Reminder – Whole Foods 2018 Beauty Bag On Sale Today 3/23!

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The Whole Foods 2018 Beauty Bag goes on sale today, Friday, 3/23.

This is available in stores only. Call ahead to your local store to confirm they have the bags!

The Box: Whole Foods Beauty Bag (IN STORES ONLY!)

When: Friday, March 23rd

Where: Your local U.S. Whole Foods Market store (I recommend checking the facebook page of your local Whole Foods for specific details).

Price: $20

What’s in the bag:

Thayers Rose Petal Witch Hazel | 3 fl oz
A makeup bag essential! The gentle, alcohol-free aloe vera formula makes this a favorite go-to toner for refreshing skin on the run.
Trilogy Rosehip Oil, Light Blend | 5 ml
An easily absorbed, lightweight seed oil blend to balance and nourish for radiant skin.
Weleda Skin Food | .34 fl oz
Moisturize dry, rough skin from head to toe with a hydrating blend of botanical extracts and a thick, rich base of oils and beeswax.
Mineral Fusion Bronzer Duo Luster | .29 oz
Add a touch of sun-kissed warmth to your complexion with a silky, easy-to-blend bronzer featuring pomegranate, red tea, white tea, plus vitamins C and E.
Mineral Fusion Mini Volumizing Mascara in Jet | .13 fl oz
Gentle mineral formula applies easily and defines each lash without clumps, flakes or smudges.
Satva Headband
A soft, comfy headband made from organic cotton or recycled polyester, upcycled from clothing production.
W3LL People Expressionist Mini Mascara in Pro Black | .12 oz
Enhance lash length and volume with a pro-grade botanical formula that nourishes without clumping or smudging. A unique cascade shape brush precisely separates hard-to-reach lashes.
Acure Brilliantly Brightening Facial Scrub | 1 fl oz
A scrub for all skin types – sea kelp, French green clay and lemon peel gently cleanse and exfoliate without stripping away moisture.
Alba Hawaiian Detox Warming Mud Mask | .30 oz
This naturally warming mud mask softens and primes pores for deep down cleaning. Ideal for skin that’s oily or prone to blackheads.
Andalou Naturals Hyaluronic DMAE Lift & Firm Cream | .14 oz
Fruit stem cells, resveratrol CoQ10, DMAE and hyaluronic acid combine to support lifted, firmer skin and a rejuvenated complexion.
Burt’s Bees Brimming Berry Lipstick | .12 oz
A bright jewel-toned berry in a creamy texture and smooth satin finish, and packed with moisturizing ingredients.
Derma E SunKissAlba Radiant Glow Face Oil | .13 fl oz
Moisturize skin and give it an unforgettable glow with this combination of jojoba, argan and seabuckthorn oils blended with a brilliant touch of mica.
Dr. Hauschka Lip Care Stick | .17 oz
Soften, soothe and smooth dry lips with candelilla and carnauba waxes and moisturizing sweet almond and apricot kernel oils.
evanhealy Rose Cleansing Milk | 1 fl oz
A creamy cleanser for all skin types. Plant oils, plant hydrosols, gotu kola and white kaolin clay leave skin feeling clean, relaxed and refreshed.
Pacifica Purify Coconut Water Cleansing Wipes | 10 ct
Remove makeup and cleanse skin anytime, anywhere, with coconut water infused towelettes. Papaya revives skin and removes dead cells while aloe vera and calendula soothe and calm.
Piece & Co. Organic-Cotton Bag
Piece & Co. empowers skilled artisans by providing employment for thousands of women and positively impacting communities and children worldwide, piece by piece. This beauty bag was handcrafted in India using organic cotton and traditional techniques, including jacquard weaving and hand-tasseling.

Check out our Whole Foods beauty Bag reviews to see what has been in past bags!

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. If you buy something, MSA may earn an affiliate commission. Read the complete My Subscription Addiction disclosure.

Posted in Subscription Box News| Tags: Whole foods beauty bag | 103 comments


  1. If anyone is still looking to buy this year’s bag, I picked up a few extra 🙂

  2. Im an hour and a half from the nearest whole foods but luckily my husband was going to be in that area. He went at 11 and didnt see any but the manager was able to find a few “in the back”. So luckily I got one, but the clerk told him there was no limit on how many people could buy so earlier in the day people were taking as many as 5 or more each – not cool. Guess thats why they were already showing up on ebay for $40+!

  3. Walked into my local WF @ 8:24 AM yesterday & grabbed the last one! The employees were shocked @ how fast they sold out.

  4. I got one from the Hoover , AL & it was missing 4 items!! The burts bees lipstick, acure scrub, waleda skin food, & w3ll people mascara.
    😞 I’m going to my local store in chattanooga , TN in the morning to see if there is anything they will do. Anybody else have this happen ?

    • Oh that’s too bad. Hope they can give it to you in the storeZ

    • I noticed at mine a lot of bags were picked rude

      • There was a person standing near the display at one WF I went to so I don’t think that
        customers could “create their own bag”. Another WF had the display right in front of the cashiers so that behavior would have been noticed.

  5. i was lucky enough to get a bag today! i was there at the pittsburgh WF around 9.15am, there were only a few bags left! enjoy your bag, ladies!!! 🙂

  6. I was sitting in my car outside of the Whole Foods in Berkeley (on Gilman) waiting for them to open at 8am! I called the night before and they said the Gilman store got 50 bags and Oakland got 200. The girl said she had heard mixed things about whether or not they would start handing them out at 8am when the stores opened or 10am. I decided to go at 8am to try my luck and would “argue” that the WF blog didn’t say 10am and see if they would give me one early on that technicality if they weren’t already out yet. Luckily, they were putting them out at 8am and I was the first to grab them. They were just handing them out so I couldn’t open them to see different headband patterns (and wouldn’t have known to do so anyway; my headband is blue with white and it’s not my favorite but fine for holding my hair back when I wash my face). They were strictly enforcing the one per customer rule. A mother and daughter both wanted one and the salesperson in Whole Body said they would have to check out separately!

    • That’s my Whole Foods store too! I got one at 8:20 and the staffer handing the bags out said they had already sold half the bags they’d been sent. I was worried they wouldn’t do the bags this year since Amazon bought Whole Foods out … Let’s see what happens next year!

  7. I just went to Whole Foods in West Los Angeles. They were sitting out but just 3 left at 12pm. I took one for myself and had asked a friend who is home and going through cancer treatment if she wanted one too. She loves stuff like this. I figured I’d just drive to another WF since there are a few by me. But I tried to purchase 2 there. I got to the register and the cashier told me they were one to a customer (but she was really sweet about it) and I explained why I was getting 2. She checked with the manager and they allowed me to purchase 2. Thanks Whole Foods. My friend is a regular WF customer but just not well enough to get out right now on her own. And she’s in her 60’s. This will def cheer her up.

  8. Went to the Boston Store (near Symphony Hall) at 1030am and got one. There were about 20 or so left. I heard one employee telling another what items she traded with a co-worker, so the employees definitely got first dibs. I wasn’t aware of the three extra items with pre-order, and never received an email regarding this.
    The bag is stuffed full (two mascaras!) and I also got some samples of Giovanni 2 Chic shampoo and conditioner near the other beauty items.

  9. Did anyone here know about the pre-order option (with three extra full size products)? I wish I had known that last week!

    If anyone got it, please let us know what extra products were received.

    • Yes, I really want to know how they pre-ordered!

    • I think pre-order was for their 25% off sale. You could put stuff aside in a bag with your name, then pick it up and get 25% off once the sale started. This is different from their beauty bag. At least that’s how it was at my store. Mine wouldn’t even sell the beauty bags until 10am, fortunately, I was due for a break and headed over and got 1. It was at least worth the $20…but I would suspect next year things will be different, but not in a good way.

  10. What do you use it for? Thanks.

  11. For anyone who lives around Santa Monica, CA – The Wilshire and 23rd store sold out apparently at 8:30a but the Montana and 14th store still had some as of 9:45a. (I only took one even though there were no limit signs.) Good luck.

    • My store didn’t have a 1 per customer sign either, but they were still enforcing the rule. 🙁

  12. Plenty left at the Pearl District (Portland) WF at 9:00 a.m., the display is near the registers. The clerk told me they were going fast and last year, they sold out by lunch time. I think this is their best bag to date – it’s packed full! I’ve already broken out the Dr. Hauschka balm and love it. Several products have coupons attached (Dr. H is $10 off $50), so be sure and check before you throw the packages away. The actual bag is great – fully lined and spacious!

    • haha. I was just there at 11 and there were maybe 8 left?

      • Wow! They did go fast….I am glad you got one and hope you enjoy it. I had lots of fun going through the contents. The year before last, they had beauty bags available for a solid two weeks.

    • Oooh, I was going to go to WF this weekend to take advantage of the beauty sale (most likely getting some Dr. Hauschka products), so I’m hoping I can stack the coupons with the 25% off!

    • I got one there at 9:45 and they still had a dozen or so left that I could see. I also got one at the Bridgeport Village store at 9am, and they had several left as well, but it’s 1pm now and unless they had more stock in the back, I’m sure they are gone.

      • Wow! They did go fast….I am glad you got one and hope you enjoy it. I had lots of fun going through the contents. The year before last, they had beauty bags available for a solid two weeks.

  13. My husband got me one in Hoover, AL 12:00 CT. There was 11 left & by the time he grabbed one there was only 5 left. They were going very quickly!!

  14. Went to the Whole Foods store (on Westlake Ave. in Seattle) at 7:00 AM when the store opened (while on my way to work). It looked like ~30 bags were shelved as part of a small display? Five or six people waiting for the store to open were there to purchase this item. Last year I snagged on one my lunch break; this year, I don’t think there will be any left after mid-morning!

    • I went to the Roosevelt one at 7 this morning and was the first one to get one, but when I checked out the gal said that she thought they’d be out by 11am. Hope everyone who wanted one got one!
      They also had some in paper bags with names on them below the two shelves of them, I assume there was an early sale for those.

      • I just sent my husband to grab one at Roosevelt and he reported less than 20 left.

    • I went at 10 a.m. to the Westlake Whole Foods. They were already sold out. Sigh. I spent my $20 on their macaron bar.

  15. I hadn’t heard of pre-orders either – but apparently everyone else in my town did, because the whole lot was already stashed away for pre-orders. Customer Service said they didn’t have any left over. 🙁
    How did I miss this?!

    • The Whole Foods beat me in Chicago told me they would not hold any bags. That it was first come first served. I wonder if that was company policy or left up to each location?

  16. Call out from Fresno Ca, they arent handing the bags out until 10am. I came at 9:15 and was the 1st person! This is so exciting! I just happened to be on vacation! I missed them last year.

  17. I got to the Lakewood, CO, Whole Foods around 9AM, and they had about 30 ish bags left. They also had a prize wheel to win additional products for free. I won an Andalou Vitamin C Serum (retail $19.99), so the bag practically paid for itself!

  18. I have two WF within about 2 miles from my work, so I got to the first one around 7:05, and I thought it was cute, because I could see ladies walking out of the store with the bag, ladies clearly on a mission (like me!) walking into the store, and some already checking out with them. But despite that, that WF (at the time) still had a tone of bags left. I then made a quick drive to the other WF, and got there around 7:20, and they were just putting them out. I was the only one with the bag in that store, so there were no shared looks of achievement in that store. haha

  19. I was at Irvine WF at 9am. They had 6 left. They were shipped 60 bags. So they went fast. Really nice collection of goodies and zipperedbag

    • I was at Irvine WF as well at 8am, there were about 25-30 bags. I got one. Guy at the register said that “strictly one per customer”.

      • Really glad to see that they are enforcing this so as many people as possible have a chance to get a bag!

  20. I just tried the Burts Bees lipstick and I really like the shade! It’s much more of a neutral color on, not as bright as it looks in the tube,, and feels nice and moisturizing.

  21. Whole Foods opened up a few blocks from my office, so I left a little early today to grab one, around 9am. The cashier said I was about the 10th person to purchase. She wanted to get one, but she said she wasn’t allowed to purchase even at full price… I didn’t see the bags on display, so I had to ask and she pulled out one from the drawer. Maybe they are tying to avoid selling more than 1 per customer. The bag seems to pull easily, but soft and nice. I am curious about pre-order. Looks like a lot of nice products. Clean beauty items are always welcome!

    • In my store, they allowed the employees to purchase a bag for themselves. I saw at least 3 of the cashiers go get one after they rang out the customers who bought them.

    • Awww, that’s too bad that the cashier at your store couldn’t get one. My cashier said she bought one for her daughter.

    • WF staff were purchasing when I went to one in Portland, OR. I saw at least 3 staff buying one and one of those was buying two. (there is a limit to 1 per customer).

  22. I went to my closest WF and they were sold out by 52 mins after opening. The girl that worked in body said they sold out in 45 mins. I was devastated. Yes…devastated. So I called the next one about 25 min further away(who told me they were instructed NOT to hold them for people) and they had about 20 left. I flew there to grab one for me and one for my daughter (we always look forward to this bag each year) I was able to pick us one up. Yay! They were going quick too only a couple left on the table.

    • Lucky! I wasn’t allowed to get more than one (I wanted to get one for my mom too), so I had to make a little treck to another WF that was nearby. Not too bad, just a tad inconvenient.

  23. I got mines at 11:00am and they still had like 15 bags

  24. How can you pre order a bag which supposedly only went on sale today? I know that prior to the sale starting, you could have made your selection of the items that were going to be on sale (facial care, cosmetics, hair care, etc) , have them set aside for you to pay and pick up during the sale. Other than that, I haven’t read or heard anything about pre ordering this bag and no one told me that when i got mine (NYC). The bags were sitting on a shelf with no names attached to them.

    Did any one find out what the three full size items are and how you go about pre ordering in the future?

  25. Grabbed one in Henderson, NV! They had a lot left just a few minutes ago.

    Really no excuse for me since I can walk to Whole Foods.

    Noticed headbands are different patterns. Snagged a solid charcoal one. There is also a $10 coupon in the lip balm.

    Have a great weekend everyone!

    • There is also a $10 coupon on the headband tag. It is easy to miss!

      • I saw that coupon after I posted. Thanks Trish!

    • My headband is black and white and has chevron pattern markings very similar to the bag.

  26. Love the bag! I was there at 8 AM this morning, (right when they opened), and there were already people leaving the store with a bag. Was in line with 2 men picking up for their wives. In Austin, “which is the main flagship center of Whole Foods”, the cashier said that the stores each got 75, and that the main store opened at 6, and was sold out by 6:30.

    Totally worth not hitting the snooze button this morning!

    • DANG! I’m in Austin and was just about to head downtown, but then I saw this. I knew they’d all be gone. South is sold out too.

  27. I got one at 9:30 at the Charlotte Southpark Whole Foods. This year is not as good as last year IMO but still a good deal.

    • I was thinking the same thing, but they’re still fun to get. 🙂

  28. I had not been in a WF before today. An hour and a half later I have one of these bags and $100 worth of other beauty items and snacks.

    • They don’t call it Whole Paycheck for nuthin’……. 😉

      • Lol…….true that! Supposedly since Amazon bought them, their products were going to be more competitively priced but I haven’t really seen that reflected in their prices.

  29. I ran to get one about 10am. They had 22 left on the shelf. They were placed right out in front of the beauty area on an end cap! The bag itself is so nice! Really happy with these products as well. Great deal!

  30. Got one! Only 10 at my store and they wouldn’t hold any for me but then when I went to get one, they asked if my name was Katie (it’s not.) Wondering if there WERE pre-orders??

  31. I took a run to my Philly store at 8am this morning to grab one. There were only 5 left! The check-out girl said I was the fourth customer to literally run and get one this morning. Guess organic beauty and healthy runs go hand-in-hand lol. I’m already in love with the Dr. Hauschuka lip balm which retails for $19. Definitely worth the effort 🙂

    • Seriously in love with this lip balm!

      • Right!? It’s perfection.

  32. BTW, they are very strict on one bag for customer.

    • I think it depends on the store. They should be strict for 1 per customer so more people can have a chance to get one, but the person behind me in line checked out with 2 so I think it varies by store.

    • The person giving out the bags at the store was on a power trip accusing ppl who hadn’t gotten one of coming back twice! Lol! It was hilarious and totally unnecessary.

      • Lol the lady guarding the bags at my WF was the same! I asked about getting 2 bags since I wanted to pick one up for my mom and was firmly told no. Then I noticed as I shopped the aisles around the display of bags, she kept watching me out of the corner of her eye, like she thought I was going to snatch another bag and run! Hilarious.

  33. I LOVED my Beauty Bag last year and still use the bag whenever I travel. I’m so sad that the nearest Whole Foods is now 2 hours away, but it’s fun living through you guys and seeing everyone’s excitement on here. <3

  34. The bag’s pattern is similar to a tribe alive clutch in one of the boxes before. Really nice and soft. I am most excited about the bronzer and headband.

    • Me too! I am really excited to try the bronzer and I’m happy I finally got one of the mini bottles of Thayer’s witch hazel. I have been to at least 3 Target stores near me and none had the mini bottles.

      • My WF usually has the small bottles in stock. Really good stuff.

      • What do you use it for? Thanks.

        • Witch hazel is used as an all natural toner.

  35. This was the first year I wasn’t working and could go pick up a bag- I set my alarm and my partner didn’t understand why I was getting up when I didn’t have to haha. I tried explaining they sell out fast. Props to all the guys that get their partners or mothers these beautybags!

    • My partner went with me last year when I woke up early and rushed us out of the house. He was a little fascinated with my slightly embarrassed explanation, but there wasn’t any difficulty at our whole foods to justify it! Still a fun outing for the two of us and I LOVED the bag last year 😉 there isn’t a whole foods anywhere within 2,000+ miles of me (in Alaska), and I’m very sad to be missing out this year. Most of the products I’m not interested in, but love the bag, headband, and lip balm and the rest would make good swaps.

      • Aw that’s cute he went with you last year! Mine had to go to work but probably would have slept in whether I was going or not had he the day off lol.

  36. Neat bag for those that get it! Anybody else find they just cannot use anything with rose in it? My skin hates the stuff. This bag has two rose items, so that kept me from buying it.

    • I don’t like using rose much (and it always seems to be in toners!) but I still bought a bag – love the bag itself and most of the items.

  37. I got mine this morning at 7am. So excited – woke up earlier to make sure I’m first in line. Thank you for letting us know Liz. I haven’t opened it yet since I had to be at work by 7:30am – excited to come home tonight to check it out. Happy Friday everyone!!!

    • Yay! Glad you were able to grab one! 🙂

      • Yes, thank you!

        It’s a problem when I can wake up much earlier for a bag of beauty items and have so much difficulty waking up early for work LOL! I wasn’t as lucky last year as it was all gone by 7:30am.

  38. I think I may be a little crazy. It’s 0735 here, 40 degrees, raining cats and dogs and I’m sitting here in the parking lot like a Whole Foods beauty bag stalker! The only one crazier is the person standing outside with a baby blanket over her head. As far as I can tell we are the only ones here. So far, anyway. Oh LOL crazy blanket lady just got picked up by a red Mercedes so it’s just me 😂🤣😂
    I really hope it’s worth it and I’ll ask about how you Pre-order if that’s a thing here.
    Good luck everyone! If they let me grab two I’ll pay it forward!

    • I was at my whole foods at 7:20 am and they had not put the bags out yet. They told me they were not going to be put out until 9:00 and they were probably in the back somewhere. I actually had to ask for the manager, she went to the back and got me one after
      I showed her their own facebook post saying the bags would be available when the store opened. The cashier seemed really annoyed that I pressed the issue! LOL, but I stopped on my way to work.

    • oh my god- you are too funny! Thanks for the belly laugh!

    • That’s adorable!

  39. The Vienna Virginia WF had about 15 left 15 minutes ago. If you don’t see any ask for Gary. Bella nice guy. There may be more in the back.

  40. Whole Foods recently opened a store about 15 minutes away from me so I called at 9 and they said they only have about 20 bags. I rushed and got one. I haven’t been to a whole foods before so I was surprised that under the table with the bags are trays and trays of beauty samples. The woman at the counter gave me a bag and said take as much as you want. So I was being nice and took only one of each. I got 17 free samples! Score!

    • Wow! Which store was this? I haven’t seen that at our store!

      • Metuchen, NJ.

    • One of the WF I go to usually has a lot of sample packets (mostly of Trilogy & Dr. Hauscka, but sometimes other brands), in a little plastic bowl attached to a middle shelf. It’s always exciting when that’s filled, and they are very generous about letting you take whatever you want. I remember one time, on two separate occasions, there were representatives for Derma E and Gabriel Cosmetics, and they hooked a girl up! I had to have left with at least 20 sample packets each time (skincare samples from Gabriel Cosmetics).

  41. I got one at 9:00am. They were still in the box sitting on the table. The box had a label – “do not open until 3/23/2018.” The box was opened with one bag sitting in front of it. LOL!

    The box was full.

  42. Just picked up mine (at 0715) and the cashier said if I’d pre-ordered, there were an additional 3 full-size items I’d have received. And, sure enough, there were extra bags at the display that had names on them for those who had pre-ordered. I’m on the Whole Foods email list and didn’t know about this.

    • Hmmmm……I had not heard or read anywhere that you could pre-order and I am on their email list as well.

      • How can you pre order a bag which supposedly only went on sale today? I know that prior to the sale starting, you could have made your selection of the items that were going to be on sale (facial care, cosmetics, hair care, etc) , have them set aside for you to pay and pick up during the sale. Other than that, I haven’t read or heard anything about pre ordering this bag and no one told me that when i got mine (NYC). The bags were sitting on a shelf with no names attached to them.

        Did any one find out what the three full size items are and how you go about pre ordering in the future?

  43. I picked mine up right when the store opened at 8 am. The woman in the next line had one in her cart, I saw two others with them, and the woman behind me in line saw mine and said “what a cute bag”. I explained what it was and she jumped out of line and got one for herself! I have a feeling they will be sold out very soon! And the bag is SO cute!

  44. I got mine at 8:20am! I’m not a morning person, and it’s always a struggle getting my kids out the door in the mornings, but this morning they enjoyed the special trip to get “Mommy’s Beauty Bag” and breakfast at Whole Foods. I love all the goodies in the bag–what a fun treat! Wish it was more than once a year!

    • LOL, I also bribed my 7 year old who doesn’t have school today to get dressed at 7am with breakfast at Whole Foods!

  45. Just picked up mine and the cashier said if I’d pre-ordered, there were 3 extra full sized items in a separate bag and, indeed, they had those extra bags out with names on them. I knew nothing about this and I’m on Whole Foods email list.

  46. The lady at the register said everyone they’d had this morning had bought one (including the one man who’d come in to get one for his wife)!
    The bag is so nice and soft. I’m going to do some crafting and add a strap because it’s a nice size for a summer purse. Even if I didn’t like anything inside of it, the bag makes it for me. Totally worth $20!

    • Bellingham whole foods? I was right behind a guy buying one for his wife. It was so sweet 🙂

      • Nope, Maple Grove.

        I’m loving these hubbies. What nice guys!

    • Same thing happened at my store, there were at least 5 husbands/bfs picking up the bags for their ladies. I spoke to several of them and they were doing it as a surprise for their ladies which was incredibly sweet. I didn’t expect to like the bag itself as much as I do, it really is super soft.

  47. I arrived at my local Whole Foods at around 8:15 this morning. They still had ~10 bags left but 2 other people were buying them as I bought mine. Apparently they had a lot more when they opened 15 minutes prior. The employees said that at this rate they expect to be sold out by 9am. Moral of the story: go now if you want one!!

  48. Just got mine. It’s pretty awesome!

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