SoKawaii Subscription Box Review + Coupon – January 2019


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SoKawaii January 2019 - Box Closed

SoKawaii is the latest Japanese kawaii subscription box! It’s a monthly subscription revolving around all things cute, adorable, and kawaii~ expect to see authentic Japanese plushies, stationery items, and more.

SoKawaii January 2019 - Box Open

This box was sent to us at no cost for review. (Check out the review process post to learn more about how we review boxes.)

SoKawaii January 2019 - Box All

About SoKawaii Box

The Subscription Box: SoKawaii

The Cost: $35.00/mo (save with longer subscriptions)

COUPON: Use code MSA3OFF to save $3 off your first box!

The Products: This monthly subscription service sends 6-8 adorable products including plushies, figurines, stationery, household goods, and more!

Ships to: Free shipping worldwide!

January 2019 SoKawaii “Kawaii Resolutions” Review

SoKawaii January 2019 - Info FrontSoKawaii January 2019 - Info Back

SoKawaii always includes an informative sheet that details the products and an explanation of the theme. I love the adorable sakura petals on the pink paper!

Let’s see what we’ve got to help with our resolutions!

SoKawaii January 2019 - Blanket Wrapped

SoKawaii January 2019 - Blanket Spread

Little Twin Stars Blanket – Estimated Value $25.00

I’m a huge fan of Sanrio characters, and the little twin stars Kiki and Lala are the cutest! This 70cm x 100cm blanket is a thin fleece perfect for covering your lap (I’m definitely doing that; the campus is way too cold ) and has a beautiful illustration of the twins resting on the moon with a unicorn. I’m loving the pastel aesthetics!

SoKawaii January 2019 - Kirakira BoxSoKawaii January 2019 - Kirakira Wrapped

Sumikko Gurashi KiraKira Canister – Retail Value $6.99

I was actually looking for a candy jar to store the various candies I collect over time. I was especially looking for bowls with the crystal/geometric vibes… and here comes this beautiful topaz-colored jar with an adorable bear face and tail!!

SoKawaii January 2019 - Kirakira Front

SoKawaii January 2019 - Kirakira Back

Sumikko Gurashi is another Sanrio character, roughly translating to “life in the corner,” commonly found in many stationery and plushie items. Kira-kira means shining or glittering in Japanese, which suits the subtle glitter the crystal cut edges give in this container! (PS: check out the book Kira-Kira by Cynthia Kadohata. It’s about a Japanese-American family living in Georgia and is quite a beautiful novel.)

SoKawaii January 2019 - Boar FrontSoKawaii January 2019 - Boar Back

Cute Boar Plushie – Estimated Value $5.00

Wow. I have never felt a stuffed animal this squishy before! It’s sooo soft! And, come on. When will you ever see a boar this adorable? Look at it blushing! I actually sent this to my parents’ puppy (she’s a fan of plushies). I’m happy to see her playing with it, but I do feel a bit bad for the boar since she’s quite… ruff… with her toys and it’s quite a soft one :))

SoKawaii January 2019 - Scissors Wrapped

Hello Kitty Stick Scissors – Retail Value $8.90

There are times when I just really, really need a pair of scissors, but I just don’t bring them with me (partly because the ones that cut really well are too big to lug around).

SoKawaii January 2019 - Scissors OpenSoKawaii January 2019 - Scissors Closed

But! With these, you have miniature scissors that cut darn well (not to mention the adorable Hello Kitty design). They’re the type of scissors that cut very sharply with a crisp, clean sound. It’s a very cool stationery item, folding them and putting them in the cap (and perfectly fits in a pencil bag 😉)

SoKawaii January 2019 - Case FrontSoKawaii January 2019 - Case Inside

Unicorn Pen Case – Estimated Value $8.00

I know the unicorn was soo last year, but… I can’t say no to these adorable unicorns with unnecessarily long eyelashes. The background pink and the contrasting green felt inside give watermelon vibes and is a must summer case.

SoKawaii January 2019 - Pencil Wrapped

My Neighbor Totoro Pencil – Retail Value $13.00

When I was younger, I loved collecting mechanical pencils. Japanese and Korean stationery companies always released series of pencil models I loved (I remember saving up to buy all designs of Pilot Opt Shaker pencils and all colors of the Kuru Toga standard set)

SoKawaii January 2019 - Pencil Design

This Zebra Delguard pencil I’m familiar with (I have a black and white!) and is very innovative in design to prevent lead breaking. The design uses 2 springs, both to make the lead slide back in when too much vertical or sideways (extends lead guard) pressure is applied. I thought it was very gimmicky, but you’d be surprised because it actually works! The Totoro design is always welcome on any product, especially when he’s jumping with an umbrella!

SoKawaii January 2019 - Calendar FrontSoKawaii January 2019 - Calendar Back

My Melody Calendar – Estimated Value $4.00

I share my mom’s love for My Melody (she’s so cute!) and when I saw this calendar, I automatically sent it to her. The date squares are a bit too small to write a lot in, but it’s nice to circle important dates.

SoKawaii January 2019 - Calendar Pag

The colors are all pastel (another mom favorite) ranging from light green, pink, purple, orange, and blue. It’s a standup calendar (the backing is made of cardboard) and serves its purpose! It’s quite a lovely start to the new year.

Verdict: Wow! SoKawaii did really well in the curation for this month—not a single product went unused, and even got puppy approval! I enjoyed everything from the box, even the vibrant pink tissue paper to the wonderfully soft blanket. The estimated values were based on the Sanrio store prices for similar items, which tend to be very expensive. I estimated a total retail value of around $70.89, which is double the original price! I love the fact that subscribers can experience genuine and limited-edition Sanrio and other Japanese character collector items without paying too high of a price.

To Wrap Up:

Can you still get this box if you sign up today? No, but you can subscribe by the 30th of each month to receive the following month’s box! Subscribe today here!

FEBRUARY SPOILER:

Next month, we’ll see a box themed with Valentine’s day items, such as cute Pokemon items, Hello Kitty products, My Melody, and a plushy.

Coupon: Use code MSA3OFF to save $3 off your first box!

Value Breakdown: For $35.00/box and 7 items, you’re paying $5 per item, which is a very good deal as many Sanrio products can be quite expensive!

Check out other Kawaii Subscription Boxes!

Keep track of your subscriptions: Add this box to your subscription list or wishlist!

How are you in your new year resolutions? Would So Kawaii have helped in any of them?

Written by Nicole Sim

Nicole Sim

Nicole is an avid lover of all things food, skincare, and fashion! Her hobbies include gardening, attending her art studio, and traveling. She fell in love with subscription boxes after her first Ipsy because of the surprise ad variety of products to receive.

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Posted in SoKawaii Reviews, Subscription Box Reviews, Subscription Boxes for Teens| Tags: so kawaii | 4 comments

4 Comments

  1. Sumikko Gurashi is not a Sanrio character, that’s a mistake in the post. It’s from San-X, completely different company.

  2. every time I see this I think of the lack of creativity that people have (mainly talking about the website and the layout) if you look at it side by side with YumeTwins it’s like a rip off but is it a good copy? I’m really tempted to buy one just so I can test it out.

    Yes, I know that Japan Crate was there long before TokyoTreat

  3. Out of all the kawaii novelty boxes, this one is the best one yet! Looking forward to future box reviews 😉

  4. Thank you for such a great review!! I am eyeing this box for my two daughters (we buy so many products included in this box) it was really nice to get a practical review on all the items in this box!

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