Facebook PixelBeauty DNA Subscription Box Review + Coupon - November 2016 | MSA
My Subscription Addiction
My Subscription Addiction
Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.

Beauty DNA Subscription Box Review + Coupon – November 2016

Haley Faye
ByHaley FayeDec 6, 2016 | 7 comments


Beauty DNA
4 overall rating
17 Ratings | 12 Reviews

Beauty DNA is a monthly beauty subscription service that sends you one full-size beauty item each month based on your preferences. They have three categories of items: skincare, hair, and body.


When you sign up you take a very specific survey on your beauty preferences, and they match you with a new beauty item each month.

My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).


The Subscription Box: Beauty DNA

The Cost: $25 a month with free shipping

ACTIVE DEAL: Save 20% off of your first shipment

The Products: One new full-size product each month that matches your beauty preferences.

Ships to: U.S. only

Good to know: Beauty DNA is no longer accepting new subscribers since NewBeauty is launching a new program in early 2017 (there is currently a waitlist). Existing Beauty DNA subscribers will continue to receive monthly boxes.

Check out all of our Beauty DNA reviews and the Beauty Subscription Box Directory!

Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!


This box comes with a card that details the item included and a why it matches your specific interests and preferences.


I love how thoroughly they break down the details of the product they picked and also why they chose it, based off of your profile and preferences. I’m always impressed with how thoroughly they match products, and how many details they take into consideration.


Grande LASH-MD – 2 ml (3 month supply), value: $64.95

So, I think this might actually be one of my favorite things from Beauty DNA so far because I’ve really noticed it working. Every night you apply this to your lashline (and brows, if you want) after finishing your skincare routine before bed. I’ve only been using it for about two weeks but I can already see a difference in the health and length of my lashes. It says you’ll see its full effect in 4-8 weeks so I’m looking forward to seeing how it looks in a few more weeks.

Also, I really love that this is fragrance-free, paraben-free, medical grade, and contains chamomile, hyaluronic acid, and peptides.

Verdict: As I said, I’m really happy with this month’s delivery from Beauty DNA. It’s a kind of product I’ve always wanted to try but wouldn’t personally pay $65 for. I’m happy with the results I’ve seen so far, and I definitely feel like I got my money’s worth.

What did you get this month? Have you tried Beauty DNA before?

Starting at $25.00
Active Deal
Save 20% off of your first shipment
Use Coupon Code MSA20
Subscribe Now
Beauty DNA is a new beauty subscription service that gives you extreme customization in discovering new beauty products each month. You fill out a very in-depth survey specifying your preferences for skincare, body products and hair products, and you will receive one new full-size product each month... read more.
Haley Faye
Haley Faye
Haley Faye first discovered the wonderful world of subscription boxes in 2012 and began writing for MSA in 2014. Over the years, she has found many subscriptions to love. Now a mom of three, her favorite boxes are ones that dress her kids, help her get organized, feed her family, send her snacks, and offer educational fun for her children.

Join the Conversation

Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.


Stacey Norkiewicz

I started Beauty DNA over a year ago. At first the subscription was amazing!! I got quality products and never the same type of product. In the last 3 months it has went downhill RAPIDLY. I was getting things like chapstick, or dated product that was gross and I could not use. I cancelled my account.

Reply ButtonReply
Like This CommentLike


Wait–BeautyDNA is going away? What’s the deal? Please explain more…

Reply ButtonReply
Like This CommentLike


Thank you for the review! I am a current Beauty DNA subscriber and I had no idea about the change over to New Beauty. Will our Beauty DNA subscriptions automatically transfer over?

Reply ButtonReply
Like This CommentLike


BeautyDNA is no longer taking subscriptions, according to their web site. New Beauty is taking over and will have a new format. Too bad, I love Beauty DNA and new Beauty (Test Tube) sucks.

Reply ButtonReply
Like This CommentLike


This has been a HG product for me for some time!! I love it. I’ve used both the brow/lash serums and found they dramatically lengthen what I have. No new growth, but I wouldn’t really expect that anyway.

Reply ButtonReply
Like This CommentLike


This product (and others from this brand) is on sale at HauteLook for $49. Sale ends tomorrow at 6 am.

Reply ButtonReply
Like This CommentLike


I feel like I should start using something like that. So much diet and exercise this year has made my hair (including my lashes) not as nice as I would like. Now that I am done losing weight, I need to focus on getting my skin and hair back to where I want them.

Reply ButtonReply
Like This CommentLike