Add to Cart is a reader interest series that breaks down products and launches in beauty and skincare from your wish list. Has something caught your eye and preoccupied your desires? What products are you curious to learn more about? Let us know what's living on your wish list in the comments - each month, we'll select, buy, and review one product to see if it lives up to the hype!
Welcome to another round of Add to Cart! This month we will be tacking a product that caused a lot of drama on TikTok a few months ago. In fact, it caused so many waves that I have been actively avoiding it. Jones Road is a brand from the amazing Bobbi Brown after she cut ties with her namesake makeup label. That divorce itself was also full of a ton of drama because after her Bobbi Brown Beauty label was purchased by Estee Lauder, she was barred from creating any competitor lines for 25 years. That is a long time to wait! Much like Bobbi Brown Beauty, the new Jones Road is anchored in effortless formulas that enhance your natural beauty with minimal work. Think of Bobbi Brown as Glossier before there was Glossier. Needless to say, I have always loved her and I was excited to check out her foundation product. What made me wait? TikTok. Specifically, the following video:
@meredithduxburyI’m gonna have to pass….😭😅🥴♬ Love You So - The King Khan & BBQ Show
I am not going to dive too far into this or down the creator, but for someone like me, it seemed unfair. Despite having actually gorgeous naked skin, Meredith prefers to use lots of foundation. And while I am not personally into that, she always seems to enjoy the application and finished look. My issue is that her style of application just won't work with What The Foundation. Let's dive in!
The Product I Chose: Jones Road Beauty What the Foundation in Porcelain - $44
My Subscription Addiction paid for this product. (Check out the review process post to learn more about how we review boxes).
So this is not your typical foundation. It is best described as a foundation balm and she is RICH. Despite being thicker, this formula delivers light coverage (the site suggests light-medium but I disagree). You need very little of this to get coverage, which is exactly why Meredith is not the ideal customer. Who is? Well, the makeup minimalist who has dry skin. This formula is boosted with ingredients like jojoba oil, hyaluronic acid, sunflower seed wax, and others that are really going to feel heavy on oilier skin. I had seen feedback that after application, this foundation felt sticky. And I think if you don't have dry skin, this is 100% going to be your experience. On my face, it settles down to a velvety dewiness that I am low-key obsessed with.
Please excuse this "I just woke up" selfie, but I wanted to start with the most sleepy, bare skin I could. I tried to apply the foundation to just one side of my face so you could see the subtle improvement this foundation brings. It hides my redness and gives me a nice glow that makes me look like I have been drinking enough water. I prefer sheer tinted foundations and BB/CC creams and this balm is exactly the sort of coverage I tend to really like. I also needed maybe 2 pea-sized dips to get coverage.
I absolutely understand why this product is so polarizing. It is a very specific sort of foundation designed for a somewhat niche sort of customer. And if you are used to traditional foundations? This is going to be a whole new experience. Myself, I am in love with this stuff. It gives the right level of forgiving blur, adds luster to my dull skin, and actually seems to lock in moisture all day long. I have had zero issues with using cream or powder blush on top, and I find the fingertip application to be a total breeze.
Should You Buy Jones Road Beauty What the Foundation?
I feel like this portion needs a checklist:
- You have drier skin
- You want minimal coverage
- You want a clean formula
- You don't mind experimenting with fingertip application
If you love brands like Glossier for the effortless and incredibly cool vibes, Jones Road is her chic older sister. And for me, this line fills a few gaps that Glossier has.
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Here are a few products that I keep hearing about:
What new launch has you wondering if it is worth an Add to Cart? Let me know in the comments below!