Alltrue, the subscription company who abruptly shut down operations in April, has returned under new ownership and is prioritizing "on-time shipping and transparent communication" going forward, according to a new Facebook post dated July 1.
So what happened? According to the Facebook post, Alltrue "required a full reset, restructure, and sale of company assets through an out-of-court bankruptcy alternative called an Assignment for the Benefit of Creditors." This was confirmed this to Forbes magazine in late April, after reports that staff had been laid off and customers were unable to get answers about their subscriptions. According to the Facebook post:
"Until a resolution was reached about the future of the company, the original team was legally unable to speak about the situation publicly, including with the Alltrue community here and elsewhere. There was a possibility of a transition of ownership but there was also a possibility that Alltrue would have to permanently shut down."
"The good news: a new and experienced ownership team was found to take the brand forward, and a new journey begins today. Alltrue will be able to continue on its mission by preserving the product experience and all the other things you love most about your Alltrue membership, while also making on-time shipping and transparent communication a top priority going forward. Our first order of business is to ship your Spring Boxes!"
One of our readers (thank you Sherri!) noticed earlier that Alltrue has also posted a Member Notice that is reported to appear in the “Live Warehouse Updates” section of existing subscriber accounts. In the notice, the company says Spring Boxes have restarted shipping, and ask current members to check for emailed shipping notices over the next two weeks. They provide information about Spring Market and Spring Choice+ orders and claim that Summer Boxes will be sent immediately after Spring Boxes.
At this point, there has not been a statement from the new owners of Alltrue.
Note: Some subscribers say they've been asked to "reactivate" membership despite having boxes remaining on their subscription. Others are saying their subscriptions were canceled (without them doing so). Check your email to see whether you've received an email directly from Alltrue about your account. In addition, if you were an Alltrue member on or before April 12, we recommend checking your Alltrue account to see what your status currently is inside their system. This could be especially helpful if you are a customer who has not been able to get a refund over the last several weeks and are waiting for remaining boxes; if you have questions, we recommend contacting the company as well. The Facebook post notes:
"We’re currently rebuilding social media and support teams, and it will take some time to get back up and running, but we will be doing the best we can to monitor and reply, alongside of the work we’re doing to get the fulfillment operation running smoothly. Thanks for your patience and understanding.For questions related to your account, the best way to reach us at the moment is via email at [email protected] We'll get back to you as soon we can!"
The Member Notice also mentions [email protected] as a contact. You can find the full Facebook statement here, the Member Notice in the MSA forum here (or in your own Alltrue account) and our April article here. We encourage you to directly contact Alltrue, conduct your own research and monitor credit card statements and bank accounts.
What are your thoughts? Are you willing to give Alltrue another try?