Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.
Thanks Marcy for letting us know about this amazing subscription box news!
Sephora will be rolling out a new subscription box, Play! by Sephora, starting in select cities in September: Boston, Columbus, and Cincinnati. The nationwide rollout of the subscription is planned for 2016.
The Subscription Box: Play! by Sephora (No specific link for sign-up yet)
Ships to: US (first markets: Boston, Columbus, and Cincinnati)
Good to know: The box will also include bonus extras like Spotify playlists, as well as "Play! Pass" coupons for in-store activations like one-on-one tutorials for the products in that month’s box.
What do you think about this beauty subscription box news? Make sure to sign up for the daily MSA newsletter if you want to receive updates on this box!
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
Liz is the founder of My Subscription Addiction. She's been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!
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Hi Liz! I live south of Boston and am in the test group receiving the play! box. If you need a guest reviewer until the box hits the open market I am happy to volunteer! I love your site, even if it has incited a subscription addiction of my own 🙂
Liz, if you need any more volunteers to opinion the new Sephora subcription box, please add me in. I love Sephora and waiting to hear about their timing on this. I live South of Boston and would give my honest thoughts. Thanks.
I am waiting. I have not seen a Sephora email to me yet. How do we sign up for this delivery in Boston? Please advise as I want to be sure to be on their list since I am a Sephora member.
I just watched a youtube video of the box opening. A youtuber in Texas got one. I thought it was select cities. She says she signed up during the initial announcement. But none of the cities listed are in Texas.
Without a proven system-AWESOME Customer service, the INCREDIBLE points bonus, etc..they cannot compete w/ Birchbox! Will I sub? sure..but..where will I buy? Birchbox of course!
Hoping this happens. I did call Sephora in MA and talked w manager who had no knowledge of this. She told me to keep watching my Sephora emails ??? okay. But I want to sign up now so I get one. Any advice.
If the items in the box pictured are anything to go by, I’ll dump Birchbox in a hot minute for Sephora! Although they’re showing Elizabeth & James perfume samples instead of the Rouge Infusion listed – I’m guessing this is just a teaser photo.
The associates in my local Sephora couldn’t be more friendly and helpful and I’d rather shop there than Ulta who treat their customers pretty shabbily.
I love shopping online at Sephora for the previously mentioned great freebies and the free returns for items that don’t suit.
BRING IT ON!
Really? I’ve never had a good experience at sephora. I had a gift card for them a couple years back and they flat out ignored me because I didn’t look like I could afford anything in there. I asked for help picking a foundation and the sales lady who deigned to speak to me told me that most of their more popular brands were ‘probably far outside your budget’, spent maybe two minutes glancing at the display, then handed me the cheapest one in a shade way too dark for me. So rude, so snobby. This box will be a nice way to get sephora stuff without interacting with their rude staff.
The Sephora Rouge Infusion in Peony is the dark tube in the middle. Same sample as the Beauty Insider Appreciation week Rouge sample bag and also a part of the new Give Me Some Lip set.
Wow, this post is only a few hours old and it already has 62 comments and 2.6K shares. That is an amazing amount of interest in this Sephora box! Maybe that is part of why they are starting in 3 smaller market areas first?
Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.
Please do not enter your email address in the Name field or in the comment content. Your email address will not be published. Required fields are marked *. Remember to post with kindness and respect. Comments with offensive language, cruelness to others, etc will not be approved. See our full comment policy here.