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Looking for the latest spoiler for this box? Find it here:
The reveal for the October 2015 Play! By Sephora subscription box is up! AKA - my box envy continues! (Play! by Sephora is only open to subscribers in certain test markets right now, but you can sign up on their waitlist to get notified when you can sign up. Boxes are $10 a month).
PLAY! by Sephora is a monthly beauty and makeup subscription box. Each month, Sephora sends you a mix of six samples (including cosmetics, haircare, skincare, fragrances, and other beauty products) personalized to match your preferences and a PLAY! BOOK of tips and tricks.
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
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Hey there! So jealous! I feel like I’ve been on the wait list for so long. If you receive any invites to share please let me know!!! I would appreciate it. The samples look decent sized and good quality. ???
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Sp
I understand the disappointment for those not in test market regions or on wait list, but I definitely understand Sephora’s reasoning for both. I live in one of the test markets, got on the wait list, and was added as a subscriber prior to the first boxes release. I’ve had no issues, and have been sent several surveys from sephora with various inquires regarding the subscription, so they’re doing their homework in that aspect. As someone mentioned, they are themed, and the October box was a skin theme. I personally was super happy with that box and it is my favorite one so far!
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Rachel
I’m trying to not be upset but Sephora is really giving me the run around with this box. September, I moved and needed to change my address. It wasn’t done, so no box. October needed a new credit card, called to update, promised it was done and I would get October. It wasn’t done so I don’t get October and I was really looking forward to it. I just feel like I’m being blown off and told I’m not important at all, why should I bother giving Sephora my money?
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Rachel
I’m so frustrated with Sephora that I don’t even want this box anymore. September, I moved and called to update my address. They didn’t do that, so no September box. My credit card needed to be changed as well, so I did that and was promised the October box. I called today and was told oh sorry, nothing was updated. It didn’t even show you called! Then they tried to give me some story about how I called yesterday…uh no. Try again. I just feel really annoyed that I’ve been given the run around two months in a row and haven’t felt really great about it. What’s gonna be the issue in November?!
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Mary
I’m curious, why did you call instead of emailing or updating your info online? When I had the issue of a missing product I emailed and heard back within 36 hrs. Issue resolved.
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Mary
A group of friends and I all signed up the same day for this sub. I was the only one to receive the invite and I’m in Jacksonville, FL. Also not a VIB or VIB rouge. ?
Disappointed by the glitch of showing the Becca Product only to have them really be sending out Dr. Jart — which apparently didn’t get into my box! I contacted Sephora and the cost of that month’s box was entirely refunded as they could not send out the product. That is a pretty satisfactory way to handle it, IMO.
As to complaints of no make-up products, I think Sephora is doing “themes” much like Birchbox does, only with a clearer focus. ( I always look at my Birchbox contents and the “theme” card and shrug my shoulders because I never see it reflected in the contents.) if Sephora does continue to be very specific in their theme & contents, I will be satisfied.
ALSO — how quickly people forget Birchbox used to be wait-listed as well and you had to receive your invite from a current member! Patience my dears!
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jenna
My entire box was lost in the mail for almost a week, and I was really disappointed that I wasn’t able to get a replacement box. Of course, after I received the refund, my box magically appeared …
I totally get that its in a testing phase, but I think its shortsighted to not have X amount of boxes set produced as replacements. Not being able to replace one product is understandable, but an entire box should be replaced, in my opinion.
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Vanessa
I hope Sephora wakes up and starts expanding their test market (SMH). I’m VIB Rouge, and I agree, those who are at that status, shouldn’t have to wait. Ok…I’m gonna step down from my soap box now. Carry on…….
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Leslie
Agree! When you have spent as much money as we have to be VIB rouge status we should be put at the front of the line as priority and VIP!
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Jenna
SO disappointed – my box has been lost somewhere, probably in the local sorting facility – and Sephora will only do a refund, they do not replace boxes.
I wasn’t really looking forward to this box, given that its all skincare, but I do find it really annoying that they do not replace boxes.
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Samantha
I am so aggravated by the whole waitlist situation. It’s frustrating to me that this wasn’t opened up to VIB Rouge members first. Also, this is Sephora…why do they need a test market? Obviously subscription boxes are popular and some even in high demand and this is Sephora, a very popular store with a lot of connections. I just don’t get it. It almost makes me not want to subscribe. Having a waitlist is just like saying, “you can’t sit with us.” And then people getting boxes that didn’t even sign up for the waitlist?? Ridiculous and very frustrating.
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Moi
I totally agree with you. I am a VIB Rouge and it’s very frustrating and upsetting that the offer of a subscription would not be opened to members who should be valued. I would have signed up instantly without even thinking twice. When you have a customer basically saying “Here’s money, take it”… you’d think you would listen and happily oblige! :O I understand about wanting feedback, testing, etc. but why not send out a note to members asking if they’d like to participate in a new/pilot service and provide honest feedback.
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Erin
They also need a test market for glitches. Because, as you may or may not have heard many people logged on to the Sephora website to see what they were receiving and there was a glitch that said they were receiving a Becca highlighter. So hopefully through the test market they will be able to remove all the glitches. Because coding is a lot harder than many people think. Also, the people coding the website have quite a bit of pressure because they have to have it ready by a certain time and day and they might not have a long period of time to code the information.
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erin
Well most subscription boxes have a waitlist and sephora was testing it in certain states first. I live in one of the states that they were testing it in and I subscribed without having to be on the waitlist. But you saying that having a waitlist is like saying you can’t sit with us, well having it open to VIB rouge only first is like saying you can’t sit with us. Mainly because Sephora is starting to appeal to more and more teenagers, many can’t afford to get to the VIB rouge status. Also, I think it is good that they are doing a test market because then they can see what products people are interested in and what appeals to people. Personally I hated the October box because it was all skin care and a cologne sample which you can get for free. Since Sephora is doing a tester market I think what they really want right now is just feedback.
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Liz
I agree I spend how much for vib rouge? When I found out about it I was kinda pissed off.
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Meagan
Received mine, and bummed that there is not a single makeup item. Really? Sephora + “play” = no makeup??? Also, my dermatologist cautions against trying multiple new skincare items at once, so it seems odd to receive so many at once… Maybe a decent value, but to me, not fun.
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Z
I live in one of the state’s they offered… i signed up for it as soon as I know about it. Nada. I have no ideas how they are picking it
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Marina
I think it was randomly chosen. Both my sister and I received invites and we’re in Texas (north of Houston).
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heather
Thought I saw a Becca highlighter in the post of the release… but where is it?
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Adele
When the box shipped Becca was on the page for my Play account instead of the Dr. Jart, but that must have been a mistake because the Dr. Jart is in the booklet and the Becca isn’t. My page is now showing the correct items. I hope that’s a bug they work out while testing this.
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erin
Yes, I think that was one of the reasons for the Test Market, for them to work out the glitches. Because imagine how angry people would be if in their Ipsy glam room they were receiving different products than in their actual bag. Hopefully they work out all the glitches soon because I know many people want to subscribe.
Gayla
I’m in Shreveport, La and I got an invite when they started. I’m not a VIB Rouge either. But, I did sign up for the Flash when it was available. Maybe it was a random pick on who got invites.
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Maria
So i checked online and these are their responses:
Q: When will invites be sent out?
A: The first wave of invitations for sign up will be sent during the week of August 17th. They will continue to be sent out in waves throughout the duration of the limited market release.
Q: Where is this being offered?
A: The limited release markets for the initial months are Boston and Cincinnati / Columbus. We may be adding additional limited markets later in 2015, before the full national launch in 2016.
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Sara
Wow i wasn’t even aware there was a wait list. I got both September and October’s box. I live in West Texas and the nearest Sephora is 2+hrs from me. Guess I got lucky!
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Brittany
I live in Central TX about an hour from the nearest Sephora, and I, too, have gotten both boxes! I guess we should fee lucky! 🙂
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Luisa
And yet, I live in Austin TX and did not get an invite yet.
Ramona
So Jelly. Michigan is in NO ONES Test Market – EVERRRRR! 🙁
Ann Arbor is supposed to be a top 5 place to live?! What gives?? LOL. Sigh.
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Gina
Top 5 places to live… If you go to U of M? 😛 kidding. Go Blue!
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Dom
I’m in Oklahoma! We are probably along with you guys when it comes to being last. /sad face
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Jamie
I feel you as well, Michigan here too.
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Haley
Ramona, I feel you! I’m in MI too.
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trace
Think the waitlist thing is silly after 2 months. Not sure if I even want it anymore. Cancelled most of my subs anyway to free up funds for one times and exclusives during the holidays. Now looking forward to Black Friday .
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Jenny
I’m one of the lucky few who got the first box (loved it!!) and I just got this 2nd box. I love this box more than the first one! (Dry skinned gal here, so this moisture & glow-boosting theme is right up my ally!!)
So far this subscription has been everything that I have wanted out of the lower price range subscription category:
-high end brands that are familiar and actually hold value to me (most important)
-decent sizes
-stuff I will actually use
I prefer skin care & body care to makeup (just because Im picky with what colors I like to wear), so the lack of makeup items so far hasn’t bugged me one bit. The only other box that is comparable (when referring to brands sent out) is the Allure Beauty Box. So those 2 plus Birchbox are the only beauty subs I’m sticking too now!
Ipsy was just a bunch of low-quality-high-price-tag makeup & skin/hair care products that didn’t match my profile. So cancelling Ipsy & switching over to this sub has been the highlight of my sub-box year!
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Natalie Brown
I’m reading reviews for a few months before I try to sign-up for this box. So far, it’s been okay. I don’t get too excited about skincare. Make-up products are my favorites so, for now, I’ll stick with Ipsy.
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Lauren
I was on the wait list and just got an email today that I’m able to sign up. Of course, I did! I can’t wait to get my first box! I’m wondering if I’ll get October or start with November. I know they originally said “starting in select markets” or whatever. I’m in south Texas between Houston and Corpus Christi. Don’t know if that has anything to do about when you get off wait list though. Eagerly anticipating my first box!
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Kara
I’m confused why they didn’t open this up to their rouge members first? Maybe they did, and I just missed it, but isn’t being rouge supposed to get you special perks? This seems like one of them…!! Boo for the wait list!
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AmyM
Same here! This would have been the perfect Rouge perk.
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Jenny
I am too. My best friend is a VIB Rouge (who actually works at Sephora) & she lives down the street from me, yet even she hasn’t gotten an email.
I am a VIB Rouge too, but Im just lucky I guess that I’ve been able to get the 2 boxes so far.
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Jessica
Right? I’m a little confused and kind of peeved about that too. 🙁
I signed up through a link on facebook, It was one those advertisements that pop up in your feed. It accepted right away and didn’t have to wait. I’m in Amarillo, Tx. and the only Sephora we have is a small one inside JCP.
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Jess
I legit just got my email to sign up today. I did sign up for the waiting list as soon as it came out, though. I live in South Louisiana, so maybe it’s by region? I do have a Sephora in my area, if that means anything.
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Jen
South Louisiana here and I’ve had it since the first box. Its definitely a regional thing.
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Charell
I think you’re right about the regions thing, because I also live in South Louisiana and I got my email today too. Yay.
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Latasha
well im in baton rouge are and I still haven’t received an invite. I am rouge also. Been on the waitlist since it first opened.
Zara Agnew
This will be my first box and I live in Dallas. I wasn’t on the wait list too long. I like skin care a lot so I’m excited about this one. I’m sad I missed the last one with all the makeup. The value and samples are awesome. I hope they continue to rock!
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lisad
One of the reasons so I didn’t sign up for ipsy was because of the exclusive wait issues. I still get ipsy emails asking me to join and i choose to ignore them at this point.
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Leah C
I’m from Texas and have received both the September and October boxes. I clicked on the link and entered my email and boom it said click on credit card I wanted to use so I did. Next thing I know I was signed up and received my email confirming it all. I called Sephora to make sure and they said it must have been a glitch but in my favor. Woo hoo! It is my favorite box.
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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.
Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.