, but it smudges very easily after a few hours of wear.
The Pixi lip color is not what I expected once you put it on. I thought it was a faint fuchsia, not a frosty pink.
The Ahava hand cream is not good for me, greasy and drying, but I already knew that. Would have loved the Bum Bum cream.
The Nuria eye cream saves the whole box though. For $13.75 it’s great to get a good eye cream I wouldn’t have otherwise tried and have a gift for my bestie. At full price, this would have been a sad box for me


Thank you for commenting on the Nuria! That’s what I received as well and I was trying to decide whether or not to try it or just gift it so I’m glad to hear your take. I’m always up for a good eye cream.


I’m not sure how you do it, Megan, but even the meh boxes you turn into something pretty great. I’m a little jealous you can pull off practically any lip color. If it doesn’t have enough “punch” I feel like most lipsticks just wash me out. I love dark lipstick to the chagrin of many lol.

Love your reviews, pictures, and honesty 💕


I used the Eyeoko pencil when I went to dinner last week. I was surprised at how nice it was and that the lighter shade had shimmer. It looked good, but I am still not a fan of bronze on me. Ulta carries the whole line, so I will probably buy in another color.

The Pixi color doesn’t work for me. Ice pinks like that just look phony. I may occasionally use it as a balm, but that’s about the extent of it.

Agree on the cleanser. It is nice. I haven’t used the other two yet. I’m still iffy on Vitamin C stuff for me, although the Nue worked well when I mixed it with some First Aid Beauty.


I skipped this box, but after reading the review, I think I would have liked it. I’m glad to have the assurance from 111Skin that the products are the same regardless of manufacturer locale. Thank you, Megan, for posting that information.


They are not the same. If you go to the 111 website, and look at the ingredients, you will find some different ingredients than those listed on the allure version. For one thing, the allure version contains glycerin as the second ingredient, after water, which means this is a more watered down version.
The same has been true with 111 skin items in Ipsy boxes, however some of the active ingredients have been left out.


I was actually really surprised by the face wash. It’s lovely! It took off all of my makeup, and didn’t make my face feel tight after rinsing.


Thank you for the honest review! Completely agree on all fronts, your reviews are pretty much the only ones I regard.


I loved this box. I’m using the Ahava because it feels great, but the scent is overwhelming. I’d wish they’d back off on the fragrance by at least half. Hand cream shouldn’t be competing with your perfume or cologne.


I was happy to see Megan wearing the Pixi, as I was sure it was way too bright for my taste. I was initially going to gift it, but I think I’ll actually use it!


I tried it twice, and it was definitely not hot pink but a lighter pink. I decided for a tinted balm, I would rather reach for a few others that I already own. My 11yo was super excited to get my cast off🤪


Same! The Pixi was a nice surprise, because I thought it would be too red/bright on me. In fact it’s a subtle pink with just enough color to show through on Zoom meetings but not look overdone. I also prefer its moisturizing balm formula vs a lip gloss.

Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.