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Alltrue Returns With New Ownership

Kai Green
ByKai GreenJul 18, 2022 | 57 comments

Alltrue, the subscription company who abruptly shut down operations in April, has returned under new ownership and is prioritizing "on-time shipping and transparent communication" going forward, according to a new Facebook post dated July 1.

So what happened? According to the Facebook post, Alltrue "required a full reset, restructure, and sale of company assets through an out-of-court bankruptcy alternative called an Assignment for the Benefit of Creditors." This was confirmed this to Forbes magazine in late April, after reports that staff had been laid off and customers were unable to get answers about their subscriptions. According to the Facebook post:

"Until a resolution was reached about the future of the company, the original team was legally unable to speak about the situation publicly, including with the Alltrue community here and elsewhere. There was a possibility of a transition of ownership but there was also a possibility that Alltrue would have to permanently shut down." 

"The good news: a new and experienced ownership team was found to take the brand forward, and a new journey begins today. Alltrue will be able to continue on its mission by preserving the product experience and all the other things you love most about your Alltrue membership, while also making on-time shipping and transparent communication a top priority going forward. Our first order of business is to ship your Spring Boxes!"

One of our readers (thank you Sherri!) noticed earlier that Alltrue has also posted a Member Notice that is reported to appear in the “Live Warehouse Updates” section of existing subscriber accounts. In the notice, the company says Spring Boxes have restarted shipping, and ask current members to check for emailed shipping notices over the next two weeks. They provide information about Spring Market and Spring Choice+ orders and claim that Summer Boxes will be sent immediately after Spring Boxes.

At this point, there has not been a statement from the new owners of Alltrue.

Note: Some subscribers say they've been asked to "reactivate" membership despite having boxes remaining on their subscription. Others are saying their subscriptions were canceled (without them doing so). Check your email to see whether you've received an email directly from Alltrue about your account. In addition, if you were an Alltrue member on or before April 12, we recommend checking your Alltrue account to see what your status currently is inside their system. This could be especially helpful if you are a customer who has not been able to get a refund over the last several weeks and are waiting for remaining boxes; if you have questions, we recommend contacting the company as well. The Facebook post notes:

"We’re currently rebuilding social media and support teams, and it will take some time to get back up and running, but we will be doing the best we can to monitor and reply, alongside of the work we’re doing to get the fulfillment operation running smoothly. Thanks for your patience and understanding.For questions related to your account, the best way to reach us at the moment is via email at [email protected] We'll get back to you as soon we can!"

The Member Notice also mentions [email protected] as a contact. You can find the full Facebook statement here, the Member Notice in the MSA forum here (or in your own Alltrue account) and our April article here. We encourage you to directly contact Alltrue, conduct your own research and monitor credit card statements and bank accounts.

What are your thoughts? Are you willing to give Alltrue another try? 

Kai Green
Kai Green
Kai Green is a freelance writer who loves happy surprises, which is why she loves subscription boxes. She has a favorite box every week and gets almost TOO excited about packaging. When she isn’t thinking about subscriptions she thinks about entertainment, pop culture and BTS. Her most fervent wish is that a BTS box becomes a reality.

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57 comments

Amanda

Given what this company did previously to the small vendors, I cannot imagine they will be able to get new product from any businesses going forward.

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Andrea

I just got my Fall customization email – there are a handful of new products, but the rest are all old. It’s so annoying that I had 3 boxes of items due to my autorenew.

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Heather B.

These scammers took over $200 for a year of a subscription back in Nov of last year from me. They delivered 1 box out of 4 and it was weeks late. They never delivered anything else. They Went into alternative bankruptcy and never paid the vendors for their products. They came back and told customers who had attempted to get the money owed to them back since they never received a product or any response from the company or used PayPal to pay that they won’t be getting a refund or any of the subscription boxes they paid for. PayPal will not refund because it’s been more than 6 months, so hundreds, if not thousands, of customers were scammed. They are now re-selling the products those customers paid for that Alltrue stole from small vendors! The “new owners” have connections to the old and the guy who supposedly bought Alltrue ran 2 subscription boxes previously. One shut down because they filed bankruptcy and the other was suspended by the state of California because they didn’t pay taxes. I can’t imagine why anyone would do business with this company. I hope this site won’t support them and only report that they stole from their vendors and customers.

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Alex C

Does anyone have any idea how I can get a refund besides going through my credit card? I tried to dispute the charge but since it’s been over a year since I made the charge they said they can’t help me. I’ve tried to contact Alltrue & all I get is a generic form letter. I think I am still owed 2 boxes. Not even sure how they could refund that. Help!!

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Joanna Chase

Got the Spring box, exactly as ordered. Summer box shipped, expect this coming week. All new items, albeit items I did not choose.

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CT

Same here! My Spring box is supposed to be delivered any day now. I logged into my Alltrue account and it shows my summer box as awaiting shipment. With items that I did not choose. I’ll have two boxes left after that of my subscription. Hopefully we can choose for those boxes once they catch up with the backlog.

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Lisa

I just looked on the website on saw what was going to be in my summer box. What a big disappointment you would think with all the issues that they would have a good summer box. It’s the pits nothing good just random stuff that i don’t want no hero item. I think it’s time to cancel!!!!

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Shannon

I was just on the Alltrue website and under the membership page it shows my Summer box items. All items were repeats from Spring customization, hydration jug, the scarf, eyeshadow palette, reusable gift wraps etc.

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Rebecca

I just received notification that my market order was shipped. I was a member of Alltrue for several years and had 2 subs myself and had gifted one to a friend as well. I filed a charge back with my bank for a market order (refunded), the lock in price for 2 subs (refunded) and the automatic renewal fee (pending investigation) I did send a message to their customer support saying I expected

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Alyssa

Something similar happened with me. I am a former annual subscriber, had renewed with their misleading discount they put forth shortly before they shut down. A few weeks after I had read and researched what little info I could find about what was happening, I reversed all charges I’d made with Alltrue prior to their shut down in April (called my bank in May and was refunded). But about 2 weeks ago I noticed a charge from Alltrue on my bank account for $14.99. And then a week later received an email that my market order was shipping. I have since received the package. It holds all but one item that I had ordered and included a packing slip that was dated for March 5, prior to their shutdown. It’s as if they had packed my package and abandoned it and now they’re shipping out the previous market orders. One of the ceramic containers I received in it was very chipped and damaged in transit, as the box wasn’t labeled for fragile items and the ceramics were only protected by a single sheet bubble wrap bag (other boxes within the package were squished as well). I don’t feel I can complain, as I was only charged $15 for a package I spent far more on, but they have never done the best job of packaging market items. I will never trust this company ever again regardless of how they are attempting to make amends. They have now mentioned the Summer box will be released/ shipped out in the next 2 weeks on their IG page but that is the only place I’ve heard of it. No spoilers or anything out for it yet. This company has been so shady and disappointing and betrayed their small businesses/ vendors by not paying them for the products they had made. I plan to follow the IG page to find what vendors and products they may recommend or collaborate with, but I’ll be going directly to the small businesses instead of purchasing the products through Alltrue. I’m super done with this subscription box. I’m sad because it brought me joy and it seemed like a positive cause, but they’ve proven to be the opposite of such. Despite being under new management, I can’t see myself ever returning to Alltrue.

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AnnieS.

All right, I was/am a seasonal member who wants to support the no more AllTrue subscription movement. Is there a way for me to cancel my membership?

Although I never got a “We’re back!” email from AllTrue, I just got an email saying that my Spring 2022 box has shipped and will be here by Thursday.

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Amy

Tel all. What is “AllTRUE subscription” about?

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AnnieS.

It’s just my name for the people who used to be Causebox/AllTrue subscribers who are asking people not to resubscribe because of their shocking bad business practices.
I think that most of us would have understood if they had let us know that they were having issues and offered refunds to subscribers that wanted them and paid off their partners. To close without warning, not paying or making some sort of financial remuneration for their partners or customers, laying off their staff and refusing to answer any questions is just a bad look. And now we are suppose to trust that everything is fine now after less than 6 months?

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AnnieS.

And the delivery status has changed to ‘Pending’.

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Maria

I purchased an annual sub in didn’t receive a single box. I did submit a claim with my credit card and did get a refund, but the weird thing is a few days ago, I got a call from my bank saying they may reverse the refund due to a response from the company. I told my bank that if they reversed the credit, I would close my account of 25 years and take my money elsewhere (not that they probably care). I want nothing to do with this company, ever.

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mandi

This is insane! The new owners won’t send any boxes if you asked for a refund, why would the bank do this? If you’re in the U.S. go to the Consumer Financial Protection Bureau site (consumerfinance.gov/complaint) and file a complaint with the bank. It’s easy, just send them the info you have about Alltrue and the bank and tell them they reversed the decision. Someone higher up in the bank will be required to answer for this and either send you a reason for it, or just reverse it and give you your money back.

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Maria

Weirdly enough, I received a letter in the mail today that they are going to uphold their original decision and I get to keep the credit. I appreciate this info though. I’m going to hold on to it in case it becomes necessary to file a complaint in the future.

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Amy Salmons Forbes

@MSA I truly hope that you will no longer review these boxes or have anything to with Causebox/Alltrue. After the dismal way they have treated the small businesses and a very loyal fan base, I would hope that you will see through the buyout shenanigans

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Teresa

I can’t remember what box it was that was having major issues a few years ago but @MSA made a discloser on the listings outlining the issues. I think this disclosure is helpful so people can see what they could be getting into. Of course, if the reviews didn’t disclose the issues I think it would only be detrimental to subscription boxes as a whole as it brings down confidence in the model.

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Tina

I know I already left a comment on this, but every time I see this post, it either makes me very angry or makes me laugh…..Do they really think there are people out there, that are stupid enough to come back to them, after the money and items they took from us…..I really hope they never get any new subscribers, shame on them for taking advantage on all of us.

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Ks

There’s a bunch of people resubscribing with excuses that new owner needs a chance. There’s a fool born every day.

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April

Has anyone’s Spring box actually shipped?

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AEV

I got mine today. I bascially put off contacting my credit card for so long, that they went back into business. My sub renewed in December of 21, so I’ll (hopefully) get my summer and fall boxes that I paid for and cancel.

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Bebe

I have yet to receive an email saying mine has shipped.

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Lisa

I am out the final box on my existing subscription and there is no recourse. The “new” Alltrue is screwing a huge portion of the remaining clientele, and almost none of us is willing to throw good money after bad. It was a lovely concept while it lasted.

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Felicia Tate

No, will absolutely NOT give them another try. Previous owner and new owner operate under very shady, dishonest and disgusting ways. They’re a bunch of despicable and lying thieves!!

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joanna

Glad you worked out your troubles. I had just decided to continue with Alltrue. i am dropping FFF.

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Karen

I was told today that the person buying AllTrue previously declared bankruptcy. Beware.

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Lisa B

@alltrue For a box that was meant to be altruistic you’ve blown it.

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Cc

Seems like, even if they had subscribers willing to pay for boxes, no smart vendor would want to work with this company. So shipping delays would return once again

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Sam

No, they’d just be smart enough to collect payment before sending the products.

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Cc

Not talking just about payment. Being smart means not aligning your company with those no one trusts anymore. Brand image matters. No smart vendor would want to work with this company.

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MzBev

After reading this and the comments. It would seem many of you should contact an attorney to see about a class action suit. Maybe someone can start a facebook group to see just how big this is. I was a part of one of those suits about another sub. It took about 3 years but we all got what we were deserved.

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STEPH

What sub had a class action suit against them? I didn’t see that one… curious who it was?

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MzBev

It was Sole Society. It started in probably early 2013. They aren’t in business anymore. (I just checked before responding)

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Barbara

So they took our money, but are not going to ship us boxes…..they took merchandise from suppliers that they are not going to pay them for….and then they are going to take the boxes and merchandise that was literally “stolen” and sell it to new customers….do I have the correct Alltrue? Sought of like robbing Peter to pay Paul….You stole from your annual customers and suppliers to enrich the new owners …you should have just gone bankrupt, it would have matched your morals

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CDG

Assuming that what you say is, um – all true? – you’ve put it very well.

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Danielle

Yikes, I don’t know how anyone could trust them again. I guess they’ll have to rely on new customers who don’t know the history. I hope everyone who has been trying to get their money back can do so quickly now.

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Sherri

Per the Terms of Use part of AllTrue’s (AT) website, the new owner is “Retention Brands AT LLC.” Retention Brands (RB) is a company that buys up subscription box companies and takes over, and the original owners get a cut (that info is available on their website). Full disclosure, this next part is information I’ve gathered on social media, I haven’t verified it myself: So basically RB bought up AT for pennies on the dollar since AT was in the pseudo-bankruptcy proceedings. They got all company assets, including its name, subscriber list, and all inventory. The original owners of AT have been retained as “consultants” for RB, so they are still involved and will get a cut of the profits. RB is NOT paying the vendors that provided AT with product (but they are keeping the inventory), nor are they honoring most subscriptions from prior to April when AT closed down (if you cancelled to avoid an auto-renewal, or attempted a charge-back, even if your charge-back was not successful, they will not send you any boxes you are owed… but they have offered a discount for you to sign up for and pay again to get those boxes you already paid for). Evidently this is legal, but IMHO not remotely moral or ethical. The president of RB and the former owners of AT apparently went to college together. TBH, the whole thing seems just super shady to me, and again, while I haven’t independently verified this info, it seems that proceeding with extreme caution would be warranted, if anyone is considering subscribing to AT.
I cancelled well before they went under, so I received everything I paid for, so I’m not personally impacted by all this, but I really bothered by what happened to so many subscribers and to the small business vendors that provided AT with product (some of whom went bankrupt and had to shut down as a result of not being paid by AT) and everything I’m hearing is just plain super shady. I genuinely don’t want anyone else to get screwed by AT.

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Theresa

The owner of RB and one founder of AT attended the same small college but not during the same years. RB founder graduated in 2007 and Richardson of AT would’ve started in’09 but no solid evidence that he ever graduated. Other AT co-founder graduated from a different university, UCLA. Unfortunately, an ABC is a legal bankruptcy option so I agree, the whole situation stinks for vendors and former customers. While it’s not illegal, it’s a big warning flag for all consumers. I’m sure they’ll try to market themselves as the “new improved” version of AT but anyone who got burned won’t fall for that. Vendors will also be wise not to ship products that aren’t prepaid.

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Bambi

I canceled with one box left, understanding that I would receive that box, to make sure Alltrue would not bill me for another year. Alltrue’s current position is that I will not receive the remaining box – one I paid for, and that showed “pending” on my account page until a short time ago. The company declined in quality and performance for some time before the April shutdown. It is far from the only game in town – in fact, the shutdown encouraged me to look at other options. No way am I giving them another penny.

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missann

I feel bad for all of you that have been cheated and the nerve of them to ask you to subscribe when you are owed boxes or refunds astounds me! I have only done one annual sub because I could still pay monthly at the lowest cost and not all up front. Typically I will only do 3 month subs. What has happened with Alltrue is the reason way I won’t usually commit annually. Auto renew can be a trick too if you forget you are up for renewal and get charged and didn’t want to renew. I am doing only 1 or 2 subs at a time and trying new ones out.

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Lauren Z

They still refuse to pay vendors for merchandise they are now sending to customers I will not resubscribe. That is akin to making money off of stolen merchandise in my opinion. The company that purchased them advertises on their website that owners of subscription boxes an sell to them and still make a profit while their brand grows. Please don’t give the old shady owners, or the new shady owners your money. They’ve scammed customers and vendors.

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Lorina

Beyond the fact that I don’t really trust this shadowy “new” owner, I am remembering the photos of all of the Alltrue inventory sitting outside of the warehouse on pallets that were shared in April. If this is the stuff they will be shipping out, high chances that the inventory badly damaged, past “sell by” date, etc.

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