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Your MSA Guide to Holiday Shopping + Countdown to BTBF Giveaway!

How’s your holiday shopping list coming? We know it’s early, but we always have gifting (and subscription box regifting) on our minds, so we wanted to share the incredible discounts and events we have planned for November and December. Here’s what to expect: we’ve heard you say you love giveaways, so we’re excited to kick off a whole series of giveaways and MSA-exclusive deals you won’t want to miss during our annual Better Than Black Friday event. Plus, more great steals on Black Friday and Cyber Monday, and all sorts of resources we’ve prepared for you to find the best subscription box gifts for the people you love. Buckle in and read on!

Psst—are you signed up for our newsletters? We’ll be sending emails to keep you posted on all of the giveaways and juicy deals below! Sign up for the MSA newsletter here.

Want to go straight to a specific event? Jump to:

Daily Giveaways from 11/2-11/22
Our Better than Black Friday Event on 11/23
Thanksgiving, Black Friday, and Cyber Monday Deals from 11/26-11/30
Additional Ways to Shop All Holiday Long

…or keep scrolling to see them all!

MSA’s Annual Giveaway, Events, and Holiday Shopping Guides

1. Countdown to Better Than Black Friday: a Daily Giveaway

Are you sitting down? We have something to tell you: we’re offering a new giveaway every day from November 2 through November 22.

We’re sure you remember last year’s daily giveaway, and we’re bringing it back this year! As a countdown to our Better Than Black Friday event (more info on that below), we’re giving one lucky entrant a new prize every day. Prizes range from special gifts for treating yourself to new treasures for your rhythm or routine. Keep it for yourself or gift them to someone you love this season!

Participating is easy—just visit our countdown calendar and click to open the door of the day. Daily giveaways launch at 9:00am EST, so set your alarm and try your luck at an amazing prize day after day.

Oh, and you should probably meet the magical person behind each of these virtual doors. We’re pleased to introduce you to Mallory, our new Community Manager! She’s a fellow subscription box lover and she’s here to make sure you are loving your MSA experience every day.


2. Better Than Black Friday

Better Than Black Friday is our day of MSA-exclusive deals that are, yep, better than what you’ll see on Black Friday and Cyber Monday. This season marks 5 years of our annual event, so seasoned MSA readers can attest to how great this series of deals truly is.

No need to make a paper chain to count down to November 22 for this epic event—that’s what our month of daily giveaways is for! On November 22, visit our Better Than Black Friday landing page, find the subscription boxes you love most, and get ready to claim some limited-time discounts and offers that can only be found at My Subscription Addiction, with holiday gifting in mind.

Curious as to what types of deals you’ll encounter? Take a look at last year’s Better Than Black Friday deals to get a sense of what goodness lies ahead.


3. Thanksgiving, Black Friday, and Cyber Monday Deals

We may be excited about our Better Than Black Friday event, but we also won’t miss out on offering you proper Black Friday and Cyber Monday deals, too. If your tradition is to do your holiday shopping on these iconic days of discounts, we’ve got some great deals up our sleeve for you from November 26 through November 30. 

We have our own team of elves who are working around the clock to make sure you don’t miss a deal—so expect to see the MSA site changing each day as new opportunities for deals and discounts roll in. We’ll also send out an email recap of the best deals each, so don’t forget to sign up for our daily newsletter. And here’s a secret: we are getting early access for you on select deals before supplies run out! Stayed tuned to emails for MSA early deal exclusives for you!

Head to our Black Friday & Cyber Monday Subscription Deals page for more info and to shop the deals!


4. More Ways to Shop This Holiday Season

Playing the long game? We’ve got you covered on all the gift guides and ideas you’ll need to land on subscription box gifts for everyone on your list.

Advent Calendars for all ages and interests are a festive way to tap into the holiday excitement early! Pour yourself a glass of warm cider or hot cocoa and spend some cozy time browsing all the advent calendars on offer—there are 130+ on our site!—and make sure you order soon so you can open the very first door on December 1st.

Check out our lists for these specific themes:

Subscription Box Gift Ideas are our specialty, and we have our tried-and-true favorites divided up into lists so you can shop by gift recipient, price, and more. Here are some of our top lists:


Whew, we know that was a lot. Wondering where to begin? Start by visiting our Better Than Black Friday countdown calendar at 9:00 am EST on November 2 to try your hand at winning a prize in our daily giveaway!

Are you as excited as we are over these upcoming Christmas shopping events? What subscription boxes do you hope to find amazing deals on?

Written by MSA


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Posted in Subscription Box News| 9 comments

Comments (9)

  1. Having so much fun looking at the different boxes each day

  2. It is my second year.. it was so much fun last year..

  3. Can’t wait to see the offers this year! Thank you MSA for hosting such great giveaways! Hoping this is the year I win something! Lol

    • You’re most welcome, Melanie! Thanks for the kind words and best of luck!

  4. I can hardly wait!!!!!

  5. Hello Mallory – welcome!
    BTBF is my favourite thing! Last year I did ALL my Christmas shopping in that one fun-filled, marvellous day.
    Popsugar will be missed this year, they always had such great offers.

    • Hi Helen! Thanks for the warm welcome. I’ve been reading MSA for a few years now, and I am so excited to join the team!

  6. Yeah. Let the games and savings begin! I think this will be my 5th year.

    • So happy you’ve been with us for all this time, Jody!

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