Be Kind by Ellen Box – Available Now!

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UPDATE – this box has sold out. You can sign up for the waitlist for the next box here. And in the meantime, if you are looking for a similarly priced box that focuses on giving back, we recommend checking out CAUSEBOX!

Exciting news! Ellen Degeneres has launched a new limited edition box! And even more exciting? MSA Insiders helped give feedback on the product curation during the initial market research!

Here are the details:

The Subscription Box: Be Kind by Ellen

The Cost: $54.99 (This is a one-time purchase box, but they may be launching a subscription in the near future)

The Products: “You’ll get a box full of fun, unique, amazing products that I love and want to share with you. I also wanted to focus on brands and products that do social good. And, to top it off, LottoLove has made a donation to The Ellen DeGeneres Wildlife Fund because it believes in this cause.”

Are you going to grab a box?

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Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Posted in Be Kind By Ellen Box News, New Subscription Boxes, Subscription Box News| Tags: be kind by ellen | 125 comments


  1. I gave in to the FOMO even tho I’m not especially a huge fan, but I do like her. I figure for the first box with her name attached, it should at least be a good value. I like the comment about hoping we’ll not be Oprah’d.

    • Ellen delights in SCARING people. (Personally, I think that’s sort of sadistic.) But you get what you pay for.

  2. Got one! I love Ellen. I just hope we don’t get “Oprahed” lol.

    • Ha! I was wondering if anyone else would reflect back to that dismal undertaking. I can’t watch Oprah now without thinking about it. Somehow I think my girl Ellen will do us right! Here’s hoping, anyway!

  3. I remember the survey… There will be some variety of KIND snack bar. Beyond that, I really can’t remember anything specific. It’ll be a fun surprise!

    • I seem to remember a possible hero item vase, a colorblock scarf or wrap (I think?), some lip balm, and the Kind bar…

      I also remember thinking “well, it’s a bit bright for my aesthetic, but overall looks like a pretty good box,” but no detail beyond that.

  4. LOL! It’s Ellen. What could possibly go wrong? Love the kindness and positivity messages she spreads. Definitely something I want to participate in.

  5. Oh, the FOMO was strong with this one, friends. I couldn’t whip out my card fast enough.

    • Same here!!!! Haha!!! My worry was that it was already sold out!!!! 😭

  6. This is a case of jumping on the bandwagon. I tend not to buy things I can’t research, or to buy boxes that cost more than $20 (FFF being the only exception), but you all seem so excited about this so I went ahead and did it.

    • I was *SO* close to pulling the trigger and signing up because there was such a groundswell of excitement, but then I had a reality check when I went and looked at the EV1 line by Ellen that’s being sold at Walmart, and reminded myself that it’s 100% not my personal aesthetic.

      But I really hope that everyone who does decide to sign up ends up loving the items included in the box!

      • That was a great idea, to look at her Walmart items. They also have on their website Ellen’s List which is 15 things she loves for fall. There’s a cute pumpkin shaped beverage dispenser / punch bowl, but it’s probably too big to be in a box.

      • that was a good idea. I agree – not my personal aesthetic. I was also hoping it wouldn’t be a box of the Ellen swag she sells on her show website. But I’m going to guess that she might include one ellen branded item, but the rest would not be.

  7. ok, I jumped, no spoliers..yeah!!!!

  8. The question isn’t to buy. The question is how many…

  9. I’m from Perú, how could i get it?…

  10. You all! Ordered one 😉

  11. Ordered one because I love the charity, I like Ellen too but the charity swayed me. Even if the items are so so that would be ok. Happy to be helping the animals🦒🦍🦓🐅.

  12. Can’t wait! I ordered one and then went back and ordered another for a gift. Ellen is amazing and I bet this box will be as well!

    • where are you buying i need desparately to buy one for Ellens biggest fan

  13. Hoping responses to the survey were not people wanting more Eeyko (spelling?) liquid eye liner or Manna Kandar (spelling?) glow…haha

    • 🤣🤣🤣

  14. Ordered based on everyone else being charged up. Recently cancelled beautyfix due to product overload so I can justify this one time purchase right?

  15. I totally caved. I’m thinking anything i won’t use, I can use as Christmas gifts (cause box swell bottle, I’m looking at you!) We could all use a little more kindness! Happy hump day everyone!🐪

  16. Bought one for me and thinking of one for gift(s).

  17. I wouldn’t be surprised if this box includes something like a Nixon watch, given that the featured photo on the website includes a very prominent watch placement, and Nixon is a company that talks about being socially responsible in its marketing materials.

    • Further hint: On the Ellen Show Instagram, there’s a post announcing of the box, and she is also prominently wearing the same watch. She seems to prefer a platinum watch most of the time, so it’s not just her regular watch.

      I would also expect the box to contain something from her EV1 brand sold at Walmart, which was launched in September and also prominently features diversity and inclusion as its primary brand message. It would make the most sense for it to be something like a tote bag or socks that are one size fits all.

    • I hope not! I hate getting watches in boxes (same with sunglasses). But fortunately, I have you guys to swap with if necessary! 🙂

    • Woa, that would be Awesome! Can’t wait to see! But I do expect greatness from one of our countries GREATEST!

  18. Snagged one – this is the first time I’ve gotten a box with no spoilers, but I have faith that Ellen won’t do us dirty. Love the theme of the box – my mom is a therapist and all about love, kindness, and positivity, so I have a feeling some of the items I receive will be great gifts for her.

    • Same here as a first time buyer sans spoilers. I’m also a therapist and have several therapist friends and colleagues, so surely the goods will be great for myself and/or gifts, right??

      • Makes sense to me! 😉

        I’m excited to see what we get, and thank you for being a therapist – you do important work that makes a huge difference!

        • Aww, thanks Lenya!! It’s hard work and always lovely when others recognize the value and impact of mental health treatment.

  19. I did not even hesitate! I have never spent so much on a subscription box before but I love Ellen, and while I’m nervous on what might be included I’m thinking it’ll be good. maybe she’ll include some ellen underwear!

  20. Too good to pass up, great value and I love Ellen. I was going to wait til someone got one but they could sell out maybe.

  21. Damn it! I’m in for one because I expect it will be fabulous.

  22. I’m in! Hello from your home town, Ellen! xx

  23. I’m a huuugggeeee Ellen fan and I just bought one for me and one as gift. Anything Ellen does is great. So no spoilers needed. Hope she does a quarterly box. Thanks for posting Liz!

  24. Ugh…yeah, yeah I did it. I’ve never, and I mean never, spent that much on a box without a single spoiler. But I love me some Ellen. I hope she doesn’t let us leap-of-faithers down.

    • Wait…I guess it would be leapers-of-faith. Sounds more right.

  25. Bought one, I love Ellen!

  26. I bought one. The value to price looks good, and Ellen seems to have good taste in real estate and decorating. I’m a makeup/skincare junkie, but I think this still may be a good box.

  27. Yup. No spoilers needed. Bought.

  28. I bought one…fingers crossed that it’s good!

  29. Liz, Any chance of spoilers before we jump???

  30. Didn’t even think twice – I don’t even really care what’s in the box, pretty sure it will be cool coming from Ellen!

  31. Bought one without a second thought 🙂 I based it on my theory that a first time ever box is hopefully put together to impress. And also because Ellen.

  32. Got it. How could I not since I took the survey?!!

    • Do you recall the questions on the survey? I am an insider but don’t recall the survey.

      Ordered the box anyway, though.

      • I have done a few surveys but I am thinking they asked for your 5 favorite items you would like in a box and favorite color is the only thing that stands out to me now. Not much help am I?

        • If you sign up for the email list for the sub box, it also asks me your favorite color there

      • I’m an MSA Insider as well, but don’t recall this survey, nor have I received any surveys in a long time.

  33. Went ahead and bought it knowing absolutely zip about it. Hopefully I don’t regret this.

  34. I remember the survey, but I don’t remember the questions that were on it!

  35. Shut up and take my money Ellen! Could not resist, I love that woman and if I do not love what is in that box then I am going to pass it on to someone who will.

  36. I bought one for me and may just get one for my sister too! Even. Or knowing what will be in it, I didn’t hesitate!

  37. I couldn’t resist! Can’t wait to see what it is like. It’s a one time Limited Edition, no risk and believe Ellen is good for her word! If MSA was contacted, that’s another winner for me!

  38. Gosh, I love Ellen and even though I would love a spoiler or two of what types of products would be in the box I cannot help but think that Ellen would not steer us wrong. I seriously doubt she would put out a box of cr*p so I think I will take the plunge.

  39. Wildlife funds are my favorite charity so I definitely support the cause and bought a box

  40. Can I order a box from Canada? And will it be shipped to a Canadian residence? I would really love to order one and help support Ellens gorilla’s!!
    Kind regards

    • Sorry shipping is only available to the US at this time.

    • Me too!

  41. I love Ellen and no longer get any boxes besides Breo so I took the plunge!

  42. The website says $275 value. Free shipping. I bought one.

  43. as much as I love Ellen it would be really nice to know at least type of product in the box. Is it skin care, makeup, kitchen utensils, etc.
    “box full of fun” – fun can be very subjective

  44. I’m intrigued! I’m going to take a chance and order it… 🙂

  45. I love Ellen. I remember watching her on my living room floor crying after my mom died when I was 12. And she was just starting out. And I could see the hurt in her eyes and I always only wished the best for her as she brought me giggles in my saddest times. And now she’s the queen of nice. I love her. I will definitely buy this box.

    • Hug to you now ,and to the then 12 year-old Bella ,missing her mom.

  46. Is this a one-time purchase? Will there be any variations? I’m really tempted.

    • This is a one time purchase. No variations. Hope that helps!

      • It does, thank you for the quick answer Liz!

  47. If the items are personally picked by Ellen it could be a good box. Hope she shows some spoilers.

  48. I’m curious but there’s too little info. Is this homewares, fashion, books, beauty? When will it ship? I’m a MSA Insider and I don’t remember a survey about this specific box but maybe I took it and just don’t remember.

    • After you are billed, your BE KIND by ellen box is processed immediately and will be shipped within 3-5 business days of successful payment. Once the box leaves our warehouse, the box will arrive to you within 5-7 business days for U.S. locations.

      And regarding the MSA Insiders survey – this was something the Ellen team couldn’t reveal that the questions were for a potential Ellen box, so it wouldn’t have been specifically identified in the survey. Hope that makes sense!

      • Thanks for the info Liz!

      • If the boxes will be sent so quickly – I’m going to hold off and wait for spoilers or a review! If they’re sold out by then, so be it!

  49. Yes! Love her and her positivity!

  50. Could not resist this!!! Can’t wait!

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