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POPSUGAR Must Have Box October 2017 Review + Coupon

POPSUGAR Must Have is a monthly lifestyle subscription box for women. Each month they send a mix of items from categories like beauty, fashion, food, fitness, and home.

Super exciting news – this box is big and it is jam packed full of items!

This box was sent to us for review purposes. (Check out the review process post to learn more about how we review boxes).

The Subscription Box: POPSUGAR Must Have

The Cost: 39.95 a month

COUPON: Use code MSA20 to get $20 off your first box!

The Products: “Must Have” items for women selected by POPSUGAR editors. (Fitness, Home, Beauty, Food, and more)

Check out all of my POPSUGAR Must Have reviews and the Women’s Subscription Box Directory!

Each box comes with a fold out card detailing the items included, and what themes inspired the box.

The themes this month are de-stress, cozy, bedtime. (AKA: my favorite words.)

So many items in this month’s box that the fold out card needed an extra section!

Now, on to the items!

Jack + Lucy Pillow and Blanket Set – Value $49.99

How cute is this travel set? I love the black and white stripe – so chic!

The pillow has a hidden zipper with a removable insert:

This pillow is firm and would be great as a lumbar support pillow even when you aren’t traveling.

Cute in an office, too, right?

The material is a 100% soft acrylic knit.

It measures about 31 by 46 inches long.

The instructions say only to spot clean with a damp cloth (no machine wash or dry clean), but I’ve had luck washing acrylic knit before, so I might through this in the laundry if it ever needs it.

UPDATE: Here is another picture to help show scale:

Perpetual Shade Dream On Sleep Mask – Value $39

If you’re wondering how a sleep mask can cost $39, I’ve been using Perpetual Shade sleep masks every night for years now, and can tell you that they are worth every penny to me!

This sleep mask definitely feels luxe. The fit is comfortable, the band is wide and stays put, the 100% cotton fabric is soft and breathes, and it is oversized to help block out any light. I’m a super light sleeper who needs total darkness, a sound machine going, etc, and I need a quality sleep mask, too, and I’m very impressed with this mask.

I know this product may not be for everyone, but if you’re someone who needs a sleep mask I think you will love this. And maybe if you’ve only sampled cheap sleep masks before, this could be a game changer! (And at the very least, it will be helpful for travel.)

If you are a super light sleeper like me, please comment with any sleep tips/hacks – I need all the help I can get!

FlashPatch Restoring Night Eye Gels 5-Pack – Value $20

At first when I saw these I thought I’d have to wear them overnight but fortunately, that is not the case! You just need to wear them 5 minutes before bed, let the excess serum absorb once you remove them, and you are good to go!

I love a nice relaxing bedtime routine, and these were a perfect addition. They left my skin feeling hydrated and I had no issues of the eye gels slipping off like I have had with some other brands.

Lollia Dream White Tea & Honeysuckle Shower Gel – Value $22

First, this packaging! I love the metallic gold detail! Sadly, this scent just wasn’t for me. I liked the formula – the body wash lathers nicely and doesn’t dry out skin, but the Honeysuckle scent was a little too powdery for me.

And this item came with a coupon for $10 off your next order of $50 or more:

Nature’s Bakery Double Chocolate Brownie – Value $1.49

If you are vegan and have been waiting for a POPSUGAR snack/sweet you can enjoy, this is your brownie!

The brownie is chewy, decadent, but not too sweet. Pretty much perfect.

Framebridge Promo Card – $30 Discount

Framebridge is a custom online frame shop. You upload the picture of your choice, pick the frame, preview it, then you’re good to go!

Great news – custom framing starts at $39, so you can get the photo of your choice framed for only $9. But how do you choose….

Now, time for special extras:

Keurig The Original Donut Shop Coffee K-Cup Pods 6 Pack – Value $6

K-Cups as a bonus item? Yes to that! All day every day! Eric and I aren’t too particular about our K-Cup brand (we usually do Starbucks, Trader Joes, or Whole Foods), but the Donut Shop is a solid contender, too.

And these K-Cups come with a pretty incredible coupon offer, too:

Normally, I don’t get too excited about included coupons, but 50% off any Keurig of your choice?! We have a Keurig at home and at our office, but I have a feeling we’ll either use this to upgrade one of our older versions, get an extra for the bedroom, or as a gift for the holidays.

Each box comes with a unique one time use coupon. Expires 12/31/2017.

Quaker Overnight Oats in Toasted Coconut & Almond Crunch – Value $1.60

I didn’t know Quaker made overnight oats! You just add your preferred milk, put the lid back on, then store in the fridge the night before breakfast.

And there’s no dairy in the ingredients so you can make this dairy free!

I’m gluten-free and don’t eat oats, but I can tell you the toasted coconut smells amazing!

Aquaphor Advanced Therapy Ointment Body Spray – .86 oz Value $2.30

I’ve used the Aquaphor ointment before, so I was excited to give this a try – it’s pretty amazing. Imagine getting a super fine mist version of the ointment that you don’t have to rub in – that’s how I would describe it.

Verdict: I can’t believe how many items are in this box! I love the cozy/sleep theme, too – everything is perfect for me with the exception of the body wash. (And that’s just a scent preference.)

And this box has a value of $142.50! (That’s not counting the value of any of the coupons included, and I personally will be using both the Framebridge and the Keurig coupons, so that adds even more value for me.)

To Wrap Up:

Can you still get this box if you sign up today? As of today, 10/7, yes! When you click “Subscribe Now” on the POPSUGAR site, the box your subscription will start with will be highlighted.

Coupon – Use coupon code MUSTHAVE5 to save $5

Value Breakdown: At $39.95 for this box, here’s what you are paying approximately per item:

  • Pillow + Blanket: $14.02
  • Sleep Mask: $10.93
  • Eye Gels: $5.61
  • Shower Gel: $5.60
  • Framebridge: Not Counted toward value
  • Brownie: $.42
  • K-Cups: $1.68
  • Quaker Oats: $.42
  • Aquaphor: $1.27

What do you think of the October POPSUGAR Must Have Box? What’s your favorite item in the box?


How do subscribers rate POPSUGAR Must Have?

Customer service
Retail value
Quality of products
Ease of canceling

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Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

Posted in POPSUGAR Must Have Box Reviews, POPSUGAR Must Have Box Spoilers, Subscription Box Reviews, Subscription Box Spoilers, Subscription Boxes for Women| Tags: POPSUGAR Must Have Box | 184 comments

Comments (184)

  1. For anyone curious about the coupon. I received my finished product today. Wish like mad that I could post a photo of the finished product. It’s waaay beyond my expectation—and FAST! Yes, it costs a bit more than the $39 coupon amount — if you choose whatever you want, but if you’ve ever had a painting or photo professionally framed, you know it can be upwards of $900 depending on the size and frame type. So, to me, this was an extreme bargain for the quality received. I am more than impressed and will absolutely use them again for future framing. I sent a digital photo from my iPhone expecting them to say it wasn’t good enough quality to use. Nope. Delivered to my home today as beautiful as a professional photo so they had to have enhanced it in some way. Can’t say enough great things about them!!!!

    FRAMEBRIDGE.COM = A++++++++++++++++++++++++

    • Oops! $30 coupon.

  2. If you love the Lollia Dream White Tea & Honeysuckle Shower Gel, you may want to try the new quarterly discovery box by Margot Elena.

  3. If anyone else has a Kuerig coupon code the want to give away I would really like it. My son just asked me for one for Christmas. Please!

  4. Did anyone else’s Keurig coupon not take 50% off? Mine is taking $30 off the $79.99 unit and $40 off the $99.99 unit….I emailed Keurig but have not heard back and that was about a week ago.

    • Hi Jennifer,

      The coupon is for 50% off the regular retail price, so if a Keurig is already on sale, it won’t be the full 50% off. Hope that helps!

      • Ah, ok, got it, thanks!

  5. I used the $30 credit for the frame – and they did a fabulous job! I received my order in one week. Great service and quality. I was sort of happily surprised for a change.

    So for those of you not using it, I’m sure others might want it 🙂

  6. I just went to use the Keurig coupon and it’s not giving me 50% off! It only gave me $30 off the $79.99 unit, which is like 37.5%. Is anyone else having this problem? I am waiting for a call back from corporate and will keep you updated.

    • Hi Emily,

      The coupon is for 50% off the regular retail price, so if a machine is already discounted, that could explain why the coupon is only giving you an additional 37.5% off. Hope that helps!

      • Got it! The checkout was confusing. They should have changed the price to reflect the list price at checkout.

  7. I am not impressed. And the k cup thing makes it even worse. So mucj garbage. If you use it that’s fine but i don’t. I dont know anyone does so they really just a waste for me. And they are helping ruin yhe world one cup of coffee ay a time. Hurray!

    • I use the fillable pop with mine.. No Kcups needed! 🙂 Its a great option. If you still have your coupon and don’t want to use it, I’d love to have it to buy one for my mom. 🙂

  8. This is a super cohesive box, it sticks to a theme and everything is useful! I adore the travel blanket and pillow, putting it away for my next flight or long car trip.

  9. does anyone have any extra framebridge coupons? I have lots of cosmetics items I could trade out for it! Thanks!

  10. I Know I am probably the only one BUT I just tried that brownie thing and well it was one of the worst things I’ve tasted in a LONG while.

    Love the box by the way. 🙂 Just that brownie was so disappointing. lol

    • I AGREE, lol!!! 🙂 I ended up throwing it away.

  11. One of my least favorite PopSugar boxes to date. I see I’m in the minority, but not one thing excited me in this box and almost all is now up for swap. Hoping November is better for my tastes!

  12. I try so hard every month not to get spoiled and I’m pretty good at it. I was able to avoid them for this box. I just got it and I AM DELIGHTED! It’s so fun. Even the lil pillow and blanket. So cute, so small, but I’ll use them so much!

    I love everything! EVERYTHING. This is my favorite box in a long time and I always love my Popsugar Box!

  13. Glad I cancelled. Sure I’d have used all these items, but I’d rather take that $40 a month and invest it into my savings or retirement or something. Really feeling like subscription boxes are such a waste of money lately.

  14. I didn’t know Buckles made an appearance in this review….HeHEEEEE so darling…

  15. Hi Liz,

    I love the boots you are wearing, can you please tell me the brand/where you got them? thanks.

    • Thanks! They are United Nude Faux Fur Snow Boots from a few years ago. Here’s a sold out listing page if it helps:

      Hope you can find them! 🙂

  16. I loved this box and I opened it with a bunch of girlfriends who never saw a box. It wAs fun to introduce them to it and see their reactions as first timers. It also helped me judge this box! The first reactions were that they loved the pillow and throw, shower gel, frame , the coupon for coffee maker , eye patches and then the brownie. They were the most surprised with the mask and got a kick out of it. The overall impression was that your value of items for the cost of the box was well worth it. Think it was a hit with them.
    I loved the subtle scent of body wash, pillow and Blanket and will swap the eye patches . If interested it will be on the swap board.

  17. I got my box yesterday, I love everything in it but im SO sad because they forgot to put the keurig coupon in it and i was really looking forward to it 😭😭😭

    • You had 1 job, Andy.


    • Just email them and I’m sure they will help you 🙂

      I used mine! I didn’t really need another machine, but I couldn’t resist have a better model as a back-up.

  18. Here is a Keurig 50% off code if anyone wants it .

    I won’t be using it and hate to see it go to waste! 🙂


    • I used this. Thank you so much for sharing! I have been wanting a Keurig forever!

  19. Hey Liz, I don’t sleep well, like ever! All natural
    Dream Water has been a total game changer for me when I have a really bad week. It’s a little sleep shot that you drink before bed. I had a free sample and I couldn’t believe how well it worked! I order it online and ha e it shipped.

  20. Sleepy Beans from Bulu box. The best.
    Also, check ferritin, a protein that stores iron. Most people with Restless Leg Syndrome have low levels, below 20.

  21. I tried the travel blanket as a scarf with my black coat. So warm and looks awesome! And TWO food items, what’s not to like? As for the coffee, I save the cups and use them as seed starters. I also give to neighbors to do the same. Easier than using eggshells.

  22. Anyone else have Postage Due before delivery? The USPS gave me a pink slip saying i owe $8.50 before they can deliver my box. I live in Phoenix and have never had this happen with any of my boxes. I’m super excited to get it though!

    • Yikes! I’ve never heard of that. It’s supposed to be free shipping!

  23. I just received mine today, and I am sorely tempted to buy another one! I like the shower jel scent. The blanket/pillow/sleep mask are just perfect for my sister. She travels on planes frequently, and I know she’d love to use them. But I like them, too! Arg!! And I have a different version of the eye gels, but I tried this one tonight and like it almost as well. I’m not as puffy now, and I had a migraine today, so having the cooling on my eyes was a nice relief. And I’ve been meaning to buy a keurig for work, and now I can afford to! The frame “gift card” is ridiculous to me and shouldn’t have been counted as an item, IMO. But, whatever, overall this was a lovely box for me! Yay!!

  24. I received my box today. The pillow and blanket are laughably small. Super cute, but too small. I guess I will give the blanket to my toddler to add to her collection of baby blankets.

    In general, I love a home focused box, so I’m happy. Definitely, a cozy fall theme. And I dig the black and white.

    • I’m OK with the size since the pillow will accompany me to work & the blanket will go over my legs.

  25. If anyone doesn’t want their keurig coupon, I’d love to take it off your hands!

  26. I want this box but have hit my Oct spending limit. If anyone doesn’t want their Keurig coupon I would love it! I have wanted one for a long time.

  27. I’m still going to wash this blanket – ill wash it seperate in cold water in a lingerie bag.. I can’t not wash something before using it!!!

    • Liz said she’s washed stuff before similar to this & it’s survived….

      But yeah, these pieces are getting cleaned one way or another!

    • I washed both my pillow and blanket on more than one occasion on delicate in a front loader machine and dried on low. Mine came out just fine. I think an agitator “could” make a tear in the material and warp the form of the pillow guts. But I don’t know.

  28. I caved! This box is IT!

  29. I’ve noticed that the only “Jack + Lucy” items that seem to exist are Popsugar exclusives. So, it seems possible that Popsugar is just purchasing wholesale “no name” items and slapping their Jack+Lucy brand on it. Which is fine on a retail level – tons of companies do. BUT, in that case, the listed value is totally arbitrary. And since it isn’t like we could purchase those specifics anywhere else, it seems that they truly only serve the purpose of inflating the value of the box.

    • Yes I have tried several searches to find this brand and have not been able too….
      Would really like it if someone could speak about this company or other places that sell their items.

    • Very true, however I have always bee happy with this “brand” – the winter hats few winters ago is perfect and I still love it . I definitely would appreciate a less “BS” approach to these retail values.

    • I have a Jack and Lucy baby outfit that was gifted to my newborn, a sweet little cardigan and lion ear hat. I doubt it came in a PS box! Maybe they just don’t have much of an online presence? I will say this is definitely more of a baby blanket, which is fine for me as I wanted one for my stroller and traveling with him anyway.

      • I think PS has baby box/sets on their website….I think it is adorable and if it would have been a lil bigger and washable I would have grabbed.

      • I googled and found a posh company in the UK called Jack and Lucy London. It’s a baby/children’s clothing boutique. And it is NOT cheap! Since the blanket and pillow are so small, it very well could have come from there. Kuddos to the curator who had the creativity to think of this as an option for those who frequently travel or who may choose to use this at an office desk. I adore this blanket and pillow set as a travel set. So, it certainly doesn’t bother me if it originated from a fancy children’s boutique. And, I love the black and cream stripe. Just lovely and smart.

  30. If anyone isn’t going to use their keurig promo I’ll gladly take it off your hands!

  31. I just created a new account & used the $5 off.

    It covers my tax, but hey it’s something.

  32. I’m going to subscribe just to get the sleep mask. I have tried so many that don’t fit properly and dig behind my ear uncomfortably, uuuggghhh!!! So Liz’s comments about this sleep mask has me sold.

  33. Is anyone else having issues with their new tracking system for your box? Mine doesn’t give any indication of when it will arrive, only the tracking history. Is it all now done strictly via USPS? Thanks.

    • My box tracking progress said “Shipping partner” for about 95% of the route and didn’t get accepted into the USPS system until it was in my state and closer to my area. I didn’t know actual delivery date until about 36hrs before it arrived. Mine came from CA and I’m on the East Coast

  34. If anyone doesn’t want their Keurog code, I will happily take it. Mine just broke and I need to replace it. Thanks!

  35. Liz, can you post a picture holding up the blanket like you have before so we can see the true size? Thanks 🙂

    • Sure! I’ll take that picture Monday!

  36. Liz, I am a light sleeper and what’s been helping me a lot are ear plugs. Uncomfy at first but now it’s been a lifesaver. Buy the more expensive brand like Hearos.

  37. I think the fact that they don’t recommend washing the blanket and pillow is going to be a deal breaker for me. I wash everything before I use and then as needed.

  38. Liz, I have a game-changer for light sleepers! My husband and I are BOTH super light sleepers and used to wake each other up all the time! After two months of poor sleep, we remembered that on our honeymoon in Italy, all the beds were two twins pushed up against each other to make a king. We went to a local mattress store and asked for options, and they told us we wanted a split king, which is two twin XL mattresses. People usually buy these to use as adjustable mattresses, and the owner told us we were the first couple to buy a split king without an adjustable option. We decided to buy a Serta iComfort and our sleep has been amazing! You literally cannot tell when the other person is moving, and the divide in the middle isn’t at all uncomfortable – I can lay on top of it without it bothering me. Highly recommend for anyone with sleep issues. We have two separate comforters and sheets as well, which is great for us since I like a soft down comforter and he prefers a thinner one.

  39. Liz, I use tea for sleep my favorites are yogi kava and yogi honey lavender and I add a really great supplement (that is pretty much tasteless just slightly sweet) L-theanine. You can also put the powder directly under your tongue for a faster effect. It really helps just calm things down. It’s very safe and derived from green tea. I buy it from and they have many other safe sleep products like phenibut and magnolia bark. Good luck!

  40. If anyone wants to swap keurig for something I need to upgrade mine, please let me know and thanks!

  41. Hi, I am looking for someone to trade Keurig codes with me: I won’t get my box for quite some time but don’t want to miss out on the purple option. Anyone willing to give me their code now and I will give you mine (in about a month) once I get my box? Thank you (I’m at swasilow at shaw dot ca) if you can. Thank you, S.

  42. I’m a past subscriber & the promo code isn’t working…..

    • I know, I tried a few times and nothing. I went ahead and got the box before it was too late

  43. Wow, best box ever!! The Donut Shop coffee is my son’s favorite and he is using a really old Keurig. He will be getting a new Keurig for Christmas! Those brownies are good but that brand also makes fig bars that are amazing!! I’ve been using the eye mask gels and really enjoy them. They are soothing but I don’t think they’ve done anything to reduce my dark circles. I love the pillow and blanket.

  44. I freaking love this box! I am so buying another one for Christmas presents!

  45. The blanket and pillow are so cute but a travel blanket you cannot launder!?!? Seriously, WTF?

    • OK, gotta say, THAT threw me off. How can you NOT clean a blanket?!??

  46. This is one of the better boxes in a long time! I’m excited!

  47. I like the box this month! As for sleep tips, the only thing that works for me are drugs! Prescribed drugs of course! I’ve been a insomniac since I was 5. I can’t get to sleep, stay asleep. Even with the 3 pills I take I still only get 3-4 hours every night. It sucks! I am always tired!

  48. If anyone isn’t going to use their Keurig coupon code I would gladly take it off your hands! Mine just crapped out this morning…..before I had a cup.

    • Lin – take mine sweetie, I won’t use it!

  49. The spoilers were ‘blah’ but man did this box turn around! I’m really excited for the Framebridge gift card! I’ve been wanting to try them out and this will push me over for sure.

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