Beauty DNA is a new monthly beauty subscription service that sends you one full size beauty item each month based on your preferences. Right now they have three categories of items: skincare, hair, and body. When you sign up you take a very specific survey on your beauty preferences, and they match you with a new beauty item each month.
My Subscription Addiction pays for this subscription. (Check out the review process post to learn more about how we review boxes).
The Subscription Box: Beauty DNA
The Cost: $25 a month with free shipping
The Products: One new full-size product each month that matches your beauty preferences.
Ships to: US Only.
Read all my Beauty DNA reviews!
Each card details the item included and a why it matches your specific interests and preferences.
Naturopathica Vitamin C15 Wrinkle Repair Serum - .5 oz Value $64
(The full-size version of this serum is 1 oz and retails for $114).
Verdict: I love getting skincare items in this subscription because they are usually high-value. I like the Naturopathica brand (I've sampled a few of their products before), and I'm happy to get to try their skin care line. I tested this serum out on the back of my hand and at first it had a slightly sticky/tacky finish (concerning), but that disappeared within a minute. It has a slight floral scent, but nothing too strong.
I'm happy with the value of my item this month compared the $25 cost, and this serum matches my beauty preferences well - I'm happy with the ingredients. (The value of this box isn't always as high - it varies based on the product they match you with, so keep that in mind if you are thinking about subscribing).
What do you think of Beauty DNA?
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