Posted by on in Beauty Subscription Boxes, Birchbox Limited Edition Boxes, Subscription Box Reviews, Subscription Boxes for Women | Tags: | 9 comments

Birchbox CEW Mass Appeal Box Review – 2015

This post may contain referral/affiliate links. Read the full disclosure.


Every year, Birchbox teams up with the CEW Insiders’ Choice Beauty Awards to put together boxes featuring award-winning beauty products in both the prestige (aka higher price point), and mass market (drugstore brand) categories.


This review is of the Mass Appeal box. (Check out my Prestige Box review too!)

My Subscription Addiction paid for this box. (Check out the review process postto learn more about how we review boxes).


The Box: Birchbox for CEW Mass Appeal Box

The Cost: $15

COUPON:  Try any one of these coupons to save 20% on orders of $35 or more:  TAKEOFF20  COMEBACK20  MOBILE20 WELCOMEOFFER20 or TAKEOFF10

Also don’t forget to add your free sample pack on orders of $35 or more!

The Products: Each box includes:
Burt’s Bees® Lip Crayon in Sedona Sands – Full size
Cetaphil® Gentle Skin Cleansing Cloths – 10-Pack
LANEIGE Water Sleeping Mask – Sample size
Olay™ Regenerist Luminous Dark Circle Correcting HydraSwirl™ Eye Cream – Full size
Rimmel Scandaleyes Rockin’ Curves – Full size
Simple® Skincare Ultra-Light Gel Moisturizer – Full size


Each box comes with an info card detailing the items included.


OLAY Regenerist Luminous HydraSwirl Eye Cream – FULL SIZE! Value $23

This eye cream has a formula that is somewhere between a gel and a cream. I really like how my skin feels after I apply it, and I can detect just a hint of the luminousness thanks to those white swirls in the bottle. It’s also unscented – something I always appreciate in skincare.


Cetaphil Gentle Skin Cleansing Cloths – 10-Pack Value $2.50

These cleansing cloths are fragrance-free and designed to be gentle on skin. I have so many cleansing cloths thanks to boxes lately that I might not get to these anytime soon (plus I’d prefer if they were paraben-free).

Laneige Water Sleeping Mask – 20 ml Value $5.50

This sleeping mask is a target exclusive. After cleansing your face, you apply the mask, leave it on overnight, and wash it off in the morning. (I think this is the third time I’ve received this mask in a box!)


Simple Skincare Ultra-Light Gel Moisturizer – FULL SIZE! Value $11

This is my favorite discovery in this box. It’s free of parabens, artificial dyes and fragrances, and the formula is very light weight (just like the name says!). It’s a clear gel, and it feels very refreshing and hydrating!


Rimmel Scandaleyes Rockin’ Curves Mascara – FULL SIZE! Value $5

I liked the deep black pigment and the lash separation, but it didn’t give me the length or the curl I was looking for. Despite the name and the packaging, this mascara is more of a natural look mascara for me!

Burt’s Bees Lip Crayon in Sedona Sands – FULL SIZE! Value $9

Burt’s Bees is one of my favorite mass market brands, so I was excited to try this lip crayon. It isn’t heavily pigmented (swatched below), but it gives a good amount of color, and it’s something I could apply without looking in the mirror. It wasn’t as moisturizing as the regular Burt’s Bees lip balm, so I’ll use this more for when I need a hint of color.


Verdict: This box has a value of about $56. I think that’s great for the price, and I like that this box has a lot of full-size items. I’ll use most of the items in the box, and the Simple Gel Moisturizer was a great discovery for me.

What do you think of the Birchbox CEW Mass Appeal Box?

Written by Liz Cadman

Liz Cadman

Liz is the founder of My Subscription Addiction. She’s been hooked on subscription boxes since 2011 thanks to Birchbox, and she now subscribes to over 100 boxes. Her favorites include POPSUGAR Must Have, FabFitFun, and any box that features natural beauty products!

All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. Read the complete My Subscription Addiction disclosure.


  1. I ordered this using my points because I wanted the eye cream. I really like it so far. I also love the moisturizer for my oily skin. I haven’t opened the mascara, but I can always use more mascara! I will give away the night cream, because I think the smell is horrid.

  2. Well, I had tried (and disliked) this mascara before, so I haven’t bothered opening it.

    The Olay product makes my undereyes tingle and throb for a few minutes. I’ve used it on only one eye for 2 weeks and see no difference. Still, good deal with this box.

    The wipes… I used them when I was camping, but I cringed every time. They work well and FEEL gentle, but the ingredients freak me out.

    The Burt’s Bees is nice… Kind of drying, but has a nice color. I’m trying it over balm so it feels nicer. No staying power, but it was nice to try. I love Burt’s Bees.

    The Simple moisturizer! I love it! I almost ordered a second box just for this, since the box is only $4 more than this product!

    Wow… I’m detailed.

  3. I LOVE the simple moisturizer!! This box was amazing and I’m so happy I ordered two of these and one of the prestige. Definitely my new favorite moisturizer in here! It feels really expensive and lively and it’s cheap! Way to go birchbox, thanks for the post Liz! I love these boxes!

  4. I got this box soley for the Olay eye cream and the Simple moisturizer. Everything else was a bonus. I love the eye cream. I love Simple and this was one of the few products I haven’t tried yet. I will use everything except for the Laniege mask. My skin doesn’t react well to this brand for some reason. I used the Burt Bees Sedona Sand lip color as a blush the other day and it was gorgeous!

  5. For some reason all of the Laniege products give me a rash. This mask is an especially bad offender. When we got it in Sample Society a few months ago I even had hives and swelling on my fingers where the product had touched. I don’t know why because I’m not allergic to anything that I know of and my skin isn’t super sensitive but dang am I sensitive to that Laniege brand. Everything else was a huge hit. I used that Burt Bees Sedona Sand lip color as a blush yesterday and it looked great. I love Simple products and was happy to try this gel moisturizer. Great box.

  6. I was surprised to see the value of the eye cream listed so high. I believe I saw it priced at $10 in my local Target. Still a good value though!

  7. Yeah those face wipes have some awful ingredients. I used them to clean off my feet the other day!

  8. I now have four of those Laniege masks. I should really start using them…

    • You always crack me up!! We need to hear more from you Ragan! The mask works really well and I have very picky skin. This box was a total win for me since I can use absolutely everything in it.

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