Food subscription service Freshly is closing down their meal kit delivery service.
Freshly posted the news to their website in late December. Their homepage now reads: "It is with a heavy heart that we announce the Freshly meal delivery service will be ceasing operations. This is a difficult time as we say goodbye to our incredible community." Subscribers have already been notified.
Freshly plans to offer their meals in a retail environment. “We have made the decision to pivot Freshly’s business to serve the rapidly growing consumer demand for fresh prepared meals in the retail channel," a statement to Just Food says. “While Freshly’s direct-to-consumer business will be regrettably impacted as a result of this shift, we hope to soon resume serving our customers fresh ready-meal solutions, just in the retail channel.”
It is thought that rising costs and inflation are the reason behind Freshly's move; new and existing customers may not have the spare income for meal kit deliveries.
Freshly began in 2015 as a meal delivery service in New York; Nestlé acquired the brand in October 2020.
What Else to Know
Freshly states that the last date to order a shipment will be January 17, 2023; the last shipments will go out on January 21. Freshly encourages anyone withoutstanding credits to use that credit to place an order by January 17.
You can see the entire FAQ here.
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