Ipsy is a monthly beauty and makeup subscription box. Each month you get full-size or deluxe-sized products, plus a cute makeup bag.
This is one of Liz’s top recommendations if you are looking for a beauty box - the value and sample sizes are amazing. (Check out our list of the Top Beauty Boxes for 2017 and our reviews of Cheap Subscription Boxes for more recommendations!)
(FYI – Just like Birchbox, Ipsy sends out many different variations of their bag each month – so my review is just one of the bag variations you might receive!)
My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).
About Ipsy
The Subscription Box: Ipsy
The Cost: $10 a month (free shipping)
The Products: Full size and samples of makeup and beauty products. (Plus a makeup bag!)
Ships to: the US and Canada
Delivered via: USPS
Visit the Ipsy Swap Page to swap for any of the items you see in this review!
Ipsy July 2018 Review
My bag this month features all makeup products. Let’s see what I got!
The theme for this month is “Dive into Summer”. The included info card gives some summer beauty tips and info on products available in the Ipsy Shopper.
Each month, ipsy subscribers get a makeup bag in addition to their 5 items.
This month, subscribers will receive this holographic aqua pouch. It feels like it would be the perfect material to throw in your pool or beach bag. The zipper is rubberized too so hopefully it will keep sand out.
IBY Eyeshadow Fluff Brush - Retail Value $8
This vegan eyeshadow brush has a flat, rounded shape with soft bristles. It can be used to pack shadow onto the lid but has just enough fluffiness to be able to blend with it too. It would also work for a precise highlight or concealer brush.
Sugar Cosmetics Stroke of Genius Heavy Duty Kohl in Green Light - Retail Value $13.99
I love colored liners but I can't say I’ve played around with green very much. This is a beautiful metallic emerald liner that has a gel-like consistency and glides on without tugging at all. It doesn’t smudge or fade and is supposedly waterproof (though I didn’t test that). I’m loving how it looks with the eyeshadow I received this month (see below).
Ofra Cosmetics Eyeshadow Pan in Exquisite, 4g - Retail Value $12
This sparkly black shade didn’t swatch with a lot of pigment but it applied beautifully to my lid. The sparkle is subtle but can be amped up by dampening your brush. I didn’t have any creasing or fallout and it’s easy to blend. These pans are perfect for popping into a magnetic palette and help cut down on excess packaging.
BKR The Water Balm - 2.4g Estimated Value $10.15 (buy a 5.2g balm for $22)
Known for their trendy glass water bottles, BKR added to their product line with this super hydrating balm. It is thick and emollient without being sticky. It leaves a glossy finish and is perfect by itself or under/over lip color to gloss it up. At just under half of the full size, this deluxe sample is perfect to throw in your bag but pretty enough to leave on your vanity.
Mellow Cosmetics Creamy Matte Lipstick in Candy Floss - Retail Value $15
I love Mellow’s lipstick formulas and this one is no exception. The color is rich and opaque and has a matte finish without looking dry. Candy Floss is a vibrant, cool-toned fuschia that’s not for the faint of heart. I never have an issue with feathering and the color stays put for a surprisingly long time even though some of it transfers to my coffee cups.
Swatches (from left to right): Mellow lipstick, BKR Water Balm, Sugar Eyeliner, and Ofra Eyeshadow.
I’m excited that all of the products can be put together to create a look this month. Before starting my makeup, I swiped on some of the BKR balm to hydrate my super chapped lips. They instantly felt and looked better. For my eyes, I blended the Ofra shadow all over the lid and concentrated it onto the outer corners to add depth. Then I lined my top lid with a line of the green Sugar liner. For my lips, I blotted off the excess balm and applied a layer of the Mellow lipstick. This look is not normal for me but I think it’s fun and great for summer.
Verdict: This box has a value of about $59.14 which is great for $10. I’m loving all of my items this month and am glad to see some shades other than gold and nude. Ipsy is a great way to try new products without much risk and I hope next month includes more new products and brands.
To Wrap Up:
Can you still get this box if you sign up today? No, if you sign up in this month, you’ll get next month’s box as your first box. (Check out our Ipsy Spoilers to see what’s coming up next)
Good to know: Ipsy sends out variations. You may get a completely different bag than me.
Value Breakdown: At $10 for this box, here’s what you are paying approximately per item:
- IBY Brush - $1.35
- Sugar Eyeliner - $2.37
- Ofra Shadow - $2.03
- BKR Water Balm - $1.72
- Mellow Lipstick - $2.54
- Bag – Not counted toward value
Check out all of our Ipsy reviews and the Beauty Subscription Box List!
Visit the Ipsy Swap Page to swap for any of the items you see in this review!
Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!
What do you think of the July Ipsy Glam Bag? What items did you get in your bag?
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