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Freshly Closes Meal Kit Delivery Service, Eyes Retail Instead

Kai Green
ByKai GreenJan 5, 2023 | 2 comments

3.3 overall rating
21 Ratings | 9 Reviews

Food subscription service Freshly is closing down their meal kit delivery service.

Freshly posted the news to their website in late December. Their homepage now reads: "It is with a heavy heart that we announce the Freshly meal delivery service will be ceasing operations. This is a difficult time as we say goodbye to our incredible community." Subscribers have already been notified.

Freshly plans to offer their meals in a retail environment. “We have made the decision to pivot Freshly’s business to serve the rapidly growing consumer demand for fresh prepared meals in the retail channel," a statement to Just Food says. “While Freshly’s direct-to-consumer business will be regrettably impacted as a result of this shift, we hope to soon resume serving our customers fresh ready-meal solutions, just in the retail channel.”

It is thought that rising costs and inflation are the reason behind Freshly's move; new and existing customers may not have the spare income for meal kit deliveries.

Freshly began in 2015 as a meal delivery service in New York; Nestlé acquired the brand in October 2020.

What Else to Know

Freshly states that the last date to order a shipment will be January 17, 2023; the last shipments will go out on January 21. Freshly encourages anyone withoutstanding credits to use that credit to place an order by January 17.

You can see the entire FAQ here.

Are you sorry to see Freshly go?


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Freshly is a prepared meal delivery subscription that offers over 30 different meals that you can heat and eat in 3 minutes or less. It’s one of the few meal subscription services that not only tastes better than its competitors but is also made with less sugar than standard subscriptions. Developed... read more.
Kai Green
Kai Green
Kai Green is a freelance writer who loves happy surprises, which is why she loves subscription boxes. She has a favorite box every week and gets almost TOO excited about packaging. When she isn’t thinking about subscriptions she thinks about entertainment, pop culture and BTS. Her most fervent wish is that a BTS box becomes a reality.

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I suspect other meal services will join them as well. There are too many meal services out there. Considering the current financial landscape, I believe meal kits and services will be one of the conveniences that will start getting eliminated in order to make room for other purchases.

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I subscribed to Freshly at the start of the pandemic as an easy way to limit trips to the grocery store during the early days of lockdown and try to keep healthy. At first it was great and I loved it but the menus were just not rotating often enough and I very quickly tired of the meals. The price was great the taste was not terrible however the excessive packaging was frustrating.

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