WOWBOX is a Japanese snacks and sweets subscription service that offers multiple themed boxes.
Currently, there are four themes in various sizes (Small, Regular, or Large). The Fun & Tasty Box is the original box filled with "all the fun, tasty, and weird treats that Japan is known for," including DIY kits. The Kawaii & Beauty Box contains kawaii packaged beauty-themed products as well as low-calorie snacks and health-conscious treats. The New & Limited Box contains new, limited, or exclusive items that are hot off the shelves from Japan. The Dagashi Box is a mini-sized snack box filled with traditional dagashi treats "from a bygone era.
This box was sent to us at no cost for review. (Check out the review process post to learn more about how we review boxes.)
This is a review of the Small Dagashi, $14.99 a month, Box.
The Subscription Box: WOWBOX
The Cost: $24.99 per month for a Regular box, $34.99 per month for a Large box, or $14.99 per month for the Small Dagashi Box, with discounts on longer commitments. Free or expedited shipping options available.
ACTIVE DEAL: Save 10% off for your first plan
The Products: Japanese snacks and candies curated to one of four themes
Ships to: Worldwide!
Good to know: WOWBOX ships from Japan and accepts PayPal.
Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!
The Dagashi WOWBOX usually contains 9-12 items, but there are 13 snacks in this month's box!
Descriptions, nutrition facts, and allergy information can be found online in the account information section.
Umai Wa (Vegetable Salad)
These are supposed to be salad-flavored puffed rings but they don't taste like any salad I've eaten! That said, the savory flavor is great. It has a peppery taste at first and even has a little sweetness here and there. It's hard to explain-- you just have to try it yourself!
Puku Puku Tai Ichigo
This is my favorite snack of the box. This fish is made from a light wafer shell and airy strawberry-flavored cream on the inside. It's crispy on the outside and light and fluffy on the inside. The strawberry cream melts in your mouth. It's such a delicious and satisfying combination.
Maken Gummy (Grape)
This grape-flavored gummy is in the shape of a hand. You get either rock, paper, or scissors, and the idea is that they can be used to play rock-paper-scissors with candy! Grape flavored things can either be tasty or not so tasty. Thankfully this one is the former. The gummies are soft, chewy, and very sweet.
This snack is like a Pocky without the chocolate cream coating. Each pretzel is dusted with a lightly salty and sweet powder which makes it taste like buttered corn. I really like how crunchy these are!
Double Ice Lollipop (Chocolate & Vanilla)
I first received this lollipop in the January 2017 Japan Crate. The top is chocolate ice cream and the bottom is vanilla ice cream. I love how creamy the flavor is. It's also a throwback to my childhood days when I bought lollipops at the school candy shop for 5 cents apiece.
Mochi Taro (Salt)
These rice crackers have a mild salty flavor. I like the light puffy texture, but unfortunately, they taste pretty bland. I don't find this snack very memorable at all.
Umai Bo (Cheese)
This is essentially a huge Cheetos puff! My boyfriend, who loves Cheetos, said this snack nails it with the cheesy powder. It's rich and full of flavor and satisfying to eat. Needless to say, he ate this in one bite.
Yakiniku San Taro
Yakiniku means "grilled meat." I had high expectations for this since it's one of the few meat-flavored snacks in this box. To my disappointment, this tastes like a tough, chewy slice of tofu. The flavor isn't bad but the piece is simply too hard to eat. I'm not a fan.
This snack was one of my favorite discoveries in the January 2017 Japan Crate and I'm so excited to receive another one. This chocolate pie has a flaky outer crust and sweet, creamy chocolate paste in the center. I also like the lattice-like design across the top that mimics real pies. It's like I'm eating a chocolate pie condensed into a cookie form-- delicious!
Kajiriccho (Cola & Soda)
This rope candy has a Cola-flavored outer layer and a soda-flavored core. The chewy texture is a combination of Starburst candies and Skittles. Cola-flavored candies are hit-and-miss for me, and unfortunately, this one is a miss. The flavor is just too artificial and the carbonation effect tastes odd.
This is a thin, crispy squid-flavored cracker. As a fan of puffy shrimp crackers, this savory snack is amazing! This tastes very similar to shrimp crackers but denser and crunchier. I can see myself eating a whole bag of these in one sitting.
I've tried several types of Black Thunder chocolate bars before and all of them have been ridiculously delicious. This one is a sweet, creamy chocolate bar with crispy rice bits embedded inside. The taste is similar to a Nestlé Crunch Bar.
Orange Marble Gum
This tiny container holds six orange-flavored gum balls. I love the bold citrusy taste but wish the flavor lasts longer. That said, most Japanese gum I have tried were not long lasting, so I did not have high expectations to begin with.
Verdict: I enjoyed sampling most of the snacks in this Dagashi WOWBOX. There are 13 items total for a cost breakdown of about $1.15 per snack. It should be noted that many of the snacks, like the Yakiniku and Sugata Fry, are quite small in size. Dagashi snacks are the equivalent of old-fashioned American candy that one can get for 5 cents apiece. When I look at it that way, the value doesn't seem too great. On the other hand, there is value in discovering Dagashi snacks that I wouldn't be able to find in the States.
What are your thoughts on WOWBOX?