It’s a problem because it was probably an illegal move, and they didn’t address it swiftly with an email, post on facebook, or any other communication. While they have a term you see *after* you order in the order confirmation that they don’t consider it a ‘contract’ until they mail the package, that term is an ‘unfair term’ under current contract law and wouldn’t be considered valid. A reasonable contract exists once the buyer agrees to buy at the listed price and the seller ‘accepts’ the buyers request to purchase by putting the order through.
However, there are a couple cases where it would be acceptable for the seller to renege on the contract – but they need to communicate and in a timely manner. One is if due to some gross but honest miscalculation they priced the boxes at a cost below what it would actually cost to order them, and so cannot reasonably fulfill the contract. (If its old inventory they are selling off though, I don’t think this would apply since they already have the items.) Another exception might be a massive website glitch, such as happened to Walmart a few years back where TVs were suddenly ‘discounted’ to $8.50 and there was a run – they caught the error quickly and canceled the orders, sending an apology email and a coupon.
I think most people would be willing to cut them slack for an honest human error or a massive website glitch, but there has been no explanation yet – people weren’t even sent a notice that the order had been canceled! Furthermore, they didn’t even pull the product until an explanation could be given – just upped the list price. Because they didn’t pull the product and there has been no explanation, the higher price could be considered a type of bait and switch where the person is lured in with a discount, but then persuaded to buy at a higher price.
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