Posted by on in Food Subscription Boxes, Subscription Box Reviews, WOWBOX Reviews | Tags: | 0 comments

WOWBOX Dagashi Review + Exclusive Coupon – February 2017

This post may contain referral/affiliate links. If you buy something, MSA may earn a commission. Read the full disclosure.


WOWBOX is a Japanese snacks and sweets subscription service that offers multiple themed boxes.

Currently, there are four themes in various sizes (Small, Regular, or Large). The Fun & Tasty Box is the original box filled with “all the fun, tasty, and weird treats that Japan is known for,” including DIY kits. The Kawaii & Beauty Box contains kawaii packaged beauty-themed products as well as low-calorie snacks and health-conscious treats. The New & Limited Box contains new, limited, or exclusive items that are hot off the shelves from Japan. The Dagashi Box is a mini-sized snack box filled with traditional dagashi treats “from a bygone era.


This box was sent to us at no cost for review. (Check out the review process post  to learn more about how we review boxes.)

This is a review of the Small Dagashi, $14.99 a month, Box.


The Subscription Box: WOWBOX

The Cost: $24.99 per month for a Regular box, $34.99 per month for a Large box, or $14.99 per month for the Small Dagashi Box, with discounts on longer commitments. Free or expedited shipping options available.

COUPON: Use code ADDICTION to save 10% off!

The Products: Japanese snacks and candies curated to one of four themes

Ships to: Worldwide!

Good to know: WOWBOX ships from Japan and accepts PayPal.

Check out all of our WOWBOX reviews and the Food Subscription Box Directory!

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!


The Dagashi WOWBOX usually contains 9-12 items, but there are 13 snacks in this month’s box!

Descriptions, nutrition facts, and allergy information can be found online in the account information section.



Umai Wa (Vegetable Salad)

These are supposed to be salad-flavored puffed rings but they don’t taste like any salad I’ve eaten! That said, the savory flavor is great. It has a peppery taste at first and even has a little sweetness here and there. It’s hard to explain– you just have to try it yourself!




Puku Puku Tai Ichigo

This is my favorite snack of the box. This fish is made from a light wafer shell and airy strawberry-flavored cream on the inside. It’s crispy on the outside and light and fluffy on the inside. The strawberry cream melts in your mouth. It’s such a delicious and satisfying combination.



Maken Gummy (Grape)

This grape-flavored gummy is in the shape of a hand. You get either rock, paper, or scissors, and the idea is that they can be used to play rock-paper-scissors with candy! Grape flavored things can either be tasty or not so tasty. Thankfully this one is the former. The gummies are soft, chewy, and very sweet.



Porickey (Corn)

This snack is like a Pocky without the chocolate cream coating. Each pretzel is dusted with a lightly salty and sweet powder which makes it taste like buttered corn. I really like how crunchy these are!



Double Ice Lollipop (Chocolate & Vanilla)

I first received this lollipop in the January 2017 Japan Crate. The top is chocolate ice cream and the bottom is vanilla ice cream. I love how creamy the flavor is. It’s also a throwback to my childhood days when I bought lollipops at the school candy shop for 5 cents apiece.



Mochi Taro (Salt)

These rice crackers have a mild salty flavor. I like the light puffy texture, but unfortunately, they taste pretty bland. I don’t find this snack very memorable at all.



Umai Bo (Cheese)

This is essentially a huge Cheetos puff! My boyfriend, who loves Cheetos, said this snack nails it with the cheesy powder. It’s rich and full of flavor and satisfying to eat. Needless to say, he ate this in one bite.



Yakiniku San Taro

Yakiniku means “grilled meat.” I had high expectations for this since it’s one of the few meat-flavored snacks in this box. To my disappointment, this tastes like a tough, chewy slice of tofu. The flavor isn’t bad but the piece is simply too hard to eat. I’m not a fan.




Chocolate Pie

This snack was one of my favorite discoveries in the January 2017 Japan Crate and I’m so excited to receive another one. This chocolate pie has a flaky outer crust and sweet, creamy chocolate paste in the center. I also like the lattice-like design across the top that mimics real pies. It’s like I’m eating a chocolate pie condensed into a cookie form– delicious!



Kajiriccho (Cola & Soda)

This rope candy has a Cola-flavored outer layer and a soda-flavored core. The chewy texture is a combination of Starburst candies and Skittles. Cola-flavored candies are hit-and-miss for me, and unfortunately, this one is a miss. The flavor is just too artificial and the carbonation effect tastes odd.



Sugata Fry

This is a thin, crispy squid-flavored cracker. As a fan of puffy shrimp crackers, this savory snack is amazing! This tastes very similar to shrimp crackers but denser and crunchier. I can see myself eating a whole bag of these in one sitting.




Black Thunder

I’ve tried several types of Black Thunder chocolate bars before and all of them have been ridiculously delicious. This one is a sweet, creamy chocolate bar with crispy rice bits embedded inside. The taste is similar to a Nestlé Crunch Bar.



Orange Marble Gum

This tiny container holds six orange-flavored gum balls. I love the bold citrusy taste but wish the flavor lasts longer. That said, most Japanese gum I have tried were not long lasting, so I did not have high expectations to begin with.

Verdict: I enjoyed sampling most of the snacks in this Dagashi WOWBOX. There are 13 items total for a cost breakdown of about $1.15 per snack. It should be noted that many of the snacks, like the Yakiniku and Sugata Fry, are quite small in size. Dagashi snacks are the equivalent of old-fashioned American candy that one can get for 5 cents apiece. When I look at it that way, the value doesn’t seem too great. On the other hand, there is value in discovering Dagashi snacks that I wouldn’t be able to find in the States.

What are your thoughts on WOWBOX?

Written by Nancy Su

Nancy Su

Nancy used to be a Candy Crush addict but then she became addicted to subscription boxes instead. Now she has a particular interest in Korean/Asian beauty after seeing the wonders it has done to her skin. She’s constantly in search of new lippies, skincare, and tasty international snacks.

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. If you buy something, MSA may earn an affiliate commission. Read the complete My Subscription Addiction disclosure.

Post a Reply

Your email address will not be published. Required fields are marked *

Comments may not appear immediately. More info here.

Please do not enter your email address in the Name field or in the comment content!