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How to Maximize Your Sephora Rewards Points: A Beauty Insider’s Guide

Jessica Hapak
ByJessica HapakSep 23, 2021 | 22 comments

Hi there, Jessica here. If you couldn’t tell by all of the Sephora Favorites boxes I review, I’m a little bit of a Sephora nut (dare I say that I am the MSA Sephora Expert?), and I have been for years. I’ve maintained my Rouge status with Sephora for the last three or four years (at least), and was VIB for years prior to that. There’s no beating around the bush- a decent chunk of my discretionary spending goes to Sephora. But, with great beauty products also comes Beauty Insider Points, and I’m here to give you tips on how to maximize your rewards.

The Beauty Insider Program

In case you’re new to Sephora, they have a point reward system that is used when you make purchases with your Sephora account. While Sephora does have a credit card, you don’t have to pay money to join the Beauty Insider program. As long as you have a valid email address, you become immediately eligible for perks like discounts, a birthday gift, and point multiplier events. Every member earns 1 point for every $1 spent, and once you hit 100 points you can redeem them for products- or save them for even greater rewards.

Reward Categories

Sephora divides their rewards into different point categories:
  • 100 points – get one item in exchange for 100 points
  • 250-499 points – get one slightly larger product (like a deluxe perfume sample) or a bundle of two products
  • 500-749 points – this category will have bigger products, bigger bundles, and the ability to take $10 off your Sephora purchase
  • 750-1,000 points – once you’re in this category, you can start keeping an eye out for full-size products
  • Up to 20,000 point range – While I do my best to save my points, I don’t think I’ll ever quite save enough to redeem for those rewards, which include attending industry events, meeting brand founders or getting professional consultations, and a lot of full-size products

Why Saving Your Points Gives You The Best Deal

The signature 2,500 point reward allows you to exchange those points for a $100 gift card for you to spend on anything you want, which is pretty sweet. If that’s the best choice for you, then by all means go for it. But if you’re willing to be patient, you can get more than $100 worth of products from Sephora for 2,500 points or less. Don’t believe me? Let’s do the math and take a look at products I have redeemed my points for over the years.
Back in 2018, after lots of saving (I was still in law school so the discretionary spending budget was much smaller), I was able to redeem for two full-size products: the Nars Laguna Bronzer (RV: $38) and the GlamGlow Glitter Gravity Mud Mask (RV: $60). Both of those products were available for 750 points a piece, meaning that I spent 1,500 points for $98 in product, instead of 2,500 points for $100. But Jessica, I would never use a purple glitter mask- I don’t want to spend my points on that, you might say. I hear you friend! Do you think the last time I redeemed my points was in 2018? Let’s take a look at what other rewards I have redeemed over the years and their retail value and point cost.

100 Point Rewards

I rarely redeem for 100 point rewards because usually, the products featured are the same products you can get with a Gift With Purchase code. However, there have been two products in the past year or so that I chose to redeem 100 points for. Once was a sample of the Nest Turkish Rose Fragrance oil, because that was a new product release at the time and I love rose scents, so I really wanted to try it out before thinking about committing $98 of my hard-earned dollars for one ounce of the stuff. The other product (that I actually redeemed 100 points two or three times) was the Dr. Dennis Gross Alpha Beta Daily Peels, which came in a box of three. I accidentally got my mom hooked on these, but she balks at paying $88 for thirty treatments. I grabbed a couple of these because it was worth it to have some extra to give to my mom.

750 Point Rewards

I’ve never redeemed 500 points for a sample set, so the next point category I have actually redeemed is 750 points. There are two in the past few years I have snagged (plus the Nars Bronzer and GlamGlow mask I talked about above). One was a set by Nest Fragrances that was available just about a year ago- it featured a Mediterranean Fig votive candle that retails for $17, as well as a mini dry body oil spray in their sunkissed hibiscus scent, an orange and white turkish towel, and a sturdy canvas and burlap reusable tote bag that I still use to haul packages to the post office or groceries into my apartment. Those last three items aren’t available for sale, so I don’t have a quantifiable value for this set beyond the candle. That being said, this was definitely worth 750 points to me.
The other reward I redeemed in this category was a set from belif. It featured an adorable bunny-eared cloth headband that is great for when you’re washing your face or applying a face mask, a bunny-eared scrubber for makeup removing, a sample of their newly released (at the time) cleansing balm, a sample of their Aqua Bomb hydrating toner, a mini of their True Cream Aqua Bomb (RV: $22), and a mini of their True Cream Moisturizing Bomb (RV: $22). So that was $44 worth of product just for the two moisturizers, and then another four products in the set for 750 points total- I definitely found it worth it.

1,500 Point Rewards

In my years of experience, this has been the sweet spot for getting awesome products for a good value. Back in 2019, it was the 10 year anniversary of First Aid Beauty, and there was a reward with full-sizes of their cleanser, Ultra Repair Cream, Priming Moisturizer, and Radiance Pads – plus a branded scarf, pin, tote bag, and makeup bag. The value of just the full-size products was $113, and that didn’t even include the extra items we received. More recently, there was a 1,500 point reward with Maison Margiela: Replica that featured a full-size At The Barber’s candle (RV: $62), and travel sprays of their Springtime In A Park and Under The Lemon Trees fragrances (RV: $30 each). I already loved the Replica fragrances I had tried from the brand, so getting to try two new fragrances plus a full-size luxury candle was a reward I was so excited for. To date, I think this has been my favorite reward I’ve redeemed my points for. Most recently, I redeemed 1,500 points for a Farmacy set that came with a small branded makeup bag, and a full-size of their newly launched Filling Good Hyaluronic Acid Serum (RV: $44) and Honey Halo Moisturizer ($45). I had really been wanting to try Honey Halo, so getting it in this set increased the personal value for me even if the retail value was lower than some of the other rewards.

2,500 Point Rewards

I’ve redeemed my points for that $100 gift card exactly once, and I don’t think I will do it again. The biggest thing to know with this is that while it is a gift card, you cannot return any part of your purchase if something doesn’t work out. That puts a lot of pressure to make sure you know you like something before you use points for the gift card, and I don’t like that it is treated differently than other gift cards. I haven’t redeemed anything worth more than 2,500 points yet- my balance is just over 3,100 points right now, and I honestly don’t know if I will keep saving for a super high-tier reward, or grab the next cool 1,500 point reward that comes along.

Tips to Know

The really awesome rewards tend to be redeemed fast. About once a month or so, Sephora will send an email showing upcoming rewards, and if something catches your eye, it’s a bummer to miss out on getting it. New rewards are launched every Tuesday and Thursday at 11 a.m. CST, and I have honestly gotten into the habit of checking the rewards bazaar at those days and times, if I am not busy. Sometimes it takes a while for the reward you want to be available; I would say it was about 6 weeks between when Sephora sent the email about the Replica reward and when it was actually available, and it was driving me crazy and I was actually scared I had missed it and didn’t realize it. If you want to save up points but don’t tend to purchase a large amount of products, I would recommend keeping a list of what you want, and then making one massive order when Sephora has their point multiplier events (they have this at least once a year, but they may happen more frequently). During the most recent event, I got 4x points because I am Rouge, and I believe VIB got 3x, and regular Beauty Insiders got 2x. Another good thing about those point multiplier events is that the points coupon you enter can be stacked with a GWP coupon, which is nice because coupons don’t usually stack. Buying everything during a point multiplier event can help you save a ton of points, without having to actually spend any more then you were already planning to (unless you’re like me and lack the occasional impulse control). Sephora also recently had a bonus where if you spent $50, you could get 500 extra points, which I definitely used (but the coupon could only be used once).
I hope this guide is helpful to you for maximizing your personal benefit when it comes to the Sephora Rewards Bazaar. If it makes you the happiest to redeem 100 points for small items, by all means keep doing it, but with some patience and timely clicking, you can get some really high-valued products.

Do you have any Sephora Rewards tips of your own? Have you ever snagged anything super cool with your points? Let me know below- I always love to talk all things Sephora.
Jessica Hapak
Jessica Hapak
I am a staunch believer that pineapple doesn’t belong on pizza and when I’m not working as a family law attorney I enjoy hiking the Louisiana trails (alligator sightings are a favorite!) or relaxing with Duchess, my cat. I’m a sucker for anything labeled a mystery box and I’ve never met a bath bomb I didn’t like.

Jessica Hapak
Jessica Hapak
I am a staunch believer that pineapple doesn’t belong on pizza and when I’m not working as a family law attorney I enjoy hiking the Louisiana trails (alligator sightings are a favorite!) or relaxing with Duchess, my cat. I’m a sucker for anything labeled a mystery box and I’ve never met a bath bomb I didn’t like.
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22 comments

Malore

Hi I have a question, it might be a silly question but don’t your points expire at the end of the year? I thought I read something about that. I just hit the VIB staus and if I don’t use my points or all of them by the end of the year will they get expire? And I am also wondering how do you get more samples with ypur orders besides the 2 free samples with your order? Thank you in advance for all the help😁

Lana

Your points don’t expire as long as you make at least one purchase a year. I’ve boarded my points for ages. You can get more samples by using the coupon codes they always have or by getting them with your points.

Amanda

I almost do not want to share my secret in how I use my points. I have only shared it twice and one of those times was with a CS rep on the phone who immediately said he was going to adopt it.
I take a 0 off the end of the points and if the reward is not worth it that much, I almost always pass. So if the reward is 750 points and not worth at least $75 I pass. This is the majority of rewards so I pass a lot.
I miss the Jo Malone launches/takeover that used to take place in the spring. I got a huge bottle of perfume for like 1200 points (it was worth close if not more than $120)
You’re welcome

Lana

I’m confused: how do we get the $100 gift card? I’ve never seen it offered

Jessica Hapak

Hi Lana,
It’s a 2500 point reward and you can snag it when new rewards launch (Tuesdays and Thursdays at 11 am CST). If you have 2500 points, you can choose that reward. It comes around at least once or twice a month, but I don’t know the exact cadence

Sarah

Loved this post! I’m VIB and not strategic about my points at all. If I’m making a purchase, I’ll pop in and look around and use some of something looks interesting. I recently impulse ordered the new Sephora Favorites set (the one with the Merit blush) and noticed they had a Clinique mascara mini for 100 points. I got the same one in a holiday set a year or two ago and loved it, so I added it.

Which emails do they announce the future items in? Just the regular ones or do you have to sign up for points “spoilers” separately? I admittedly don’t open all the emails they send, but maybe I should!

Jessica Hapak

Hi Sarah! They come in regular emails. Sometimes they’ll reference the rewards bazaar in the subject line, but not always. Examples from my inbox are: “Top picks are in this month’s Rewards Bazaar 💌” and “ Snag must-have rewards in this month’s Rewards Bazaar 🤩”

Mandi

I loved this post! I tend to save mine up too, but I’m willing to throw 100 points around here or there since my skin is so fussy and the nearest Sephora has limited stock in their mini store set up. My last point purchase was an Amore Pacific cream, and since it was basically a $60 sample for 100 points it felt worth it to me.

Sarah

I got this one, too! Love AP, but I can’t justify the price when I have soooo much back stock from sub boxes to use!

Natalie

Awesome review!!

Kate K

Thank you for this awesome and helpful guide, Jessica!

Alexa Johnson

Girllllll you are speaking my love language here! I learned lots of tips here! Thank you!!!

Ess

I had no idea about the rewards being released on Tuesdays and Thursdays! That’s a pro tip right there!

Jessica Hapak

Tuesdays and Thursdays at 11 am CST on the dot! I’m so glad you found this helpful 🙂

Jeanne Sager

These tips are sooooo good!

Snow

Love the Nest Turkish Rose perfume!!! 💕🥀

Ivy

The items are totally a way better deal! I recently got the Valentino Vocce Viva 500 point reward and It’s like $40 worth of perfume!

I had no idea you couldn’t return items with the $100 reward and I’m Rouge, good to know!

Jessica Hapak

Oooh, I’m excited to smell that Valentino perfume! It’s coming in a Sephora Favorites perfume set I’m going to review.

Laurie

Great article, Jessica. Lately, I’ve been redeeming mine for perfume minis and I have a lovely collection of them now.

Jessica Hapak

The mini I got of the nest perfume oil is so adorable! Which mini perfume has been your favorite so far?

Sherri

Tee hee hee – I was giggling at the typo which I see has already been fixed: “I spent 1,500 points for $998 in product” — wow wouldn’t that be awesome LOL. The last time I redeemed points was for the glow recipe virtual event – for 500 points, I got the Watermelon Glow Hyaluronic Clay Pore-Tight Facial Mask ($40, and which sadly I didn’t get in my GBX so I was especially glad to have gotten via points), a mini Watermelon Glow PHA +BHA Pore-Tight Toner ($15), and a Sephora branded tote, so $55+ for 500 points. Plus the virtual event, of course. I was a bit underwhelmed by the presentation itself, but very happy for the products as I really enjoy the GR line.

Jessica Hapak

Dang, Sherri! How did I miss that glow recipe 500 point reward? It sounds awesome!

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Our reviewers research, test, and recommend the best subscriptions and products independently; click to learn more about our editorial guidelines. We may receive commissions on purchases made through links on our site.