19 Best Wine Subscription Boxes of 2020
The world of wine can be an intimidating place. There are so many varieties of red wines, white wines, rosés, and sparkling wines to choose from that picking the perfect bottle out of the hundreds at the wine store can be overwhelming—especially if you’re new or unfamiliar with this beloved elixir.
Wine of the month clubs have been around for a long time, but modern forms of these subscription services are making a point of attending to wine newbies. These subscription boxes go relatively easy on the lofty wine lingo and get serious about providing fun, educational content to help you get to know what you’re drinking and why you’re enjoying it so much. Some even go a step beyond mere bottles, sending along luxury items and extras to help complement the indulgent experience of a great glass of wine.
Check out what we think are the best boxes for wine newbies, plus our list of other subscriptions you’ve just got to try, even if you’re well-versed in wine! Want more? Read our latest reviews of wine subscription boxes here!
Wine Subscription Boxes
With so many wine subscriptions available today, how can you find one that is right for you? Take a look at our top wine box picks below, and read on further to find full reviews and deals on your first month:
|Box||Price per Box||Price per Bottle|
|Winc||Starts at $39/month||$13+ per bottle|
|Bright Cellars||$80/month||$20 per bottle|
|Wine Awesomeness||$49/month||$16.33 per bottle|
|Martha Stewart Wine Co.||$87.99/every 6 weeks||$14.65 per bottle|
|Wine Insiders||$139.95/month + shipping||$11.66 per bottle|
|VINEBOX||$79.00/quarter||$8.78 per 10cL glass|
|Firstleaf||$79.98/month + shipping||$13 per bottle|
|International Wine of the Month Club||$39.95/month + shipping||$19.98 per bottle|
|Wine of the Month Club||$44.95/month||$15 per bottle|
|Blue Apron Wine||$65.99/month + shipping||$10 per 500 mL bottle|
|Wall Street Journal Wine Discovery Club||$149.99/quarter + shipping||$12.50 per bottle|
|California Wine Club||$40.95/month||$20.48 per bottle|
|Cellars Wine Club||Starts at $29/month||$29/bottle|
|Gold Medal Wine Club||$39.99/month + shipping||$20 per bottle|
|Harry & David Wine Club||$114.99/3 months + shipping||$19.17 per bottle|
|Plonk Wine Club||$110/month||$27.50 per bottle|
|Amazing Clubs Wine of the Month Club||$41.95/month||$20.98 per bottle|
|Tasting Room by Lot18||$149/quarter + shipping||$12 per bottle|
The Cost: $39.00 per box (For 3 bottles, starting at $13 each. You can order more or less each month. Boxes with 4 or more bottles ship for free. Winc offers some higher price point wines as well.) Sign up here!
COUPON: Get $20 off your first order! No coupon needed - just use this link.
When you sign up for Winc, their wine connoisseurs collect important info on your unique palate through easy questions like “How do you like your coffee?” and “Do you like citrus?” Once they process your responses, you’ll get personalized recommendations of wines sure to satisfy your tastes that you can choose to order or swap out with anything else on their extensive monthly menu of reds, whites, rosés, ciders, sparkling options, and more. Best of all, the presentation and branding are fresh, fun, and modern. From the box itself to the labels on the bottles, this subscription is just downright cool. A feast for the eyes, a treat for the tastebuds—Winc is overflowing with things to love.
The Cost: $80.00 per month, for 4 bottles of wine. Sign up here!
COUPON: Get $50 off your first month! No coupon needed - just use this link.
An easy peasy flavor profile quiz, personalized wine recommendations, and a feedback loop that lets you weigh in on what you got (so you can get even better selections next time)? This subscription isn’t just bright—it’s brilliant! They’ll even let you know if one of your beloved bottles goes on sale, so you can nab more of what you love.
The Cost: $49.00 per box (3 bottles, $16.33 per bottle + free shipping). Sign up here!
COUPON: Use code MSA20 to get 20% off.
Wine Awesomeness is the upscale loft, the sharkskin suit, the vintage Ray Bans of wine clubs. Each month, their wine experts curate a box of all red, all white, or an assortment of wines, based on your preferences, and ship them your way to enjoy.
The box they come in might not look super sleek, but the quirky, unexpected wines, and better yet, the information booklet explaining all of the bottles make this subscription 100% awesome. Each wine comes with a recipe to pair with it, a visual guide to its flavors and feel, and even a theme song that captures its vibe. Our favorite part is the paragraph-or-so description of the wine’s flavors—these guys make wine sound like an out-of-body experience! Gone are the days of thinking a wine is just red or white. Wine Awesomeness proves just how much personality wine can have.
The Cost: $87.99 every 6 weeks for 6 bottles. Sign up here!
You know Martha Stewart isn’t going to lead you astray! Choose from her half case (six wines) or full case (12 wines) to have award-winning, premium wines delivered to your door at delightfully less than retail. It’s a good thing.
Read our Martha Stewart Wine Co. details to learn more!
Cost: $139.95/month + $19.95 shipping. Sign up here!
COUPON: Get 3 bonus bottles with your first order! No coupon needed - just use this link.
Wine Insiders delivers 12 bottles of premium, award-winning wine sent every 12 weeks. Go all red, all white, or try a combination.
6. Vine Oh!
The Cost: $59.99 per quarter (2 bottles of wine per box, plus other goodies!). Sign up here!
COUPON: Use code MSAWineForMe to get a FREE third bottle of wine with every box... FOR LIFE!
Wine is amazing, obvi. But it’s also not the only indulgence out there. Vine Oh! is a lifestyle subscription that treats you not just to wonderful new wines, but treats, self-care products for the body and bath, jewelry, home accessories, and other little luxuries, too! Choose to receive reds, whites, or a mix of the two, and four times a year, you’ll get a big box full of wine and delightful surprises.
Vine Oh! has a playful, feminine vibe (loving the pink and wine-purple branding). They provide a lot of cute copy explaining each and every item curated for the box, and they even include coupons and discounts that you can use on the products you fall particularly hard for. It’s almost a bummer that this box only comes four times a year—we could get used to this kind of pampering!
The Cost: $79.00/quarter for 9 10 cL glasses of wine (not full bottles). Sign up here!
COUPON: Use code MSA5 to save 5% off any subscription or limited edition box!
Think of VINEBOX as the Ipsy of wine-of-the-month clubs: where other boxes feature entire bottles to get through, VINEBOX sends you perfect pours of nine different wines in chic, sleek, screw-cap vials. The vials come shipped in an elegant, black box, nestled in drawers that slide conveniently out with a pull of their ribbon handles.
Don’t be fooled by the non-traditional presentation. These high-quality wines are bound to impress. They’re sourced from boutique wineries across Europe, and flaunt the best reds, whites, or all of the above that VINEBOX has to offer.
The Cost: $79.98/month + $9.95 shipping for 6 bottles. Sign up here!
Firstleaf works directly with winemakers to deliver you delicious wines at a great value. They’re also big on providing an impeccable, personalized experience—you can leave reviews of each wine you get, change your preferences, view and edit upcoming boxes, and switch up your delivery schedule with ease.
The Cost: Subscriptions start at $35.95/month + shipping for 2 bottles. Sign up here!
COUPON: Use code SAVE10 or SAVE15 or SAVE30 to save $10 off any prepaid 4 shipment order (SAVE10) or Save $15 off any prepaid 6 shipment order (SAVE15) or Save $30 off any prepaid 12 shipment order (SAVE30).
International Wine of the Month Club has been exploring and sharing wines since the mid ’90s, so these wine lovers really know their stuff! They’re passionate about sharing a variety of unique wines from outstanding vineyards and have a stringent selection process to make sure you’re getting the best wines possible for your buck.
The Cost: $44.95/month for 3 bottles per shipment. Sign up here!
This long-standing club offers international varieties of red and white wines from Australia, South Africa, Italy, France, Chile, and beyond, plus a monthly issue of their informative newsletter, Wine Expeditions. These premium wines are handcrafted by small wineries around the globe and meticulously researched to ensure you’re getting the best there is to offer. In other words, this subscription is guaranteed to please.
11. Blue Apron Wine
The Cost: $65.99 per month for six 500 mL bottles (smaller than usual wine bottles, which are 750 mL). Sign up here!
COUPON: Save $20 off your first order! No coupon needed - just use this link.
The popular meal kit delivery service has a wine box, too! Unlike other subscriptions that send you full-size bottles, Blue Apron Wine sends you six different 500 mL bottles—that’s two-glasses-worth of each flavor of red and white wines from renowned purveyors. In other words, like Blue Apron, this subscription cuts down on waste. If a particular wine just wasn’t your thing, or you’re only entertaining two for dinner, there’s no extra to worry about. Each sample-sized bottle comes with a flavor profile, tasting notes, and educational, contextual info, so you can broaden your wine expertise while you discover new brands to love!
Read our Blue Apron Wine details for more info.
The Cost: $149.99/quarter + shipping (12 bottles per shipment). Sign up here!
COUPON: get your first 12 wines for $69.99 + shipping! No coupon needed - just use this link.
The selections in the WSJ Wine Discovery Club are heavy hitters. According to their site, they offer access to top estates, gold-medal winners, and more! This is a pricier box for sure, but folks who are maybe just a little more experienced with wine will love exploring the sophisticated flavors in each of the 12 bottles delivered every three months.
The Cost: Subscriptions start at $40.95 for 2 bottles/month. Sign up here!
If hand-crafted, limited-production wines from small vineyards are more your taste, then check out California Wine Club. This company has been sharing the artisanal wines of small, family-run wineries since 1990. Choose a subscription level to fit your budget and tastes, and indulge in the wonders of California wine country from the comfort of home.
Read our California Wine Club details to learn more!
The Cost: Subscriptions start at $29.00 for a single bottle/month. Sign up here!
The experienced team behind Cellars Wine Club offers a slew of different subscription types tailored to your tastes, interests, and experiences. There’s a subscription for sweet wines, west coast wines, international wines, high-end and premium wines, and more.
Read our California Wine Club details to learn more!
The Cost: Subscriptions start at $39.00 for 2 bottles/month + shipping. Sign up here!
Gold Medal Wine Club has been in the wine-of-the-month biz long before the “subscription box” trend was a twinkle in the internet’s eye. Choose from a variety of subscriptions, from the entry-level to the downright decadent, and indulge in wines beloved by the winos who know them best.
Cost: Starting at $114.99 for a 3-month subscription + shipping. Sign up here!
The Harry & David Wine Club sends two bottles of wine—one red and one white—both made from grapes exclusively grown in Oregon.
17. Plonk Wine Club
The Cost: Subscriptions range from $110.00 for 4 bottles/shipment, to $280.00 for a full case of 12 bottles per box. Subscribe monthly or quarterly. Sign up here!
COUPON: Use code MSA25 to get a free bottle of wine when you sign up! (that's a $25 value).
Plonk specializes in organic, biodynamic, and natural wines. That means wines without pesticides or commercial additives such as colorants, acidifiers, artificial sugars, alcohol enhancements, or chemicals of any kind. But don’t worry—there’s plenty of rich, unique, elegant flavor to be had! Choose from three subscription options designed to please a variety of tastes, and enjoy rare, hidden-gem wines from Argentine, Chile, Australia, Croatia, France, Italy, Oregon, New Zealand, Spain, Portugal, New York, and more. Healthy, organic eaters, this is the subscription for you!
Cost: Starting at $41.95/month for a 12-month subscription + free shipping. Sign up here!
COUPON: Save $5 off any 3-month subscription or $10 off any 4-month subscription, or $15 off any 6-month subscription, or $30 off any 12-month subscription. No coupon needed - just use this link.
Wine of the Month Club from Amazing Clubs delivers 2 bottles of hard-to-find, premium wines from award-winning and boutique wineries around the world—both red, both white, or a mix, your choice. A Wine Lover’s newsletter comes along with your bottles, as well as an optional personalized gift message.
The Cost: $9.95 for the initial tasting kit; $149.99/quarter + shipping. Sign up here!
“Tasting kit”? Yep! With this subscription, you actually get to try before you buy. You’ll take a quick quiz to see what your flavor preferences are, after which the folks at Tasting Room will send you a set of mini bottles to sample and review for just $9.95. Based on your feedback, Tasting Room will pick 12 bottles that match your palette and ship ’em your way, typically the following day for the first shipment. From there, a new case will be sent 2 months after the first is received, then cases will arrive every 3 months. These are high-quality, carefully selected wines from places like Napa, Bordeaux, New Zealand, Spain, Italy, Argentina, and other well-known wine-producing regions around the world!
What’s the right wine box for you?
Check out our latest wine of the month club reviews to learn more about our fave finds and find current reviews!
Have you tried any wine clubs or boxes? Did they help you learn about wines?