Beauty DNA is a monthly beauty subscription service that sends you one full-size beauty item each month based on your preferences. They have three categories of items: skincare, hair, and body.
When you sign up you take a very specific survey on your beauty preferences, and they match you with a new beauty item each month.
My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).
The Subscription Box: Beauty DNA
The Cost: $25 a month with free shipping
ACTIVE DEAL: Save 20% off of your first shipment
The Products: One new full-size product each month that matches your beauty preferences.
Ships to: U.S. only
Keep Track of Your Subscriptions: Add this box to your subscription list or wishlist!
This box comes with a card that details the item included and a why it matches your specific interests and preferences.
I love how thoroughly they break down the details of the product they picked and also why they chose it, based off of your profile and preferences.
I’m always impressed with how thoroughly they match products, and how many details they take into consideration.
Hydroxatone Hydrolyze Advanced Under Eye Formula - 0.5 oz, value: $52.99
(The info card says this retails for $79.95 but I don’t see it listed as that price anywhere online.)
First of all, I’ve never heard of this brand and I feel like “Hydroxatone” sounds like a diet pill. However I still gave this product a fair try – and I ended up liking it, even though I really didn’t think I would.
My fist impression, based on the packaging, wasn’t great because the design looks very “drugstore” to me and outdated. The product also comes in a little blue jar which is trying to look fancy but is really just bulky and takes up a lot of space for a 0.5 oz product.
When I opened it, the formula was thicker and denser than I was expecting because the info card describes it as “a light cream.” Pressing my finger to it felt a little spongey. But the product wasn’t expired, and I found that If I circled my finger once or twice it warmed a little and melted to a very silky product. When applying, it does feel a little thicker than many eye creams but it absorbs well and I personally love feeling like my under eyes are getting intense hydration.
I’ve been using this for about a week and a half, maybe two weeks by now and I have to say that I feel like I’ve noticed a decrease in the creases/bags under my eyes, particularly in photos. My eyes haven’t been puffy at all, even with some particularly sleepless nights due to my toddler teething (thanks, upper molars).
Verdict: Overall, I’m happy with my October Beauty DNA selection. I was initially turned off by the packaging and the fact that the formula didn’t seem accurately described by the info card. However, since I checked that it wasn’t expired, I felt safe giving it an honest try and I have been surprised by the effectiveness I’ve noticed. I’ll for sure finish this jar, but I wouldn’t go out and purchase this full-size myself because there are a lot of great eye creams that I know of, from brands I trust, and have formulas I love for the same price point.
What do you think about Beauty DNA? If you subscribe, what did you get this month?