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Dia & Co Review: My Thoughts After 3 Years of Boxes

Nicole Rieder
ByNicole RiederJan 27, 2022 | 5 comments
Dia & Co Review: My Thoughts After 3 Years of Boxes

Dia & Co Review

My Thoughts After 3 Years of Monthly Boxes

It is wild to think that I started reviewing Dia & Co back in 2017. I was the new kid on the subscription box block and Dia & Co was the second subscription I ever received! Was I in love with my first box? Not completely, but my love for it quickly grew and it has become one of the boxes I am most excited to receive each month. I love being able to have killer fashions – in my size – delivered right to my door.

I wanted to explain this exclusively plus size clothing subscription box a little bit more and go over the sign-up process, some common FAQs, and also show you how Dia & Co is much more than a monthly styling service. I am also eager to show you all some of my favorite pieces I have received over the years!

As mentioned above, I've been receiving Dia & Co almost every month for the last three years. What truly makes Dia & Co stand out compared to similar brands are all of the options they provide their customers and subscribers. You can get a five-piece box crated for you or select three of the five pieces sent! They also offer the Dia Active box that offers loungewear and workout clothing. You can also simply forgo receiving a monthly box and shop the site for dream one-off pieces, as well. You can check out all of my Dia & Co box reviews here, or read on to get a summary of my overall experience with this brand.

About Dia & Co

The Subscription Box: Dia & Co

The Cost: $20 styling fee (pay for any items you keep minus the $20 credit)

The Products: Five plus-size clothing items selected for you based on your Style Profile.

Ships to: The U.S. only. Shipping is free both ways.

Pros & Cons

Here's a short list of what you need to know about Dia & Co before you sign up:

The Pros:

  • The option to select three of the five items in the styling box – you get to join forces with your stylist and directly let them know what appeals to you before they ship your box.
  • In-house brands (Molly & Isadora and East Adeline) and exclusive collaborations with brands (Betsey Johnson, Nanette Lepore, and most recently Fila) are available that you cannot find in stores or through other subscription boxes.
  • Not having to go to the mall! You can try on pieces right at home and Dia & Co offers free returns and exchanges if you need a different size!
  • They cater to plus sizes ONLY, from size 14-32.

The Cons:

  • Pieces can sell out quickly or not be updated frequently on the site.
  • Each box has a $20 styling fee. This is applied to the cost of your total purchase if you keep every piece received. However, if you return all items and request another box you will not have the original styling fee roll over and are assessed another $20 styling fee for the new box.

Is It Worth It?

  • For myself, yes, especially when I needed business-casual wear for work. I work two jobs (and multiple side projects), so having items shipped directly to my home saves me the time I was so limited on already.
  • If you keep all the items in your box, you get 25% off the retail price, too!

I'd Recommend Dia & Co If You...

  • Are wanting to get out of your comfort zone and allow someone to style you.
  • Want to try new fashion trends that are size-inclusive.
  • Prefer avoiding the malls and trying on and buying clothing from the comfort of your own home.
  • Have tried similar brands, like Stitch Fix, but want more options in your size.

Every delivery comes with helpful tips from your stylist and an invoice that clearly tells you the price per item.

How Does Styling Work?

Like other online personal styling services, when you get started with Dia & Co the first step is to complete a style quiz or survey about your sizing and your styling needs. These questions may change over time, but they tackle three different categories, starting with your body shape:


The next set of questions are to determine your height, as well as what size you wear in tops, bottoms, dresses, and bras. It also delves into fit issues with blouses and pants you might experience:



The third portion gravitates around preferences in styles and brands to get a better understanding of your personal fashion aesthetic. The survey also branches into lifestyle and occupation questions. If you work in an office setting, then your stylist might send you items that are more business-casual oriented, for example. This section also goes into what you are willing to pay for tops, pants, dresses, and accessories. These questions help in personalizing and tailoring the box to your tastes, needs, and budget.


You are in the final stretch now! These following screens will request you to link an email and payment info. It also allows you to provide your stylist suggestions, requests, and inspiration they can use for your first Dia & Co box. I was deemed as a "raindrop shape" upon my completion.

Providing Feedback On Each Box

Once you have an established account, I cannot suggest enough for future boxes to provide feedback on each item. In the past, Dia & Co would also request a link to your Pinterest or Instagram handle. I still recommend providing one or the other. I take the time to update my Pinterest periodically for the purpose of sharing with Dia & Co and other subscription box services I review. Stylists do read your feedback and take fit and styling information info consideration!

Brands That Dia & Co Offers

Over the three years I have reviewed Dia & Co, they have offered brands such as RACHEL Rachel Roy, REBEL WILSON X ANGELS, nanette NANETTE LEPORE, LAUREN Ralph Lauren, Nicole Miller New York, Girl With Curves, City Chic, RWN by Rawan, Marybelle, Warp + Weft, Jessica Simpson, Kenneth Cole, Kut From The Kloth, Leota, Slink Jeans, Molly & Isadora, East Adeline, Ryan Wythe, Morgan & Walker, Meri Skye, and Meera Lane.


Some of these brands design and develop pieces exclusive to the Dia Community, like Molly & Isadora and East Adeline. They also have exclusive pieces from brands like Kut From the Kloth, Leota, and Marybelle. Dia & Co has also done capsule collections with brands like nanette by Nanette Lepore and Betsey Johnson. They currently have a release for their collaboration with Fila!

Dia & Co vs Dia Active: What's the difference?

Dia & Co offers fashion-forward and business casual pieces, and back in 2018 the company branched out to offer the Dia Active line. Dia Active is a subscription box as well that strictly offers active and loungewear pieces, so you purchase it separately from their standard box. I reviewed the Dia Active line upon its release and had the fortune of seeing pieces displayed that year at the Curvy Con (which Dia & Co also sponsors). At that time they also announced the EleVen line by Venus Williams that was sold through the subscription service. Other brands that have been offered through Dia Active are Rainbeau Curves, Livi, Lola Getts, Marika, and most recently, Fila.

My Favorite Outfits From Past Boxes

It is hard to just select one single piece I have received over the years that I loved – so I chose eleven! Eleven is a strange number, but it gives you a feel for the diversity in the quality of pieces I have received over the years. One of my all-time favorites of the bunch is a dress from my August 2019 box by the RACHEL Rachel Roy line. It is a gorgeous wrap dress with a bold, colorful, '70s-inspired floral print. Another killer floral dress I received was from the December 2018 box that I still wear frequently. It is so comfortable and has the retro style I crave. I received loads of awesome animal print pieces, the September 2019 box being a great example of this with the fierce leopard print moto jacket and snake print Donna Morgan dress I received! How can we forget the Rachel Roy red zebra print sweater and skirt set – stunning and just in time for Valentine's Day in the January 2020 box. I even received a beautiful rose poncho in my November 2018 box that still has me swooning! I had to choose another Rachel Roy dress, as well, from back in November 2017 – the dress harkened the '70s, especially paired with patterned tights and knee-high boots. These are just a taste of some of the gorgeous pieces that Dia & Co has been serving up to us!

Returns & Exchanges

Dia & Co offers free exchanges and returns which truly makes it such a stress-free service! They include a prepaid return shipping label in each box, so shipping items back is super simple. You do have to go online and indicate which items you are keeping and which you are sending back as part of the feedback process. Dia & Co returns are through USPS, so you can schedule a pickup, leave the box for your mail carrier, or drop it at a post office near you.

Sales & Perks

Dia & Co offers $25 credit with their referral program. If your friend makes a purchase, you save $25 on your order in return! They periodically offer sales around holidays and did a special work-at-home sale during the beginning of the pandemic. They also put items on clearance that are out of season, as well.

Like other personal styling services, if you keep all of the items in your box and don't return anything, you'll get 25% off the total price.

How does Dia & Co compare to other plus-size styling services?

Dia & Co vs Stitch Fix

These two are probably the most similar in that you can get the five-piece style box, but their approaches are a bit different. Dia & Co offers their fashion box, Dia Active, and the option to purchase pieces outright. Dia & Co exclusively caters to plus size women. Stitch Fix, on the other hand, considers itself a styling service. You cannot select any of your items personally, like Dia & Co offers. They also offer styling services for not only plus-size women, but straight-sized women as well. And they are not just limited to services for women but offer boxes for men and kids.

Dia & Co vs Fabletics

Dia & Co & Dia Active give the option to select either three activewear pieces in the former box or a service devoted to activewear in the latter mentioned box. Fabletics is a subscription service for $49.95 monthly where you can buy pieces outright that have discounted member prices. They also have a points program that allows you to redeem accrued points for free items or additional discounts. This year, Fabletics started to carry 4x in their plus size range, but Dia & Co offers up to 5x in many of their styles.

Dia & Co vs Gwynnie Bee

I love both Dia & Co and Gwynnie Bee, but you couldn't pick two clothing subscription boxes that are more different. Dia & Co exclusively caters to plus size clothing in sizes 14-32. Gwynnie Bee used to as well, but in recent years expanded their offerings to size 0 to 32. Dia & Co provides brand new clothing in their boxes that you can try on and decide what pieces you want to keep and send back, while Gwynnie Bee is a rental service. Dia & Co and Gwynnie Bee both offer exclusives only they carry, but Dia & Co offers far more capsule collections with various brands.  All of Gwynnie Bee's pieces are previously worn (they provide free dry cleaning on all their pieces, so you don't have to do any laundry!). Due to this, Gwynnie Bee offers extraordinary discounts on their items. They also offer a program where you accrue points when you make purchases, closet items, and return multiple pieces in one shipping bag, adding up to more discounts. I have had items I have saved an additional $15 on with their points program. Gwynnie Bee also has loads of sales in addition to this. One recent sale was a half-off all at-home items. Another neat thing: these sales can be combined with the $5, $10, or $15 discounts you receive from the points program! Gwynnie Bee also has an outlet space on their site where you can get pieces at extraordinarily discounted prices.  Dia & Co also has sales on their site and a clearance section for out of season items, but they do not have a points system for additional savings like Gwynnie Bee.

My Verdict

It's hard not to leave a glowing review each month for Dia & Co - it's one of the clothing subscriptions that I look forward to most! Here's why:

  • It is incredibly adaptable and customizable: You are not obligated to receive a styling box every month. You are able to schedule out boxes for special events, occasions, work trips, vacations, etc.– it is all on your terms! With Dia & Co, you are in the drivers seat.  I also love the ability to select up to three pieces I receive in my monthly style box. I am a shop-a-holic, I thrive on the hunt for a dress or pair of pants that fit my bodacious frame perfectly. I get to select a few pieces, but then I also get surprised by a stylist I have developed a working relationship with for months that truly understands my style and preferences! You are also able to control the price points for items you receive, so it is entirely budget-friendly as well!
  • They work with brands I love: When I saw they partnered with Betsey Johnson on a capsule collection you better believe I messaged my stylist ASAP! I am excited about their new Fila collection as well – gimme those shiny leggings please and thanks!
  • Their main focus is plus size fashion: I am all for size inclusivity across the board whether you are a size 0 or a 32, but it is refreshing as a plus-size woman to have a service that offers strictly plus-size clothing. It is uncommon that plus-size women are catered to, which is bizarre to me since nearly 70% of American women are a size 14 and above! Dia & Co is so passionate about this that in 2018 they partnered with The Councils of Fashion Designers of America in the #teeupforchange line. They offered t-shirts that were made ethically in the USA, exclusively in size 0x-5x. Designs and slogans on the t-shirts included collaborations with Venus Williams, Christian Siriano, Lizzo (yes, QUEEN Lizzo), Tracy Reese, and up-and-coming designer Marissa Petteruti. All profits from the shirts went towards providing student designers the tools necessary to create clothing for ALL SIZES! Talk about investing.

If you need even more detail on Dia & Co, be sure to check out every month's review going back to 2016 (before I began reviewing the box) on our Dia & Co reviews page.

Ready to start?

Did I miss any tips or tricks for new Dia & Co subscribers? Be sure to help them out in the comment section below!

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Today, the majority of American women are sizes 10-32 and all of them are underserved. At Dia & Co, we have the radical notion that by putting these women first, we can serve them best. Unlike straight-sized retailers, we understand and honor curvy women through unparalleled fit and inspiring co... read more.
Nicole Rieder
Nicole Rieder
Nicole has been a subscription box enthusiast since she began reviewing for MSA in 2017. She loves writing plus size clothing box reviews because she is all about body positivity/neutrality and feels fun and exciting clothing should be accessible for everyone! Nicole not only has a passion for fashion, but all things vintage from the 60s and 70s and her idol, John Waters.

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You’re looking fab as always!
Btw, Stitch Fix does allow you to select and buy items now.

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Joy-Not the Other One

That’s true, but in the three months I’ve had Stichfix I’ve never seen anything on sale. Especially not the kind of Awesome sales that Nicole mentions above. Everything that is an option for me to buy On Stichfix is always full price And VERY EXPENSIVE. Like $78 for a patch elbow casual striped shirt. And it’s not designers I’ve ever heard of that would merit the price point either. I’ve also been having issues with Stichfix’s customer service as well. Of course the reason I went with Stitchfix was because I tried Dia first months ago and was majorly disappointed with their Customer Service as well so I guess it’s just hit or miss with all of them. After this review I’m going to pause Stichfix and give Dia another try. Thank you Nicole for this super in depth review. I think it’s an awesome idea for MSA to go back and do reviews like this for boxes that are regularly reviewed on here because it can help new members and be a great refresh for members who might have been here awhile too.

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You look great in everything and your hair is always to die for!!

I envy how you wear bold patterns. I also have red hair and feel like it’s not a good look on me, but you always manage to pull it off.

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OMG! This was worth the read just to see the transformation of your hair! This makes me want to get a good haircut. I had no idea how flattering a mid-length style is over a long, one-length cut. Thank you!

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I was just thinking the same thing! She looks fantastic and I love seeing the evolution of her style!

REALLY cool article!! Thank you!!

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