Play! By Sephora November 2015 Subscription Box Reveal

It seems like they are choosing the beauty bloggers and vloggers and gurus online. Makes sense – savvy marketing by Sephora Corp. They spend nothing on marketing while those online people can really get the word out for them – to millions of subscribers – all for free to Sephora! The subscribers basically pay Sephora for the privilege to market for them lol! So that can explain some of the seemingly random test markets.

I live in Boston proper & I am a VIB Rouge. I actually received multiple email asking me to sign up for the box. Too be honest, I haven’t been overwhelmingly impressed. The boxes thus far have essentially contained the same products I’m offered free with purchases via email, mobile offers or could use 100 points to obtain. Thus far I’ve not been sent any items I’d purchase in full size. To be honest the contents of the majority of subscription boxes I’ve tried ended up as giveaways to others. The best sampling value I’ve found to date is when Barneys offers it biannual beauty bag

I love that these are the 100 pts samples that I could theoretically get for $10 one day in the new Play! box…while I’m patiently waiting in LA for my turn 🙂
The way I see it, I would have to spend either $100 to get 100 pts for one sample (or if I was smart, more like $33 during their 3x times, I’m a total Sephora fan ?).

Patiently waiting on a December spoiler for Play! By Sephora 🙂

Got the invite! Now I’m going to have to give something up. But no way in December, that’s January’s problem 🙂

This is the first box I’ve seen that I’m super interested in. So many great items!

Given that most of you don’t have access to this yet, I’ll be quiet after this, but I just have to say that the Bite lip crayon is amazing – gorgeous color and texture! Love!!

I’ll be quiet now. 🙂

Yes! Buxom Dolly! My favorite!!

I like this box a lot! Glad to see some makeup samples in here. I am most excite about the makeup forever primer sample! I wish the bite lipstick was a darker shade of red because I still have the Nars bright red lip crayon from the sephora birthday gift.

I really have no idea how I got chosen for this box. I do live near Boston which was one of the targeted areas, but I am only a VIB. I have been an insider for a long time but don’t spend too much at sephora. I was wondering if they somehow knew that I am a birchbox subscriber and also used to be an Ipsy subscriber. Who knows but I am loving it so far!

Most of these have been 100 point samples in the last year — is Sephora cleaning off their shelves, or what?

This will be my third box and I can’t wait to get it. The first box was meh but I loved the 2nd box with all the skin care products. I live in Texas as well.

Definitely not happy to see two lip products in the same box! Makes me debate on the box as I am inundated with lip products.

I live in Indianapolis and this will be my 3rd box. I’m not sure how I got in but maybe they are counting me in the Cincy region since it’s so close to me. IDK. This does look like a great box and I think mine arrives in a couple of days.

I don’t think it has to do with the state you’re in but rather the amount of money you spend at Sephora. I live in MS in a town that doesn’t even have a Sephora but I got an invite because I spend obnoxious amount of money at Sephora… Too ashamed to published how much, lol.

Im not sure region has anything to do with it at this point. I am in Louisiana and still on the waitlist. I know some other people posted in October they got the invite from here. I have been on the waitlist since the first day it was open.

when are they going to open this up to everybody?

Yay!!! Mine just shipped yesterday & now I’m super excited!

Thank you for posting this. I was pretty bummed about still being on the wait list but this makes me feel better. They’re nice items, but gloss, liner, lip pencil, and perfume are not items that I get excited about.

This box is fine I suppose, but I am so bummed that I wasn’t able to sub for October. October’s box looked amazing whereas, at least for me, this one is pretty meh. I may just list the whole box on eBay.

The thing about Sephora versus Macy’s, for me, is that they have several exclusive brands that I love, like Bite and MUFE. Last I checked, you could only get those at Sephora or their own brand websites. They also have a lot of brands that are just not available at Macy’s that, again, I love, like Hourglass, Kate Somerville, Surratt, Viseart, or Nars. You just don’t see products from those brands in other beauty boxes.

I will do anything for one of those Bite pencils. Seriously. Someone, please!

Sephora box is blowing me away!!! I’m so excited to get my box…I love every single one of these products. Good job Sephora!!!!!!! <3

I even live in one of the test markets (Cincinnati) and have been on the wait list for months. Makes a ton of sense….. Anyways, this box isn’t very exciting to me so I guess that’s a plus!

I learned something random. I asked the local rep about states outside the testing cities getting it like Texas and he said he wasn’t surprised by that one, Texas is where Sephora does a lot of their testing.

So far the sample sizes have been deluxe like they ones they have under their rewards.

I’m not a big makeup person (prefer skincare/body), but I still love this box! I hope they stick to their word and open it up to everyone in early 2016.

I live in Columbus Ohio. I’m still on the dang wait list.