WOWBOX Kawaii & Beauty Review + Exclusive Coupon – February 2017

This post may contain referral/affiliate links. If you buy something, MSA may earn a commission. Read the full disclosure.


WOWBOX is a Japanese snacks and sweets subscription service that offers multiple themed boxes.

Currently, there are four themes in various sizes (Small, Regular, or Large). The Fun & Tasty Box is the original box filled with “all the fun, tasty, and weird treats that Japan is known for,” including DIY kits. The Kawaii & Beauty Box contains kawaii packaged beauty-themed products as well as low-calorie snacks and health-conscious treats. The New & Limited Box contains new, limited, or exclusive items that are hot off the shelves from Japan. The Dagashi Box is a mini-sized snack box filled with traditional dagashi treats “from a bygone era.


This box was sent to us at no cost for review. (Check out the review process post  to learn more about how we review boxes.)

This review is of the Large Kawaii & Beauty, $34.99 a month, box.


The Subscription Box: WOWBOX

The Cost: $24.99 per month for a Regular box, $34.99 per month for a Large box, or $14.99 per month for the Small Dagashi Box, with discounts on longer commitments. Free or expedited shipping options available.

COUPON: Use code ADDICTION to save 10% off!

The Products: Japanese snacks and candies curated to one of four themes

Ships to: Worldwide!

Good to know: WOWBOX ships from Japan and accepts PayPal.

Check out all of our WOWBOX reviews and the Food Subscription Box Directory!

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!


The Large Kawaii & Beauty WOWBOX usually contains 10-14 items. There are 10 items in this month’s box.

Descriptions, nutrition facts, and allergy information can be found online in the account information section.




Fran Strawberry 

These are Pocky-like sticks covered in a generous layer of strawberry-flavored coating. This combination is amazing. The coating is equal parts sweet, tart, and creamy. It reminds me of strawberry ice cream! There are three packets in the box and three sticks per package. The serving size is just right for a light snack.



Olive Oil Jitate No Black Truffle Flavor

This huge package contains individually wrapped rice senbei. The senbei crackers have a delicious crunch. They are lightly salted, which is great, but the truffle flavor takes some getting used to. I think I prefer soy glaze senbei to black truffle senbei.




Pokemon Bakauke (Corn Potage)

Yes to all things Pikachu! I like this snack from the packaging alone. These puffy rice crackers taste like corn potage, which is Japanese cream of corn soup. It’s like I’m eating buttered corn that’s a little sweet and a little salty. It’s a delicious combination of flavors that, combined with the crunch from the rice cracker, makes for a unique snack.



Fuwarinka (Beauty Rose)

This candy has a hard outer shell and a soft, Sour Skittles-esque interior. It has a very intense rose fragrance. It’s almost like I’m eating rose petals! I think this is one of the most aromatic candies I’ve ever eaten.



Sanrio Choco Hina Arare

These are chocolate covered puffs that look like mini meteorites up close. They’re the same soft but crunchy texture as Cocoa Puffs cereal. Not only are the Sanrio characters on the packaging adorable, but the puffs are seriously addicting! 



Ninja Meshi (Peach)

This candy is shaped like Chiclets gum. Each one has a sour candy shell and a tough gummy interior. The gummy part is kind of hard to chew. Once I get past the toughness, though, the sour and sweet peach flavors are really tasty.




These are puffed green bean-flavored snacks. They have a sort of cheesy powder coating that gives them more savory flavor compared to the usual “lightly salted” fare. They really do taste like green beans, too. I love these.




THE Chocolate Yasashiku Kaoru Sunny Milk

This confection from Meiji contains three individually wrapped chocolate bars. It contains 54% cacao. The chocolate is rich, smooth, and creamy while still having a slight bitter tinge. Not only is the taste divine, but the designs on the bars are delicate and beautiful as well!



Vegips (Onion, Pumpkin, Potato)

If you love vegetable chips, then this is the perfect snack for you. It contains crispy onion, Japanese pumpkin, and potato chips. The flavor, crunch, and composition of these veggie chips are similar to Terra Chips. However, this is the first time I’ve ever had onion chips, and they’re surprisingly sweet and flavorful. The Japanese pumpkin chips have a satisfying crunch and they’re the perfect amount of sweetness, too.


Collagen & Calpis

This drink is everything I want in a peach-flavored fruit juice. It tastes like I just took a bite out of a juicy, ripe peach freshly picked from the orchard and then had a spoonful of tart frozen yogurt. It’s unbelievably delicious. I don’t even know if my description does it justice.

Verdict: This month’s snacks were fantastic in terms of quantity and quality. I counted 10 snacks total for a cost breakdown of about $3.50 per snack. While the box isn’t high value per se, there’s no denying how utterly delicious and unique most of the snacks are. Plus, there is no way I’d be able to find these items stateside. WOWBOX is a wonderful way to discover Japanese snacks from the comfort of your home!

What do you think of WOWBOX?

Written by Nancy Su

Nancy Su

Nancy used to be a Candy Crush addict but then she became addicted to subscription boxes instead. Now she has a particular interest in Korean/Asian beauty after seeing the wonders it has done to her skin. She’s constantly in search of new lippies, skincare, and tasty international snacks.

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. If you buy something, MSA may earn an affiliate commission. Read the complete My Subscription Addiction disclosure.

Posted in Food Subscription Boxes, Subscription Box Reviews, WOWBOX Reviews| Tags: wowbox | 1 comment

1 Comment

  1. I wish I gotten all of these snacks I love them

Post a Reply

Your email address will not be published. Required fields are marked *

Comments may not appear immediately. More info here.

Please do not enter your email address in the Name field or in the comment content!